Listening to Customers Beyond Feature Requests

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A while back, a client kept asking for a custom analytics dashboard. Filters, breakdowns, the works. We built exactly what they asked for. Six months later, fewer than 5% of their users had ever opened it. That one stuck with me. It taught me to stop treating feature requests as a build spec and start treating them as a signal. People will tell you what they think they want, but watching what they actually use tells you something different, and usually more honest. Now when a request comes in, my first move isn't "how fast can we build this." It's "what problem is this actually pointing at, and is a dashboard even the answer." Shared this in a Fast Company Executive Board piece on what listening to customers really means, alongside 20 other leaders. Good range of perspectives in there. Jessica Shapiro Andrew Kryder Richard McWhorter, CFP®, CRPC® Elliott Broidy Irina Soriano Debra Andrews Goran Paun Daniel Amzallag Jeffrey Whitford Gabriel Bridger Kathleen Lucente Ari Galper Mark Valentino Stephanie Harris Brian Mulderrig Bob Sprague Kevin Leyes Volen Vulkov Boris Dzhingarov https://lnkd.in/gDAJtfmD #CustomerExperience #ProductDevelopment #Leadership #FastCompanyExecutiveBoard

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Awesome feature !! Love your insights !

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