Evgeniia Kaliaeva Drives AI-Powered Growth at SYWA AI

Amplitude���s move is a strong signal for where analytics is heading 🤖 The big insight here is not just “AI for analytics,” it’s AI that learns from the product context already living inside your workflows. When charts, funnels, cohorts, and experiments become part of the semantic model, agents can shift from fast answers to much better decisions. For SEA businesses, this matters a lot. Teams in Thailand, Singapore, and across the region are increasingly running leaner growth, product, and CS teams. That means the best AI tools will be the ones that reduce time to insight, plug into Slack or Teams, and help teams act faster without adding complexity. At Growth Goats, we see this as the next phase of martech and product intelligence, agents that don’t just report, but help prioritize, diagnose, and trigger action across the funnel ✨ Our prediction, the winners in SEA will be the companies that connect AI agents to clean product data, strong lifecycle journeys, and clear business goals. That is where adoption becomes measurable revenue impact. Original article: https://lnkd.in/gWWbZWRd #Amplitude #AIAnalytics #ProductAnalytics #MarTech #SoutheastAsia #MondayThailand #Apollo

Last week at Ecosistema Tech in Madrid, one idea became very clear to me: AI adoption is not just about tools. It is about culture, talent and execution. The companies that will get real value from AI are not necessarily the ones buying the most tools. They will be the ones able to understand their processes, identify friction, empower their teams, capture internal knowledge and turn small use cases into measurable impact. I especially liked the idea of AI as something that should not live only inside IT departments. It has to become part of how people work, decide, collaborate and improve processes every day. That is where I see the real opportunity: AI applied to operations, automation, customer experience and business transformation. Special thanks to Pleo, Dost, Personio, Embat and PayFit for supporting this initiative as well as to Elena González-Blanco García for her inspiration. #AI #ArtificialIntelligence #DigitalTransformation #BusinessTransformation #Automation #Operations #Madrid #Innovation #Izertis

🚀 AI in Action: 5 Pillars of Business Transformation | Dublin Tech Week 2026 Today, I had the opportunity to attend the GEC AI Forum's "𝐀𝐈 𝐢�� 𝐀𝐜𝐭𝐢𝐨𝐧: 5 𝐏𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧" event as part of Dublin Tech Week. It was an insightful session filled with practical examples of how organizations are leveraging AI to create measurable business impact. A big thank you to the speakers and panelists: Deirdre Lyons – Founder & CEO, Acuru Kevin McCarthy PhD PhD – Advise CPG Founder Mark Kelly – Founder Al Ireland Frank Gaine - Strategy, Innovation and Transformation Advisor Some key takeaways from the event include: 🔹  𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 AI can accelerate research, competitor analysis, customer insights, data interrogation, and business case development, helping organizations make faster and more informed decisions. 🔹 𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 From creating personas and user journeys to rapid prototyping and research summarization, AI is significantly reducing the time from idea to execution. 🔹 𝐓𝐡𝐞 𝐆𝐎𝐀𝐋 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐁𝐞𝐭𝐭𝐞𝐫 𝐀𝐈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 One practical framework shared was: ✅ G – Goal: Define the outcome you want ✅ O – Objective: Define what success looks like ✅ A – Assets: Provide context, data, and constraints ✅ L – Layout: Specify the desired structure and format 🔹 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐏𝐫𝐨𝐦𝐩𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 Some powerful approaches discussed included: Devil's Advocate Client Lens Consult the Greats Back to the Future Style Cloning These techniques help challenge assumptions, improve decision-making, and generate more useful outputs. 🔹 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 One of the strongest lessons from the session was that AI delivers its best results when provided with clear goals, relevant context, constraints, and desired outcomes. Organizations gaining the most value from AI are not just experimenting with tools—they are integrating AI into their daily workflows, decision-making processes, product development, customer engagement, and business operations. It was great connecting with founders, technology leaders, entrepreneurs, and professionals who are actively shaping the future of AI in Ireland. Thank you to the 𝐆𝐄𝐂 𝐀𝐈 Forum, the speakers, and everyone involved in organizing another excellent Dublin Tech Week event. #DublinTechWeek #AI #ArtificialIntelligence #BusinessTransformation #DigitalTransformation #Innovation #GenerativeAI #Technology #Leadership #DataAnalytics #ProductManagement #Networking #FutureOfWork #IrelandTech

What if the biggest challenge in AI adoption isn’t the technology itself, but how we as people choose to embrace it? After spending three incredible days in Mallorca with colleagues from across the business, one thing became very clear: the most valuable conversations about AI are rarely about the technology itself—they’re about people. Throughout our discussions, there was a healthy mix of excitement, curiosity, scepticism, and sometimes even resistance. That’s not something to fear. It’s part of the journey. Every transformative technology has faced the same questions, and those questions often lead to better outcomes. The reality is that AI is changing the way we work, including in marketing and across the supply chain. But successful transformation has never been about technology alone. It has always been about people. At Zetes, we see AI as an enabler—not a replacement. Its role is to support our teams, amplify human expertise, eliminate repetitive tasks, and create more time for creativity, strategic thinking, and meaningful customer engagement. We believe that the combination of talented people and intelligent technology delivers far greater results than either could achieve alone. What I appreciate most is that we don’t see differing opinions as obstacles. Different viewpoints, challenging questions, and healthy debates are what make innovation stronger. Progress happens when people feel empowered to contribute, question, learn, and grow together. Every individual brings unique experience, knowledge, and perspective to the table. That’s why we value and cherish every member of the team, whether they are eager early adopters of AI or those who take a more cautious approach. Both perspectives are essential in helping us move forward responsibly and effectively. The future belongs to organisations that can combine the power of technology with the creativity, expertise, and collaboration of their people. Thank you to everyone who contributed to the discussions, shared their perspectives, and helped make these three days so inspiring. I’m excited to see how we continue to turn these conversations into meaningful innovation for our teams and our customers. #Zeteslife #AI #ArtificialIntelligence #Innovation #SupplyChain #Marketing #DigitalTransformation #Collaboration #Teamwork #Zetes #Mallorca

Suntory Global Spirits is redefining the intersection of traditional craftsmanship and modern technology through a strategic partnership with Globant to launch a generative AI-powered Commercial Insights Agent. This initiative represents a major milestone in the digital transformation of the global spirits industry. By leveraging agentic AI, Suntory Global Spirits is empowering its sales, marketing, and strategy teams with self-service intelligence that eliminates traditional data bottlenecks. The AI agent is capable of interpreting complex business questions across diverse data sources, including dashboards and unstructured documentation, effectively compressing days of analytical work into seconds. Beyond immediate productivity gains, this collaboration democratizes data access across the organization, allowing for faster, more informed decision-making in a competitive global market. This move sets a new standard for how enterprise-level AI can be used to drive operational efficiency and market agility. Read more about this transformation here: https://lnkd.in/gnHKxFjc #ArtificialIntelligence #GenerativeAI #DigitalTransformation #SuntoryGlobalSpirits #Globant #BusinessIntelligence #DataAnalytics #Innovation #EnterpriseAI #TechNews

Get ready for #HIPTHERTallinn2026 🎤 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 | HIPTHER Baltics & Nordics: Tallinn 🇪🇪 ➡️ Sandra Roosna – Founder and CEO of Askly. Sandra Roosna is the Founder and CEO of Askly, a multilingual customer support platform that has powered more than 3 million conversations for international businesses across Europe. She founded Askly to solve a growing challenge in digital customer experience: creating real synergy between humans and AI across languages, markets, and scale. Today, Sandra is recognized as a strong voice on AI-human collaboration in customer service, helping businesses transform complex support operations into seamless customer experiences. 📍 Join us in Tallinn on 2 June and be part of the conversations shaping the next generation of digital innovation: 👉 https://lnkd.in/dtx6Hn5E #hipthers #Tallinn2026 #AI #CustomerExperience #Innovation #DigitalTransformation #Tech #Automation

Agentic AI is a huge opportunity for Thought Leadership. When adoption moves this quickly, evidence, context and practical direction are gold. Strategic research helps build the credibility behind it - showing decision-makers what is changing in practice, where the risks sit, and which questions they need to answer next.

Is it too early to research Agentic AI for thought leadership? Of course not.... But we would say that...Here's why now is the right moment... MIT Sloan and BCG found that agentic AI has hit 35% enterprise adoption in under two years, with 44% more planning to deploy shortly. Generative AI took four years to get there. The curve is steeper and the window is now. The conversation has already moved. The question isn't "is it being used?" It's "how is it actually working?" That's the fog worth clearing. Visa has already completed hundreds of live, agent-initiated transactions, agents that shop, compare and pay on your behalf. ServiceNow reports 80% of customer service enquiries handled autonomously, with $325M in annualised productivity gains. This isn't pilot territory. It's production. Then there are the stats that stop a room: → By 2028, 15% of daily work decisions will be made autonomously by AI, up from 0% today (Gartner) → 40% of agentic AI projects will be cancelled by 2027 without proper governance (Gartner) → Some agents are already costing $300 a day (CIO). That's more than most humans. That last one deserves a podcast, a roundtable, and a conversation at Number 10. Because this isn't just a technology story. It's a workforce story and an economic policy story. The upside is real - more productivity, leaner operations, a more competitive economy. But so is the downside. If agents replace the middle layer of organisations, we risk displacing the very people who are learning the ropes today and becoming the experienced leaders of tomorrow. No middle layer, no pipeline. The thought leaders who shape this agenda are the ones who research it now. But of course we'd say that..........this is exactly the kind of we are built for. Find out how we help brands source authentic human insights that lead the conversation: www.colemanparkes.com Relevant links to the articles are in the comments. And finally, behind our brand identity and the visuals we use to bring data to life is a creative partnership we’re really proud of. Ibraheem Youssef, Design Director at stnmtl   #AgenticAI #ThoughtLeadership #B2BResearch #AIAgents #FutureOfWork #ColemanParkes Best Stephen

AI is not replacing marketing fundamentals, it is putting them under a brighter spotlight. ✨ In Coalesce.io’s recent Data T Podcast, Braze CEO Bill Magnuson and SVP of Growth Spencer Burke make a point many teams in Southeast Asia should pay attention to, platform shifts change the tools, but not the rules. Mobile was the preview. AI is the next wave. The teams that win are still the ones with strong data foundations, clear customer journeys, and a habit of testing, learning, and refining. AI simply accelerates execution, which means weak segmentation, messy data, and vague lifecycle strategy become easier to spot. For businesses in Thailand and Singapore, this is a big opportunity. AI can help marketing teams move faster across CRM, automation, and personalization, but only if the customer data layer is clean and the messaging strategy is sharp. The brands that connect first-party data with smart orchestration will turn AI into measurable growth, not just more content output 🤖 Our take, agentic AI will not replace marketers, it will reward the ones who already think like growth operators. Expect the strongest teams to combine human strategy with AI-assisted workflows for better speed, relevance, and ROI 🚀 Original article: https://lnkd.in/e_crF-mU #AIinMarketing #Braze #CoalesceIO #MarketingAutomation #CustomerData #GrowthMarketing #MarTech #ThailandBusiness #SingaporeBusiness #SEAMarketing #Apollo #Amplitude #MondayThailand

Most CEOs I speak to say the same thing: "We know we need AI. We just don't know who to trust to actually build it." That's the most expensive problem in business right now. We at Vidhema Technologies build enterprise AI out of India for global companies. In the last 30 days, I've been in conversations with: → Luxury automotive brands: AI personalizing the buyer journey for high-net-worth customers at scale → Digital media companies: AI unifying audience intelligence across multiple properties to command premium ad revenue → Healthcare platforms: AI predicting patient outcomes before symptoms appear → Retail and loyalty leaders: AI turning transactional customers into lifetime brand relationships → Enterprise tech companies in Dubai, UK, and US: AI automating the operational workload that's quietly bleeding margin every quarter Here's the uncomfortable truth no one says out loud: The businesses winning in 2026 didn't just adopt AI. They rebuilt their commercial engine around it. Early. The ones still "evaluating" are already 18 months behind. At Vidhema, we don't sell AI concepts. We build working AI systems deployed fast, integrated into your existing stack, accountable to real business outcomes. Automation. Customer intelligence. Revenue optimisation. Operational efficiency. Built in India. Delivered at global standard. If you're a CEO, CMO, CFO, or VP and you have a business challenge that AI should be solving what's stopping you? Drop your answer below or DM me directly. I read every message. #EnterpriseAI #AIStrategy #CEO #CMO #CFO #BusinessGrowth #DigitalTransformation #FutureOfWork #Leadership #AIforBusiness #Innovation #IndiaToTheWorld