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Walter Haas shared thisIt's fun to see how far Graffeo has come in a year. Last holiday, our "corporate gifting" was held together with duct tape and glue. This year, we have these beautiful boxes, inspired by the doors of our North Beach roastery, and the ability to customize gifts at scale, right down to handwritten notes for every recipient: https://lnkd.in/gJpi26GV Proud of the folks at Graffeo who brought this to life, particularly Arielle Danan, Bethany Ren, and Odding Wang, who did the design. It's always amazing what a small, motivated team can accomplish. And of course, if I can help with holiday gifts for your team or clients, feel free to email me directly. I'd be pretty stoked to get one of these myself! 👏 ☕ 🩷
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Walter Haas shared thisThis was a neat video but I need to get real media training like Luciano. Wonderful to have support from our bankers at JPMorganChase and Chase for Business.Walter Haas shared thisGraffeo Coffee Roasting Company, Inc is San Francisco’s oldest coffee roastery. Serving the city since 1935, co-owners Walter Haas and Luciano Repetto gave us a look inside how they’ve stood the test of time—while still roasting what they call “simply the world’s finest coffee.” ☕
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Walter Haas shared thisThanks so much to San Francisco Business Times for the profile and for highlighting the Ferrari Café giveaway. The response has been great, and while the team at Graffeo Coffee Roasting Company, Inc has mixed feelings about giving the car away we know that it will go into grateful hands. And a nice pickup from Sprudge as well! https://lnkd.in/gnQjpaUG @ahttps://lnkd.in/gaVD7aSUSan Francisco roaster Graffeo Coffee has two Ferraris that pull their own espresso shots - San Francisco Business TimesSan Francisco roaster Graffeo Coffee has two Ferraris that pull their own espresso shots - San Francisco Business Times
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Walter Haas shared thisSome crazy ideas deserve to be doubled down on. So we've decided to give away the original Ferrari Café. After partnering with car superstar Supercar Blondie at Monterey Car Week, we wanted a fittingly extravagant way to thank everyone who took the idea seriously. The Ferrari Café played a big part in building Graffeo's social presence. Giving it to one of our fans feels like the perfect send-off. I wish everyone could get a Ferrari. But one customer will soon be pulling espresso shots from the back of one in their own garage, along with a lifetime supply of Graffeo (of course). It doesn't run on anything else :) Many thanks to the teams at Graffeo Coffee Roasting Company, Inc, Supercarblondie, , and our Official Italian Car Wrangler Eric Thompson, for making this dream come true. https://lnkd.in/gq3UNUSpGraffeo Coffee Launches Giveaway of its 1984 Ferrari 308 Custom Fitted with La Pavoni and a Lifetime's Supply of CoffeeGraffeo Coffee Launches Giveaway of its 1984 Ferrari 308 Custom Fitted with La Pavoni and a Lifetime's Supply of Coffee
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Walter Haas shared thisWalter Haas shared thisAre you sick of being clever on the internet for free? Do you want to help turn a historic brand into a timeless one? Do you like good coffee? If you’re nodding enthusiastically, Graffeo Coffee has an amazing team and a rare opening! https://lnkd.in/gakDZra2Link in Bio | Social Media Manager @ Graffeo CoffeeLink in Bio | Social Media Manager @ Graffeo Coffee
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Walter Haas shared thisThank you Joyce Appelman and Total Food Service the thoughtful, in-depth article on Graffeo Coffee Roasting Company, Inc and City and County of San Francisco's renaissance. We’re grateful to be part of San Francisco’s living history, and honored to keep roasting in this world-class city, nearly 90 years after Graffeo first opened its doors! https://lnkd.in/g4dNtZUm
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Walter Haas posted thisExcited to welcome Ken Mah as Graffeo’s first Head of Finance. Ken has a great track record leading finance teams across media and technology, two areas that are becoming increasingly important as Graffeo grows. His operating experience will be invaluable as we scale the business, build the right systems, and continue doing the thing that matters most: making Simply the world’s finest coffee.
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Walter Haas shared thisExcited to welcome Christina Tosi and Milk Bar at Graffeo this Friday for a delicious combination of coffee and cookies. It's going to be sweet morning! This has been a transformative year at Graffeo, and we’re grateful to be collaborating with people we deeply admire in food and culture. ☕ 🍪 🩷 https://lnkd.in/gE5n3f2EMILK BAR on Instagram: "@milkbarstore , and founder @christinatosi , are teaming up with @graffeocoffee, SF’s oldest roastery, for one day only ☕️🍪 Freshly brewed coffee and soft-baked cookies made to brighten your morning. April 24 9–11 AM Graffeo Roastery, 735 Columbus Ave Presented by @cookbook_week First 50 through the door snag an exclusive tote!"MILK BAR on Instagram: "@milkbarstore , and founder @christinatosi , are teaming up with @graffeocoffee, SF’s oldest roastery, for one day only ☕️🍪 Freshly brewed coffee and soft-baked cookies made to brighten your morning. April 24 9–11 AM Graffeo Roastery, 735 Columbus Ave Presented by @cookbook_week First 50 through the door snag an exclusive tote!"
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Walter Haas shared thisA wonderful article inspired by my colleague Luciano. Grinding tips from a true pro! https://lnkd.in/ebiy5dpn Thanks CNETYes, Your Coffee Beans Might Be Too Fresh. I Asked a Roaster About the Best Time to GrindYes, Your Coffee Beans Might Be Too Fresh. I Asked a Roaster About the Best Time to Grind
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Walter Haas liked thisWalter Haas liked thisThere is something special about coming back to a place that had such an impact on you, this time in a very different role. I was back on the HBS campus this week for my first meeting of the HBS Alumni Board. I’m incredibly honored to have been nominated and to have the opportunity to serve a community that has meant so much to me. What made the experience even better was the group around the table. An amazing group of people, with different experiences, perspectives and paths, all connected by Harvard Business School and by a desire to give back. I left campus feeling grateful, energized, and very excited about what’s ahead. #HBS #HBSAlumniBoard
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Walter Haas liked thisSo proud to be part of this team! Graffeo Coffee Roasting Company, Inc ☕️
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Walter Haas liked thisWalter Haas liked thisSome marketers build a brand. Some marketers become the brand. If you need me this week, look for a giant coffee bean. Happy Halloweek from Graffeo Coffee Roasting Company, Inc. ☕️🎃👻
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Walter Haas liked thisWalter Haas liked thisSome of my best problem-solving happens when I step away from the office and get outside. I go to the pool, watch how people shop or swap ideas with others in the industry. Give your brain space to breathe. That’s where the most creative thinking happens.
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Walter Haas liked thisWalter Haas liked thisLeading trends beats following them. Oct 28 at #SupplySideGlobal, Lynn Dornblaser, Tim Avila & I take a straight look at where health and nutrition are really headed: science with a good helping of sensibility. Bring your toughest questions. 📅 Wed, Oct 28 | 10:30–11:15 AM | Innovation Stage, Booth #4815 🔗 https://lnkd.in/gTaWNRUP #SupplySideGlobal
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Walter Haas liked thisWalter Haas liked thisI love chatting with Rachel Brown at Beauty Independent -- her "No Stupid Questions" features often address the key questions that others might be afraid to ask. And of course, a special shoutout to Manica Blain for helping inspire this important conversation. See some of my thoughts below, along with a variety of perspectives in the article! https://lnkd.in/gxqsJ_sz
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Walter Haas liked thisI recently authored a piece exploring how founders, executives, and early employees can prepare for a potential IPO by coordinating decisions around equity, liquidity, taxes, concentration risk, and long-term portfolio planning. For individuals whose wealth is closely tied to a private company, an IPO can represent a significant financial transition, but liquidity may not happen all at once. Planning early can provide time to understand potential restrictions, assess cash and tax needs, evaluate concentrated stock exposure, and consider how company equity fits within a broader long-term wealth plan.Walter Haas liked thisFor founders, executives, and early employees, a potential IPO can represent a significant financial transition. However, turning concentrated company equity into long-term wealth often requires planning well before shares begin trading publicly. In our latest article, IEQ’s Jeffrey Sawin explores how pre-IPO planning can help shareholders coordinate equity decisions, liquidity needs, tax considerations, concentration risk, and long-term portfolio strategy. Key considerations include: ▫️ Understanding equity structures and potential liquidity constraints ▫️ Coordinating taxes, liquidity needs, and equity decisions ▫️ Evaluating how much company stock to retain versus diversify ▫️ Developing a disciplined diversification strategy An IPO can change the nature of an individual’s wealth, but it does not necessarily create immediate liquidity or eliminate concentration risk. Preparing early can help shareholders evaluate potential outcomes and understand how company equity fits within a broader financial plan. #IEQCapital #PreIPO #LiquidityPlanning #UHNW #WealthManagement #ConcentratedStock This material is for informational purposes only and does not constitute investment, tax, accounting, or legal advice. IEQ Capital does not provide tax or legal advice. Investors should consult their own advisors regarding their specific circumstances. Diversification neither guarantees a profit nor protects against risk. Views are as of the date of publication and are subject to change.Before the IPO: Turning Equity Into a Long-Term Wealth PlanBefore the IPO: Turning Equity Into a Long-Term Wealth Plan
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Walter Haas liked thisWalter Haas liked thisMy thoughts on the battle of coffee vs steak. Every December, someone gets a box of frozen steaks from their boss. It’s a good gift. It’s also the default. Steak wins the first impression. Coffee wins everything after: weeks of mornings, no dry ice, works for almost every diet, and a canister that stays on the counter long after the beans are gone. They will think of you EVERY morning. Talk about a deal closer. Full disclosure, I am building at Graffeo Coffee Roasting Company, Inc, so you know which team I’m on. But I made the case for steak fairly. ;) Which team are you on? And what’s the best client gift you’ve ever received?
Experience & Education
Honors & Awards
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Cannes Lion
Cannes Lions International Festival of Creativity
Cannes Silver Lion for Online Film
For Colenso BBDO's (NZ) "Rear View Girls" -
Lawrence V. Ryan Award for Innovative Research in the Humanities
Stanford University
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Phi Beta Kappa
Stanford University
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