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Tony Winders shared thisLooking forward to heading to #iPXLondon 2026 tomorrow. It's always a great opportunity to reconnect with industry friends, meet new partners, and have conversations about where affiliate marketing and commerce are headed next. I'll be representing Nomix Group alongside Mark Grimshaw, and we'd love to connect with anyone interested in discussing AI-powered commerce, affiliate innovation, creator partnerships, or the future of performance marketing. If you're going to be at iPX, send me a message and let's find some time to meet. See you in London! 🇬🇧 #iPX2026 #AffiliateMarketing #PerformanceMarketing #AICommerce #Partnerships
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Tony Winders shared this#CannesLions is like Burning Man for advertising nerds: big, unconventional, full of people from every corner of the industry, and you can find just about anything you want or need if you're open to it. My favorite moments were the chance encounters, new connections, reconnecting with old friends and thoughtful conversations about the current state of our industry and where things are headed with #AI, #creators, performance media and #advertising. Special thanks to our hosts LBBonline - Little Black Book (Matt Cooper and Sarah Cooper) and the leadership team at Nomix Group (Jeavons, Todd Ulise, Mark Grimshaw) for your continued partnership. Great seeing you Miram Ebrahim, Ben Tatton-Brown, Nikolaus Spitzy, Sagi Gordon, Bant Breen, Terence Kawaja, Jason Fairchild, Tim Armstrong, Bill Todd, Jeremy Fain, Tameka Kee, Phil Ardizzone, Michael McNerney and so many more!
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Tony Winders shared thisIt was a pleasure spending the week with so many clients, partners, and friends from across the advertising, media, commerce, and technology industries. There's something special about having so many different perspectives in one place! It's where great conversations happen and new ideas take shape. I'm especially proud of the Nomix Group team. Todd Ulise, Nikolaus Spitzy, Mark Grimshaw, Ben Tatton-Brown, and Miram Ebrahim represented Nomix Group incredibly well throughout the week, meeting with partners old and new and sharing the work we're doing across our businesses. A big thank you to LBBonline - Little Black Book and everyone who helped make Friends Beach such a great place to connect throughout the festival. I'm heading home with plenty of new ideas, new relationships, and a renewed excitement for where our industry is headed. Looking forward to following up with everyone over the coming weeks—and I'll be sharing a few of my biggest takeaways from Cannes Lions International Festival of Creativity soon. #CannesLions #Cannes2026 #Advertising #Marketing #CommerceMedia #AI #CreatorEconomy #Partnerships #Networking #NomixGroup
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Tony Winders shared thisLooking forward to heading to Cannes Lions International Festival of Creativity next week and spending time with so many talented people from across the marketing, media, technology, and creator economy ecosystems. I'll be joining the Nomix Group team at the LBBonline - Little Black Book & Friends Beach from June 22–26 alongside Todd Ulise, Nikolaus Spitzy, Mark Grimshaw, Ben Tatton-Brown, and Miram Ebrahim. We'll be meeting with brands, agencies, publishers, creators, and technology partners to discuss what's next in commerce, partnerships, AI, and performance marketing. One of the things I enjoy most about Cannes is the opportunity to reconnect with industry friends, meet new innovators, and have conversations that often turn into meaningful partnerships. If you're attending Cannes, I'd love to connect. Nomix Group still has a limited number of Friends Beach guest passes available for clients, partners, and industry colleagues. See you there! RSVP here: https://bit.ly/4exu3uq #CannesLions #Cannes2026 #LBBFriendsBeach #NomixGroup #Partnerships #CommerceMedia #Advertising #Marketing #AI #CreatorEconomy #Networking #TheWindersGroup
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Tony Winders shared thisI was honored to share the stage with my good friend Reggie Gray and fellow board members of the Intercontinental Chamber of Commerce (ICC) at the Cross-Border Business Summit in Tijuana. The event brought together hundreds of business leaders, government officials, and international representatives to discuss opportunities for strengthening economic collaboration between Mexico and the United States. One of my personal highlights was stepping outside my comfort zone and delivering part of my remarks in Spanish. It wasn't perfect, but it was a meaningful reminder that strong business relationships are built through effort, respect, and genuine human connection. Our discussions centered on several important topics, including the growing opportunities created by America's aging population and the increasing interest in retirement and second-home living in Mexico. We also explored the importance of addressing security perceptions and building confidence to help unlock greater tourism, investment, and economic growth across the region. Pictured with me from left to right is an exceptional group of cross-border leaders and advocates: • Felipe Lameiro, our gracious host and Deputy for Baja California • Congresswoman Evangelina Moreno Guerra, Federal Deputy of Mexico • Daniel Garcia, ICC Mexico Board Member and event organizer • Reggie Gray, President of ICC • Erdoğan Ben, representing Turkey • Rain Wang, representing China • Arturo Fontes, ICC Board Member and cross-border security expert Mexico is a remarkable country with tremendous potential, and the future prosperity of North America will increasingly depend on stronger partnerships across our borders. I'm proud to be part of an organization that is helping create those connections and drive meaningful collaboration forward. #ICC #CrossBorderBusiness #Mexico #Tijuana #InternationalBusiness #EconomicDevelopment #Leadership #USMexico #Trade #BusinessGrowth
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Tony Winders shared thisI'm attending The New Rules of Commerce Performance with Lee-Ann Johnstone and my pals Todd Ulise and Jeffrey Segall at Nomix Group and Shopnomix Happening NOW! Easy sign up...streaming from LinkedIn too.Tony Winders shared thisThe customer journey does not start when someone lands on your website anymore. More of the buying decision is now being shaped earlier, across AI, content, creators, publishers and other non-traditional environments before the brand ever sees the click. That creates a serious challenge for performance teams: Less visibility, harder attribution, and more commercial value at risk of being lost upstream. On 11 June at 4pm BST, Lee-Ann Johnstone will be joined by Jeffrey Segall from Shopnomix and Todd Ulise from Nomix Group for a live session on: The New Rules of Commerce Performance They will unpack: → Why commerce journeys are fragmenting → Where brands are losing visibility and control → How intent is being shaped before buyers reach the website → What teams need to do now to protect measurable performance across the full path to purchase Reserve your place: https://lnkd.in/g9ySuzkP
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Tony Winders shared thisDon't miss out! Tomorrow, Nomix Group is sponsoring First Wednesday, hosted by the AI Marketers Guild (AIMG) and presented by Len Bilello, David Berkowitz, and Serial Marketers. Come by for drinks and some MasonJar apps, and connect with Nomix Group's VP of Partnerships, Miram Ebrahim. Learn how Nomix Group helps agencies, brands, and publishers streamline commerce and bridge the worlds of AI, creators, and search. RSVP for First Wednesday here: https://bit.ly/4vlAlUH Special thanks to Harrison Wise #FirstWednesday #CommerceEverywhere #NomixGroup #AI #CreatorEconomy #Marketing #DigitalCommerce #Networking
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Tony Winders shared thisExcited to finally make a long-overdue trip to Cannes Lions International Festival of Creativity this year. I'll be spending the week with the LBBonline - Little Black Book Online crew at LBB & Friends Beach alongside members of the Nomix Group leadership team, meeting with brands, agencies, creators, publishers and partners from around the world. If you're heading to Cannes and would like to join us at Friends Beach, we still have a limited number of guest passes available and you can request a wristband as Nomix Group's guest here: https://hubs.la/Q04hHK9P0 Hope to see some familiar faces on the Croisette and make a few new friends along the way. RSVP here: https://hubs.la/Q04hHK9P0 #Cannes2026 #LBBFriendsBeach #Networking #CannesLions #NomixGroup
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Tony Winders reposted thisTony Winders reposted thishttps://bit.ly/4dWDWlY AI is changing how people shop. On The Ad Podcast, Colin Jeavons, discussed agentic shopping—where AI agents help consumers discover and reorder products before they even search. For brands, this means being visible and trusted in these automated systems, not just in search results. AI also speeds up creative production, allowing brands to personalize media quickly and better connect with customers through creators and influencers. The future of commerce will blend automation with clear product data and creative judgment to meet customers when it counts. Listen to the full conversation on The Ad Podcast and visit https://bit.ly/4dWDWlY to see how we help brands harness AI for commerce creative. Thank you to Dylan Conroy for hosting! #AI #AgenticShopping #Commerce #CreatorEconomy #NomixGroup
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Tony Winders liked thisTony Winders liked thisToday's the day. iPX London. And I'm genuinely looking forward to this one. I'm moderating a session this morning on how brands need to rethink their affiliate and partner strategy for the LLM era - where discovery is heading, what that means commercially, and what actually changes when your buyer's journey starts in ChatGPT before it ever reaches your site. Come ready to talk seriously about the future of AI in Affiliate. And this evening - @KonverJ is sponsoring Sunset Sips to close out the day. If the sessions give you things to chew on, come find us. We'll be the ones with drinks and no pitch deck. 😄 If you're heading to iPX today - come say hello. See you there.
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Tony Winders liked thisThank you so much Ryan Stewart for the wonderful interview to discuss at Cannes Lions International Festival of Creativity how Nomix Group is helping brands solve the fragmentation problem through Commerce, Everywhere with creators, performance economics and AI. Great week with Ben Tatton-Brown Mark Grimshaw Tony Winders Miram Ebrahim Nikolaus SpitzyTony Winders liked thisCannes Captures x Nomix Group 🎬 Our host Ryan Stewart speaks with Todd Ulise, Chief Revenue Officer at Nomix Group to talk about: 🤳 Creators 🧩 Fragmentation 🤖 AI Cannes Captures is sponsored by Revving, the solution enabling flexible access to revenue and greater control over capital across the digital economy through their Transactional-Based Funding model 💸 #CannesCaptures #AdTech #Cannes2026
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Tony Winders liked thisLooking forward to heading to #iPXLondon 2026 tomorrow. It's always a great opportunity to reconnect with industry friends, meet new partners, and have conversations about where affiliate marketing and commerce are headed next. I'll be representing Nomix Group alongside Mark Grimshaw, and we'd love to connect with anyone interested in discussing AI-powered commerce, affiliate innovation, creator partnerships, or the future of performance marketing. If you're going to be at iPX, send me a message and let's find some time to meet. See you in London! 🇬🇧 #iPX2026 #AffiliateMarketing #PerformanceMarketing #AICommerce #Partnerships
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Tony Winders liked thisTony Winders liked thisAmazing final day of Cannes Lions International Festival of Creativity Thank you Matt Cooper for everything. Could be worse places to be stranded due to flight cancellations than Nice! A day late to London for Nomix Group with Ben Tatton-Brown and Mark Grimshaw for meetings next week.
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Tony Winders liked thisTony Winders liked thisAnother incredible day of conversations, collaboration, and new opportunities with brands, agencies, publishers, creators, and technology partners from across the globe. Our team—Todd Ulise, Nikolaus Spitzy, Mark Grimshaw, Ben Tatton-Brown, Miram Ebrahim, and Tony Winders—continued representing Nomix Group at the LBBonline - Little Black Book & Friends Beach, meeting with both longtime partners and new faces to discuss where advertising, commerce, AI, and creator marketing are headed next. One thing has stood out all week: the industry's appetite for innovation has never been stronger. It's been exciting to exchange ideas, explore new partnerships, and see firsthand how quickly our space continues to evolve. Thank you to everyone who has taken the time to meet with us so far. Your conversations, perspectives, and collaboration are what make Cannes Lions International Festival of Creativity such a valuable experience. #CannesLions #Cannes2026 #NomixGroup #LBBFriendsBeach #Advertising #Marketing #Media #AI #CommerceMedia #CreatorEconomy #Partnerships #Networking #Innovation
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Tony Winders liked thisTony Winders liked thisDay 4 of Cannes Lions International Festival of Creativity with Nomix Group aka the “wind down” day was anything but. From interviews to meetings to athletes to the best sunsets to more Big Big Papi Day 4 crushed it!
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Tony Winders liked thisTony Winders liked thisJust wrapped my 16th Cannes Lions International Festival of Creativity and chatted with Michael Kassan and we both agreed it was the most productive one we’ve been to. So many great deep tactical conversations as the industry comes together to tackle our biggest challenges and accelerate our biggest opportunities with AI. Safe travels to everyone headed back home and thanks to #teammediaocean for a great week with colleagues, clients and partners! #wisewords
Experience & Education
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The Winders Group
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Licenses & Certifications
Volunteer Experience
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Professional Advisory Board
UCM Public Relations Program
- Present 9 years 4 months
Education
Advising students and faculty members of the Public Relations program at the University of Central Missouri.
ucmo.edu/pr
ucminnovativepr.com -
Mentor of Preccelerator® Program
Stubbs Alderton & Markiles, LLP
- Present 9 years 5 months
Science and Technology
The Preccelerator® Program is a platform offered to select start-up companies out of the Santa Monica office of Stubbs Alderton & Markiles, LLP that provides interim office space, sophisticated legal services, mentorship and access to a strategic perks portfolio with the objective of helping you grow your idea from business concept to funded startup. The Preccelerator® Program provides these benefits to as many as 10 promising young startups in separate growth tracks.
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Partner
LA AdTech
- Present 10 years 7 months
Science and Technology
LA AdTech is a vibrant community of technology and digital media professionals who meet regularly to network and share knowledge about the ever-changing adtech and martech landscape in Southern California and nationally. Industry veterans KW Low, Nicole Jordan and Tony Winders regularly program educational and networking events hosted at adtech and martech company partners throughout the region. Become a member of the LA AdTech community by signing up for the LA AdTech email list at…
LA AdTech is a vibrant community of technology and digital media professionals who meet regularly to network and share knowledge about the ever-changing adtech and martech landscape in Southern California and nationally. Industry veterans KW Low, Nicole Jordan and Tony Winders regularly program educational and networking events hosted at adtech and martech company partners throughout the region. Become a member of the LA AdTech community by signing up for the LA AdTech email list at http://laadtech.com/ and join the Facebook group at https://www.facebook.com/groups/LAadtech.
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Co-Founder
Digital Family Reunion
- Present 17 years 8 months
Science and Technology
Now an annual tradition, the Digital Family Reunion is the largest holiday gathering of tech and digital media professionals in Southern California.
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Vice President, Parent Faculty Association
Yerba Buena Elementary School
- Present 11 years 2 months
Education
Lead all external communication and community relations for my children's elementary school.
Languages
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Spanish
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Garus Booth
Google Zero isn’t coming. It’s here. Loved how Denyse Dabrowski spotlighted this piece by Curtis Sparrer breaking down AEO vs. GEO: AEO → “be the answer” in search (AI overviews, snippets). GEO → “train the AI to say your name” in generative platforms. The kicker: PR now plays a starring role, because LLMs thrive on third-party mentions. Are brand teams you work with already shifting budget toward this, or still clinging to SEO?
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