Jeremy Delgado

PBNs can boost rankings. But for how long? Only until Google catches you. And Google’s SpamBrain flags 40 billion spam pages. Every. Single. Day. Think your PBN is invisible? It’s not. Here’s the problem: PBNs aren’t authority. They’re an illusion of it. They violate Google’s spam policies. They strip away trust. They invite penalties. And when a penalty hits? Your traffic doesn’t dip. It disappears. Because SEO isn’t about link quantity. It’s about link quality. Real authority comes from: → Content people want to share → Links you earn, not buy → A reputation you protect, not gamble Shortcuts feel fast. But rebuilding from zero takes years. So before you buy that next PBN link, ask yourself: “Would I still want this link if Google didn’t count it?” If the answer is no… That’s your warning. ♻️ Share this with someone who’s one shady backlink away from disaster. #SEO #techSEO #SEOservices #SEOconsultant #B2BSEO #LocalBusibessGrowth #LocalBusinessMarketking

46

68 Comments

After 15 years in corporate as an SEO, I’ve seen more SEOs fail from corporate politics than from Google updates. Agency folks especially struggle moving in-house because the game is different. My advice after all these years in enterprise SEO: - Take your PTO – I used to believe rankings would collapse if I stepped away. They do not. Burnout ruins judgment far faster than a week offline. - Document everything – Ideas, tests, dips/rises in traffic, even hallway conversations. A minor decision today can resurface months later as a major escalation. - Trust carefully – Collaboration is essential, but I learned not everyone who smiles in meetings is on my side. - Do not overstay – My biggest career growth came when I changed companies every 1-3 years. Staying too long rarely results in a promotion. - Respect cross-team partners – IT, analysts, engineers, and admins have saved me and my projects more times than I can count. They are allies, not support staff. - Detach emotionally – Leadership skepticism about SEO is rarely personal. It is a negotiation about resources and priorities, not a reflection of worth. - Listen first, talk later – In my early years I thought I had to prove I was the expert. Results earned credibility more than my words ever could. - Avoid gossip and SEO fights – I learned many many years ago that my time spent debating was wasting too much energy instead of influencing. Now I document my position and move on. - Guide through questions – Some of my biggest wins came when stakeholders work through to the solution themselves. Questions open doors. - Keep perspective – We are not saving lives. Most urgency is manufactured. SEO is a long game, and patience wins.

418

33 Comments

SEO Pro Tip: Make your content cite-ready. Add dates, numbers, definitions, and primary sources. Create a section that answers “what changed” and “what to do next.” That is the part that earns references.

25

3 Comments

What drives results? SEO, classic flavor. These are the results for an enterprise e-commerce site following a year's worth of work. They had a slim budget and few hands to do the work. We had headwinds getting dev to implement recommendations. Still, that needle moved. What'd we do? -Optimized Merchant Center Feeds -Optimized existing PLPs -Created New PLPs -Sorted dozens of crawling and indexing issues -Ensured Filter pages that aligned to high volume and/or high intent keywords were crawlable, indexable, and well-linked internally. - Target keyword validation - Optimized Out-Of-Stock strategy - Optimized internal linking What we didn't do: -Chunking -Embedding/Vectorization -LLMs.txt -etc., so forth -blog posts Focusing on the opportunities in front of you, executing quickly and to the best of your ability, then moving on to the next project makes results happen. For most sites, especially ecommerce, basic SEO is what's going bring in revenue. Don't take your eye off the ball.

234

38 Comments

🚀 Great SEO isn’t just about driving traffic. It’s about building strategies that scale, prove ROI, and support the entire business - especially when you’re working with enterprise businesses. Thanks Gerrid Smith for having me on the Growth Boss episode, where I talk about: The mindset shift from small business to enterprise SEO How to align SEO with wider business goals What enterprise testing actually looks like across millions of pages Navigating politics, slow dev queues, and technical debt The future of technical SEO with AI If you work in-house or agency-side with big brands, this one’s for you. 👇 Links in comments.

98

3 Comments

Wait a dang minute. You want to invest in brand marketing initiatives as a priority this quarter, but you’re concerned about the weekly CPL trend? Cool, cool. But you see, this won’t work. CPL (cost-per-less) is fine if you’re running performance campaigns. When you’re optimizing for volume or short-term conversions, it makes sense. But it’s the wrong lens to evaluate brand. Brand plays a different game. It builds familiarity before someone is in-market. It makes your message stick even when they’re not ready to buy. It earns trust that you can’t see in a spreadsheet. And when it’s working, you see more inbound. Higher intent. Shorter stage durations. More referrals. Less discounting. None of that shows up in a weekly CPL volume report. So if we’re trying to hold brand accountable to lead gen KPIs, we’re setting it (and marketing) up to fail. Then we wonder why demand for our brand is flat. If you’re serious about brand, you need to measure different things. Think about direct and organic traffic trends, self-reported attribution, better sales velocity, and more high-intent form fills. If we skip that and just slap content on a calendar, we’re not doing brand. We’re just spending money and calling it strategy.

81

35 Comments

SEO Thursday Tip: Make sure your page addresses feature targeted keywords. Your website might look beautiful—but is it search-engine friendly? One easy (and often missed) opportunity: Make sure your page addresses (URLs) include targeted keywords. For example: ❌ yoursite.com/page1 ✅ https://lnkd.in/emKieVBz ✅ https://lnkd.in/euGz2Xwp Why this matters: ✅ It helps Google understand what your page is about ✅ It improves your visibility for searches like “memory care near me” This small change can lead to big results in search traffic and qualified leads. Start with your most important pages and build from there! #SEOThursdayTip #SeniorLivingMarketing #AgingServices #HealthcareSEO #SEOTips #DigitalMarketing #AssistedLivingMarketing #ContentStrategy

25

2 Comments

Why the Next 12 Months in Marketing Will Be Rough...For Some. I shouldn't have done it. The temptation was too great. I went and clicked on a black hat SEO article about links. Spoiler...it was basically a lesson in creating mass web spam with AI. Hardly a shock, but this is the reality of what's coming for marketing this year. Web spam at levels you've never seen before. Just take a look at this platform. LinkedIn is barely recognisable as people churn out posts with AI (hint, look for the numbers in grey square boxes). Every sector in marketing is going to be massively affected by AI. From web design to SEO. From content to paid search and social. Agencies and in-house roles will be massively reduced in numbers as AI will be embedded into everything. So, what should you do? Look, I'll be blunt, this will come down to individuals. The client-side teams, agencies and staff who get their heads around AI will be fine. Their productivity will massively increase, and the impact on clients and their brands will be visible. Those who bury their heads in the sand or rely on others to use AI for productivity will soon be gone. AI literacy is the new normal. It's the entry fee to a role in marketing. But do not think this is a quantity thing. As I said, in a world of massive spam, breaking through the noise will require more powerful messaging. To paraphrase Rory Sutherland: "All powerful messages must contain an element of absurdity, illogicality, costliness, disproportion, inefficiency, scarcity, difficulty or extravagance". The agencies and individuals that leverage AI to assist in creating powerful messages will win. The agencies and individuals that leverage AI to increase marketing performance will win. We've all been given a new toolkit to use. Don't wait for others to figure AI out for you. You have to dive in with both feet now. Criticising others for using AI is not a tenable position. Ignoring AI is not a survivable position. The only way through this is to embrace AI.

85

40 Comments

Want to rank higher locally? Optimizing your Google Business Profile is key, but small mistakes like picking the wrong category can tank your visibility. Learn how to choose the right categories, list services, and tweak your profile for max local SEO impact in last week's blog. Read more 👇

54

14 Comments

🧠 Theory: The best SEOs and digital marketers are going to evolve into business consultants. Truth is, many already have. AI is chewing through briefs, metadata, keyword clustering, even link prospecting. Execution isn’t the edge anymore. Communication is. The SEOs and marketers who future-proof their careers will be the ones who: ✅ Understand how buyers make decisions ✅ Can tie marketing data to real business outcomes ✅ Know how to walk into a room and sell a plan with confidence AI can do the work. You still need someone who knows what’s worth doing and can explain why. The job title might change. The value doesn’t.

107

28 Comments

Across our entire portfolio, every client has increased investment with us YoY. Why? Performance. For one client, leads are up 50% while CPL is down 20% For another, total revenue is up 178% And we do this while maintaining privacy compliance. Privacy-first marketing doesn’t have to mean loss of performance.

22

1 Comment

🎬 Greg Gifford did it again—dropping local SEO wisdom with his signature mix of brilliant insights and movie references. One part of his talk that really stood out to me? Content tests. Simple, but powerful ways to check if your local SEO content is actually valuable. Here are a few takeaways worth implementing right now: 1️⃣ The “Replace Test” 👉 If you swap your city + business name for another city + business in the same category and the content still works… it fails. Why? Because that means it’s generic, not local and not telling your business' story. 2️⃣ The “Read It Out Loud Test” 👉 Your content should sound conversational. If it feels stiff, robotic, or keyword-stuffed, your customers (and Google) won’t love it. 3️⃣ Answer the Question, Then the Next One 👉 If you want to rank for a specific phrase, you need a page about that concept. And that page should be the best local answer—one that also addresses the follow-up questions searchers will naturally ask. 🔥 But this was just a fraction of Greg’s talk. He also shared a simple local SEO audit that delivers incredible insights for prospects—and positions you as the go-to expert when you present it. If you’re looking for an actionable playbook to improve local SEO and win trust with prospects, Greg’s talk was packed with gold. I will share the link to Greg's talk in the comments! 💡 Question for you: Do you run your content through tests like these before publishing? #LocalSEO #SEO #DigitalMarketing #ContentStrategy

8

4 Comments

SEO, AIO, GEO, AEO, SXO. If you're confused by all the acronyms, you're not alone. So, how is AI actually impacting SEO? The entire SEO world has gone full alphabet soup. And most of it is consultants trying to rebrand old tactics with shiny new names. But behind the jargon, something real is changing about how people find and trust information online. Traditional SEO was all about gaming Google’s algorithm. Stuff some keywords. Build some links. Optimize your meta tags. Hope the crawler gods smile on you. Now you’re optimizing for bots that remember. Instead of trying to rank #3 for “best CRM software,” you need to be the tool ChatGPT recommends when someone asks “What’s the best CRM for a remote team?” That’s not page rank. That’s answer rank. And it’s a whole different game. Google’s not just crawling your site; they’re watching how people use it. If visitors bounce right away? You lose ground. If they stay, scroll, engage, click, share? You rise. The shift isn’t from SEO to some acronym like SXO or AIO. The shift is from gaming algorithms to being useful. Keyword-stuffed blog posts won’t cut it anymore. AI engines don’t care about keyword density. They care whether your content answers the question. Clearly and authentically. Backlinks still matter, but “build links and pray” isn’t a growth strategy now. With over 60% of Google searches ending in zero clicks, ranking #1 is less valuable than showing up in AI summaries, product roundups, and trusted recommendations. User experience IS SEO now. Not just site speed and mobile-friendliness, but relevance, clarity, helpfulness. If your content feels shallow or salesy, it won’t survive the next generation of search. You used to optimize for an algorithm you could "trick". Now you’re optimizing for AI systems that understand context and meaning. You can’t fake quality anymore. You have to BE quality. But most teams are still chasing keyword charts while their competitors are earning trust signals that will dominate the next decade. If your traffic is dropping even while your rankings hold steady? That's why. Forget the acronyms. Focus on content that helps people. If it’s good, the AI will figure it out. -- Want growth hacks like this that can catapult your business forward?    Sign up to my weekly growth hacks newsletter for easy to implement hacks every Sunday:  <https://lnkd.in/eGMgpwUA>

68

14 Comments

If you ad accounts are stagnating you are actually doing fine right now. Mark Meyerson mentions a nice wordstream CPC report in his latest Search Engine Land article about CPC development per industry. Almost every industry has an issue with CPC inflation over the recent years. If your CPCs increase every year, you need to find new ways to increase CVR, AOV, CLV and much more metrics EVERY YEAR again... and again. Hard for many businesses, especially SMB. Growth is still possible, but if your ad accounts are +-0 that's not too bad considering ads are getting more expensive. #ppc #googleads #paidsearch

15

Want to Rank #1 on Google for Local Searches in 2025? If your business isn’t showing up when customers search for local services, you’re missing out on leads, sales, and long-term growth! Local SEO is no longer optional—it’s a necessity! With Google’s evolving algorithms, small tweaks can make a massive difference in your search rankings. That’s why I’m sharing this Local SEO Cheat Sheet for 2025 to help you optimize your business and attract more local customers. Google My Business (GMB) Optimization → Claim & verify your GMB listing. → Use a local phone number & business address (not a P.O. Box!). → Add business hours, categories, & services. → Post updates & promotions weekly to stay active. → Respond to customer reviews—both positive & negative! NAP Consistency (Name, Address, Phone Number) → Keep your NAP details the same across Google, Yelp, Facebook & other platforms. → Use structured citations in local directories (e.g., Yellow Pages, BBB). → Avoid duplicate listings, which can confuse search engines. Local Keyword Optimization → Use geo-specific keywords (e.g., “best dentist in New York”). → Include keywords naturally in meta titles, descriptions & headers. → Add local keywords organically in content & blog posts. → Optimize images with local keyword-rich alt text. Customer Reviews & Ratings → Encourage happy customers to leave Google & Yelp reviews. → Respond to all reviews—good or bad—professionally. → Use keywords naturally in your responses (helps SEO!). → Showcase testimonials on your website for added credibility. Local Backlink Strategy → Get backlinks from local newspapers, blogs, & business directories. → Sponsor local events to get featured in media mentions. → Partner with local influencers to amplify reach & trust. Mobile & Voice Search Optimization → Ensure your website is 100% mobile-friendly (Google ranks mobile-first!). → Use schema markup for local SEO (helps Google understand your content). → Optimize for voice search—use FAQs & conversational keywords. Social Media & Local Engagement → Stay active on Facebook, Instagram & LinkedIn. → Engage in local community groups. → Share location-based content & promotions. → Run geo-targeted ads to attract nearby customers. 2025 is all about being visible! Implement these strategies and watch your local search rankings soar! What’s your biggest Local SEO challenge? ---- 1. Follow Ayesha Rasheed 2. Like the post. 3. Repost to your network. 4. Subscribe to: https://rb.gy/ja1ae7

23

12 Comments

I was a guest in the third episode of the DEA Talks podcast. Guy Schepers and Mark Grasmayer asked me everything about how e-commerce marketers and PPC specialists can scale their campaigns by using AI in smart ways, getting more creative with personalization, and making the most of available tools. We discuss practical strategies for dynamic content, how to combine data with creativity, and how to elevate your campaigns without relying on expensive software. Expect hands-on tips, clever examples, and plenty of inspiration for your next campaign. Full episode is now live: ⏩https://lnkd.in/eFG6DbQE

27

7 Comments