Sonja Crystal Williams

Are you a marketer trying to achieve more with less? We got you covered! On this week's #contentmarketingengineered, Karlaa V. Gregory of Sumitomo Drive Technologies USA shares her digital marketing investments that are paying off right now, the SOSTAC methodology for planning and prioritization, and how she collaborates with company spokespeople to bring personality and expertise to social channels. #industrialmarketing #manufacturingmarketing #engineeringmarketing

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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝘀? It takes expertise in higher ed. In this episode of The Higher Ed Marketer Podcast, Troy and I talk with Kesha Boyce Williams of University of South Carolina Upstate about why this work is different. Higher ed marketing is complex. It combines B2B and B2C, multiple audiences, long recruitment cycles, and high expectations. That is why schools need partners who understand the unique challenges of higher ed, not just agencies that build websites for anyone. 🎧 Excited to share this conversation about the strategy, patience, and expertise it takes to get a redesign right. Full episode link in comments. #HigherEdMarketing #WebsiteRedesign #EnrollmentStrategy #MissionFit #HEMPodcast #HEMCommunity

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One of my favorite questions from the Working Women of Tampa Bay panel was: “How are you using AI in your business?” Short answer? Everywhere we can—strategically. At CEA Marketing, we’re diving deep into AI solutions that save time, boost productivity, and improve the customer experience. Some of the ways we’re using AI right now: • Intelligent chat tools that handle FAQs and set appointments • AI phone agents that answer and route calls • Lead generation bots that search LinkedIn, start conversations, and book meetings • AI assistants that respond to web form inquiries instantly, investigate and prequalify leads, and continue the conversation through email or text to schedule appointments The most powerful AI strategies aren’t generic—they’re tailored to your business needs. Whether it’s improving lead response time, automating follow-ups, or streamlining sales… AI can do the heavy lifting when used correctly. Curious how it could work for your business? Let’s chat. We offer AI strategy, implementation, and training for marketing, sales, and operations teams. #ArtificialIntelligence #AIForBusiness #MarketingAutomation #LeadNurturing #AIChatbots #TextAutomation #SalesAI #WorkingWomen #TampaBayBusiness #FractionalCMO #CEAMarketing #KellyPrimeauConsulting #AIForSmallBusiness #AutomationTools

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Black Businesses SURGE, But Revenue PLUMMETS?! (The SHOCKING Truth) Discover shocking Black entrepreneurship statistics! We present NCRC findings revealing a threefold increase in Black businesses alongside a concerning decrease in revenue proportion. Explore the disparity in revenue capture and its implications. #BlackEntrepreneurship #NCRCFindings #EconomicDisparity #RevenueGap #BlackBusinesses #FinancialAnalysis #EconomicJustice #EntrepreneurshipStats #BusinessInsights #EconomicEmpowerment

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At Clark Atlanta University PRSSA's recent Culture & Communications conference, Fatou B. Barry explored how to integrate AI without losing the heart of what we do alongside Damaryan Benton and Kayla Life. #AI is actively affecting the playbook for PR and media, but here’s the part we can’t forget: AI gives us the what, but humans still hold the so what.
 Here are a few things that stuck with us from the conference: 
📍 Bias is baked in—unless we challenge it at every step. 📍 Cultural and emotional intelligence can’t be outsourced.
 📍 You can automate content—but not connection.
 If we want PR and #storytelling to stay powerful, we have to use AI with care, ethics, and conscience. The future of communications has room for both tech and truth—if we let it. 
How are you thinking about AI in your workflow? Share with us below! #PRGirlManifesto #AIinPR #EthicalComms #CommsWithConscience #FutureOfPR #CultureandComms #InclusiveComms

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Every young person should have easy access to mental health support. That conviction led Pinterest and the Schultz Family Foundation to launch the Youth Mental Health Corps last year. With support from Governor Glenn Youngkin and First Lady Suzanne Youngkin, the Corps is now live in Virginia – bringing its reach to 11 states for the 2025-26 school year. In just one year, trained near-peer mentors have already helped nearly 10,000 students, and early research shows fewer behavior referrals, better attendance, and, most importantly, more teens asking for help. Youth-led, community-rooted, results-driven. This is real momentum we can keep growing, together.

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