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I work at the intersection of strategy, sustainability, and execution, building the…
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Shelby Iapoce shared thisTwo weeks ago Playing for the Planet hosted its annual Green Game Summit. The Venn Diagram overlap between challenges facing the digital games industry and sustainability is quite busy: declining/shifting job market with specialized professionals, ethics and AI, prioritization on short term investment vs. long term returns, a general sense of doom, the list continues. 1️⃣ In light of this... how do we show up? I could not think of a better way to answer this than by sharing the research from Louise Drake that she taught us at Cambridge Institute for Sustainability Leadership: Education (CISL) at the Summit. Leadership for the 21st century needs to look, feel, and act differently than it every has. In all spaces. This leadership is courageous, creative, collective, and connected. 2️⃣ What should I do next? Join the 2027 Green Game Jam - as a studio or as a player! Not only does this theme play on the concept of positive tipping points, but it also flips the narrative of sustainability being a soft/nice to have on its head. It shows the grit.Shelby Iapoce shared thisWe want you! 🫵 🌱 This is your invitation to join the Green Game Jam 2027: Stories of Resilience, and a little introduction to why we've chosen this theme. Register your interest to receive the details of how you can join this eighth edition of the annual challenge, and help us to make it the best yet �� https://lnkd.in/g8shwM6M
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Shelby Iapoce shared this10 year old Shelby had a pretty wild imagination, but I don’t think she ever thought this would happen. 2 weeks ago I officially graduated from University of Cambridge with my Masters in Sustainability Leadership via the Cambridge Institute for Sustainability Leadership (CISL). It’s impossible to distill this transformative experience into words and frankly, LinkedIn isnt the space for it. So with that, thank you to: - C14 for being the absolute best humans on the planet and supporting my shenanigans - The CISL team for sharing your knowledge, attention, and care (and dealing with my shenanigans) - Jacks Gelato for memories and (of course) gelato (except, I still regret that you do not sell t-shirts, nor will you accept a few labor hours in exchange for one)
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Shelby Iapoce shared thisParticularly excited to be a WiT - Women in Toys, Licensing & Entertainment Wonder Woman nominee alongside two women I've had the opp to work closely with in my career in the toy space: Demitria "Meech" Medeiros, who taught me so much about commercial and marketing strategy (and, perhaps more importantly, action figures, gauntlets, and light sabers) when I first started at Hasbro in the Fan space. This is the way (iykyk). Paola Dyboski, founder of Dr. Zigs, a company making bubbles ethically and sustainably (yes, so fun), who recently formed the NGO Bubbles Not Bombs, that delivers bubbles to children in war zones for play and emotional regulation. WiT members can vote through the end of July! You can find me in the Catalyst for Change (Over 500 Employees) section. There are tons of women at Hasbro and Wizards of the Coast doing amazing, amazing work, and I encourage you to read more about them if you need a healthy dose of inspo. Thank you Sarah Moffitt Knott and Donna Mink for all the work you do with WiT to elevate women across the industry! https://lnkd.in/gg3KCTbxShelby Iapoce shared thisHasbro’s Wonder Women are leading the way! ✨ We're thrilled to congratulate our team members across Hasbro and Wizards of the Coast who have been recognized as finalists for the 2026 WiT - Women in Toys, Licensing & Entertainment Wonder Women Awards! We are incredibly proud of your accomplishments and excited to cheer you on in Los Angeles on September 17! This year, 12 Hasbro team members were nominated in the following categories: ⚪ Jacqueline Jones (Vice President, Creative - Magic: The Gathering) for Brand Franchise Leadership ⚪ Demitria "Meech" Medeiros (Director, CSM - Sales eCommerce & Amazon) for Commercial Excellence ⚪ Marie Navarro (Senior Manager, Music & Experiences) for Digital Innovator ⚪ Brianne Lovett (Vice President, Product Management, Technology - Wizards of the Coast) for Emerging Technology Leader ⚪ Kaylee Sheil (Senior Manager - Category Licensing) for Licensing Excellence ⚪ Lorna McCracken (Senior Director, Sales Operations - Commercial EMEA & APAC) for Mentor of the Year ⚪ Julie Parkes (Vice President, Sales and Ops Planning) for Unsung Hero ⚪ Shelby Iapoce-Lintz (Manager, Corporate Sustainability) for Catalyst for Change ⚪ Sarah Madey (Vice President, Consumer Marketing, Toys, Games Licensing and Entertainment) for Marketing Visionary ⚪ Stacy Forgang (Director, Brand Publicity) for PR & Communications Excellence ⚪ Melissa Hershey (Principal Innovation and Design Engineer) for Designer/Inventor ⚪ Lisa Gilbert (President, US, Canada and Latin America Commercial) for WiT Champion The Wonder Women Awards shine a spotlight on the powerhouse women moving the toy, consumer products, licensing and entertainment industries forward. 🙌 👉 Cast your vote from July 6 through July 24! https://lnkd.in/ddnkpGdD Let’s hear it for our bold and brilliant Wonder Women leading the way! 👏
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Shelby Iapoce reposted thisShelby Iapoce reposted thisOur 2025 Impact Report is live! 🍃 🎲 🫶 Hasbro’s purpose to create joy and community through the magic of play continues to guide everything we do. Our Impact Report highlights how we’re bringing that purpose to life across our four key areas of Impact: 🌏 Planet 🧸 Play 🤝 People ✨ and Principles This year’s report reflects not only what we’ve achieved, but how we’re continuing to learn, grow and raise the bar. From expanding waste reduction programs at fan events to driving initiatives that increase access to play and foster a more inclusive industry, we’re proud of the momentum we’ve built together. 🙌 Learn more about our Impact and read the full report here: https://lnkd.in/gfatbTrA A huge thank you to our teams around the world whose passion and dedication continue to advance our environmental, social and governance efforts! 🙏
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Shelby Iapoce reposted thisShelby Iapoce reposted thisHappy Monday LI community! Today’s update is a blend of wins, ideas for visitors or acting like a visitor in your own town (one of my fave things to do) and an ask! ✨ Seattle’s geography is one of the most special things about our beautiful city and the best way to see it is on the water! Go take one of the Argosy Cruises! Check out this 425 Magazine article for details on summer cruises. https://lnkd.in/gky2UtCB It’s pride month! Town & Country Markets new artist-designed pride tote is stunning - the perfect summer tote while your “touring” or I love it as a gift. $1 for every bag produced is going to the Lambert House LGBTQ+ Youth Community Center https://lnkd.in/gxWtzGHS The newest addition to the adorable Madrona neighborhood business district is a stop you won’t want to miss! From the moment you step in, 🛍️ Squarehead West is a haven of thoughtfully curated home goods from around the region and globe. You’ll find the perfect pieces for yourself, gifts for friends, inspiring art and more - see photos! Go check it out and enjoy a sip at the neighboring Bottlehouse. My mentee, Shelby Iapoce, is getting ready to launch her new marketplace for used sports equipment, NextRep. ⚽ The goal: make sports more accessible by providing a place for equipment sharing and resale. Here’s the ASK: if you have any used sports equipment, please list it on NextRep this week as she prepares for her debut. It will make the launch more robust and put some cash in your pocket - a win for all! Of note: this is a friends & family link: https://lnkd.in/gfEJrHCt Follow Sarah A., founder of Liminary, on LI to learn more about her perspective on AI for professionals and the opportunity to solve for some of the biggest challenges we face, especially related to memory. #lifestylepr #seattlePRfirm #clientlove #lovewhatyoudo
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Shelby Iapoce reposted this230 million daily active users (or players) engaged in the Green Game Jam activations last year. That's a big number, but what does it mean? While the comparables are never going to be completely clean and pure like vs like, for context this is: ✅ 16x bigger than Fortnite's 'Remix: The Finale' in November 2024, which attracted 14.3 million viewers. ✅ 3x bigger than World Environment Day in 2024, which engaged 65 million people through online conversation ✅ 2x the size of the NFL Superbowl audience in February 2025, which was watched by 127 million. PUBG was clearly a difference maker in 2025, but 2026 with more games across a wider portfolio of genres could be the biggest yet. Thanks to all the studios who put the time into making it happen, Louie Keight and Lisa Pak for all the hard work and to the support of studios in the initiative who rally around this work. Kieren Mayers Lisa Pak Shelby Iapoce Dean Takahashi Bastion Tim Christophersen George E. Osborn HHMI Tangled Bank StudiosShelby Iapoce reposted thisAre you ready to play for the planet? For World Environment Day, 70 games are going all in for coral reefs and rainforests. Expect all-new levels, amazing rewards and fun-filled challenges as part of the 7th Green Game Jam. Take a sneak peak at what's in store... For a full list of games head to: https://lnkd.in/eb4NHmu7 #worldenvironmentday Avid Games, Burlingame Studios, EARTHwise, IGG, Lilith Games, Pearl Abyss, Reliance Games, Runaway Play, Supercell, Ubisoft Paris Studio, Wooga, Dodreams Ltd., GameDuell GmbH, Green Leap Games, Kolibri Games, Lilith Games, Magic Pockets, Nordeus, Rovio Entertainment, Ten Square Games, Hasbro, Candivore, Magic Tavern, Mytona, Northern Forge Studios, PLAYSTUDIOS, Poki, SYBO, TreesPlease Games, ZiMAD, Zynga, PikPok, Royal Ark, Socialpoint, Ubisoft Barcelona Mobile
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Shelby Iapoce shared thisReefs, rainforests, and Magic. Vibey. From June 5th – 23rd, you can purchase five full-art land cards (**they are stunning**) inspired by real-world ecosystems on Magic: The Gathering Arena as part of Playing for the Planet Green Game Jam. Proceeds from card sales will be donated to Oceana and the Rainforest Alliance. Someone recently asked me the one thing I think is needed to help shift systems towards a more sustainability-minded way of being. The answer, in my opinion, is not that easy nor will ever be that easy. But, we often underestimate (or might not want to think about) how important media and culture is to shaping what we connect with, how, and when. Games are such an integral part of our culture today. Huge, huge thank you to the teams across Wizards and Hasbro, going above and beyond their normal day-to-day responsibilities to make this happen including Camille Ross Shelly Mazzanoble Sarah Moffitt Knott David Finseth Xib Vaine Amanda Asofsky Joseph (Joey) Colton Lucas Catunda And wow! Congrats to the the Playing for the Planet team, who rallied 70 games to participate in this years Jam: Lisa Pak Louie Keight Sam Barratt Kerry Rizzo Alex Avard Matt AndersonShelby Iapoce shared thisMagic: The Gathering Arena is participating in Playing for the Planet's 2026 Green Game Jam! From June 5th – 23rd, players can purchase five full-art land cards inspired by this year's theme, Reefs and Rainforests: https://lnkd.in/g73bApnP 100% of the sales price (less transaction fees) will be donated to Oceana and the Rainforest Alliance via Our Change Foundation 501(c)(3), a public charity and donor-advised fund. These two organizations are dedicated to ocean and rainforest conservation efforts. 🌊 We hope you can join us in protecting and celebrating the powerful mana of some of the world's most vital ecosystems! 👉 Learn more about Green Game Jam here: https://lnkd.in/d3D6a8Tz ✔️ Love Magic, reefs, and rainforests? Vote for MTG Arena for the Green Game Jam’s Players Choice Award! https://lnkd.in/gGaPxUPm
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Shelby Iapoce shared thisFeels a bit surreal to have won the NextCycle Washington 2026 Accelerator Technology Solutions Award for Next Rep Jackie Kirouac-Fram, Ph.D. - thank you being the best coach throughout the ups and downs and questions of this stage of entrepreneurship. Appreciate you letting my brain go forth, then calling it back to focus on the right next step! NCWA C4 Cohort - truly amazed by all 14+ of you! You are a creative crew who is thinking hard about how to marry financial viability and sustainability together to add economic value to communities and reduce waste. I particularly love how so many of you are forward looking, yet are grounding your businesses in the basics, including a foundational understanding of quality, psychology, and solving real people's problems. Sports non-profits/teams - There are a few more open spots in the spring pilot! Ideally in the Seattle area, but open to any U.S. based org. Reach out to sign up. Through Next Rep you can: - buy and sell sports gear within your team - raise money for your team through the sale of old gearShelby Iapoce shared thisNext Rep won the Technology Solutions Best Pitch award at the 2026 NextCycle Washington Pitch Showcase! 🎉 This category awarded the pitch that showed exceptional innovation in developing technology-driven solutions that leverage digital platforms and data systems to advance scalable circular economy outcomes. Next Rep's pilot is open for teams and sports non-profits to use! Reach out or sign up here: https://lnkd.in/gbZAvugM Washington State Department of Ecology Washington State Department of Commerce
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Shelby Iapoce shared thisOne of my absolute favorite parts of working in sustainability is the opportunity to collaborate with partners within (and tangent to) whatever industry you're in. Hasbro and Wizards of the Coast joined Playing for the Planet in 2025, and we have been able to move faster and more strategically than we would have ever been able to move alone. This is kudos to all the smart, amazing, unsung heroes in this group who show up to humbly share what they know - and just as importantly, what they don't know. Drop in sessions for new members will be starting soon + more info below on how to get in touch with the Playing for the Planet team.Shelby Iapoce shared thisThis #EarthDay, it’s worth asking: what does it actually look like for a game studio to turn intention into impact? For many teams, the journey starts small. A conversation. A question. A recognition that games don’t just reflect the world, they shape how millions of people think about it. That’s where Playing for the Planet comes in with our mission of activating players globally to protect & restore our planet whilst accelerating decarbonisation in video games. Joining the Alliance isn’t about having everything figured out. It’s about committing to the process and being part of a collaborative, like-minded community who share knowledge, ideas, and experiences around sustainability in games. Here’s some of our tools to get you started, or get you moving again, on your sustainability journey (they can all be found here https://lnkd.in/ddF9Ms5c): 🌎 Measure your impact using the Alliance’s carbon calculator 🌍 Download our practical guides on sustainability in game development 🌏 Use our Game Studio’s Guide to Net Zero Targets to set realistic goals that are ambitious, but achievable Got a live game with an existing audience? You can also join the Green Game Jam, our annual challenge for these studios that showcases the games sector’s ability to deliver meaningful environmental impact while demonstrating the commercial value of engaging players through theme related content. Sustainability in games isn’t just about reducing impact behind the scene, it’s about unlocking the power of play to help shape a better future. Click the link below to join us 👇 https://lnkd.in/ec39XVqJ #EarthDay #Sustainability #GameDev #GreenGameJam #ClimateAction
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Shelby Iapoce liked thisShelby Iapoce liked thisWe’re so excited to announce that our colleague Dan Ayoub has been named President of Wizards of the Coast & Hasbro Digital Games, effective November 2. 👏 Dan has spent 25 years making games. He has been at Wizards since 2022, first leading our digital studios and then as SVP of Digital Games. Most recently, as SVP of Dungeons & Dragons, he helped revitalize the brand across tabletop and digital. Moving forward, Dan will lead Magic: The Gathering, Dungeons & Dragons, Duel Masters and Hasbro Digital Games, including Exodus (from our Archetype Entertainment) and Warlock (from our Invoke Studios). "We'll put fans first, respect the artists and creators who make these worlds come alive, and set an ambitious course for growth across tabletop and digital." – Dan Ayoub Join us in congratulating Dan on his next adventure! 🎲 Learn more: https://lnkd.in/ehRBKQrm
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Shelby Iapoce reacted on thisShelby Iapoce reacted on thisWe’re thrilled to share that Furniture Repair Bank has been selected by Seattle Public Utilities and WM as a 2026 ReThink Waste Grant recipient alongside four other local leaders in repair and reuse! This support strengthens our work to: ♻️ Divert furniture from the waste stream 🛠️ Train volunteers in repair skills 🛋️ Provide restored furnishings to households transitioning into stable housing Seattle Public Utilities’ announcement highlights the impact of our volunteers, our growing SODO workshop, and the thousands of pieces we’ve already repaired and delivered across King County. 📄 Read the full announcement: https://lnkd.in/e-8F_XZj Grateful for this partnership, and excited to keep building a more circular Seattle! ♻️ #CircularEconomy #RethinkWaste #Nonprofit #FurnitureWaste #CommunitySupport #SustainabilitySeattle Public Utilities and WM Award 2026 ReThink Waste Grants to Five Local Repair and Reuse Programs - At Your ServiceSeattle Public Utilities and WM Award 2026 ReThink Waste Grants to Five Local Repair and Reuse Programs - At Your Service
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Shelby Iapoce reacted on thisExcited to expand our team! Please apply if interested or share with your network.Shelby Iapoce reacted on thisHi everyone! My team has a couple of open positions, and we’re looking for people who are passionate about sustainability and enjoy using data and problem-solving skills to make an impact. If that sounds like you or someone you know, check out the opportunities and feel free to reach out! Sustainability Manager role: https://lnkd.in/ehU6WfcP Sustainability Analyst role: https://lnkd.in/eVTzEhDd
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Shelby Iapoce reacted on thisWhat does it take to turn sustainability from an ambition into a competitive advantage in beauty? Next week, I'm joining CEW and fellow industry leaders to explore how brands are navigating claims, innovation, and commercial value in a rapidly evolving landscape. Looking forward to a rich discussion on the challenges and opportunities ahead for sustainable beauty. Hope to see you there. 🌎✨ #SustainableBeauty #BeautyIndustry #Innovation #Sustainability #CEW #UniquelyUnilever
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Shelby Iapoce reacted on thisShelby Iapoce reacted on thisMeet the Altra Running Legacy Team. Combined Age: 321. One shared goal to #StayOutThere. Altra Running Europe has launched Britain’s oldest running team to pass more than 300 years of running wisdom on to the next generation. Its four members are aged 75 to 85, and they include the UK’s fastest octogenarian over 5K and a runner who holds 204 age-category parkrun records. The campaign aims to help younger runners build habits that keep them running for decades. Later this year, the team will release The Long Run, a free book of the lessons they have learned.
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Shelby Iapoce liked thisShelby Iapoce liked thisVF Corporation’s latest Environmental & Social Responsibility Report is out, and we’re proud to see Supercircle recognized as a partner in two of its circularity programs. Through Timberland’s Timberloop in-store takeback program, returned products are sent to Supercircle for reuse or recycling. And with Vans, we're supporting a footwear takeback program that has already collected thousands of pairs of shoes across 10 U.S. stores, which we sort and process for recycling and repurposing. We're proud of what we're building together with the VF Corporation team and excited to keep finding new ways to give products and materials a next life. Read the full report (page 23) → https://lnkd.in/gNMkHVXk
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Shelby Iapoce liked thisShelby Iapoce liked thisOur Q3 2026 Advocacy Impact Report is out. This quarter, much of our work focused on workplace equity and inclusion. That matters more now because the data that lets investors measure progress is under pressure. In August, we submitted a comment letter urging the Equal Employment Opportunity Commission to keep EEO-1 reporting, which the agency has proposed to rescind. For 60 years, these requirements have helped protect American workers from discrimination. The EEO-1 is also the most widely available standardized human capital dataset in the market. We see discrimination as a market failure. It keeps talent from its best use and creates costs that long-term, diversified investors can't diversify away. In September, we filed a shareholder proposal at Tetra Tech asking the company to report publicly on how well its equal opportunity efforts and workforce management strategy are working. The company employs more than 25,000 people, but its human capital disclosures are limited to aggregated figures. Employee sentiment data gives reason to look closer: on Glassdoor, women rated their experience at the company 16% lower than men did. Workforce data, retention and promotion rates, and pay gap analyses would help investors judge whether outcomes are consistent over time. Also in August, we wrote to thirteen portfolio companies, including Netflix, Eli Lilly, Palo Alto Networks, and Progressive. We encouraged them to participate in the Human Rights Campaign's Corporate Equality Index for 2027. Participation among Fortune 500 companies fell 65 percent this year. We believe a consistent, comparable benchmark for LGBTQ+ workplace inclusion is still valuable to companies and investors alike. For more than 40 years, Trillium has stood for equal opportunity, guided by the belief that fair treatment of workers supports long-term value creation and a better world.
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Shelby Iapoce reacted on thisAmazing to see these results and proud of the work the teams are doing!Shelby Iapoce reacted on thisIn the 2026 Advantage Awards, U.S. retailers rated Unilever the #1 Non-Food Supplier Across All Channels. Why this one matters to me? Advantage Group International's Voice of the Retailer assessment is the industry's honest report card. Retailers score suppliers on collaboration, communication, execution and strategic alignment, head-to-head against our competitors. Our ambition is to be more than a supplier. We want to be the growth engine for every customer we serve. Retailers called out our category and consumer expertise, our partnership approach, our brands, our innovation and our marketing. And shoppers are backing it up, with unit volume growth at 3x the market rate in the categories where we compete. I'm proud of this, and we're not done. #1 isn't a trophy. It's a standard we have to re-earn every day, in store, online and in the AI-assisted shopping that's arriving fast. Thank you to our retail partners for challenging us and growing with us. And to our Unilever teams across every function. What's the one thing that makes a partner truly indispensable to you? #AdvantageAwards #VoiceOfTheRetailer #RetailPartnership #UnileverUSA #Unilever
Experience & Education
Licenses & Certifications
Volunteer Experience
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Volunteer - Animal Rescue
Mystic Aquarium
- 2 years
Animal Welfare
- Rescued and rehabilitated seals and sea turtles
- Co-wrote a grant, raising $100,000 in funds for the aquarium -
Student Ambassador
Wounded Warrior Project
- 2 years 9 months
Formed the first partnership between the Wounded Warrior Project and a Division 1 Lacrosse Program. Through hosting events, selling clothes, and raising awareness, we raised $40,000 within our first 3 years of partnership.
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Member, University of Connecticut Graduate Chapter
Net Impact
- 1 year 9 months
Environment
Led 12+ students across various Master's programs, including a consulting project for a non-profit working to reduce food waste
Publications
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Even Unicorns Get Sad
See publicationLennon seems like everything a unicorn should be - happy, magical, and always there to make others feel better. So, why does Lennon feel so sad sometimes? Does it make Lennon any less of a magical unicorn? Lennon’s story shows us all that it's okay to feel sad, and that being sad doesn't make us any less magical. If magical unicorns get sad sometimes, we can too. Whenever you feel sad, stand up tall, put your hands on your hips, and keep your horn up! This book comes with a mindfulness and…
Lennon seems like everything a unicorn should be - happy, magical, and always there to make others feel better. So, why does Lennon feel so sad sometimes? Does it make Lennon any less of a magical unicorn? Lennon’s story shows us all that it's okay to feel sad, and that being sad doesn't make us any less magical. If magical unicorns get sad sometimes, we can too. Whenever you feel sad, stand up tall, put your hands on your hips, and keep your horn up! This book comes with a mindfulness and breathing practice for kids of all ages, to help them whenever they are feeling sad, frustrated, or as if they lost their magic.
Honors & Awards
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All Academic Team
IWLCA
For women's lacrosse players who have maintained over a 3.5 GPA after 2 seasons
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Division 1 Community Awareness Award
IWLCA
Awarded to the Division 1 Women's Lacrosse Player who has significantly contributed to her community, while also maintaining a high GPA and participating in Division 1 Collegiate Lacrosse
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William Wallin Award
Fairfield University
Awarded to the student athlete at Fairfield University who displays high caliber leadership both on and off the field
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MAAC All Academic Team
MAAC
May 2013-May 2016
Awarded to MAAC Student Athletes who maintained a GPA over 3.2
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Dean's List
Fairfield University
Fall 2012
Spring/Fall 2013
Fall 2014
Fall 2015/Spring 2016
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