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You know that feeling you get when early reads on a marketing campaign come in showing…
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Ryan Jones reposted thisRyan Jones reposted thisWe’re excited to introduce TravelSignals™, our latest MarketSignals™ solution designed to accelerate acquisition, strengthen loyalty, and grow lifetime revenue for travel and hospitality brands. Unlike traditional intent data or browsing signals, TravelSignals delivers predictive intelligence powered by verified transactional data, revealing how customers actually spend. These insights enable brands to identify and engage travelers most likely to book, upgrade, defect, or respond to targeted offers with unmatched precision. Read the press release to learn more: https://lnkd.in/gzxk43NP #Travel #TravelIndustry #Hospitality #Travelers
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Ryan Jones shared thisLove this!Ryan Jones shared thisWhether you're facing rising costs or shifting markets, Wiland acts as an extension of your team—helping you target smarter, adapt faster, and grow stronger. Hear Conor Tarpey explain how our extensive data and collaborative approach help our partners overcome real-world challenges in real time. Connect with us to discover what a data-driven partnership can unlock for your organization: https://lnkd.in/gf4ZjqBY #Data #Collaboration #Wiland #PredictiveAnalyticsConor Tarpey | Senior Director, Client Success, Diversified Vertical MarketsConor Tarpey | Senior Director, Client Success, Diversified Vertical Markets
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Ryan Jones shared thisNice quick overview of our capabilities with two client examples. And while John is specifically referencing Digital audiences here, all of this information applies to Direct Mail audiences as well. It’s more important than ever to put your Ad in front of the right people. So whether it’s Digital or Direct Mail, we’ve got the audience you need to make your campaign a success! Take a look and please reach out if you want to test an audience. https://lnkd.in/guA_H6H6
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Ryan Jones shared thisTo everyone in my network, if you are looking for a senior leader and an all around amazing person to join your team, look no further! I can’t speak highly enough about Ambree and I’d love to facilitate an introduction if you have an opportunity for her.Ryan Jones shared thisAfter taking the summer off to reflect on my passions & be with my family, I’m ready to jump back into the career I absolutely love. I’m an expert in 1st. 2nd. & 3rd party data. I have a long history in Big Data companis working with Major Brands, Agencies & Publishers in the Retail, CPG, Auto & B2b space. I thrive as an Individual Contributor in a CSM role or as a mentor & coach managing up and coming stars! Would love any leads &/or recommendations as I navigate a very tough market. Thank you for your support!
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Ryan Jones reposted thisRyan Jones reposted thisGmail’s new unsubscribe tool is here - and email lists are shrinking fast. With just one click, consumers are removing themselves from brand emails, and experts expect significant list attrition rates over the coming months. Unlike email, direct mail doesn't have an unsubscribe button! It reaches the customer physically, stands out in a less crowded channel, and drives strong engagement. Now’s the time to act! Direct mail is a proven way to: • Reactivate lost customers • Boost response with high-impact touchpoints • Support your omnichannel strategy Let’s talk about how Media Horizons can help! #DirectMail #GmailUnsubscribeTool #EmailMarketing #MediaHorizons
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Ryan Jones reposted thisRyan Jones reposted thisWe're proud to partner with StellarAlgo, the leading sports customer data platform. Together, we’re helping teams and leagues act on fan insights to drive ticket sales, increase revenue, and build lasting loyalty. This collaboration combines StellarAlgo’s powerful CDP technology with Wiland’s advanced marketing intelligence to unlock smarter, more effective fan engagement. Learn how we’re teaming up to elevate professional sports: https://bit.ly/4eoK1GK #Sports #FanData #SportsIndustry #TicketSales
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Ryan Jones reposted thisRyan Jones reposted thisSports fans are tuning out generic campaigns. 71% of fans expect relevant experiences, and organizations that get it right see a 10-15% revenue lift. But here's the reality: Most sports teams capture only basic contact info on fans and are in the dark when it comes to deeply knowing their preferences. Do they have kids? Drive luxury cars? Love deals? Participate in sweepstakes or contests? Without rich fan data that includes demographics, interests and behaviors, highly relevant campaigns and detailed sponsor targeting remain out of reach. That's why we're excited to launch 𝗗𝗮𝘁𝗮 𝗔𝗽𝗽𝗲𝗻𝗱𝘀, with our partner Wiland. StellarAlgo now offers 50+ fan data attributes making it affordable to enrich your fan records. The data is ready to be put to create more relevant fan experiences—no complex integrations, no separate vendors. Enriched fan profiles at your fingertips. ✅ Append high-propensity audiences for action, such as fast-food purchasers, new parent indicators, and more ✅ Show sponsors detailed audience breakdowns that justify premium partnerships ✅ Automatically fed into your StellarAlgo platform for easy activation Why choose our data appends? Understand not just who your fans are, but what they're likely to do based on their spending habits and interests. The enriched fan attributes automatically flow into StellarAlgo, so you spend less time analyzing and more time creating targeted campaigns. Ready to start targeting smarter and unlock revenue growth? Talk to your account manager to learn more. New to StellarAlgo? Talk with us: https://lnkd.in/g5bYs8N3 #SportsMarketing #FanData #DataAppends #CDP
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Ryan Jones liked thisRyan Jones liked thisSummer travel isn’t a demand problem. It’s a targeting problem. Every year, hospitality and travel brands invest heavily in: • Search intent • Website visits • Lookalike audiences …and still miss the guests and travelers who actually spend. 👉 The real question: Who is actually going to spend this summer? Not browse. Not click. Not “intend.” Spend Outdated CRM data and intent-based targeting are creating: ❌ Wasted acquisition spend ❌ Poor audience quality ❌ Missed high-value guests & travelers ❌ Weak retention and reactivation timing At Wiland, we help solve this by shifting from guesswork to real transaction data: ✅ Identify new high-value guests based on actual spend ✅ Enrich and update CRM data with real behavioral insights ✅ Improve retention with better timing and segmentation ✅ Reduce wasted media by targeting proven spenders Because when you understand how your guests actually spend…you stop chasing demand—and start capturing it. If you’re leading Marketing, Growth, CRM, or Loyalty in hospitality or travel… Now is the time to fix targeting before peak season. Let’s connect!!! 👉 #HospitalityMarketing #TravelMarketing #CustomerData #DataDrivenMarketing #AudienceTargeting #GrowthMarketing #CustomerAcquisition #CustomerRetention #CRM #PerformanceMarketing #TravelIndustry
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Ryan Jones liked thisRyan Jones liked thisAfter two weeks at Wiland, I’ve had a lot of friends and former colleagues in hospitality and travel ask me the same question: “What exactly does Wiland do?” Here’s the simplest way to think about it: Wiland helps travel and hospitality brands identify, reach, and engage real guests and travelers based on what they actually spend—not just what they browse. In an industry where timing, relevance, and personalization matter more than ever, relying on search behavior or intent signals alone only tells part of the story. Wiland goes further by using one of the largest sets of individual-level U.S. consumer spending data to predict who is most likely to book next. That means: • Reaching travelers/guests already spending in your category • Targeting high-propensity audiences • Driving more bookings and increasing revenue per guest • Improving marketing efficiency to generate more bookings and higher-value guests across digital and direct channels. With Wiland, marketers can move beyond guesswork and connect with **real guests and travelers—not just browsers— **using insights built on actual purchase behavior. The result? Smarter marketing, stronger guest relationships, and measurable revenue impact. Wiland helps solve one of the biggest challenges in travel: Attracting new high-value guests while retaining the ones you already have. If you’re in travel, hospitality, or destination marketing and thinking about how to make your marketing dollars work harder—I’d love to connect and share more. #Hospitality #TravelIndustry #TravelMarketing #HospitalityMarketing #RevenueGrowth #CustomerAcquisition #CustomerRetention #GuestExperience
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Ryan Jones liked thisRyan Jones liked thisWe’re excited to introduce TravelSignals™, our latest MarketSignals™ solution designed to accelerate acquisition, strengthen loyalty, and grow lifetime revenue for travel and hospitality brands. Unlike traditional intent data or browsing signals, TravelSignals delivers predictive intelligence powered by verified transactional data, revealing how customers actually spend. These insights enable brands to identify and engage travelers most likely to book, upgrade, defect, or respond to targeted offers with unmatched precision. Read the press release to learn more: https://lnkd.in/gzxk43NP #Travel #TravelIndustry #Hospitality #Travelers
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Ryan Jones liked thisRyan Jones liked thisWhether you're facing rising costs or shifting markets, Wiland acts as an extension of your team—helping you target smarter, adapt faster, and grow stronger. Hear Conor Tarpey explain how our extensive data and collaborative approach help our partners overcome real-world challenges in real time. Connect with us to discover what a data-driven partnership can unlock for your organization: https://lnkd.in/gf4ZjqBY #Data #Collaboration #Wiland #PredictiveAnalyticsConor Tarpey | Senior Director, Client Success, Diversified Vertical MarketsConor Tarpey | Senior Director, Client Success, Diversified Vertical Markets
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Ryan Jones liked thisRyan Jones liked thisGreat opportunity for a marketer hungry to drive performance.
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