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Ran Mullins shared thisFinancial services firms have spent years building increasingly sophisticated views of their customers. We know more about transactions, balances, behaviors, demographics, digital engagement, and financial capacity than ever before. But there's still an important difference between having a complete customer record and actually understanding the customer. A transaction can tell you what someone did. It can't necessarily tell you why. That's the gap psychographic enrichment is designed to address. When you add insight into a person's values, attitudes, and motivations to the data already available, you begin to understand the human decision-making behind the record. To me, that's where the next evolution of personalization gets interesting. The objective isn't to discard the data and technology financial institutions have already invested in. It's to make those investments more valuable by adding the context needed to turn customer information into Motivation Intelligence™. Our latest Psympl blog explores how financial institutions can make that transition. The competitive advantage won't necessarily belong to the institution with the most data. It may belong to the one that understands what its data actually means. https://hubs.li/Q04zNMNx0 #FinancialServices #Psychographics #MotivationIntelligence #DataEnrichment #Personalization #FinTech #MarTechWhat Bank Marketing Data Enrichment Really Brings To ScaleWhat Bank Marketing Data Enrichment Really Brings To Scale
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Ran Mullins reposted thisRan Mullins reposted thisFirst of many hiring post. We need to add a Client Success Manager in our NYC office. Only NYC and yes you have to be in the office most days Only people willing to chew throuhg metal need apply! https://lnkd.in/ebC2dSPVSr. Customer Success Manager at BoomerangHR • New York CitySr. Customer Success Manager at BoomerangHR • New York City
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Ran Mullins reposted thisRan Mullins reposted thisMarketers based in Cincinnati! Cintas is hiring for multiple marketing positions and we are looking for senior talent with experience in digital marketing (Web Platforms, Marketing Technology, Marketing Analytics, SEO/AEO, Paid Digital Media). These are full-time, salaried roles that will be onsite at our headquarters in Mason, OH. If interested please reach out directly to me here on LinkedIn. (And feel free to share with your own networks too!) #marketing #cintas #careers Careers.Cintas.comCintas - HomeCintas - Home
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Ran Mullins reposted thisPsympl is excited to be attending the Curql VentureTech conference where Bruce Clapp will be on stage presenting our #PsychographicAI and how Motivation Activation has generated remarkable results for credit unions through increases in deposits and loan $$$ #creditunions #psychographics #fintech #martechRan Mullins reposted thisYour data should work harder for you. Meet the fintechs presenting in Data & Insights at VentureTech 👇 🔹 Tursio – An on-premises AI platform that makes your core data searchable and delivers accurate, trustworthy answers in your language and context. 🔹 Psympl – A Psychographic AI™ platform that decodes human motivation to power persuasive, personalized targeting and content at scale for CUs. 🔹 Dilly Labs – A vendor procurement platform for credit unions with AI-guided triage, RFI/RFP orchestration, peer pricing benchmarks, and sandbox testing. Smarter decisions start here. Catch them live at VentureTech 2026. Register: https://myventuretech.com/ #CreditUnions #VentureTech2026
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Ran Mullins shared thisI'll be attending #BankAISummit 2026 on October 27! Join (me) Psympl in Chicago: https://lnkd.in/eerptZGC Creatio
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Ran Mullins shared thisBanks have spent years investing in data infrastructure, CRM platforms, marketing automation, analytics, and personalization. So why do so many customer experiences still feel generic? Part of the answer is that having more data about someone isn't necessarily the same as understanding them. A financial institution may know a customer's age, income, balances, transaction history, products, and digital behavior. Those are incredibly useful signals. But they still don't necessarily explain what motivates that person's financial decisions. That is the opportunity I see in psychographic enrichment. When banks add motivation to the customer profile, they can begin moving beyond personalization based primarily on demographic attributes and past behavior toward engagement informed by how an individual actually thinks about money, risk, security, growth, and financial guidance. Our latest Psympl blog explores how bank marketing data enrichment can bring these layers together — and how financial institutions can make the customer data they already have significantly more actionable. The future isn't about collecting data for the sake of having more data. It's about understanding the human beings behind it. https://hubs.li/Q04zNJ130 #BankMarketing #Psychographics #MotivationIntelligence #FinancialServices #Personalization #MarTechWhat Bank Marketing Data Enrichment Really Brings To ScaleWhat Bank Marketing Data Enrichment Really Brings To Scale
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Ran Mullins reposted thisRan Mullins reposted thisI'm hiring a Director of Marketing Operations, and I'm looking for a rockstar. 🚀 I believe marketing operations and measurement are the foundation of every performance-driven marketing program. Get the systems, data, and reporting right, and everything else moves faster and smarter. This role is for you if you: 🔹 Love pushing the boundaries of what's next in martech and data 🔹 Get energized by a tough problem 🔹 Measure success in business outcomes 🔹 Want to build something with a team that's all in Sound like you, or someone you know? Check out the role below 👇
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Ran Mullins reposted thisRan Mullins reposted thisPsympl's partnership with MarketMatch and collaboration with Experian Marketing Services have helped FreeStar Financial Credit Union achieve remarkable success using Psychographic AI and consumer intelligence #psychographics #creditunions #financialpsychographics #financialmarketingHow Consumer Data Helped a Credit Union Earn a 3X Campaign Return - B2BMX INSIGHTSHow Consumer Data Helped a Credit Union Earn a 3X Campaign Return - B2BMX INSIGHTS
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Ran Mullins shared thisFinancial institutions don’t have a shortage of data. They have a shortage of context. A CRM can tell you a customer’s age, income, account history, transactions, and dozens of other attributes. Enrichment can add even more. But at some point, we have to ask: Does having more information actually mean we understand the customer better? That’s where I believe psychographics fundamentally change the equation. Demographic and behavioral enrichment helps build a more complete picture of the customer. Psychographic enrichment adds insight into what motivates that person — how they think about risk, security, growth, financial guidance, and decision-making. That distinction matters because two customers who look almost identical in a traditional database can require completely different approaches to engagement. Our latest Psympl blog looks at both sides of marketing data enrichment: the tremendous opportunity it creates and the risks financial institutions need to manage along the way. The goal shouldn't simply be richer data. It should be better understanding. https://hubs.li/Q04zNvQH0 #Psychographics #MotivationIntelligence #FinancialServices #DataEnrichment #MarTech #PersonalizationHow Marketing Data Enrichment Can Boost Your Financial BrandHow Marketing Data Enrichment Can Boost Your Financial Brand
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Ran Mullins liked thisRan Mullins liked thisForrester just reported that 36% of Fortune 500 companies still use the traditional CMO title, with others shifting toward growth and revenue structures. Instead of viewing this as the death of marketing leadership, I see it as the ultimate evolution. Marketing has successfully matured into two powerhouse disciplines: Systems: The engine room of data, technology, AI, measurement, and precision acquisition. Craft: The heartbeat of brand positioning, consumer empathy, and creative vision. As marketing scales, these pillars naturally expand. When companies pair revenue-accountable execution (like CRO/CCO/CGO roles) with long-term brand building, magic happens—if they are orchestrated under a unified vision. The most successful modern organizations aren't fracturing; they are building a dual-engine growth model. AI and modern tech stacks aren’t complicating this—they are giving us unprecedented fuel to scale both data-driven efficiency and creative resonance simultaneously. As a CMO, my favorite part of this landscape is bringing these two halves together into a single, cohesive growth strategy. #unifiedvision #data&marketing #AImarketing #martech
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Ran Mullins liked thisRan Mullins liked thisCommerce media spend keeps climbing, and most brands still can't say which network performed better, making it harder to know where media dollars are working and where budgets should move next. Kevin Dunn, Chief Revenue Officer, makes the case that fixing this takes a shared identity layer built on neutral infrastructure. The partner at the center of identity and measurement can see every deal moving through it, so independence matters. That gives brands a consistent basis for comparing performance across networks, moving budget based on comparable results, and keeping AI from scaling errors in the data beneath it. See why a shared identity layer could make commerce media performance easier to compare ➡️ https://lnkd.in/e4UvBvKE
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Ran Mullins liked thisRan Mullins liked thisHumbling new chapter—I am joining as the Chief Information Officer (CIO) at one of the most prestigious institutions --- The Supreme Court of Ohio. I look forward to leading the CIO’s Office with excellence, compassion, and innovation across --- IT, AI, Data Analytics, Digital, Law Library, and the Clerk of Courts and help departments to strengthen service and accessibility. I’m deeply honored to join an exceptional leadership team and advance the vision of the Chiefa Justice, Administrative Director, and the Justices in serving the Court and the people of Ohio. I am also forever grateful for my past JobsOhio journey, the exceptional Leaders and teams and our shared success in driving AI transformation and in making Ohio per CNBC’s #1 State for doing business. As I begin, I welcome and value your camaraderie —as mentors, partners, colleagues, teams, friends, leaders, (past and present) —as we continue to learn, lead and strive to be better every day!
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Ran Mullins liked thisRan Mullins liked thisEarlier this month, I celebrated my one-year anniversary of joining the incredible team of compassionate people at the Center for Prevention of Abuse (CFPA). As a former board member, I already had a deep passion for CFPA and its mission. I stepped into my staff role excited to contribute to that mission: To help everyone live a life free from violence and abuse. In just one year, our team has strengthened services for human trafficking survivors, with a particular focus on labor trafficking and crisis intervention. We’ve built and deepened partnerships. And we've advanced efforts to raise awareness and promote human trafficking prevention in our local communities, across the state, and beyond. It’s been energizing to learn from our case managers, welcome new staff, and bring our individual strengths together as we continue to grow. What impacts me most are the survivors who have allowed me to sit alongside them and hear their stories. Their experiences can be difficult to comprehend, but their resilience, strength, and determination to move forward are nothing short of inspiring. People often ask how I stay positive while working with the difficult realities of human trafficking. My answer is always the same: It’s the hope. There is so much hope in the survivors we serve, among my colleagues, and within our community partnerships. That hope is what makes this work so meaningful. I’m incredibly grateful to everyone who has welcomed me, encouraged me, patiently answered my many questions, and supported me along the way. Here’s to another year of learning, growing, and working together to create safer, more peaceful communities for all.
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Ran Mullins liked thisRan Mullins liked thisFall back, friends. Daylight Saving Time ends tonight, which means we get an extra hour to sleep, recharge, or simply enjoy a little more time with the people we love.
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Ran Mullins liked thisRan Mullins liked thisBringing back this gem for Halloween. 🦇🎃 We’re always calling on innovators to create something frighteningly good. 👀 Happy Halloween from 1819 Innovation Hub! 🕸️ #1819InnovationHub #HappyHalloween #WhereNextHappens #Innovation
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Ran Mullins liked thisRan Mullins liked thisWe're #hiring a new Growth Operative in Cincinnati, Ohio. Apply today or share this post with your network.
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Ran Mullins liked thisRan Mullins liked thisA recent website redesign project completed by the Lampros Labs team has been one of the most deliberately growth-focused engagements we've participated in. Carolyn Dickerson built the page and SEO strategy from careful customer and competitive research. Gina Bonar translated that strategy into detailed, authoritative content designed for both search visibility and informed human decision-making. Sara Scarborough Graham contributed the buyer perspective that kept the language grounded in what prospective customers genuinely care about. Their work demonstrates what becomes possible when buyer expertise, SEO strategy, content development, design, and technical implementation operate as one coordinated effort. I’m proud of what the team created and believe it will garner some well-deserved recognition.
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Multiple Touches Get Us All Worked Up
Logic + Magic — Leapfrog Interactive
See publicationThe promotion of a client’s brand involves many marketing disciplines, not the least of which is identifying the media where the customer meets the benefit. The traditional brand awareness campaign may no longer be required for a company, product, and suite of products or services because
the evolved integrated campaign aimed at increasing awareness, developing loyalty, and selling products and services is taking its place. Primary takeaway: No one wants to pay for
pure traditional…The promotion of a client’s brand involves many marketing disciplines, not the least of which is identifying the media where the customer meets the benefit. The traditional brand awareness campaign may no longer be required for a company, product, and suite of products or services because
the evolved integrated campaign aimed at increasing awareness, developing loyalty, and selling products and services is taking its place. Primary takeaway: No one wants to pay for
pure traditional awareness when there are integrated vehicles and digital media opportunities that can provide meaningful measurement. -
Community Experience Development: Empowering Sharing Participation and Fellowship Among a Body Politic
Metaphor Studio
See publicationThis paper outlines a business philosophy centered on the paradigm shift of the branding
“push” mentality to the community “pull” concept, resulting in planned consultation
methods and technological implementation for both the corporate and non-profit sectors.
Community Experience Development™ (CED) combines the essential elements of
technology, brand strategy, and inclusion to deliver an absolute marketing environment.
CED is a comprehensive consulting method utilizing tools for…This paper outlines a business philosophy centered on the paradigm shift of the branding
“push” mentality to the community “pull” concept, resulting in planned consultation
methods and technological implementation for both the corporate and non-profit sectors.
Community Experience Development™ (CED) combines the essential elements of
technology, brand strategy, and inclusion to deliver an absolute marketing environment.
CED is a comprehensive consulting method utilizing tools for creating, managing, and
tracking brand communities online and offline, including: visitor profile databases,
content submission and management, site-building, and personalization tools for
cultivating, fascinating, and illuminating the target audience.
Cultivate: Attract and nurture community members, develop a comprehensive
strategy for defining roles, and create demographic and ethnographic profiles.
Fascinate: Engage members with creative and informative content relevant to the
community core and track the effectiveness of new products, services, etc.
Illuminate: Educate community members to the organization’s new offerings
through eLearning environments for mature levels of sophistication.
The core CED principles involve leveraging intellectual properties to position each
community creator as the expert in their industry. Achievement of CED objectives results
in the evolution of the brand community as the destination point for the given topic. This
document describes the problem area of access to a unified community experience on the
World Wide Web, which is common to non-profit and corporate groups alike. -
Community Experience Development
Metaphor Studio
See publicationThis paper outlines a business philosophy centered on the paradigm shift of the branding “push” mentality to the community “pull” concept, resulting in planned consultation methods and technological implementation for both the corporate and non-profit sectors.
Community Experience Development™ (CED) combines the essential elements of technology, brand strategy, and inclusion to deliver an absolute marketing environment. CED is a comprehensive consulting method utilizing tools for…This paper outlines a business philosophy centered on the paradigm shift of the branding “push” mentality to the community “pull” concept, resulting in planned consultation methods and technological implementation for both the corporate and non-profit sectors.
Community Experience Development™ (CED) combines the essential elements of technology, brand strategy, and inclusion to deliver an absolute marketing environment. CED is a comprehensive consulting method utilizing tools for creating, managing, and tracking brand communities online and offline, including: visitor profile databases, content submission and management, site-building, and personalization tools for cultivating, fascinating, and illuminating the target audience.
Patents
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Systems, Methods, and Apparatus for Dynamic Content Management and Delivery
Issued US US 8,494,838
Systems, methods and apparatus are disclosed for linking virtual content to various types of object, such a static physical objects, through the use of triggers of varying formats. The virtual content can be updated by a content curator over time. The virtual content can be translated into a plurality of languages and can be selectively transmitted to a mobile communications device upon receipt of the trigger.
Other inventorsSee patent
Organizations
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Art Academy of Cincinnati Alumni Association
President
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Jigyasa Analytics
Reviving Long‑Lapsed Donors & Subscribers with AI + Synthetic Data Most organizations quietly carry a hidden growth opportunity: long‑lapsed donors and subscribers who rarely get modeled, targeted, or reactivated because “time since lapsed” pushes them to the bottom of traditional scoring systems. But with modern ML techniques, segmentation, and synthetic data to fill in sparse histories, this overlooked segment becomes reachable — and reactivation rates of 2–3% are absolutely achievable. In this short explainer video, I walk through: Why conventional models create blind spots How segment‑specific models outperform one‑size‑fits‑all approaches Where synthetic data meaningfully boosts model accuracy Practical re‑engagement strategies publishers and nonprofits are already using 🎥 Watch the video: https://lnkd.in/dQdr6ujP 📄 Read the full article: Reviving Long Lapsed Donors and Subscribers with AI and Synthetic Data https://lnkd.in/djBXAtXf #AI #DataScience #MachineLearning #SyntheticData #Analytics #MarketingAnalytics #CustomerEngagement #SubscriptionEconomy #SubscriberRetention #LapsedSubscribers #ReactivationStrategy #RetentionMarketing
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