Fractional Content Marketer || Freelance SaaS Writer || AI, SEO, GEO || Copywriter || AI, SaaS, FinTech || Content Consultant || Early-Stage Startup Marketer || Ex Writesonic (YC S21)
Bhopal, Madhya Pradesh, India
146K followers
500+ connections
146K followers
500+ connections
About
WORDS ARE POWERFUL, and when used right, they don’t just tell stories; they build brands.
Hi, I’m Pragati Gupta, a copywriter, content marketer, and LinkedIn creator who helps businesses and professionals turn ideas into content that sells, scales, and sticks.
With 6+ years of experience across AI, SEO, GEO, tech, and digital marketing, I’ve worked as a copywriter, consultant, and team leader, helping businesses scale their presence and influence.
1. Content Consulting for Startups → positioning, messaging, and GTM content engines
2. Copywriting that Converts → landing pages, campaigns, and funnels that drive action
3. LinkedIn Personal Branding → helping professionals & founders become thought leaders
4. AI-Powered Marketing → leveraging generative AI to scale smarter, faster
I believe:
✔ Words should sell, not just sound good
✔ Strategy > random posting
✔ A brand’s voice should feel human, even in a tech-driven world
If you’re building something bold and need content that drives results, let's talk!
Also, you can reach out to me at - pragatigupta1109@gmail.com
If you’d ever like to collaborate, don’t hesitate to reach out to me.
Services
Articles by Pragati
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Copywriting tips to get more engagement on social media
Copywriting tips to get more engagement on social media
Written By - Pragati Gupta Originally Published On - www.cofounderstown.
24 Comments -
7 Tips To Optimise Your Linkedin Profile
7 Tips To Optimise Your Linkedin Profile
Creating a LinkedIn profile is no more a choice but a necessity! LinkedIn is not a job portal and your profile is not…
49 Comments
Activity
146K followers
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Pragati Gupta shared thisGot a new home. 🏡 Ticked another one off the bucket list before 30. I've been trying to write this post for days and nothing feels quite right, so I'll just keep it simple: this is a dream come true. One I've carried since I was young. ❤️ Grateful doesn't cover it. But it's the closest word I have. To my family, who believed in my potential long before I did. And to everyone who cheered for me through the version of life where this was still a maybe. Thank you, truly. ✨ And to the little girl who wrote this down years ago: we did it. Some goals take years. This one was worth every single one. Onto the next. ☺️ #pragaticreates #writer #contentmarketer #freelancer #linkedin
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Pragati Gupta posted thisHere's an observation from 7 years in content that I think applies to almost everything: The quality of your output is determined by the quality of your inputs. Writers consuming only other writers' content produce derivative content. Writers who read psychology, economics, business, and talk to customers produce original content. Strategists reading only marketing blogs produce recycled strategies. Strategists studying business models, behavioral patterns, and first-principles thinking produce strategies that actually work. Input shapes output. Always. You can tell by reading someone's content what they consume. If every insight sounds like a repackaged LinkedIn post, they're just consuming LinkedIn posts. If their analogies come from unexpected places, biology, urban planning, cooking, they're pulling from a wider world. The most interesting content creators aren't the best writers. They're the most interesting thinkers. And interesting thinking comes from diverse inputs. If your content feels stale, don't study more content frameworks. Read something completely unrelated to your industry. Sometimes, the best content ideas don't come from content. They come from everything else. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #linkedin
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Pragati Gupta posted this"How do we show up in ChatGPT results?" "How do we optimise for AI overviews?" "Should we restructure everything for LLM visibility?" Okay, slow down. Breathe. Here's what I keep seeing: brands that were invisible on Google are now asking how to be visible on ChatGPT. Cool, but how? GEO isn’t something different, it’s an extension of SEO. And the fundamentals haven't changed: • Is your content genuinely more useful than what already exists on that topic? • Are you the most credible source for this subject (not self-proclaimed, but evidence-backed?) • Does your site have the technical hygiene that makes it easy for any system, Google, ChatGPT, Perplexity to understand what you're about? If the answer to any of those is no, focus on SEO first instead of GEO. Companies are spending on "GEO strategy" when their site doesn't even have proper schema markup. The brands showing up in AI-generated answers right now aren't the ones who cracked some GEO code. They're the ones who spent years doing boring, unsexy, SEO foundational work. Stop taking shortcuts. #pragaticreates #writer #contentmarketer #freelancewriter #geo #seo #ai #linkedin
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Pragati Gupta shared thisNext time someone tells you "degrees are dead," check what they're selling. I'm serious. Go look. 9 out of 10 times, there's a course, a community, or a coaching programme in their bio that costs ₹50K-2L and promises to replace a formal education. Convenient, right? "Don't invest in a degree. Invest in MY programme instead." I have an MBA. And the single biggest thing it gave me wasn't knowledge. It was a room. A room full of people I would never have met in my bubble. People who challenge your thinking and force you to think in a different angle. No online course replicates that. None. I've looked. • Courses give you information. Degrees give you immersion • Information you can Google. Immersion you can't • The person debating you in a 10 PM study group changes how your brain works. A pre-recorded module doesn't Here's what bothers me about the "degree is dead" argument: It's always made by people who either already have the degree, already have the network, or are profiting from you believing it. Follow the incentive. The advice that makes someone else money isn't always the advice that builds your career. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #mba #linkedin
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Pragati Gupta shared thisI don't write my LinkedIn posts from scratch anymore. Here's my actual process: When I have an idea during the day, walking, driving, on a call, or doing something else, I record a 60-second voice note on my phone or I note down some key points (something I did before the AI era too!) At the end of the week, I have 5-7 raw voice notes or a lot of raw points in my “Notes.” I dump the best 3 ideas into Claude and say: "Turn it into a LinkedIn post in my voice. Keep the energy of how I said it. Cut the fluff tho." Not this exact prompt, LOL! Then, I edit for 10 minutes. Add a hook. Done. Why this works better than writing from a blank screen: • When you talk, you don't write "in today's competitive landscape." You say, "look, here's the thing nobody gets about this." • When you talk, you don't structure perfect paragraphs. You tell stories. You get worked up. You repeat the important parts for emphasis. • That raw energy is what makes content feel human. Writing from scratch kills it. You start performing instead of communicating. The voice note captures you at your most natural. AI cleans it up. You add the polish. Your best content is probably stuck in your head right now because you're trying to "write" it instead of just saying it. Record it. Clean it up. Post it. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #linkedin
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Pragati Gupta shared thisHere's something weird that happened as I got better at my job: The imposter syndrome got WORSE, not better. When I was starting out, it made sense. I was new. I didn't know much. That feeling was almost logical. But 6+ years in? After real results, real clients, real impact? Now the voice says different things: • "You got lucky with that project." • "That client would've succeeded without you." • "You're not as good as people think you are." • "Someone's going to figure out you're making this up as you go." And the cruelest one: "If you were actually good, this wouldn't still feel this hard." I used to think imposter syndrome goes away with experience. Trust me, it doesn’t. The only thing that changed is I stopped waiting for it to leave and just focus on my work. It shows up. I hear it. I do the work anyway. SIMPLE (Sounds easy, but it isn’t) I won’t call it confidence, rather practice. (Practice to live with it, LOL!) And honestly? Every person I admire in this industry has told me they feel the same way.✨ The real ones never stop worrying. ♥️ #pragaticreates #writer #writing #contentwriter #copywriter #freelancewriter #freelancing #linkedin
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Pragati Gupta posted thisAI engines don't trust any single source. They cross-validate. When ChatGPT or Perplexity is deciding whether to cite your brand, it doesn't just read your website. It checks whether multiple independent sources confirm the same thing. Let’s understand this. Think of it as hiring. - Your resume says you're great (your website). - But the employer also checks LinkedIn recommendations (G2 reviews) - Calls your references (press mentions) - And, Google you (Reddit discussions, industry publications). If all sources tell a consistent story, YOU’RE TRUSTED, and you get CITED. If only your website talks about you, YOU’RE UNVERIFIED and you get skipped. This is why some brands with average on-site SEO are dominating AI citations, while beautifully optimized websites get nothing. Here’s my mini playbook: Layer 1: Owned (your website) Clear positioning, named frameworks, original data, definitive claims Layer 2: Earned (others talking about you) Industry newsletter features, podcast guest appearances, conference talks, press mentions. Each one = an independent source confirming your entity. Layer 3: Community (organic mentions) Genuine Reddit discussions, Quora answers, LinkedIn comments where real users mention your brand. These are the highest trust signals, because you didn't pay for them. Layer 4: Reviews (structured validation) Detailed G2, Capterra, Trustpilot reviews; not star ratings, narrative reviews with specific use cases, AI engines pull exact language from these reviews. The goal is to be consistent entity signals across all four layers. Your website says you're the best at X. Industry publications confirm it. Community discussions recommend you. Reviews validate the experience. When all four layers align, AI has everything it needs to confidently cite you. Most GEO strategies only touch Layer 1. That's why they fail. Build all four. AI trusts consensus, not claims. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #geo #seo #ai #linkedin
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Pragati Gupta shared thisBefore you spend $5,000 on a GEO tool, here’s 60-minute content audit you can run it yourself today: Minutes 1-15: The AI Perception Check 1. Run 10 customer-problem prompts across ChatGPT, Perplexity, and Gemini 2. For each: note if you're mentioned, how you're described, and who else appears 3. This shows your current AI visibility baseline Minutes 15-30: The Extractability Scan 1. Open your top 5 ranking pages 2. For each H2 section, read ONLY the first sentence 3. Ask: can AI drop this sentence into a response and it makes sense on its own? 4. If the first sentence is setup/context and the real insight is in paragraph 3, flag it. (That's why AI is skipping your content.) Minutes 30-45: The Originality Check 1. For each page, ask: what claim, stat, or framework on this page exists NOWHERE else on the internet? 2. If the answer is "nothing," you have a commodity content problem. AI has no reason to cite you over 50 other sources saying the same thing. 3. Mark which pages need original data, named frameworks, or unique case studies Minutes 45-60: The Entity Signal Check 1. Google your brand name + Reddit, + G2, + Quora 2. How many independent sources discuss you? What language do they use? 3. Does the external perception match what your website claims? After 60 minutes, you'll have a clear picture of: 1. Where AI currently sees you (and where it doesn't) 2. Why specific pages are getting skipped 3. What kind of content you need to create next 4. What the problem is exactly No expensive tools needed for this first pass. Just ChatGPT, Perplexity, Gemini, and a spreadsheet. Once you have results and want to automate, try GEO tools. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #geo #AI #linkedin
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Pragati Gupta posted this"We need the content team in the office for better collaboration." What actually happens when writers go to office: → 45 minutes commuting → 20 minutes settling in → Forced small talk at the coffee machine → Someone taps your shoulder mid-sentence (the one in your head, not out loud) → "Quick sync" that lasts 40 minutes → Open floor plan. Someone's on a call two desks away. Another one's eating chips. → Lunch break that somehow kills momentum for 2 hours → "Hey, can I pick your brain for a sec?" → It's 4 PM. You haven't written a single usable sentence. → Stay late to do the actual work in the empty office that should've been your home. You didn't bring writers to the office for collaboration. You brought them to the office so it LOOKS like work is happening. Writing doesn't need proximity. It needs silence, focus, and the freedom to not be "available" for 8 straight hours. If your writers do their best work at midnight in pajamas, that's not a discipline problem. That's the craft working exactly as it should. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #linkedin
Pragati Gupta replied to a comment
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Saleha Sultana Thank you sooooo much❤️❤️☺️☺️
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Pragati Gupta liked thisPragati Gupta liked thisTwo days in at brightonSEO. The annual group photo with SEO Brein is quietly becoming one of my favorite moments of the year, funny how that happens. (We did miss you, Jeroen.) Beyond that: good talks, good conversations, and a reminder of why showing up in person still matters 😉 #brightonseo
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Pragati Gupta liked thisPragati Gupta liked thisDay 1 at brightonSEO. We are live at Booth 17. The team's deep in conversations about GEO. Stop by and we'll pull up your brand's AI visibility report live on the platform. You'll see where you're getting cited, where you're missing, and what's actually moving the needle. 📍 Booth 17 · 30 April – 1 May We are here all of today and tomorrow.
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Pragati Gupta liked thisThe Writesonic team will be at brightonSEO 🇬🇧 come say hi if you are exploring GEO 📍 The Brighton Centre - #17 📅 30 April – 1 May
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Pragati Gupta liked thisPragati Gupta liked thisThe Writesonic team is at brightonSEO 🇬🇧 Come say hi if you're figuring out GEO, want a live look at how brands are showing up across ChatGPT, Perplexity, and Gemini, or just want to see what we've been building. 📍 The Brighton Centre - #17 📅 30 April – 1 May Samanyou Garg . Anthony Hu . Samuel Warren . Sonakshi Garg
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Pragati Gupta reacted on thisPragati Gupta reacted on thisWe made it to the FinCrimeTech50 2026 list. Fifty companies, selected from more than 500, were recognized by FinTech Global for their efforts in combating financial crime globally. We're honored to be one of them. Grateful to our clients, partners, investors, advisors, and the wider Velocity community for standing with us, and to every compliance, fraud, and risk team that has trusted us with work that genuinely matters. You have shaped what we have built, and this one belongs to you, too. 🎉 More to come this year across our AML Suite, Fraud Suite, Data Tools, and AI Investigator. 🔗 Full list: https://lnkd.in/dpWgdC6t #FinCrimeTech50 #featured #aml #compliance #financialinstitutions #fincrime
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Pragati Gupta liked thisYay! Really proud to share that Velocity FinCrime Solutions Suite has been named in the FinCrimeTech50 by FinTech Global Moments like this are a good reminder, this journey has never been about a product alone, it’s about what we’re building together. To our clients, thank you for trusting us in some of the most complex and high-stakes environments. You constantly push us to think better, build better, and move faster. To the Velocity team, this is all you. The energy, ownership, and belief in what we’re creating is what makes Velocity… Velocity FinCrime Solutions Suite (Velocity FSS) To our partners, your collaboration and shared vision are a big part of why we’re here. We’ve always believed that the future of financial crime compliance isn’t fragmented, it’s adaptive, intelligent, and unified. This recognition is just a milestone. The real work (and the exciting part) is still ahead. As mentioned in earlier post, there are more things to come, one by one! #FinCrime #RegTech #FinTech #AML #Velocity #BuildingTheFuturePragati Gupta liked thisWe made it to the FinCrimeTech50 2026 list. Fifty companies, selected from more than 500, were recognized by FinTech Global for their efforts in combating financial crime globally. We're honored to be one of them. Grateful to our clients, partners, investors, advisors, and the wider Velocity community for standing with us, and to every compliance, fraud, and risk team that has trusted us with work that genuinely matters. You have shaped what we have built, and this one belongs to you, too. 🎉 More to come this year across our AML Suite, Fraud Suite, Data Tools, and AI Investigator. 🔗 Full list: https://lnkd.in/dpWgdC6t #FinCrimeTech50 #featured #aml #compliance #financialinstitutions #fincrime
Experience
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Astro Arun Pandit
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Self-Employed
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Content Writer
Self-Employed
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Freelance Copywriter
Self-Employed
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Senior Content Strategist
ISERDIndia-Intellectual's Society for Entrepreneurship and Research Development
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Associate Editor
MSprouts Marcom
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Marketing Intern
Nirvan Publicity & Advertising Agency
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Education
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Institute of Management Studies, Indore
Master of Business Administration Marketing
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The Bhopal School Of Social Sciences
B.com Honours Commerce
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Licenses & Certifications
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Advertising and media management
Bhopal School Of Social Sciences
Issued
Projects
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Writesonic
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Check out my work at Writesonic
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