About
Articles by 𝙈𝙞𝙘𝙝𝙖𝙚𝙡 𝘿.
Activity
11K followers
Experience & Education
Licenses & Certifications
Publications
Patents
Honors & Awards
-
GOLD Effie Award
Effie Worldwide
http://www.solve-ideas.com/gold-effie-tribute-clients-courage/
Medifast competes against weight loss giants Weight Watchers, Jenny Craig and Nutrisystem, who have the advantages of larger ad budgets, higher brand awareness and popular celebrity endorsers. We countered with a more authentic approach using real Medifast customers. Filmed and edited 9 months apart, we created the campaign "Become Yourself" where your old self had an on-camera conversation with your thinner, healthier…http://www.solve-ideas.com/gold-effie-tribute-clients-courage/
Medifast competes against weight loss giants Weight Watchers, Jenny Craig and Nutrisystem, who have the advantages of larger ad budgets, higher brand awareness and popular celebrity endorsers. We countered with a more authentic approach using real Medifast customers. Filmed and edited 9 months apart, we created the campaign "Become Yourself" where your old self had an on-camera conversation with your thinner, healthier self. Medifast brand preference jumped 24% and usage and share nearly tripled. Unaided brand awareness jumped 700% over 24 months. Most importantly, we taught people across America that isn't about what you lose, it's about what you gain.
-
2006 NYC, 2011 USMC (Washington DC), 2016 Philadelphia Marathons
NYRR Club
Avid Marathoner - Every Five Years! I use these events to raise money for charities, most recently via Run for Autism (Organization for Autism Research -- OAR).
-
Ongoing Webinars and Featured Speaker Engagements
Retail MOMENTS Webinar / Global Shop / Retail Marketing Society (RMS) Retail Forecast Conference
Ongoing Webinar Broadcasts, International and Regional Conferences exploring retail trends, economic outlooks and consumer behavior in the marketplace. Focus of my presentations are on NEW retail strategies that successfully ENGAGE retail customers and drive retail ROI.
Organizations
-
RetailWire BrainTrust
BrainTrust Featured Panelist
- PresentRetailWire is a leading daily B2B publication written for retail marketing executives at major retailer and retail brands around the world. The "BrainTrust" is a selective group of retail experts who contribute written opinion and video interviews on a weekly basis to RetailWire's audience in order to engage its readership.
-
Shop! Industry Future Task Force
Committee Member
- PresentThe Industry Future Task Force Subcommittee will oversee ways to position Shop! and its members as thought leaders via commentary and positioning blogs, articles, etc. all based on "The Future of Retail". Leadership pieces will reach 95,000 subscribers and followers via the Shop! monthly magazine and social media.
-
Round Top Swim and Tennis Club Board, Warren, NJ
Board Member -- Marketing and Public Relations Chair
- PresentPrimarily responsibility is to drive communications efforts to retain and recruit new membership.
-
Shop! -- formerly A.R.E. (Association of Retail Environments) / POPAI, The New Association
Research Council Board Member Elect
- PresentSelected to serve a three year term on the ARE Research Council -- responsible for membership survey strategies and implementation to benchmark Industry-wide performance measures -- documenting and elevating the role that point-of-purchase advertising plays in today's retail marketing mix.
-
Baltimore Marketing Executives Group
Contributor
Quarterly presentation and discussion of Marketing challenges to foster Baltimore area networking and support.
-
Somerset Hills YMCA, Somerset County, NJ
President, Adventure Guides Council
Facilitated planning and implementation of the national transition from the Indian Guide and Indian Princess Programs to Adventure Guides on behalf of the Somerset County, Somerset Hills Chapter.
Recommendations received
24 people have recommended 𝙈𝙞𝙘𝙝𝙖𝙚𝙡 𝘿.
Join now to viewOther similar profiles
-
Wendy L. Blume
Wendy L. Blume
Global Marketer. Brand Builder. Business Leader.<br>Award-winning, bi-lingual marketing executive who has positioned and profitably grown flagship brands in the US and internationally. Has held progressively senior leadership roles in marketing and general management for Fortune 500 companies including P&G, John Deere, Kraft, PepsiCo, and Advance Auto Parts. Deep experience in brand management, shopper, and retail marketing, spanning traditional and digital media. Led country operations as General Manager with P&L responsibilities in diverse markets for Kraft and PepsiCo. <br><br>Passionate About - Delivering insight-driven campaigns and products for the consumer. Equally devoted to cultivating and empowering teams. Adeptly integrates diverse people and thought to deliver breakthrough work for the consumer. <br><br>Latest Hit – DieHard Battery brand re-launch, featuring a return of the John McClane character in a new episode of the “Die Hard” movie series. Resulted in sales, profit, and share wins. <br><br>Fun Fact - Took a 3-year global travel sabbatical across 6 continents, publishing magazine features highlighting the countries and adventures along the way. Visited over 80 countries and counting. Fully bi-lingual in English and Spanish and can quickly find the way to great restaurants in Italian and French.
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content