About
Articles by Michelle
Activity
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Celebrating 2 remarkable years with my Theta Lake team. I am grateful for the opportunities to dive in, help operationalize selling in a competitive…
Celebrating 2 remarkable years with my Theta Lake team. I am grateful for the opportunities to dive in, help operationalize selling in a competitive…
Liked by Michelle Mckinley Ultimo
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🚨 94% of financial firms are moving to AI-based detections Organizations are on a path of modernizing their approach of compliance oversight…
🚨 94% of financial firms are moving to AI-based detections Organizations are on a path of modernizing their approach of compliance oversight…
Liked by Michelle Mckinley Ultimo
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Day two and three at CLO Exchange: done. The biggest takeaway for me: AI isn’t the question anymore. (Any team can relate to this). No one is…
Day two and three at CLO Exchange: done. The biggest takeaway for me: AI isn’t the question anymore. (Any team can relate to this). No one is…
Liked by Michelle Mckinley Ultimo
Experience & Education
Licenses & Certifications
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Google AdWords Certified
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Volunteer Experience
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Volunteer Tutor
Camp Gonzales
- Present 17 years 3 months
Education
Volunteers work with the School at Camp David Gonzales in efforts to establish positive relationships between volunteer tutors and the students, while working to enhance the learning capabilities of students in the classroom. The interaction between student and tutor stimulates learning of academics and future life-skills. The young men at Camp Gonzalez, aided by the volunteer tutors, are afforded the opportunity to rehabilitate their minds and work towards becoming productive members of…
Volunteers work with the School at Camp David Gonzales in efforts to establish positive relationships between volunteer tutors and the students, while working to enhance the learning capabilities of students in the classroom. The interaction between student and tutor stimulates learning of academics and future life-skills. The young men at Camp Gonzalez, aided by the volunteer tutors, are afforded the opportunity to rehabilitate their minds and work towards becoming productive members of society.
Publications
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Disney On Board to Make Live Action Little Mermaid
Search Princess
See publicationDisney has created perhaps one of the most musically talented power couples of all time by enlisting Hamilton’s Lin-Manual Miranda and famed songwriter Alan Menken to write the songs for the film. Menken and Miranda will write the songs together, while Marc Platt of Bridge of Spies, will work with Miranda to produce the studios live action version of the Hans Christian Anderson tale.
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Article: City Council Candidate Susan Tellem
The Graphic
See publicationThis was a profile on city council candiate Susan Tellem, who was running for the Malibu City Council at the time.
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Humanities Division: Professor Holmes
The Graphic
See publicationBack in 2007 I did a profile on professor David Holmes, who was one of only a few African American professors at Pepperdine.
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More Than Just "Some Drawings"
The Graphic
See publicationAn article on the latest exhibit at the Frederick R. Weisman Museum of Art. “Today we are bombarded with tons of images from magazine photos to cell phone pictures, but looking at art is an entirely different experience,” Zakian said. “You can see someone’s soul and mind in their works.”
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The Importance of Communicating in the Classroom
eHow
See publicationWhen communication is effective, both the student and the teacher benefit. Communication makes learning easier, helps students achieve goals, increases opportunities for expanded learning, strengthens the connection between student and teacher, and creates an overall positive experience.
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What is Sensory Evaluation
eHow
See publicationSensory evaluation, or sensory analysis, is the process of evaluating consumer products using the five senses. Consumer panels are organized to test a particular product before it hits store shelves, using sensory analysis.
Read more : http://www.olllie.com/facts_7659700_sensory-evaluation.html
Courses
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Communication Ethics
COM 400
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Communication Graphics
MSCO 371
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Communication Theory
COM 200
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Fundamentals of Interpersonal Communication
COM 220
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Intercultural Communication
COM 513
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Introduction to Communication Research
COM 300
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Introduction to News Writing, and Editing
JOUR 241
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Journalism in Culture and Society
JOUR 561
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Media Law
COM 570
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Message Creation and Effects
COM 301
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Reporting and Editing
JOUR 345
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Topics in Journalism
JOUR 590
Projects
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Chewy.com
See projectContracted to write pet articles and SEO optimized page descriptions for the website.
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USeek - Neighbors 2 Campaign
See projectManage paid campaigns and traffic acquisition for the Neighbors 2 gamified movie trailer
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Music Connection
See projectProviding SEO and Social Media consultation to Music Connection Magazine. Founded in 1977 on the principle of bridging the gap between “the street and the elite,” Music Connection has grown from a popular print publication into a spectrum of products and services that address the wants and needs of musicians, the music tech community and industry support services.
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Charity Pulse
See projectOn a daily basis, we as a global community make decisions that effect the world we live in for better or worse. More often than not, these decisions are influenced by Mainstream media which tends to be more focused on the problem than finding a solution. We at Charity Pulse, believe “what you focus on, you give power too.” That’s why our mission and focus as a solutions-based media company is to flip the script on the day-to-day news and stories you receive from around the globe by offering an…
On a daily basis, we as a global community make decisions that effect the world we live in for better or worse. More often than not, these decisions are influenced by Mainstream media which tends to be more focused on the problem than finding a solution. We at Charity Pulse, believe “what you focus on, you give power too.” That’s why our mission and focus as a solutions-based media company is to flip the script on the day-to-day news and stories you receive from around the globe by offering an alternate perspective that is rooted in optimism.
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Search Princess
See projectSearch Princess is a website dedicated to all things princess-related including - travel, spas, Disney, restaurants and more. Michelle McKinley is the Webmaster, and writer for SearchPrincess.com. Contact me for ad sales.
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GetBestMedicare.com
See projectGetBestMedicare.com provides visitors with information about Medicare plans and coverage. Seniors looking for healthcare coverage can apply online for a free Medicare plan quote. I Dream of SEO was hired to provide SEO, content and social media services for the web property.
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Parasol Leads
See projectParasol Leads is a lead generation company in the insurance space. They generate high quality home, health, auto, Medicare and life insurance leads. I Dream of SEO was contracted to provide SEO, content and Social Media services to increase ranking and leads generated from organic traffic.
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Hot Shot Vegas
See projectHot Shot Vegas is a Las Vegas VIP Concierge company. The site provides visitors with free quotes for VIP bottle service, cabana reservations, luxury transportation and more. As the SEO consultant I provided optimization advice, website content and blog posts. I helped increase traffic by more than 50% and increased ranking for top converting terms.
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Dayton Dandes Medical Center
See projectDayton Dandes Medical Center is an Integrative Medical Center providing services like Acupuncture, Traditional Chinese Medicine, IPT and other alternative therapies.
I Dream of SEO worked with the client to achieve multiple marketing initiatives including a complete website redesign. Some of the services we provided to the client included:
-Redesigned website
-Provided all website content
-Wrote health articles
-Conducted SEO
-Managed Twitter, Facebook & Pinterest…Dayton Dandes Medical Center is an Integrative Medical Center providing services like Acupuncture, Traditional Chinese Medicine, IPT and other alternative therapies.
I Dream of SEO worked with the client to achieve multiple marketing initiatives including a complete website redesign. Some of the services we provided to the client included:
-Redesigned website
-Provided all website content
-Wrote health articles
-Conducted SEO
-Managed Twitter, Facebook & Pinterest accounts
-Created health pamphlets for patients -
The Mr. Collection
As an independent SEO & SEM contractor I was hired by Vladimir Paniouchkine to provide SEO strategy, and consult on matters of SEM and website content.
Other creatorsSee project -
Dark Star Apps
As a search engine optimization and media specialist I was hired by Dark Star Apps to provide keyword targeting, search engine strategies, social media and public relations advice. I reviewed and edited web content and business proposals.
Other creatorsSee project -
Mckinley Arborists
- Present
I designed the website, provided the content, and manage the website for William McKinley, a local certified arborist.
Other creatorsSee project -
I Dream of SEO
- Present
As CEO of I Dream of SEO I ensure that small businesses receive the online marketing presence they need to generate more leads, increase sales, and grow their business. Contact us for SEO, Social Media, or Content Services today!
Other creatorsSee project -
Round Sky, Inc. Web Video
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This video, shot for the website, explains what we do here at Round Sky. The lead generation process in steps. I wrote the script, created the story board, developed the scenes, created the props, and provided the voice over.
Other creatorsSee project -
Parents.com
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See projectContracted to consult editorial team on SEO best practices. Parents.com is here to help moms and dads raise happy, healthy kids—and have some A LOT of fun along the way.
Honors & Awards
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Google AdWords Certified
Google
https://www.google.com/partners/?authuser=1#p_certification_html;cert=8
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Media Law Trophy
Professor Mike Jordan
Trophy for obtaining the highest grade in my Media Law Class
Recommendations received
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LinkedIn User
2 people have recommended Michelle
Join now to viewMore activity by Michelle
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Can You Capture and Govern AI Communications? Understanding conduct, confidentiality, and sensitive data is critical to governing AI communications…
Can You Capture and Govern AI Communications? Understanding conduct, confidentiality, and sensitive data is critical to governing AI communications…
Liked by Michelle Mckinley Ultimo
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ICYMI: Compliance’s Role in Governing AI-Generated Communications AI assistants like Copilot, Zoom AI Companion, and other generative or agentic AI…
ICYMI: Compliance’s Role in Governing AI-Generated Communications AI assistants like Copilot, Zoom AI Companion, and other generative or agentic AI…
Liked by Michelle Mckinley Ultimo
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I love being a change maker. Not because change is easy. But because I’ve seen what happens when people aren’t supported through it. I’ve watched…
I love being a change maker. Not because change is easy. But because I’ve seen what happens when people aren’t supported through it. I’ve watched…
Liked by Michelle Mckinley Ultimo
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Modern communications are multi-modal and AI-driven, but many compliance tools are still built for email. That gap creates real regulatory risk…
Modern communications are multi-modal and AI-driven, but many compliance tools are still built for email. That gap creates real regulatory risk…
Liked by Michelle Mckinley Ultimo
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Heading to every Florida resident's dream spot in January -- Iowa. I left winter ON. PURPOSE. 🙄😭 Most every flight before and after mine is…
Heading to every Florida resident's dream spot in January -- Iowa. I left winter ON. PURPOSE. 🙄😭 Most every flight before and after mine is…
Liked by Michelle Mckinley Ultimo
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aiComms surge and 99% of firms plan to expand AI use 💡 📊 From Theta Lake’s 7th Annual Digital Communications Governance Report: ▪️ 99% plan to…
aiComms surge and 99% of firms plan to expand AI use 💡 📊 From Theta Lake’s 7th Annual Digital Communications Governance Report: ▪️ 99% plan to…
Liked by Michelle Mckinley Ultimo
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📱 Building a Modern Mobile Compliance Strategy Mobile communications span UCC platforms, carriers, personal devices, and multiple enforcement…
📱 Building a Modern Mobile Compliance Strategy Mobile communications span UCC platforms, carriers, personal devices, and multiple enforcement…
Liked by Michelle Mckinley Ultimo
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Thank you to Neotribe Ventures for the inclusion and recognition of our CIO Playbook: Enabling AI Adoption Without Adding Risk. We are committed to…
Thank you to Neotribe Ventures for the inclusion and recognition of our CIO Playbook: Enabling AI Adoption Without Adding Risk. We are committed to…
Liked by Michelle Mckinley Ultimo
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FINRA’s 2026 Annual Regulatory Oversight Report has set a clear tone for the year ahead, placing generative AI (GenAI) governance and off-channel…
FINRA’s 2026 Annual Regulatory Oversight Report has set a clear tone for the year ahead, placing generative AI (GenAI) governance and off-channel…
Liked by Michelle Mckinley Ultimo
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Happy Global Information Governance Day #GIGD ! When Tamir Sigal, @BarclayTBlair and I dreamt up the idea of this holiday to recognize the…
Happy Global Information Governance Day #GIGD ! When Tamir Sigal, @BarclayTBlair and I dreamt up the idea of this holiday to recognize the…
Liked by Michelle Mckinley Ultimo
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When three marketers walk into a bar… One orders pipeline. One orders performance. One orders brand. Only one of them is thinking…
When three marketers walk into a bar… One orders pipeline. One orders performance. One orders brand. Only one of them is thinking…
Liked by Michelle Mckinley Ultimo
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CIOs are facing mounting pressure to roll out generative AI across the digital workplace, even as accountability for risk remains firmly on their…
CIOs are facing mounting pressure to roll out generative AI across the digital workplace, even as accountability for risk remains firmly on their…
Liked by Michelle Mckinley Ultimo
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Intuitive design = scalable onboarding. 📈 To some, that’s just a UX win. To us, that’s the foundation of enablement impact. When a platform makes…
Intuitive design = scalable onboarding. 📈 To some, that’s just a UX win. To us, that’s the foundation of enablement impact. When a platform makes…
Liked by Michelle Mckinley Ultimo
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