Marissa Ryan

🚀 Key Insights from 16,000+ Paid Search Campaigns from WordStream by LocaliQ (Apr ’24 – Mar ’25): CTR: 6.66% on average - but over half of industries saw a drop CPC: $5.26 on average - 87% of industries faced higher costs CVR: 7.52% on average - 65% of industries saw improvements CPL: $70.11- up 5% year-over-year 📊 By industry: Legal continues to be the priciest for leads ($131) Auto Repair remains the most efficient ($28) Takeaway: Costs are climbing, so you need to have smarter, more relevant campaigns paired with stronger landing pages to drive better results. Reach out to the Digital Strike - Targeted Marketing team if you are not getting the results you need! 🔗 Full report: https://lnkd.in/ejvjkGxy #PPC #PaidSearch #DigitalStrike #GoogleAds #CampaignOptimizations

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The easiest way to rank in 2025? Don’t launch a site. Launch a system. 1️⃣ Aged domain w/ backlink profile 2️⃣ Parasite pages for high comp KWs 3️⃣ Programmatic AI site for ultra longtails 4️⃣ CTR & user signal manipulation 5️⃣ High ticket lead monetization where possible You don’t need a blog. You need a f*cking pipeline!

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Reminder to not get scammed by those too-good-to-be-true pagespeed optimization services on Fiverr. The Shopify subreddit had an interesting post over the weekend where someone who used to run that scam explained it. Real performance issues show up in your revenue, not PageSpeed Insights. Check Search Console's Core Web Vitals for actual data. If someone guarantees specific scores or claims they can fix everything in 24 hours, run.

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Agencies often talk crap on other agencies and it's a pointless exercise but here's why I find it amusing Hiring is hard Running a company of 10 is hard Running a company of 40 is harder Most agency owners can never scale above either 40 heads or 40 clients because they don't replace themselves The reason I am at 450 clients and 500 employees is because processes (sops etc) simply outperform talented people who ignore checklists My interns beat anyone Thrasio hired for example, they with ultimate sophistication ignored commandment 1 of selling on Amazon. They let their top sellers go out of stock. Boutique agencies claim better talent allows them better results, often posting on social media like a solo fashion show Not only is this misleading but it's also their only claim they can make because they can't or haven't yet scaled their own company to merit a higher level argument But with that said, it's not me against you (other agencies), it's all of US vs Amazon There is simply no need to attack other agencies to gain ground, the ground is infinite and I get more client referrals when I help my competitors anyway Business is not a zero sum game, on the contrary it's an infinite value giving game This is why I give away everything Some of you will hate on me just because I am successful But most of you who learn something and apply it to your own business will grow And to the few who come back and say thank you for all the content? You're the reward that keeps me going

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A 5-store dispensary chain came to us last September after working with two SEO agencies over the last two years. Traffic was flat. Sales were declining. Both agencies blamed the market. Here are the results after the first few months of working with deeproots partners. Q1 this year compared to Q1 last year: 🔼 Clicks up 78% 🔼 Impressions up 141% 📈 Sales up 7.5% and 11% across the two stores that saw the most ranking growth. This is the first positive growth they’ve seen in over a year. Again, only two stores have reached Top 3 rankings for keywords like "City Name + Dispensary" and "Dispensary Near Me". Not surprisingly, those two are leading in sales. The others are sitting between positions 5 and 20, up from positions 20-60, with room to grow. For context, these stores are in a highly competitive, price compressed, over licensed, "declining" legacy market. Previous providers said ranking in this environment was unrealistic. Even with guarantees in their contract. That was never the issue. SEO works when it’s treated like a core business function. It takes consistent execution, strong fundamentals, and real attention to detail. Here’s what we did (and always do): ✅ Improved UX ✅ Built better content ✅ Secured high-quality links ✅ Executed at a high level No tricks. No shortcuts. Just solid, repeatable work. Still early, but we’re seeing the impact. More importantly, so are they.

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eCommerce brands must stop working with email agencies if they expect to "fix" their growth problems. After working with over 200 brands at my Klaviyo Elite Agency, here are the top 5 dirty truths most agencies won't tell you. 1. Email's success is intrinsically tied to acquisition Over 70% of your customer base will likely never buy from you again. Increasing returning customer revenue is a critical part of building a healthy business, but true growth comes from increasing your database of customers to target. That comes from new visitors to your website, not existing ones. 2. Email can't fix poor retention alone Retention rates & churn are largely a bi-product of the lived experience with your product. If the customer experience sucks and your product fails to deliver, no amount of emails can solve this problem. You can use email & lifecycle strategies to diagnose the problem, but it's going to be up to a separate department to drive true change. 3. 80% of email results are driven by brand equity The best marketer in the world can't polish a turd. An agency can only help you if they're working with solid raw materials. That means product market fit, reliable shipping and a strong customer experience. If you have these in place, most people will be able to generate revenue for your brand as they'll be capitalising on trust you've already built with your customers. 4. Arbritrary % of email revenue is irrelevant Many email marketers will argue until they're blue in the face that over 40% of your revenue needs to be driven by email marketing. This is a nonsensical platitude not backed by any meaningful data. It's healthy to have a significant portion of revenue driven from retention channels, but it's also going to be impacted heavily by the stickiness of your product, seasonality, assortment and pricing strategy. A generic % target doesn't give you any indication as to how healthy your strategy is. 5. Short-term revenue strategies come at the expense of long-term profitability If you see an agency with an absurd guarantee, it's inevitable that their "strategy" is going to be hammering your customers with a lot of heavy discounting to achieve revenue targets. Front-loading revenue this way nearly always leads to profit erosion and subsequent drops in returning customer revenue. _______ What did I miss from this list? Would love to hear your thoughts too. #emailmarketing #klaviyo #ecommerce

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If your DTC’s gross margin is under 65%, I can save you $660K-$1.3M right now. Save it with one decision: Don’t run ads. Agencies will say “we’ve got this.” 9 times out of 10, it’s bullsh*t. I don’t care what “edge” they claim. It’s not enough. They’ll take your retainer for 6-12 months. Then tell you this: “Ads can’t work unless you improve margin.” Here’s the math: $100K/month spend + $10K retainer. Over 6-12 months = $660K-$1.3M burned. Save the money. Fix gross margin first.

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Indicators of a successful agency: They know how to say "NO" to things that steal their focus away from the main thing. Here are some well intentioned requests from employees and friends that we've said no to this year: "We should launch a DTC brand.." "We should launch a course.." "We should focus on DEI initiatives..." "We should take Fridays off.." "Will you work for my startup in exchange sweat equity, no cash.." "Can you give us a free month because of the challenges we've faced on the channel?.." "You should launch a B2B offering.." "We should launch a consulting business.." "We should launch our own software.." "We should start an agency accelerator.." Some of these on their own could work out and have worked out for others agencies. But saying yes to any of the above means saying no to doing more of the things that we know will improve our service and profit today. Clarity and focus is a super power.

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Are Google Ads still profitable in competitive verticals like Personal Injury Law? Most businesses can't get their Google Ads profitable. It's not a Google Add problem, it's your strategy. This law firm prospect was spending $50k/month on PPC and only signing 7–9 cases. That's $5,555 per signed case, more than 3x what they should be paying. I've audited hundreds of law firm Google Ad accounts, these are 3 issues I see over and over: 1️⃣ Traffic is going to the homepage → low intent, low conversion 2️⃣ No signed-case data sent back into Google → Google can’t learn who to target 3️⃣ All budget on one platform → you miss the 80% of injured people who aren’t searching Google isn’t bad… but most businesses are using it wrong. Fix the structure → cut CPA by thousands → get more signed cases. Are your Google Ads still working?

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