Lin Kossak

This is why typography matters For anyone who thinks typography and kerning (letter spacing) isn’t important … Here’s the difference between going to a reputable business or… this guy. Hire a designer. Not AI. Your brand (and reputation) depend on it. #DesignFails #TypographyMatters #GraphicDesign #animateEverything

163

77 Comments

Does accessibility apply to print design? Graphic designers often ask if accessibility laws and guidelines apply to print design, not just websites, document and other digital content. The answer might surprise you! I break it down in episode 188 of Design Domination. Link in comments. #accessibledesign #printdesign

19

7 Comments

Hear from our New Jersey Studio’s Design Director, Kate Caruso, as she shares how her team delivered on the design vision for a financial institution’s workplace in Hoboken, NJ. From deeply understanding the client’s goals to strategizing diverse space types that support a flexible footprint, it’s a thoughtful response to a changing way of working. Check out more from this project here: https://lnkd.in/ehGebJKA #HLW #WorkplaceDesign #FinancialSector #Hoboken #DesignInterview

127

1 Comment

Fonts (or typefaces) play a crucial role in graphic design, influencing how a message is perceived emotionally and psychologically. Different fonts evoke different feelings, associations, and levels of trust. ✅1. Serif Fonts Traditional, reliable, authoritative Often associated with history, trust, and professionalism Commonly used in print media (books, newspapers) and luxury brands ✅2. Sans-Serif Fonts Modern, clean, approachable Conveys simplicity, neutrality, and efficiency Often used in tech, startups, and minimalist designs ✅3. Script Fonts Elegant, creative, personal Mimics handwriting, adding warmth and personality Can feel luxurious or casual depending on style ✅4. Display/Decorative Fonts Bold, playful, attention-grabbing Evokes nostalgia, fun, or uniqueness Can feel informal or even childish if misused ✅5. Monospace Fonts Technical, structured, retro Associated with coding, typewriters, and precision Can feel impersonal but trustworthy in the right context ✅6. Handwritten Fonts Friendly, personal, informal Feels human and relatable Can lack professionalism if overused Fonts are more than just text—they shape perception and emotion. A well-chosen font strengthens brand identity, while a poor choice can send the wrong message. Would you like recommendations for a specific design project? ➡️ Whatsapp - 9903915063 ➡️ DM - designstudioconnecting@gmail.com 👉 My Behance: https://lnkd.in/gxXVqkKQ 👉 My Instagram: https://lnkd.in/dM3jjPFP 👉 My Pinterest: https://lnkd.in/d5YQKCs4 ➡️ Care to share any specific tips or tricks. #graphicdesign #font #trend

209

31 Comments

In a recent job search I’ve found so many graphic design roles asking for so much that has nothing to do with the true role of a graphic designer. A recent one I saw was stating the candidate needed to have seo/ppc background… 🤦🏽‍♀️ Hiring a Graphic Designer? Read This First! A Graphic Designer is exactly that—a Graphic Designer. They are NOT: ❌ 🚫 Video Editors 🚫 Motion Graphics Artists 🚫 UI/UX Designers 🚫 Web Developers 🚫 Social Media Managers 🚫 Content Writers 🚫 Marketing Strategists But they ARE Experts in: ✔ Branding & Logo Design ✔ Social Media Creatives ✔ Print & Digital Media Design ✔ Illustrations & Visual Storytelling ✔ Typography & Layout Design 💡 Reminder: One creative can't handle the job of an entire TEAM. 🎯 Hire right. Pay fair. Respect the craft.

772

66 Comments

Most people who call themselves designers… aren’t really designers. They’re skilled technicians. And there’s a difference. Yesterday, I spent almost two hours staring at a shelf. Not designing a logo. Not building a deck. Not working on a client brief. Just adjusting the spacing. Looking at how the weight was distributed. Thinking about why it felt slightly “off.” And that’s when it hit me. That’s design. Design isn’t the file you send on Friday. It isn’t the mockup in your portfolio. It isn’t the invoice attached to your email. Design is how your brain works. It’s noticing a crooked alignment in a restaurant menu. It’s rearranging furniture in your head when you enter a room. It’s being unable to ignore a bad detail, even when no one else sees it. That mindset doesn’t clock in at 9 and log out at 6. If you only “design” when you open your laptop… and stop the moment you close it… You’re not thinking like a designer. You’re operating software. There’s nothing wrong with being a technician. But don’t confuse tool proficiency with design thinking. Real design is not what you produce. It’s how you perceive. Agree or disagree? #editing #videoeditor #graphicdesign #creativity #production #premierepro #designer #contentcreation #art #GraphicDesign #DesignThinking #CreativeProcess #BrandDesign #UIDesign #UXDesign #VisualCommunication #DesignerLife #Creativity #DigitalDesign #BrandStrategy #ContentCreation #DesignCommunity #DesignInspiration #VisualStorytelling #GraphicDesigner #MarketingDesign #CreativeMindset #FreelanceDesign #LinkedInCreators #RespectDesign #DesignMatters #SupportCreatives #DesignEducation #DesignTips #DesignGoals #DesignDaily #DesignLovers #DesignStudio #CreativeIndustry #CreativeWork #CreativeJourney #DesignCulture #DesignLeadership #DesignTrends #DesignSolutions #DesignSkills #DesignPortfolio #DesignChallenge #DesignArt #DesignWorld #DesignExperts #DesignGrowth

1,127

86 Comments

Your ability to communicate about design is just as important as your craft. How well are you explaining your design concept? Are you guiding the presentation and conversation to get the feedback you need? Does the client feel they’re involved in a two way dialogue? Communication ensures the client feels they are part of the process in fulfilling their vision.

15

3 Comments

👇 Why I no longer consider myself a "Graphic Designer." 👇 IMO, the term "Graphic Designer" is killing the industry. I don't "design graphics." Well, I do...it's just not what defines me. I design brands. I am a "Brand Designer." The most important traits of a brand designer are strategy and design thinking. Hiring someone who can help solve your company's problems, identify your brand voice, your target audiences, your strengths and pitfalls, and can lead you on a path to more visibility, turning visitors into consumers or fans. That's a "Brand Designer." A problem solver for your company...not just "content in -> graphics out." Does your company have problems that need a brand designer rather than a graphic designer? #branding #marketing #identity #smallbusiness #agencyowner

216

36 Comments

Small business marketing is evolving, and staying ahead of the trends is the key to success. As consumer behaviors shift, these five strategies are important for small businesses to implement helping them thrive: ✅ Build a Strong Online Presence: An SEO-optimized website that showcases your values is essential for attracting and engaging customers. ✅ Engage on Social Media: Share authentic content and connect with your audience on platforms they trust. ✅ Maximize Email Marketing: Segment your audience and personalize your email campaigns to drive deeper engagement and conversions. ✅ Leverage Content Marketing: Establish authority with blog posts, videos, and articles that resonate with your audience. ✅ Foster Strong Relationships: Provide exceptional service and create loyalty programs that encourage customer retention. Implementing these strategies will help your small businesses grow, build customer loyalty, and adapt to an ever-changing marketing landscape. Want to discuss how these strategies can help your business reach its goals? Call LMA Marketing at (858) 537-9600 or email Chloe at chloe@lmaworldwide.com to schedule your FREE 30-minute marketing consultation! Learn more here: https://lnkd.in/gM_Y35yM #SmallBusinessMarketing #MarketingTips #BrandGrowth #CustomerEngagement

8