Articles by Karla
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Karla Partilla reposted thisKarla Partilla reposted thisCannes Lions is just a few days out, and Tuesday at Swayable House is stacked. Swing by Swayable House, our takeover of the Steak 'n Shake on the Croisette (June 22–24) with our partners at Swayable. Tuesday's afternoon programming puts brand and agency leaders on the shifts actually reshaping the work 👇 ✨ A Creative Director, Data Scientist, and AI Agent Walk Into a Bar | 12:45–1:15 PM Swayable's Jenny Wall, McCann's Tina Allan, Monks' Roni Sebastian, and Elmwood Brand & Design Consultancy's Daniel Binns on how AI, data, and human insight work together to improve creative outcomes. 💎 Loyalty Isn't a Program. It's a Platform. | 1:30–2:00 PM Liftoff's Jeanniey Walden, Button's Lauren Newman, Fluent, Inc's Matt Conlin, and Fetch's Jacqueline Willemsen on the future of loyalty and how to perfect the post-transaction moment. 📱 Culture Writes the Guest List | 2:15–3:00 PM Portrait Media Group's Bonin Bough, 72andSunny's Rich F. Santiago, goop's Alexa Raff, and Entreprenista's Courtney Spritzer on how microcommunities shape what the broader culture watches, buys, shares, and believes. Lunch at 12, panels right after. RSVP at the link in the comments 👇
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Karla Partilla shared thisSwayable is partnering with Portrait Media Group for our first ever Swayable House which will be our home away from home! Looking forward to seeing old friends and making new ones in Cannes in a few weeks🇫🇷 Swayable House will be a place for attendees to connect with industry peers, engage in programming and escape the heat. Join us for three days of drinks, meals, and conversations exploring trends in marketing, creativity, AI, and more. Daily programming will include fireside chats, World Cup watch parties, and after-hours events. Register through Luma to secure your spot or reach out to me directly. https://lnkd.in/ePAaUVe9 Stay tuned for more Swayable House details in the coming days. See you in the South of France! #Swayable #CannesLions #Cannes2026 #Marketing #Creativity Swayable House at Cannes Lions · Luma
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Karla Partilla shared thisGreat way to kick off my first week at Swayable with our Persuasion event last week 🌟 Swayable brought together some of the top minds in media, marketing, and insights to discuss how marketers are tackling the challenge of persuasion amid media fragmentation and the rise of AI. CMOs, agency leaders, brand strategists, technologists, and media executives gathered to share their experiences, takeaways, and strategies for building impactful campaigns that change people’s minds. Speakers included JPMorgan Chase’s Flavio Cosenza, Publicis Media’s Andrew Klein, Adweek’s Kendra Barnett, Upstart’s Erin Rose Opperman, Axios’ Kerry Flynn, Semafor’s Maxwell Tani, and Stephanie Dobbs Brown (formerly of the New York Stock Exchange). #Swayable #Persuasion #Persuasion26 #Marketing #CreativePreTest
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Karla Partilla shared thisHOT off the Presses: Our State of Influencer Marketing report with data from over 200 brand and agency leaders is out and ready for free download in the first comment below. Spoiler alert: The research reveals exactly what separates the brands that are winning in influencer marketing: They are building systematic, always-on influencer marketing that leans into long-term partnerships over one-off ad-hoc campaigns. The data is pretty clear: - 61% of brands report they now treat influencer marketing as critical business infrastructure. - 70% of marketing leaders have shifted away from "one-off" transactions to focus on long-term, always-on partnerships. If you're responsible for justifying influencer marketing budgets or proving that creator partnerships drive real business outcomes, this report gives you the data-backed narrative you need. Grab your copy at the link below. https://lnkd.in/dwvan9tR
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Karla Partilla shared this🚀 Exciting news from @Later! We've just introduced Later EdgeAI, our cutting-edge AI engine revolutionizing how enterprise brands engage in influencer marketing campaigns. Trained on a wealth of data spanning over a decade, including insights from 16 million creators, 136 billion annual impressions, 1 billion+ Linkin bio transactions, and a staggering $2 billion in verified purchases, Later EdgeAI is at the forefront of campaign optimization. Data like no other in the space! Our dedicated team leverages this intelligence engine to forecast campaign performance, pinpoint ideal creator matches, and demonstrate ROI across the entire marketing funnel. Thrilled to be part of the team shaping the future of influencer marketing! Discover more about our latest advancement here: https://lnkd.in/eVVf8Zef #LaterEdgeAI #LaterTeam #InfluencerMarketing #AI #CreatorEconomyIntroducing Later EdgeAI: The AI Engine Powering Influencer MarketingIntroducing Later EdgeAI: The AI Engine Powering Influencer Marketing
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Karla Partilla shared thisWill I see you at Cannes? #Later is taking on #Cannes Lions International Festival of Creativity 🇫🇷 From exclusive sessions to boat-side chats, we’re bringing VIP experiences, A-list brands and creators, and industry-shaping convos to the Riviera. Only a few spots left! If you’re a marketer or creator heading to Cannes, this is your chance to connect, learn, and lead the next wave of the creator economy. DM me if you are planning to be there, and let's connect! Grab your spot before it’s gone 👉 https://lnkd.in/gxfpBdE5 #CannesLions
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Karla Partilla shared thisLater is turning up the heat at ADWEEK’s Social Media Week in NYC. 🗽 Think you’ve got a handle on social trends and creator culture? Time to prove it. Join us for "Reality Check: Trivia with Kwame Appiah," an interactive networking break hosted by our very own Kwame Appiah (Love is Blind alum, Beyond Influence cohost, and Later's Head of Creator Relations). Don’t miss your chance to engage, compete, and connect with the best in the business. You never know who you’ll meet (or beat). Hope to see you there 🗓️ May 12th 2025 | 11:50 AM - 12:20 PM Get all the details 👉 https://lnkd.in/eSFQPreG
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Karla Partilla liked thisKarla Partilla liked thisTHIS JUST IN: Jenny Danzi has been signed by Liquid I.V. to be their new Chief Marketing Officer, according to the company. Jenny spent 17 years at PepsiCo, where she was most recently the VP of Marketing for Poppi. Fun fact about Jenny is that one of her first jobs was running the social media accounts for Mountain Dew, per Jenny on a recent episode of the B&E Live Show.
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Karla Partilla liked thisKarla Partilla liked thisI've been seeing a lot of posts about recent massive layoffs, with people generously offering to help those affected through networking, job leads, and introductions. And that's wonderful to see. But here's something I think we tend to forget. Not every layoff makes headlines. Not every job loss affects thousands of people. Sometimes it's just one person. One person who suddenly loses their income, their sense of stability, and perhaps even a piece of their identity. One person who could use that same outpouring of support but doesn't have the visibility of a mass layoff behind them. I've been on that side of the equation, and I know how much a simple introduction, a phone call, or someone genuinely taking an interest can mean. Compassion and professional generosity shouldn't depend on how many people received a pink slip that day. Let's show up for the one person just as enthusiastically as we do for the thousands. Because to that one person, their layoff is massive. ❤️ #Layoffs #OpenToWork #CareerTransitions #NetworkingMatters #PayItForward #ProfessionalKindness #JobSearchSupport #PeopleHelpingPeople
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Karla Partilla liked thisKarla Partilla liked thisYesterday was my 2-year wedding anniversary. We got married when I was 33 weeks pregnant with twins. We had just moved into a new house. I was running my business, albeit not that well given how unbelievably ill I was the entire pregnancy. Life was intense then. 2 years later we’re at a different kind of intense. In the process of selling and buying a new home. Raising nearly 2-year old twins, exhausted and constantly entertained. Running my own business, about to blow the last 4 years’ earning out of the water. Never underestimate the power of a couple of years with the right person.
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Karla Partilla liked thisKarla Partilla liked thisCongratulations to Leah Pope on her new role as Chief Marketing Officer at Zeta Global! Leah has spent more than two decades helping some of the biggest names in enterprise technology tell their stories, from IBM and Datorama to Salesforce and, most recently, ActionIQ. Now, she's bringing that experience to Zeta Global, where she'll lead the company's global marketing strategy as it helps businesses put AI and data to work. Leah knows what great communication looks like, and we need more women like Leah bringing their expertise and perspectives to the highest levels of leadership. Mostly, though, I’m thrilled for Leah's new opportunity to turn complex technology into something people can understand and use. AI may be changing the tools, but great marketing still comes down to human connection, trust, and telling a story that matters. Leah, congratulations! I can't wait to see what you build next. When women lead, we all move forward. Subscribe to the FQ Newsletter for more #InsideTrack: https://lnkd.in/gnMKEyrT
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Karla Partilla reacted on thisKarla Partilla reacted on thisGreat teams need an “Adult in the Room.”What features would you add to the “costume?” Happy Halloween! 🎃 👻💀
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Karla Partilla liked thisKarla Partilla liked thisFor 175 years, The New York Times has helped brands tell their stories through advertising. Now, the iconic media organization is enabling brands to prove their ads drive impact, with real audience insights rather than gut instinct. At the Advertising Research Foundation (ARF)'s Creative Effectiveness event, New York Times Advertising’s Tusar Barik sat down with Swayable’s James Slezak to discuss the impact of the iconic media brand’s creative testing program. The New York Times recently marked its 175th anniversary with a campaign reflecting on nearly two centuries of advertising, from a single block of text in 1851 to today’s documentary-style brand partnerships. As pressure grows to prove impact with data, testing ads with real people has become an integral part of how the publisher guides campaign strategy for brand partners. As Tusar put it: “It’s really important to us that we have quality advertising in our ecosystem.” And on where the industry is today: “Every marketer I speak to is facing increased pressure to think about how effective their ads are.” James added: “Part of our investment in building Swayable’s technology is about creating testing programs that get deployed routinely in standardized ways.” Big thank you to Tusar and the ARF for a great conversation—and a reminder that proving creative impact takes a combination of consistency, AI automation, and human insight. #ARFCreative #Swayable #NYT #Marketing
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