John Bohan

The New York Times asked a panel of experts who will thrive in the AI-human workforce. The answer wasn't who uses AI. It was who understands how to deploy it. There's a real difference between picking up a tool and building a workflow. One saves you an hour. The other changes how your organization operates. That's exactly how FATFREE has always approached the work. Not what tools you use, but how you use them. Twenty years ago, we made a deliberate choice. We shed the traditional agency model. Senior specialists, assembled on demand, focused entirely on outcomes. How you work matters as much as what you produce. AI just made that impossible to ignore. #AI #Marketing #FutureOfWork

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Automation is accelerating. Trust is eroding. And human connection is quietly becoming the scarcest resource in media. Givsly CEO Chad Hickey put it simply on Genuin 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: In 10 years, people will crave genuine human connection more than ever... and the brands that build for that now will be the ones that last. At Genuin, this is exactly why we do what we do. Real communities, real voices, real engagement. Not manufactured reach. Givsly, a values-based marketing company, turns shared values into better business performance, higher engagement & meaningful results. Watch, listen, learn. Then ask yourself what your brand is actually building toward. 🎙️ Genuin Connections — hosted by Genuin CMO Matt Wurst. - on iHeart ♥️: https://ihr.fm/47tevVH - on YouTube ▶️: https://lnkd.in/eTqitcsP Watch more clips & highlights in the Genuin Connections community: - https://lnkd.in/gUYipp5f

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Adopting AI is easy. The real danger lies in trusting algorithms that don't actually understand how people think, feel, and buy Chad Reynolds, CEO of Vurvey Labs, breaks down how marketing leaders are using synthetic population models to bridge the gap between machine intelligence and real consumer decision-making. Catch the full interview here: https://lnkd.in/e5wKndJ4

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Small businesses are expecting more from their agency partners: more revenue, better results, and real impact. Our CMO Rachel Nulman-Schapiro talked with Kimberli Lewis on Siinda's "Leadership Beyond Borders" podcast about how agencies can become true growth partners to their SMB clients, increasing their client retention and recurring revenue. Excited to discuss this idea with industry leaders at Siinda's conference next week!

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Bridging the Gap Between Marketing and Sales Pipelines 🌉 The most common point of failure in any growth engine is the handoff from marketing to sales. This is where leads go to die, and where massive amounts of marketing budget are routinely wasted. A fractional leader bridges this gap by establishing clear, documented definitions of what constitutes a qualified prospect and implementing automated systems to manage the transition smoothly. Read more about our #FractionalStaffing here: https://bit.ly/3TpQI4R #CMO #CRO #CGO

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The performance-first playbook is breaking quickly. AI, overcrowding, privacy, and zero-click experiences are making Performance harder to earn and attribution harder to see. The result? Performance misses are finally giving momentum back to Brand. This isn’t a trend. It’s a correction. We break down what’s changing and how companies should adapt → https://lnkd.in/ggcA6MFE

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Some B2B stories stick and some don’t. It’s not just about being seen. It’s about being remembered. The stories that stick? They’re new. Different. Scroll-stopping. The content everyone else has already done… gets forgotten. Trends pop up all the time. The first brand to do it? People remember them. The 99th brand? They’re invisible. Brands that push the needle. Try new content. Test new ideas. Those are the brands that actually stick in consumers’ minds. Small, fast-moving teams win. They don’t just chase trends, they test, iterate, and sometimes create new ones. Number one to a trend beats number 99, every time. Being first isn’t luck. It’s thinking fast, moving fast, and daring to try. In this episode of Beyond the Feed, Lindsay talks about how B2B brands cut through the noise and be remembered. Dropping this Friday 🧡 Subscribe so you don’t miss it 👇

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The gap between lead volume and lead quality is widening fast. Funnels are filling up, but fewer leads are converting into real pipeline and revenue. It’s a clear signal that high-volume funnel strategies are not working the way we think they are. Filling the top of the funnel has become the default growth play, with more campaigns, more downloads, and more MQLs, even when downstream conversion and pipeline efficiency continue to struggle. The pressure on marketers helps explain why this persists. Most marketers cite improving lead quality as their number one challenge, yet 37% are still under pressure to drive lead volume regardless of quality. We are optimizing for quantity while needing precision. At the same time, buyer behavior has changed. Decision-makers are more problem-specific, buying groups are more complex, and research happens long before a form is completed. Broad messaging and scaled, generic content create surface engagement, but rarely connect with the real operational challenges buyers are working through. The opportunity now is not to generate more names, but to use targeted, high-quality content to engage the right buyers and recognize genuine interest when it appears. Demand quality always beats demand quantity. More on what this looks like in practice soon. #B2BMarketing #demandcreation #ecosystemactivation #partnermarketing

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The word “agency” doesn’t cut it anymore. Brands don’t need more noise— they need clarity on what’s driving response, revenue, and growth. As Rob Medved explains here, that’s where Cannella comes in.

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