Jennifer Tyson

Childcare is a movable barrier and the care economy is workforce infrastructure. Siran Cao dropped so much truth on First Builders this week and shared why even capitalists in a vacuum should care.

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Throughout my career, I’ve seen talented people believe that strong performance alone isn’t enough, that getting ahead also requires politics, sabotage, dishonesty and undermining others. That behaviour comes from a scarcity mindset: the belief that opportunities are limited, someone else’s success diminishes your own, and the only way forward is to fight for a bigger piece of the pie. It’s exhausting. It distracts from the work that actually creates lasting impact.  I’ve always chosen a different path: an abundance mindset. I’m not in competition with anyone. There is room for all of us to succeed. When we lead with the right intent, consistently add value (via performance) and help the people around us grow, success becomes more sustainable and more meaningful. Faith over fear. Contribution over competition. That’s why I’m enjoying Michelle Gruening This Is Nothing New™ podcast series. Michelle creates space to examine complicated, familiar topics through a fresh lens, and the shift in perspective can be genuinely transformative. If you haven’t discovered the series yet, it’s worth a listen.  #onelife #lifeiswhatyoumakeit #makeitcount #Leadership #AbundanceMindset #ExecutiveLeadership #GrowthMindset #FaithOverFear

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Positioning, naming, and categories are all over the place in tech right now. Yesterday, I spent a couple of hours reviewing our competitor landscape documentation as we think through how to position and describe the next iteration of our product. Although the documentation was updated a month or so ago, and more recently in some cases, many of the companies listed had completely changed their positioning and even their category in the interim. For a handful of these companies, I struggled to understand what their product even does, let alone what it is or what category you could put it in. And I work in this space. Just imagine what it's like for a potential user. Even those defining AI are struggling to come up with easy-to-understand ways to name features in their products. Does the average person really know what an "artifact" even is Claude? Or a "plugin" ChatGPT? Half the keywords we consider targeting have zero search volume, even though they seem like an intuitive way to describe what AI can do. This presents a huge challenge for everyone marketing and using AI. It's no wonder that companies spend billions on AI then see no benefits, if the words we use to talk about this technology are so non-standardized, unintuitive, and confusing that they become a barrier to usage. It's also no wonder companies start to fall back on lazy (and in some cases really off-putting) metaphors that position AI tools as replacements for human professions, or even human beings themselves, because we have no other easy frame of reference. This is also a really exciting time for product marketers. Someone out there is going to come up with the right wording for this stuff, and define the way we talk about technology for decades to come. What are your suggestions for intuitive names for AI features? And which "fetch" should the industry stop trying to make happen? #AI #Marketing #ProductMarketing #Category #ReginaGeorge #MeanGirls

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I don't care if people still think GTM engineering isn't a "real" career path. I work with GTM teams every day who understand how go-to-market actually works at a technical level. And by putting $1M behind GTM Engineer Scholarship Clay proved the role is only growing. So I don't care that some people still think it's a niche thing that won't stick. GTM Engineering is here to STAY!

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