Jay Basnight

Looking at 100 years of cleaning product innovation at #ACI2026, one thing is clear: change is constant. Every decade, markets shift and requirements evolve. In the 1970s, environmental regulations forced the industry to rethink formulations and manufacturing. The companies that recognized this early became titans of the industry, shaping markets, products, and consumer expectations for decades. The takeaway isn’t nostalgia, it’s pattern recognition. When constraints increase, innovation doesn’t stop. It shifts earlier, becomes more disciplined, and focuses on tradeoffs. What shifts are you noticing in your industry and how are you responding?

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Last month, Jelena Djuric took the stage at Halborn's Digital Summit at the New York Stock Exchange to talk about where digital dollars are actually headed and what that means for brands, banks, and consumers. The core idea is simple: The payments infrastructure we rely on today was built in the 70s and 80s. Loyalty programs are still owned by banks, in which brands and creators have to negotiate for value transfer. Ultimately, this value doesn’t seamlessly flow to the people or brands who own the relationships with the end customer. When money becomes programmable and yield composable, the margin no longer needs to accrue solely to the banks and financial intermediaries. It can move back to the retailer, the creator, and the end user. Loyalty evolves from a points database into a programmable financial layer. Watch the full keynote here: https://lnkd.in/gesyTHKc

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Earth Day is an annual event celebrated on April 22nd to demonstrate support for environmental protection. At Noble, our team is committed to doing our part to help fight climate change and reduce our environmental impact. We invest in fully electric delivery trucks, incorporate technology systems like Autostore to minimize energy consumption, and utilize sustainable products like heating and cooling systems in our buildings. We are proud to partner with industry leading manufacturers who are designing and developing environmentally responsible products for a greener future. Let’s continue to work together to make positive changes to protect the planet we all share. #noble #EarthDay #earthdaycan #environment 

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Hiring the right people isn’t just about filling roles, it’s about building a team that drives growth without creating costly setbacks. Jack Harley (President, FirstPower) and Lee Nielsen (Owner, The Nielsen Group) share how Noble Hill’s assessments shape their hiring process: “Assessments are one of the most valuable tools in hiring. At FirstPower, we work with Noble Hill to evaluate every candidate, from senior leaders to individual contributors. The assessments and personalized debriefs don’t give our hiring managers a ‘go’ or ‘no go’ recommendation. Instead, Mark helps us anticipate how a candidate may perform, understand whether they fit our culture, and shape the questions we ask during interviews and reference checks. The ROI is clear: this process saves time, reduces costly mis-hires, and prevents performance issues down the road.” #LeadershipDevelopment #OrganizationalGrowth #HiringSuccess

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Really cool to see our Head of Marketing, Jason Widup, talk about Noble on Josh Lowman's podcast. In under 30 minutes, Jason goes through: - why AI search is important for your brand today, - how to actually start getting your brand mentioned in LLMs, - and a live demo of Noble's platform. I finished the podcast thinking Jason should start leading my sales calls 😂 Link in the comments if you're interested in watching!

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Proud to see the impact the team at #NobleIQ is making internationally. This work with an elite counter-drug unit in the Dominican Republic is a great example of what Noble IQ is built to do...bringing together the right expertise, training, and operational perspective to help teams solve real mission challenges.

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AI visibility has a blind spot. You can optimize your content all day—but when AI engines are pulling from third-party sources you don’t influence, your brand story is incomplete. That’s why we’re partnering with Noble. Together, Conductor + Noble connect the full AEO workflow: ➡️ See how often your brand shows up in AI-generated answers ➡️ Identify where visibility is coming from—and where it’s missing ➡️ Get mentioned in the external sources LLMs actually cite ➡️ Activate third-party mentions at scale This isn’t just more data. These insights make it possible to actively influence offsite mentions and increase visibility. Because in AI search, what others say about you matters just as much as what you publish. Hear more about the partnership from our CEO Seth Besmertnik and Rahul Jain, Co-founder and CEO of Noble. 📽️  #AEO #AIVisibility

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I really love highlighting my clients when they have tech that actually works! Noble just solved the problem most B2B companies have today: they're invisible in AI-generated recommendations. Many of you know Graphite - an SEO agency we've been working with at Noble. When someone asked ChatGPT or Perplexity, "What are the best SEO agencies?" 0% of AI answers mentioned them. This is the new visibility problem. So we ran a focused 3-month campaign. The platform identified visibility gaps, reached out to publishers, and placed Graphite in 6 targeted articles (i.e., roundups, listicles, "best of" posts). Then we tracked daily AI visibility using Peec AI The results: → 4.5x increase in AI visibility → "Best SEO agencies" queries: 0% to 33% of answers → By late December, Graphite was showing up in roughly 1 of every 3 AI answers for their target queries. With results like these, it's pretty clear that AI search is the future of B2B discovery. If you're not already, you really should be thinking about AI visibility for your brand. And Noble can run this end-to-end.

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Career first: Day one at Noble and I closed my first deal. Context is everything. For two months before officially joining I had the opportunity to join Rahul Jain on sales calls. What a great opportunity to validate the opportunity at Noble and build confidence around making the leap. A few things stand out to me looking back: - Rahul Jain & Joshua Budman didn't spend time creating slide decks, they had conversations about the challenges in AI Search and how they could solve them. - The buyer wasn't asking "what is AI search." They were asking "what do I do about it." That's a different conversation than I had in healthcare tech two years ago about AI. The market is moving fast. - They didn't need to be sold on the problem. They needed to trust that paid placement actually works. Most of the call was answering one question: "show me this isn't smoke and mirrors." Two takeaways for any sales leader thinking about a category-defining role: 🚅 If your buyers are pulling, your sales process can be lighter than you think. 💬 The best onboarding is real conversations with real prospects. I learned more in those calls than I would have in a year of slide decks. Excited for what comes next!

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