About
Services
Articles by Howard
Activity
3K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
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Alumni Committee Interviewer
Princeton University
Education
Princeton uses alumni to interview prospective students for admission. We interview for early action and regular admission.
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Member - Angel Investment SIG
Executive Forum
- Present 2 years 8 months
Executive Forum is a highly engaged community of executives from leading corporations who are passionate about driving tomorrow's business growth.
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Great Cycle Challenge Champion
Children's Cancer Research Fund
- Present 6 years 3 months
Children
Serve as Local Champion responsible for recruiting riders & raising money for this month-long charity ride to support the fight against childhood cancer.
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Publications
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Will CTV be the end of TV advertising?
The Drum
See publicationCTV's impact on audience fragmentation and what to do about it.
Patents
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Mediahub for controlling and monitoring the distribution of targeted assets
Issued 12069326
This set of additional claims expands upon the original Patent #11451848 by enumerating new cross-media and cross-platform capabilities. The patent is centered around the integration of linear, linear addressable, and digital platforms. The described systems and methods facilitate the seamless distribution of both addressable and non-addressable advertising assets across a wide range of distribution networks and platforms.
Specifically, the invention enables advertisers to place a single…This set of additional claims expands upon the original Patent #11451848 by enumerating new cross-media and cross-platform capabilities. The patent is centered around the integration of linear, linear addressable, and digital platforms. The described systems and methods facilitate the seamless distribution of both addressable and non-addressable advertising assets across a wide range of distribution networks and platforms.
Specifically, the invention enables advertisers to place a single advertising order through a unified media distribution platform, which intelligently allocates and disseminates the advertising assets across multiple channels. These channels include, but are not limited to, internet streaming, websites (e.g., banners, pop-ups, overlays), cable, and satellite. The goal is to streamline the advertising process, ensuring efficient asset distribution across diverse media types and platforms while maintaining consistency in campaign execution.Other inventors -
Mediahub for controlling and monitoring the distribution of targeted assets.
Issued 11451848
The provision of targeted advertisements in media facilitating addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In use, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc. Mediahub is responsible for cross system…
The provision of targeted advertisements in media facilitating addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In use, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc. Mediahub is responsible for cross system inventory handling, campaign distribution, campaign management, and reporting.
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Managing addressable asset campaigns across multiple devices.
Issued 11689758
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Managing addressable asset campaigns across multiple devices.
Issued 10735795
An addressable advertising system including a cloud decisioning system to execute campaigns regardless of distribution system. This system is particularly well suited for use in Connected TV systems where the broadcast stream is independent of the ad delivery mechanism. By keeping ad decisions and ad delivery separate from the broadcast stream, the service can run across multiple platforms and devices.
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Cloud- based decisioning for addressable asset system
Issued 10523992
A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.
Other inventors
Courses
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Agile Methodologies
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Presenting Effectively
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Six Sigma
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Wilson Counselor Selling
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Honors & Awards
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Broadcasting+Cable - Best in Market 2022
Broadcasting+Cable
Introduced groundbreaking Ad Tech product, Conexus.
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Technology & Engineering Emmy Award
The National Academy of Television Arts & Sciences
Received for Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS/MVPD’s.
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Technology & Engineering Emmy Award
The National Academy of Television Arts & Sciences
System for executing targeted household advertising on linear television
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