Frank Furlan In remembrance

A product category can change even when the product itself looks familiar.Sette originally expected bridal jewelry to represent a larger part of its business. Instead, customers began wearing sizable solitaire diamonds—designs traditionally associated with engagement rings—on pinky, middle and pointer fingers.This suggests that familiar bridal design codes are moving beyond the occasions that once defined them.For collection development, the opportunity is not simply to relabel an engagement ring. The proportions, comfort, setting height and price architecture may all need to change when a piece is designed for everyday self-purchase rather than a proposal.It also raises an important assortment question. Should rings continue to be organized primarily by occasion, or should brands begin presenting them by silhouette, personal style and how the client intends to wear them?Creative direction becomes more flexible when the same visual language can serve different moments without losing its identity.When clients rewrite the occasion, the assortment should be ready to follow.#BridalJewelryStrategy #SelfPurchase #AssortmentPlanning #CreativeCommerce https://lnkd.in/dkPN_nPT

Revenue growth does not always mean demand is becoming broader.Recent U.S. jewelry data shows that specialty jewelry sales are still growing, but much of that growth is increasingly concentrated at higher price points while unit demand remains softer.From a product strategy perspective, I think this distinction matters. Strong revenue can look encouraging, but it is equally important to understand which price segments are driving it, where demand is weakening and how that should influence assortment and inventory decisions.For fine jewelry businesses, disciplined growth often starts with understanding not only how much customers are spending, but where that spending is actually moving.#FineJewelry #JewelryIndustry #ProductStrategy #LuxuryBusiness #Merchandising #BusinessStrategy https://lnkd.in/dwcQzwFg