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I am the Chief Executive Officer of Cosmetologists Chicago and America’s Beauty Show…
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Frank P. Fulco shared thisExperience the PULSE of the Professional Beauty Industry at America’s Beauty Show April 3-5, 2027, in Rosemont, IL, at the Donald E. Stephens Convention Center. ❤️🇺🇸💄🎪Frank P. Fulco shared thisYou belong here. Experience the PULSE. You bring something special to beauty. Your creativity. Your expertise. The care you bring to every client. At America’s Beauty Show, you’re surrounded by people who understand what goes into your work and share your excitement for what’s possible. You are a member of our professional community. America’s Beauty Show is your time to reconnect with our community. Join us April 3–5, 2027, for education, product discovery, shopping, and the conversations that happen when beauty professionals come together. Come with a friend. Reconnect with colleagues. Make time for your own inspiration. Donald E. Stephens Convention Center | Rosemont, Illinois Explore the 2027 show: https://hubs.li/Q04Cdmhq0 Produced by Cosmetologists Chicago, a nonprofit association serving beauty professionals since 1912.
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Frank P. Fulco shared thisOne product can be an introduction to a much larger brand. For beauty brands considering the U.S. professional market, a focused starting point can make a broad portfolio easier to explore. That starting point might be a distinctive finish, a useful service application, or a care benefit that professionals can readily connect with their work. The rest of the range gives the conversation somewhere to go. A professional interested in one application may want to understand the education, complementary products, and support around it. A focused introduction can preserve the depth of your brand while giving a new audience a clear way in. At America’s Beauty Show, we bring brands into contact with that professional community. Explore how that access could support your U.S. introduction: https://hubs.li/Q04zymM_0
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Frank P. Fulco shared thisA salon retail shelf can be a continuation of the service. For a beauty brand, that opens an interesting opportunity: connect the product with what a client wants to maintain, recreate, or enjoy at home. A styling product can extend a finished look. A care routine can support the conversation about ongoing maintenance. A tool can make a familiar technique easier to understand. That connection gives professionals something concrete to consider when evaluating a retail line. The product’s place in the client experience can be as useful as its list of features. At America’s Beauty Show, we create opportunities for brands to explore those connections with the professional beauty community. Discover how access to that community could support your brand’s next stage of growth: https://hubs.li/Q04zylZN0
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Frank P. Fulco shared thisBeauty professionals influence what clients discover, trust, and buy. TikTok Shop is a growing opportunity to turn that expertise into new audiences, brand relationships, and income. We’re excited to welcome TikTok Shop to America’s Beauty Show in 2027 and help professional beauty creators explore what’s possible. Your knowledge has value. Your voice has influence. Let’s grow together. Join us April 3–5, 2027, at the Donald E. Stephens Convention Center in Rosemont, IL. #AmericasBeautyShow #TikTokShop #BeautyCreators #ProfessionalBeautyFrank P. Fulco shared thisTikTok Shop’s U.S. beauty channel generated $3.91 billion in trailing twelve-month sales, up 67.3% year over year and accounting for 17.8% of total platform revenue. Yet beneath that growth lies a more consequential signal for beauty brands: quarterly beauty GMV per active video fell from $379 in Q3 2024 to $96 in Q3 2026, a 75% decline. Active beauty product video volume surged 76% year over year, while category revenue grew 39.1%, indicating that content supply is expanding faster than commercial returns. For brands including E.L.F. BEAUTY, Rhode, and Medicube, the challenge is no longer simply gaining visibility on social commerce platforms; it is sustaining productivity as competition for consumer attention intensifies. This shift has direct implications for creator investment, product positioning, and social commerce distribution. As more videos compete for the same audience, increasing content volume alone may deliver diminishing returns. Brands need to assess which formats convert, how frequently consumers repurchase, and whether product differentiation can support stronger margins. Medicube’s science-led positioning, for example, illustrates how clinically framed skincare can communicate value beyond trend-driven discovery. Bryan Wood Senior E-Commerce Insights Research Analyst at Charm.io highlights the potential for premiumization, while leaders such as Jamie Kern Lima Founder of IT Cosmetics and Hyram Yarbro Skincare Creator demonstrate the broader role of product credibility and trusted voices in beauty discovery. The strategic priority is to shift from maximizing content output to improving commercial productivity per piece of content. That means combining creator selection, differentiated formulations, conversion analysis, and repeat-purchase data to determine where social commerce investment creates sustainable value. As Bryan Wood, Senior E-Commerce Insights Research Analyst at Charm.io, says, “Bioactive, clinically-framed formulations inside TikTok Shop represent consumer willingness to pay a premiumization premium on a platform historically associated with accessible price points.” This shift directly aligns with the operational direction outlined by Bill Feng, Strategy & Operations for TikTok Shop, as the platform continues to refine creator partnerships, data-driven conversion strategies, and long-term brand equity." Read the full analysis here: https://lnkd.in/gPaHrb8D This article references and builds on original reporting by Erica La Sala for Beauty Independent. Read the original piece here: https://lnkd.in/g7Nj9ms6.
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Frank P. Fulco shared thisA professional creator can bring something valuable to a brand relationship: the ability to make a product meaningful in someone else’s work. A demonstration might explain a technique clearly. An answer to a question might help someone understand where a product fits. A conversation might reveal an application the brand team would like to explore further. That makes educational fit a useful part of the conversation alongside audience reach and production quality. The brand understands the product. The creator understands their craft and audience. There is room for both perspectives to shape something useful. At America’s Beauty Show, we bring brands and beauty professionals together. Discover how that access could help your team explore professional creator relationships. https://hubs.li/Q04zy7Xn0
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Frank P. Fulco shared thisA beauty brand brings substantial knowledge into a new market. Meeting professionals adds another perspective: how that knowledge connects with their everyday work. A professional might see a retail opportunity where the brand expected a treatment conversation. An educator might recognize a technique worth sharing. A question about an application might open a useful discussion about product support. These conversations can help a team see possibilities worth exploring alongside its existing market research. The value is in bringing both perspectives together: the expertise behind the product and the experience of the professionals it could serve. At America’s Beauty Show, we provide access to the U.S. professional beauty community at scale. Explore how that access could support your brand’s introduction or expansion. https://hubs.li/Q04zy7Kz0
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Frank P. Fulco shared thisA product recommendation can carry two reputations: the brand’s and the professional’s. When a licensed beauty professional recommends something to a client, that recommendation becomes part of their relationship. That is why I believe trust belongs at the center of a professional beauty strategy. Licensed beauty professionals are influencers and creators with authority. Their influence is connected to their expertise, their work, and the relationships they build with clients. For a brand, a useful question is: What would help this professional feel confident putting their recommendation behind our product? A firsthand experience can help them evaluate performance. Education can help them understand the application. Dependable support can help them feel confident about what happens next. Licensed beauty professionals support brands they trust. My advice is to give trust as much attention as visibility. Help professionals experience the product, understand it, and get to know the people who stand behind it.
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Frank P. Fulco reposted thisFrank P. Fulco reposted thisYour next creator relationship could begin with a licensed beauty professional experiencing your product. Licensed beauty professionals are influencers and creators with authority. They bring expertise to the techniques they demonstrate, the content they create, and the recommendations they share. For agencies and brand teams, that makes trust part of the creative brief. What would help a professional understand your product well enough to speak about it with confidence? What could they experience, learn, or create with it? America’s Beauty Show is an experiential marketing event that provides access to the professional beauty industry at scale. Bring your product into an experience where professionals can explore it, ask questions, and form their own informed perspective. Let’s explore an activation that connects product experience, professional trust, and content creation for your brand or client.
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Frank P. Fulco shared thisFor international brands considering the U.S. beauty market, I would begin with a specific question: Whose trust do you need to earn first? My recommendation is to begin with licensed beauty professionals. Build your strategy around the answers to three questions: 1. What would help a licensed beauty professional evaluate your product? 2. What do you need to understand about their work and the clients they serve? 3. What support are you prepared to provide after the introduction? The goal is to understand what matters to beauty professionals and give them a meaningful opportunity to experience your product. Over the years, I have seen how quickly a beauty professional can recognize a quality product that has been thoughtfully designed. Allow them to evaluate it. Listen to their questions. Be prepared to support them beyond that first experience. Helping beauty professionals experience your brand is a practical starting point for building trust in a new market. Following through on that relationship helps lay the foundation for a sustainable business.
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Frank P. Fulco liked thisIt’s a great time for Wisconsin sports fans! The Milwaukee Brewers 💙💛⚾️won the World Series, and made appearance at tonight’s 🏈Packer game🏈, (Sal even did a Lambeau Leap), the late Bob Harlan was honored at half time & a Packers win💚💛🏈! Wisconsinites don’t mind being a little sleep deprived 😴this week!
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Frank P. Fulco liked thisFrank P. Fulco liked thisL’Oréal reported sales up 7.7% in Q3, beating analyst expectations. Their CEO flagged GLP-1 drugs as a threat to beauty and skincare sales 🧴 It is worth noting that L’Oréal owns 20% of Galderma, who also just reported strong Q3 results. Clearly both are watching shifting consumer demands closely. L’Oréal is developing products through SkinCeuticals and Kiehl’s, designed to complement GLP-1 side effects on skin. Galderma is running clinical trials and has published research on treating the facial changes patients experience. The patient who loses weight rapidly will notice their face has changed. They stop buying serums and instead they are walking into an aesthetic clinic. This is where Sculptra and Restylane are already positioned. This is not by accident. Galderma has spent years building the clinical evidence and practitioner relationships to be the answer for when that patient arrives. L’Oréal and Galderma have created a clinical ecosystem to ensure that when a patient addresses the side effects of their weight loss, the entire solution from the syringe to the clinically developed skincare is powered by their data and products. Understanding trends, opportunities and the patient journey are all part of the brand planning cycle. Understanding where the patient goes, what they need and then ensuring your brand is already in that clinic, is the only way to make sure your brand is the obvious choice. L’Oréal’s results show how quickly shifting consumer demands can disrupt traditional retail models. The strategic response has been to invest in clinical ecosystems and follow the patient journey. The best strategies do not chase trends, they follow the patient. Link to the full BBC article in the comments. #MedicalAesthetics #Injectables #AestheticsMarketing #Galderma #Loreal #GLP1 #patientjourney I am Emily, founder of Emily L Roberts Strategic Marketing Consultancy. 25 years in specialty pharma and medical aesthetics, including 8 years leading global injectable portfolios. I work with aesthetics businesses on brand strategy, positioning, and go-to-market planning. Follow for weekly insights
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Frank P. Fulco liked thisFrank P. Fulco liked thisOUR WHY MY MOTHER we created TED GIBSON BEAUTY WELLNESS SCIENCE because of Mrs Gibson #tedgibosn #mushrooms #wellness #science
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Frank P. Fulco liked thisFrank P. Fulco liked thisCleveland, we’re coming to you. Andy Smith, CPA / ABV will join a panel at XPX Cleveland on November 16 to talk about how AI affects what a business is worth. Does a buyer pay more for a company with a real AI story? What would they need to see before they believe it? What can owners do now to build value ahead of a sale? We’ll be at Hahn Loeser & Parks on Public Square. If you advise business owners or are thinking about an exit yourself, we’d love to see you there. #AI #Valuation #BusinessValuation #ExitPlanning #MergersAndAcquisitions #BusinessOwners #Cleveland #XPX #HoulihanCapital
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Frank P. Fulco liked thisFrank P. Fulco liked thisWhat a wonderful time in Philly! A huge thank you to Saint Joseph’s University and Ross Radish, JD for hosting the AJCU SSAO gathering and JASPA Board meeting! Thank you to Deborah Cady Melzer, JASPA President for leading us. I am always grateful for the wisdom, brilliance, and thoughtfulness of this group, but equally for the humor, laughter, and fun we share along the way. I love being in community with people who care so deeply, understand the Jesuit mission, and just get it! I treasure the time I get to spend with these incredible colleagues and friends. I always leave feeling grateful, and inspired.
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Frank P. Fulco liked thisFrank P. Fulco liked thisRecently, we were able to shine a giant spotlight on the inaugural cohort of Streaks on the Rise; John Carroll's new annual young alumni recognition program. This is an initiative that the John Carroll Alumni Association Board championed and ran with. Many thanks to Douglas E. and Amy Marchlen, MS HRM, MBA, PHR for getting this project off the ground! This is an impressive group that I think embodies the highest ideals of a John Carroll education. In a short amount of time, they have distinguished themselves in a variety of industries from Wall Street, to the healthcare world, professional sports, banking, and even world food insecurity. They are poets, community advocates, entrepreneurs, scientists and yes...we even have a guy who stars on a little show called Saturday Night Live (shout out Marcello Hernandez '19). We recently welcomed many of this group to campus for Homecoming Weekend and were able to introduce them and their examples to everyone in attendance at the Alumni Awards Dinner and at various engagements throughout the weekend. The future of the John Carroll Alumni Association is bright! Jad Abdul-Aal '17, Leah Alexander-Leeks '17, Taylor Anthony '23, Mary Kate Barron, CPA '21, Ashley Bastock '15, Parker Cavendish '17, Emma T. Connell, PT, DPT '18, Erica Esper '23, Spencer Furin '17, Colleen Reilly Gong '15, Nathaniel Heiden '18, Marcello Hernandez '19, Allison Kwan '20, Halle Landies, NBC-HWC '24 , Max Loeb '23, Danny Markino '18, Jalen Myrick, MSE '19, Katie O'Connell '19, Katie Oltmanns '16, Vince Rizzo '23, Ty Stimpert, MPH '15, Leanne Tang '19, Zachary Thomas '18, Myron Tibbs Jr '23, Patrick Vecellio, M.D., '16 Matthew Wrather '25,
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board Member
Wigs For Kids
- Present 3 years 10 months
Children
Serve as a board member of Wigs For Kids, a nonprofit organization supporting children experiencing hair loss. Contribute executive leadership and business experience in service of the organization’s mission.
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Adjunct Faculty Member
Boler College of Business at John Carroll University
- Present 18 years
Education
Teach business students to apply data, critical thinking, and practical management tools to business decisions.
Returned in Fall 2026 to teach Data-Driven Decision Making. Previous teaching included marketing in the MBA program at the Boler College of Business.
Bring executive operating experience into the classroom, connecting business concepts with organizational challenges, professional accountability, and service to others.
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Adjunct Faculty Member
Bowling Green State University
- Present 7 years
Education
Taught undergraduate management in the Schmidthorst College of Business, connecting management concepts with practical experience in leadership, business operations, and organizational change.
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Board Member
New Concepts Hair Goods, Inc.
- 6 years
Health
Board service with a beauty and personal care startup focused on products for the hair extension and replacement market.
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Adjunct Board Member
America's Beauty Show by Cosmetologists Chicago
- 3 years
Education
Board service supporting Cosmetologists Chicago and America’s Beauty Show, an organization serving licensed beauty professionals through education, industry events, and advocacy.
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Travel & Entertainment Board
Village of Downers Grove, Illinois
- 2 years
Arts and Culture
Served on the Village of Downers Grove Travel & Entertainment Board.
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