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Eric Devenney liked thisEric Devenney liked thisTennessee just lost its greatest citizen. (I'm feeling legitimately choked up typing this right now.) I never fell in love with "Rocky Top," but growing up in TN, it was hard not to be proud of what Dolly did for the world and you felt like she was an extension of your region's best foot forward. There were all of these subtle reminders around you of what it meant to be gracious: the Imagination Library, proudly displaying the replica of her childhood home in Dollywood, her self-deprecating humor in a world that always seemed eager to box her in and tear her down, or her genuine excitement for Whitney Houston's version of "I Will Always Love You," it was hard not to love Dolly. She wasn't perfect, but I think because she KNEW that, I like to think it was why you hear SO many stories about people meeting her and feeling she was genuinely excited to meet them. She held space for all types of people from all walks of life, and it was genuinely disarming. May we all be so fortunate to give that kind of light to the world. RIP
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Eric Devenney liked thisEric Devenney liked thisI haven't been very active on LinkedIn for the better part of a year—apologies to anyone I've been slow to respond to. Since the holidays (it's wild how fast the year flew by), I’ve been meaning to post a quick update—mainly out of gratitude for the work and the team at Aisle, but also to take a pause and acknowledge the work we've been doing. I joined as a founding employee 2+ years ago to help build out our GTM function. Since then we’ve evolved from a point solution for retail attribution to a platform that's changing how brands think about retail marketing—disrupting a legacy playbook that's been in use for decades. I've been fortunate to work on everything from our product narrative to customer enablement to sales and investor materials, helping us scale to 500+ brands, 4x our ARR, and onboard some of the biggest CPG companies in the world. I'm hoping to be more present on here in 2026, and I'm always happy to connect. Giddy up!
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Eric Devenney liked thisI spent some time this past weekend adding a new tab to our TransitMatters's train tracker. You can now track car 3706 in all its glory! https://lnkd.in/eX6HheBfEric Devenney liked thisPublic transit is the epitome of inclusion. It connects communities, provides economic opportunities, and allows for commerce to thrive. When administered well, it does this for people irrespective of who they were born to be. This is true for the diverse coalition of people who keep transit running, too! I couldn’t be more grateful to work in a place where all are welcome. ❤️ Thank you to everyone in the PrideERG who advocated for this wrap. This is amazing!!! 😍🥰
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Eric Devenney liked thisI'm still somehow always surprised at just how ginger my beard is in every caricature! Honoured to be a HubSpot champion! Thanks so much for the lovely gift .Gabrielle H. Mia Srebrnjak and the entire community team!
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Eric Devenney liked thisEric Devenney liked thisToday in the outernet: Removed the rust on these old shepherd plates that were in our derelict Irish cottage. I discovered they were secured to the doors with beautiful hand-cut square nails, which were also in need of a rust-off. Next up is some final polishing and thinking about where they go. Perhaps that is ambition enough.
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Eric Devenney liked thisEver since I attended my first INBOUND Conference way back, it has always been a bucket list item of mine to be able to present one day at that conference. Welp, here it is! Not only do I get to present at INBOUND, but I also get to do it with my brother (the person who got me into web design/development) Nick James Laporte AND one of my good friends Dennis Edson (who is like a brother to me as well)! This is a dream come true for me and you better believe we are going to have a good time! Join us on 👉 Friday, September 20th, at 12:45pm EST - 2:15pm EST where we're going to dive in deep into Coding for Marketers: Your Guide to Coding on Content Hub. We're presenting right before Mr. Ryan Reynolds (granted in a different room) so, Mr. Reynolds, if you would like to attend, you are more than welcome and after our session, we can walk together to yours. If not, we'll ask Hugh Jackman. 🙂Eric Devenney liked thisAre you a marketer attending to INBOUND looking to update and optimize your website? 👀 Join us on Sept 20 at 12:45 PM EST for a session with HubSpot's Developer Relations team members Dennis Edson, Nick James Laporte and AJ LaPorte! They will be explaining the basics from HTML to HubL, empowering you to create impactful changes to your Content Hub-hosted sites. This deep drive will cover topics from themes to template tweaks and boosting site performance with industry-standard testing tools for better UX and SEO. 📱 Space is limited so be sure to visit the INBOUND app and reserve your space today! Read more: https://bit.ly/3z46MiP
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Eric Devenney reacted on thisEric Devenney reacted on thisAfter 2.5 years as Product Designer for HubSpot's Developer Documentation platform, a new path beckons. Yesterday was my last day. Thanks to all my lovely colleagues for the heartwarming sendoff and especially the good eggs in my team for this unexpected easter egg. 😊 We did good work together! 🙏 [Edit: To clarify, leaving HubSpot was my own decision but I don't have any firm plans yet for what's next]
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Eric Devenney liked thisEric Devenney liked thisAnother week, another Marketing Enterprise reporting beta for #hubspot customers 🤘 If you've been following along with the Analytics Suite beta (formerly known as Collections), you may know that this is where we're providing Marketers, Sales, and Service leaders a "reporting starting point" in HubSpot. It's equipped with pre-made reports, summary insights, and other features designed to make it easier to get started in reporting. 👀 Marketing Enterprise customers enrolled in the Marketing Analytics Suite beta now have access to pre-made multi-touch attribution reports. What we've learned is that sometimes the hardest part with more complex reporting concepts like #attribution is just knowing how to get started. Another challenge that is unique to attribution reporting is that you need A LOT of additional context and supporting KPIs to make sense of it all. Otherwise, the model values... really aren't all that actionable. They're just division without meaning. The new summary tab shows the total revenue closed in the time period (Associated deal value), how many deals were closed in that time period, the average number of touchpoints per deal, and the average deal size. Now when you're analyzing how different channels and content are driving revenue across different multi-touch models, you have the context to make the model values actually mean something. ^^No more cobbling this into a custom dashboard with a ton of different reports. 🤔 You might be thinking "getting started with multi-touch attribution is useful, but what if Journey Analytics could live inside the Marketing Analytics Suite like this?" Stay tuned 🙃 (Also, if you haven't already checked out the Marketing Analytics Suite beta... you really should.)
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Eric Devenney liked thisEric Devenney liked thisI'm thrilled to share some exciting news. After four fulfilling years as Head of Tax at HubSpot, I'm embarking on a new adventure in Tax Technology and Data at HubSpot! Throughout my tenure as Head of Tax, I've had the privilege of delving deep into various technical areas, fostering invaluable experiences and growth. I'm immensely proud of all that we've achieved together. One of the factors behind this change is my desire to spend more time with my family and to support their needs. As my priorities have evolved, I've realized the importance of achieving a better balance between work and personal life. This new role allows me to pursue my passion for tax innovation while also creating more quality time with my loved ones. Now, as I transition into Tax Technology and Data, I'm eager to apply my tax technical knowledge in a dynamic field that's reshaping the future of tax. The opportunity to innovate at the intersection of technology and tax is both thrilling and inspiring. I want to express my heartfelt gratitude to everyone who has supported me on this incredible journey. Your encouragement, mentorship, and camaraderie have been invaluable, and I'm deeply thankful for each and every one of you. As I embark on this new chapter, I'm filled with optimism, enthusiasm, and a sense of purpose. I can't wait to see where this journey takes me and the amazing opportunities that lie ahead. Here's to embracing change, chasing dreams, and unlocking endless possibilities together! #HubSpot #CareerChange #NewBeginnings #Tax #TaxTechnology #TaxisCool #DataAnalytics #Innovation #FutureofFinance #Family #Balance
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Kelsey Notstad
How's the saying go? You don't know what you've got 'til it's gone? I just put together my first localization copy doc and brief in more than a year, and I've never felt so alive. 🤣 Turns out the parts of content design that pushed me to scrutinize every word, question assumptions, and find clearer ways to write were also the parts I loved most.
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Rabiah Khanum
Another conversation in my series with experienced technical writers navigating the age of AI, and this one left me with a lot to think about. I spoke with Rachel Rigdon, 𝗦𝘁𝗮𝗳𝗳 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗪𝗿𝗶𝘁𝗲𝗿 𝗮𝘁 𝗦𝗮𝗶𝗹𝗣𝗼𝗶𝗻𝘁, and what struck me most was how intentional her team is about everything they do. Not just adopting tools and hoping for the best, but actually sitting with the hard questions before making a single decision. 𝟭. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗻𝗹𝗼𝗰𝗸 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 The success of SailPoint's user feedback system came down to one thing: a strong relationship with its Developer Relations team. Not a tool. Not a process. A relationship. That partnership gave the docs team access to technical expertise they did not have on their own, and it changed what was possible entirely. Rachel has spoken about this at the 𝘞𝘳𝘪𝘵𝘦 𝘵𝘩𝘦 𝘋𝘰𝘤𝘴 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘪𝘯 𝘢 𝘋𝘰𝘤𝘶𝘮𝘦𝘯𝘵360 𝘸𝘦𝘣𝘪𝘯𝘢𝘳 𝘤𝘢𝘭𝘭𝘦𝘥 "𝘍𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘢𝘴 𝘢 𝘍𝘦𝘢𝘵𝘶𝘳𝘦," and both are worth watching if this is something your team is thinking about. (Links in the comments) 𝟮. 𝗣𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 𝗶𝘀 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 With around 700 comments and roughly 200 complex tickets coming through, the team made one smart call: writers only evaluate feedback in areas they already know well. You should not have to learn a topic AND respond to a user at the same time. That is a recipe for burnout. Each writer owns a small set of topics, has a backup, and AI helps triage product questions from actual documentation gaps. 𝟯. 𝗔𝗜 𝗳𝗼𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗻𝗼𝘁 𝗳𝗼𝗿 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲𝘀 Rachel's team has made a clear decision: minimal AI involvement in content generation. Instead, they are using it for migrations, structural work, finding content gaps, and evaluation. When a writer leans more heavily on AI for drafting, they flag it in their pull request so reviewers know to look for different kinds of errors. A small habit that builds a lot of trust across the team. 𝟰. 𝗧𝘄𝗼 𝘁𝗲𝗮𝗺𝘀, 𝘁𝘄𝗼 𝘁𝗶𝗺𝗲 𝘇𝗼𝗻𝗲𝘀, 𝗼𝗻𝗲 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 Consistency across geographically distributed teams does not happen by accident. SailPoint has built deliberate processes over the years to make sure that any major changes are reviewed and agreed upon across both teams before they move forward. Simple idea, real discipline required. 𝘛𝘩𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘴𝘵𝘢𝘺 𝘸𝘪𝘵𝘩 𝘮𝘦: "𝘈𝘐 𝘪𝘴 𝘯𝘰𝘵 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘫𝘰𝘣, 𝘣𝘶𝘵 𝘢 𝘸𝘳𝘪𝘵𝘦𝘳 𝘸𝘩𝘰 𝘬𝘯𝘰𝘸𝘴 𝘈𝘐 𝘸𝘪𝘭𝘭." And she did not stop there. She said you also need to know WHY you are using it, and be able to make an evidence-based argument for where you are choosing NOT to use it. That distinction matters. The role is not disappearing. It is demanding more of us.
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Diana Payton
Someone told me about a job interview question last week. I've interviewed a lot of technical writers, and I've never asked it. I should have been asking it the whole time. "How would you change the product to make it easier to document?" That question has LAYERS. Technical writers (or documentation engineers, or whatever we are this week) are good at spotting bad UX. If it's hard to write about, it's probably bad UX. We're accustomed to making suggestions and giving product advice. We're also accustomed to getting ignored. "You're just a writer, not a developer." So we got resourceful. We learned who's actually receptive. We learned to hand the suggestion to someone with more perceived authority and let them deliver it. We learned to steer a conversation until the team arrives at our conclusion on their own and believes they got there first. Asking this in an interview says the quiet part out loud: writers have good product instincts. But it goes further than that. It says the team wants to hear them. Most interview loops never get near this. A question like that tells you more about a company than its job description does. What's the best interview question you've heard? One you ask, one you were asked, or one you heard secondhand.
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