Elisandro Martínez Gutiérrez

If your PPC strategy still looks like “raise bids and pray,” it’s time for a reality check. The brands scaling today aren’t just watching ACoS, they’re looking at margins, click data, and keyword intent across every campaign. ➝ Are your ads showing up where they should? ➝ Are low-converting keywords draining your spend? ➝ Are you structuring campaigns around actual revenue, not just impressions? These are the levers worth pulling. Save these tips! Want our full PPC guide? Get it here: https://bit.ly/42PvUpu

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Let’s talk money. SEO salaries are one of the most debated topics in the industry. But here’s the truth: • They vary wildly by region. • They swing based on agency vs. in-house. • And often, the title doesn’t match the band. Some real data points we’ve seen: • A “Head of SEO” in Manchester earning $95K, while a Senior Manager in New York pulls $140K+. • A mid-level technical SEO in Boston at $120K, but in Dallas, the same role is closer to $80K. • Equity is creeping into senior SEO roles, but only at larger SaaS and eCom orgs. So what do you do as a candidate? 1. Know your market data. Don’t negotiate blind. 2. Frame your value in outcomes. Employers pay more when you show revenue impact, not just rankings. 3. Be willing to walk away. Sometimes the band isn’t wrong for you, the environment is. Have you ever left money on the table because you didn’t know what bands looked like in your market? There's a quick solution to getting there:  www.salaryguide.com

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🚀 Massive Organic Growth from Strategic On-Page SEO+ Technical SEO for San Angelo Texas Client 📈 Just a few weeks ago, a local business approached me frustrated with stagnant growth despite a decent backlink profile. Their website had: ❌ Poor keyword targeting ❌ Weak content optimization ❌ Zero local signals for search engines to latch onto 🛠 So, I rolled up my sleeves and focused purely on strategic on-page SEO: ✅ Keyword re-targeting based on intent ✅ Content alignment with user queries and SERP layout ✅ Title/meta + heading structure rewrites ✅ Internal linking for crawlability ✅ Schema markup implementation ✅ Fixing thin content & improving topical authority 📊 And here's the result — according to SEMrush: 🔹 +11,500% increase in organic traffic (from 1 to 116 visits/month) 🔹 80 keywords now ranking (vs. almost nothing before) 🔹 2.1K backlinks, now finally being used to their full potential 🔹 Major jump in US keyword visibility — 74 keywords ranking in the US alone! 🔹 Authority Score slowly climbing (currently at 13) 💡 Takeaway? Backlinks won't help if your on-page SEO is broken. Fix your technical and content foundation first — only then do your links have power. 🎯 Want results like this? Let’s talk. I help local businesses turn their websites into lead-generating assets. #SEO #LocalSEO #OnPageSEO #KeywordStrategy #SEMRush #DigitalMarketing #ContentOptimization #SEOCaseStudy #SearchEngineOptimization #RankingBoost #GoogleRanking #MarketingResults #ClientSuccess

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If you think GEO makes SEO obsolete, think again. As our SVP of marketing operations, John Fairley, told PYMNTS: “GEO doesn’t replace SEO — rather, it builds on it.” Search rankings don’t directly dictate AI citations, but SEO best practices heavily influence whether your content is pulled, read and referenced by GenAI tools. The playbook may have evolved, but the fundamentals still matter. Get the full insights at the link in our comments.

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We’ve all heard that SEO is about keywords, backlinks, and content strategies. But Lily Ray is flipping the script. In this episode of E-Coffee with Experts, Lily Ray - Vice President, SEO Strategy & Research at Amsive, tells host Austin Willman why: → AI isn’t just data - it’s learning from human behaviour. → Personal branding is the new SEO secret weapon. → If you’re still focused on backlinks, you’re missing the real shift. So, what’s next for SEO? Watch the full episode to find out… before your competitors do. https://lnkd.in/gPQubWd7 #FutureOfSEO #AIandSEO #SEOtrends #PersonalBranding #ECoffeeWithExperts #MarketingTalk

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PPC comes with a lot of myths that cost brands money and results. Let’s set the record straight 👇 ❌ Myth: Higher budget = better performance. ✅ Fact: Smarter targeting + optimization = better ROI. ❌ Myth: PPC runs on autopilot. ✅ Fact: It takes testing, data, and constant refinement. ❌ Myth: Only the #1 spot matters. ✅ Fact: Conversions often come from strategic placements. ❌ Myth: PPC can’t build brand trust. ✅ Fact: Ads improve visibility, credibility, and recognition. Bottom line: PPC success isn’t about spending more—it’s about spending smarter. #PPC #DigitalMarketing #PaidAds #MarketingStrategy #GoogleAds #MetaAds #Mobikasa

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Serving multiple towns? You can’t rank for all of them with the same keywords. Better way to rank locally 👇 📍 Why Local Keywords Matter People search with their town name. Example: "Roof Repair in Newark" vs "Roof Repair in Houston" 1. Use Location-Specific Keywords ✔ “Roof repair in Houston” ✔ “Remodeling contractor Texas City” This helps you rank in local searches for each area. 2. Create Location Pages Build separate service pages for each town. Keep content unique - don’t just copy-paste. 3. Update Google Business Profiles If you have offices in multiple towns, Create & optimize separate GBP listings. Add local keywords to each profile. 4. Use Local Keywords in Blogs Write blog posts targeting issues in specific towns. E.g., “Common Roof Problems in Houston, Texas” 💡 Pros Tip Use local schema markup. It tells Google exactly where you work. - - - - - - - - - - - - Want to show up in every town you serve? 💬 Drop your city name & I’ll share keyword tips! Like, Repost & Share this post if it helped!

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Local SEO Reflects Operations, Not Just Marketing https://lnkd.in/gtQD2J7Z Local SEO performance mirrors how a business actually operates. Inconsistent hours, outdated locations, weak reviews, or mismatched messaging don’t just hurt rankings — they signal friction to buyers. Search engines surface what customers experience in reality. What strong local SEO indicates: Accurate operational data across platforms Consistent customer experience Active reputation management Clear location-level ownership This is why local visibility improves fastest when operations and marketing are aligned. Fixing listings without fixing reality only masks the issue. At Preo Communications, we treat local SEO as an operational signal, not a posting exercise — so visibility reflects reliability. Local SEO doesn’t start with keywords. It starts with consistency in execution.

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SEO Tip: Convert Your GSC Keyword Data Into the Topics Google's Algorithm Has Identified You as a Trusted Source. As we transition from keyword-focused to topic-focused SEO, we need to better understand the topics our site is viewed as an authority on. Sometimes it's not the topics most important to your business. Here's how I transformed 25k individual keywords into strategic topic clusters that revealed where Google actually trusts my content: The Process: 1 - Exported 25k keywords from Google Search Console (6-month period) 2 - Used Google's Vertex AI text-embedding model to convert keywords into high-dimensional vectors 3 - Applied HDBSCAN clustering with PCA dimensionality reduction to group semantically similar keywords 4 - Used GPT-4.1-nano to automatically label each cluster with descriptive topic names The Results: Instead of 25,000 individual keywords, I now have 318 strategic topic clusters. Interestingly enough, over 200 of those topics drive 0 clicks. Why this matters for SEOs: 1 - Authority Mapping - Discover which topics Google's algorithm actually views you as trusted for 2 - Business Alignment - Identify gaps between your core business topics and where you have search authority 3 - Content Strategy - Double down on topics where you already have algorithmic trust The game-changer: Connecting impressions and clicks data to each topic cluster reveals which topics drive actual traffic vs. just visibility. Want to replicate this analysis? - Export your GSC keywords with impressions/clicks data - Use vector embeddings to cluster semantically similar terms - Apply AI Powered labeling to turn keyword groups into Topics - Visualize your data to better understand what topics drive your search efforts. - Compare the results to business goals. Is the search traffic aligned with your ICP and product or service offering? Visualize topic performance with treemaps and scatter plots Stop managing keywords. Start managing topics.

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🔮 Heads-up for any business using SMS marketing (that doesn't want a $5,000 fine): Starting September 1, 2025, Texas expanded its Business & Commerce Code, and it now covers marketing text messages. That means if you’re: - Sending marketing texts to anyone in Texas - Or based in Texas and running SMS campaigns… You may need to register with the Texas Secretary of State (yes, even if your business isn’t located there). Here’s what’s on the table: - $200 annual registration fee - A $10,000 security deposit (most brands go the surety bond route, so you’re not coughing up the full 10k) - Registration isn’t official until Texas issues your certificate What you're risking: - Up to $5,000 per violation (EACH unregistered text could count) - Texans can sue you under the Deceptive Trade Practices Act (with damages up to 3× the economic loss) - Knowing violations = Class A misdemeanor (criminal exposure) Exemptions exist (nonprofits, brick-and-mortar shops with 2+ years under the same name, certain financial institutions, etc.), but you’ll need to comb the law (I'll include the link in the comments) to see if you qualify. ✨ Next steps: Audit your SMS marketing practices now. If you send texts to Texas residents, talk to legal counsel or the Texas SOS office so you’re not losing an entire chunk of your SMS subscribers (or paying a large fine). Nothing kills a successful and lucrative campaign faster than a compliance fine. 🪩

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SEO isn’t dead. In fact, it’s more important than ever, especially for physical retail. Consumers still Google where to shop, eat, or go. Google Maps is a powerful discovery tool. But here’s the catch: you don’t need to pour your ad budget into PPC. Instead, optimize organically for the search terms your consumer groups are using. Students are searching differently from new parents. Healthcare workers have unique needs. Own those search terms. Not with ads but with community-driven, identity-focused optimization. Stop feeding the ad giants and start feeding your brand. Read the full guide: https://lnkd.in/erRgEpNh

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66,000+ agencies later, the pattern’s clear. Manual SEO is crushing your visible footprint. While your team grinds through keywords and audits, AI answers are intercepting the click. Rank reports look fine, but traffic and pipeline don’t. Google’s AI Overviews and zero-click patterns now capture a massive share of queries before a user ever visits your site. In 2025, zero-click searches climbed to ~69%, and when an AI Overview shows, CTR on the #1 blue link can collapse from 7.3% to 2.6%. Meanwhile, teams are burning precious margin on manual SEO ops, clustering, briefs, audits, link vetting, and “what happened?” reporting. Recent surveys show two-thirds of marketers lose 8–10+ hours a week to repetitive work that software can handle (and handle faster). Every hour you spend manually stitching spreadsheets is an hour you’re late to the SERP (and to the AI answer box). Smart marketers are handing off the right SEO jobs to AI so humans can focus on credibility (E-E-A-T), strategy, and creative proof, not keystrokes. AI can prioritize fixes that move revenue, not just rankings. It can Swap rank-only reporting for actionable AI-led monitoring. It can Standardize prompts, briefs, audits, and refresh loops so you ship weeks faster and protect margins. If you’re still debating whether to automate, note this: a majority of marketers already use AI in SEO, and many report material lifts in organic performance when they do. The only question is whether your ops and your margins will keep up. To get the exact SEO automation playbook we use at Vendasta , read our latest blog. "The Complete Guide to SEO Automation with AI" (link in comments).

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I had no idea so many SEO companies would hate my software AI Trust Signals… but they do...and not for the reasons I expected. Turns out, there are a lot of SEO companies doing bad work and not being honest with their clients. And when their clients finally ask hard questions, things get...well...interesting. Here’s a recent example (true story): A lady heard me speak, ran her website through AI Trust Signals, and her scores came back rough. She forwarded the results to her SEO company and asked for an explanation. Their response? “It’s a pile of $hit.” 💩 That was their technical analysis. (seriously, I'm not kidding) But it also triggered alarm bells for her. So she started digging. Eight weeks later, here’s what she uncovered: • GDPR violations • Her entire e-commerce section not visible to Google Shopping • Falsified SEO reporting • A laundry list of mistakes no competent agency should ever miss Her words to me: “You name it… it happened.” She fired the agency and is now fixing what was an extremely broken website. And the crazy part? I'm starting to see similar stories all the time now. When some SEO companies see a low score on AI Trust Signals, the default response isn’t curiosity… it’s defensiveness: “It’s trash.” “It’s wrong.” “Don’t trust it.” Anything to avoid accountability. Why? Because too many firms are still clinging to a world where everything revolves around ten blue links, “keywords,” and link-building spreadsheets. And that world is disappearing...fast. The day is coming when we’ll laugh at how we used to get information online. If you’re using an SEO company, don’t assume they’ve kept up. The shift from “rank me on Google” to “make AI recommend me” is rewriting the industry. Some agencies will adapt. Many won’t. Your job is to know the difference...before the market finds out for you. ----------- Your take? I'd love to hear your thoughts below. 👇

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Think a tech giant like Samsung Electronics has global SEO on autopilot? Not quite. Even giants need strong partners and custom solutions to navigate SEO today 🤝 With markets and AI changing fast, it takes serious strategy and teamwork. Samsung teamed up with Semrush Enterprise solution to cut through the chaos: now their teams work better together, spot trends faster, and stay ahead of search changes: https://lnkd.in/dYqHY74r We're happy that Hans Kim, Visual Display Team Leader from Samsung Electronics, trusted us on their SEO journey! 

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SEO Is Over: How To Get AI To Recommend Your Small Business (An AEO Guide) Customers are no longer merely entering keywords into a search bar, they're asking ChatGPT, Perplexity and Google AI Overviews for recommendations. Unlike traditional SEO, which has historically focused on achieving a top spot on a list of ten blue links, AEO focuses on the answers returned by a user's search query utilizing an AI powered search tool. You don't need to have big marketing budgets to be visible in AI answers. Forbes contributor TerDawn DeBoe outlines six ways to optimize your business for AI searches.

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Stop watching everything. ❌ Start receiving the right signals. 🟢 Custom alerts now provide more clarity across rankings, reviews, visibility, and updates with 8 specific alert types. Now you can create; 📊 Keyword alerts based on rank thresholds or movement size ⭐ Review alerts focused on specific star ratings 📦 App update alerts that are limited to certain metadata or creative changes And more… without notification overload or constant checks needed. 🔗 Read what’s changed here: https://lnkd.in/dhy6qxk2

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