Articles by Dave
Activity
5K followers
-
Dave Newmark shared this100% agree with this. It’s hard to beat a real human connection.Dave Newmark shared thisAI is starting to decide what consumers discover and buy. But it can't manufacture a relationship that isn't already there. The brands winning in this new landscape are building real trust with real people first - and podcast advertising is one of the most powerful ways to do that. Check out the latest PodSearch, Inc. blog post to learn more. #PodcastAdvertising #BrandTrust #MarketingStrategy #AI #PerformanceMarketingPodcast Advertising: Building Brand Trust in the Age of AI SearchPodcast Advertising: Building Brand Trust in the Age of AI Search
-
Dave Newmark shared this'Listen' up, podcast advertisers!Dave Newmark shared thisThe future of podcasting isn’t video vs. audio. It’s understanding how audiences actually consume content. New podcast research reveals why audio remains a powerful channel for advertisers, even as video access continues to grow. See what marketers need to know... #PodcastAdvertising #MarketingStrategy #MediaPlanning #DigitalMarketing #GrowthMarketingPodcast Advertising Trends: Why Audio Still Wins in 2026Podcast Advertising Trends: Why Audio Still Wins in 2026
-
Dave Newmark shared thisA timely reminder that not all media channels behave the same during the holidays...Dave Newmark shared thisHoliday weeks can disrupt audience behavior across traditional media. 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. Our latest PodSearch, Inc. blog explores why podcast listening remains remarkably consistent during the holidays - and why marketers should keep that in mind as they finalize their Q4 media plans. Check out the blog post linked below to learn more. #PodcastAdvertising #PerformanceMarketing #GrowthMarketing #BrandAwareness #MediaPlanning #MarketingStrategyWhy Podcast Listening Doesn't Slow Down During HolidaysWhy Podcast Listening Doesn't Slow Down During Holidays
-
Dave Newmark shared thisLegendary broadcaster Paul Harvey used to begin his on-air vignettes with the line, 'And now (pause), the REST of the story'. Back then, this one master storyteller used radio to paint mental images for his millions of listeners. Today, podcasting has changed the storytelling math. Now, literally millions of storytellers can inspire their listeners to audiences small and large. Please check out this blog post from our new website on the power of a podcast 'story' that changed the industry forever.How Serial Sparked the Podcast Boom - and Why Brands Are Investing in Podcast AdvertisingHow Serial Sparked the Podcast Boom - and Why Brands Are Investing in Podcast Advertising
-
Dave Newmark shared thisWhat is it about listening to podcasts during routine daily habits that makes listeners so focused and responsive to advertisers? Check out my hypothesis in this blog post. #PodcastAdvertising #GrowthMarketing #PerformanceMarketing #MarketingStrategy #DemandGenerationPodcast Advertising Works Because of This One Habit: Intentional ListeningPodcast Advertising Works Because of This One Habit: Intentional Listening
-
Dave Newmark shared thisWhen the question is what media best meets a company's or organization's marketing objective, podcast advertising is almost always the best choice!Dave Newmark shared thisPodcast advertising continues to prove itself as one of the most flexible and effective channels in the marketing mix. 🎧✨ Whether the goal is driving immediate conversions, building long-term brand equity, entering new markets, or scaling nationally, podcasts deliver because they meet audiences in a place of trust and attention. Our latest blog breaks down 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 how podcast advertising supports every major campaign type - from direct response to brand awareness, hybrid strategies, market expansion, and more. If you’re looking to reach engaged listeners and tell your story authentically, check this out.👇 #PodcastAdvertising #MarketingStrategy #BrandAwareness #PerformanceMarketing #MediaBuying #GrowthMarketingWhy Podcast Advertising Works for Every Marketing Goal in 2026Why Podcast Advertising Works for Every Marketing Goal in 2026
-
Dave Newmark shared thisGreat post showing how the right podcast for each advertiser involves so much more than standard metrics such as CPM or impression level!Dave Newmark shared this𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴 — 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗹𝗹 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗲𝗾𝘂𝗮𝗹. With millions of shows out there, how do you decide which ones will actually move the needle for your campaign? Our PodSearch, Inc. team just published a piece that breaks down the 𝘢𝘳𝘵 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 behind selecting the right podcasts for your goals — from audience alignment and host fit to ad load and consistent reach. It’s less about the 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 names and more about the 𝘣𝘦𝘴𝘵 𝘧𝘪𝘵 for your message and audience. If you’re curious about how thoughtful podcast selection can impact your campaign’s relevance and ROI (and save you time + budget), this might be worth a read. #PodcastAdvertising #MediaBuying #BrandGrowth #MarketingStrategy #PerformanceMarketing #BrandAwarenessPodcast Advertising Strategy: How to Pick the Best Shows for Your BrandPodcast Advertising Strategy: How to Pick the Best Shows for Your Brand
-
Dave Newmark shared thisNow is the time to begin lining up host-read 2026 ad campaigns on podcasts, considering all the elements necessary to make them a success!Dave Newmark shared this“𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗹𝗲𝗮𝗱 𝘁𝗶𝗺𝗲 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻?” We hear this question often from advertisers planning their next move. After running podcast campaigns for over 15 years, we’ve found the 𝘴𝘸𝘦𝘦𝘵 𝘴𝘱𝘰𝘵 - and it can make all the difference in your results. Check out our latest PodSearch blog post for the answer. What’s your take on the ideal timeline for booking podcast ads? #PodcastAdvertising #MarketingStrategy #PerformanceMarketing #BrandAwareness #MediaBuyingHow Early Should You Book Podcast Ads? | Ideal Timeline for Campaign PlanningHow Early Should You Book Podcast Ads? | Ideal Timeline for Campaign Planning
-
Dave Newmark shared this𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗠𝗮𝘁𝗵 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 = 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 Lately, I’ve been thinking about podcast advertising like Warren Buffett thinks about stocks: the best opportunities are often the ones many people overlook. Podcasts reach more than half of U.S. adults each month, yet advertisers are still disproportionately pouring way more dollars into other media. The numbers don’t lie - this gap is too big to ignore. Let’s look at the numbers: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝗮𝗰𝗵 • Podcasts: 𝟱𝟱% 𝗼𝗳 𝗨.𝗦. 𝗮𝗱𝘂𝗹𝘁𝘀 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 • AM/FM Radio: 𝟵𝟬% 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 𝗺𝗼𝗻𝘁𝗵𝗹y 𝗔𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 • Podcasts: $𝟮.𝟰 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 • AM/FM Radio: ~$𝟭𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 If podcast ad spend matched its audience share relative to radio, it would be around $6.5 billion, nearly triple its current level. 𝗪𝗵𝘆 𝘁𝗵𝗲 𝗚𝗮𝗽 𝗘𝘅𝗶𝘀𝘁𝘀 Podcast ad buying is more complex: • 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Radio uses Nielsen; podcasts rely on fragmented data sources. • 𝗕𝘂𝘆𝗶𝗻𝗴 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Radio has centralized rep firms; podcasting requires contacting individual networks. • 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀: Radio uses standardized CPMs; podcasts vary by CPM, flat fees, or custom packages. • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Radio genres are standardized; podcasts are host-driven and highly personalized. This complexity leads buyers to favor big, easy-to-buy shows - leaving the rest of the market underutilized. 𝗕𝘂𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗕𝗿𝗶𝗻𝗴𝘀 𝗥𝗲𝘄𝗮𝗿𝗱 Despite the challenges, podcast ad revenue has grown steadily over the past decade. More importantly, podcast listeners respond to ads at higher rates than any other medium. According to Sounds Profitable, 𝟮𝟮% 𝗼𝗳 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀 𝗺𝗮𝗱𝗲 𝗮𝗻 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 after hearing an ad - outperforming streaming TV, YouTube, and social platforms. 𝗪𝗵𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗱𝘀 𝗪𝗼𝗿𝗸 • 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗩𝗼𝗶𝗰𝗲𝘀: Hosts build deep relationships with listeners, lending unmatched credibility to brand messages. • 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Listeners choose content intentionally, creating a more attentive environment. • 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: IAB research shows growing third-party verification and standardized reporting. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 Podcast advertising isn’t just a good idea - it’s a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗿𝗯𝗶𝘁𝗿𝗮𝗴𝗲. The audience is there. The engagement is real. The math shows clear undervaluation. As Buffett says: 𝘉𝘦 𝘨𝘳𝘦𝘦𝘥𝘺 𝘸𝘩𝘦𝘯 𝘰𝘵𝘩𝘦𝘳𝘴 𝘢𝘳𝘦 𝘧𝘦𝘢𝘳𝘧𝘶𝘭. In audio, that means betting on podcasts - before everyone else catches on.
Dave Newmark commented on a post
4d
Smart move on their part! 🏆 👏
-
Dave Newmark reacted on thisDave Newmark reacted on thisSix Signal Awards for Where the Schools Went! What fun news to start the day. Taking on this project was something I initially resisted. How do you, an outsider, tell the story of 20 years of education in New Orleans and do it justice? You don't. Not in six hours. But you work really hard to tell a story that might inspire people to go deeper, and you do that by centering the people who've spent the last 20 years doing the work. This was the first series where I was responsible for the bulk of the development, reporting, and drafting. Every day I worked on it, I fell more in love with New Orleans and more in awe of the dedicated people who call it home. At a time when education reform increasingly feels like the modern version of an old boys club, New Orleans is reason for hope. Reporting there reminded me what doing the work with excellence looks like: - Keeping kids at the center. - Having the humility to admit when something isn't working, and pivoting quickly. - Putting in the hard hours, knowing the "worth it" moment might be years away. None of it is easy. But when it’s done well, it’s the way you do right by kids and communities. Leading this show was also bittersweet. As I put the final touches on the last episodes, I was winding down the network of shows that made it possible. That makes this recognition even more special. Thank you to everyone who helped The Branch make Where the Schools Went a success, including: - Katie Nelligan, Ed.D. and Ethan Macey-Cushman for hours and hours of research and fact checking (in particular, thank you for helping me chase down what a story about a red corvette has to do with New Orleans schools) - Pallavi Kottamasu, for jumping in as our senior producer to bring both craft and care to each episode and help take the series over the finish line - Sarah Gibble-Laska and Chapter Four for ensuring our reporting turned into an engaging story worth six hours of someone’s time - Alexis McDonell for leading the social work that helped ensure hundreds of thousands of people heard about the series. - Anuja Kulkarni, MBA and Elisabeth Negrin at PodSearch, Inc. for sprinting to ensure the series could get in front of as many audiences as possible. - MeidasTouch and The 74 Media for joining us as a production partner and ensuring their audiences had access to this series - People like ALEXINA MEDLEY, Sarah Usdin, Jerel Bryant, Read Kullman, Chris Meyer, Jonathan Bertsch, Nell Lewis, Francesca Antonucci, Towana Pierre-Floyd, Christopher Stewart, Douglas Harris, Michael Stone, Dana Peterson, and many more (50+!) who generously gave hours and hours of their time, both on and off air, to help us better understand the story we needed to tell. Some of these people had to relive their hardest moments with us - thank you for believing in us to do so with care. Stories like this take time and trust. Despite all the doom about the future of journalism, this series is proof that it’s work still worth doing.
-
Dave Newmark liked thisDave Newmark liked thisWell, the news got ahead of me. I’ve joined Netflix to lead its podcast efforts. Overwhelmed by the messages yesterday—thank you. Twenty years into this medium and it still feels like the beginning. More when there’s more to say.
-
Dave Newmark liked thisDave Newmark liked thisTomorrow is my last day at Daylight Media. Nearly six years ago I joined what was then QCODE — a scripted fiction studio with a handful of shows and a big idea about what audio could be. Together we launched dozens more, expanded into new formats and genres, built creator partnerships and sales that became the backbone of the business, and grew into a top-five podcast network reaching hundreds of millions of listeners and viewers every month. But what I am proudest of isn't the numbers. It's the team we built and the creators who trusted us with their work. Thank you to Rob Herting, David Henning, Ben Curtis, Thomas Mancusi, Jay Green, Kate Friant, Solco Schuit, Ryan Middledorf, Alice Florence Orr, Samantha Sifantus, Scott Kawai, Alia Tavakolian, and everyone who built this with me. As for what's next: if you've worked with me for any amount of time, you know I'm happiest building. I've been thinking a lot about what creators actually need from platforms, and about community and in-person at a moment when trust online is thin. More soon.
-
Dave Newmark liked thisDave Newmark liked thisI am incredibly excited to share that I have joined with Mynt Agency to be their Head of Podcasts! I never thought I'd end up on the agency side of the podcast business, but Scott Termini, Shane Yarchin, Suchit Majmudar and David Sant convinced me that THIS is the place to be. They believe wholeheartedly in the podcast space and I am SO happy to roll with the team of audio nerds into the future; Tara Ghiselin, Christine Hess and Sunny Boatright. New business, existing business and everything in between, if you want to learn more about how podcasts work in general but have been to sheepish to ask, now is the time 😊
-
Dave Newmark liked thisDave Newmark liked thisI am excited to share that I’ve joined City Cast as Vice President of Sales. City Cast connects people to the cities they love through thoughtful podcasts, newsletters, and social media across 13 markets. This role marks a return to Graham Holdings Company, and to work that reflects my longstanding belief in the power of city and regional journalism to strengthen communities. I’m grateful to Zach Wolfel, as well as David Plotz, Andi McDaniel, Sarah Menendez for the opportunity to join this growing team. I look forward to helping City Cast build on its momentum and support its mission to make cities better.
-
Dave Newmark liked thisDave Newmark liked thisI’m still buzzing from last week. Being on TODAY to talk about The 25th Hour was a moment I’ll remember forever. But what I can’t stop thinking about is how unusual the whole experience was. I was there as an author. I was there as a guest. And I was there with Hoda Kotb, someone I’ve had the privilege of coaching, sitting next to me and asking me about the ideas in the book. There was something very satisfying about multiple parts of my life intersecting at one time. The book is about making room for what matters. Today, I was reminded to make room for the moment itself. To remain present. And to enjoy the fact that sometimes the work takes you somewhere you never expected to be. Thank you, Hoda. Thank you, Jenna. Thank you, Sheinelle. And thank you to the entire TODAY team. I still can’t stop smiling. https://lnkd.in/gfC7bVR7Hoda Kotb and Leadership Coach Neal Schore on Being a LeaderHoda Kotb and Leadership Coach Neal Schore on Being a Leader
Experience & Education
Recommendations received
2 people have recommended Dave
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content