About
Services
Articles by Chloe
Activity
5K followers
-
Chloe West posted thisStarting an email with “Fantastic feedback!” and immediately feeling like a bot
-
Chloe West posted thisDo I know anyone who works with paid Google or Meta ads, either in-house for a brand you work for or for clients via an agency? Let me know! I'd love to ask some questions for an article.
-
Chloe West posted thisJust because something is an "AI tell" doesn't necessarily mean that humans can't use it anymore. But there are some "AI tells" (like "gap", "quietly", "not X, not Y, Z," and so on) that are so incredibly overused by AI that it's becoming infuriating to read content written that way.
-
Chloe West posted thisJust popping in here to say holy cow I didn't realize how much I missed freelancing and how much I do not vibe with needing to be online and accessible from 9-5 every weekday!!!
-
Chloe West shared thisMe when I see fully AI-written content on a company blog
-
Chloe West posted thisI'm working on a new project for a client, a type of writing I've never done before. I just sent in my first draft yesterday and was instantly filled with anxiety because what if it was terrible and absolutely not what they were looking for and I'm horrible at my job and I should never work again?? But actually, I got a, "This is great, really strong start," in response. So it turns out my brain really just needs to shut up because actually I CAN do my job, thank you very much!!!
-
Chloe West posted thisAbout to out my "uncoolness" because plz what is a cannes lion
-
Chloe West posted thisCan we all, collectively, on this professional network, come together and agree that having your health insurance tied to your employer, and therefore being able to instantaneously lose your entire family's health coverage through no fault of your own, is just a little bit baloney
-
Chloe West shared thisMeet Jasper, my sweet, snuggly 13-year-old cat that I got for my birthday when pregnant with my oldest son. He was just diagnosed with cancer last week. Has hardly eaten in days. Slow, sluggish. His once-powerful purring motor is much softer these days. We had his oncology consultation and first round of chemo yesterday. Waiting to get the cytology results to confirm which type of cancer he has so we know what our course of action will be. We’re hopeful it’s a type of cancer that’s more treatable. He’s no spring chicken, but just a couple of months ago, we kept commenting on how young he still seemed. It’s hard to believe how quickly things all went downhill. But he’s keeping me company while I get some client work done. So thankful for the work I have right now, as a cancer treatment is obviously not cheap. Just wanted to share my sweet, sweet boy. Fingers crossed we get many more years with him ❤️
-
Chloe West reacted on thisChloe West reacted on thiswe need the “Seems like AI slop” option for comments and DMs next please 💗
-
Chloe West reacted on thisChloe West reacted on thisNot to brag or anything but I just spent 1.5 hours trying to get Claude to do a task that I ended up doing manually in 20 minutes. #FutureOfWork
-
Chloe West reacted on thisChloe West reacted on thisit's so wonderful to be at a full time job...no more hunting...no more exhaustion... just big ideas and execution! I LOVE MY JOB!
-
Chloe West liked thisChloe West liked thisFor the real Ted Lasso fans, this one’s for you ⚽️ On August 13, LAFC’s partnerships lead is giving us an inside look at how a professional soccer team creates sales and partnership content behind the scenes. A rare peek, practical takeaways, and definitely one you don’t want to miss Save your seat: https://lnkd.in/g-ATQufA
-
Chloe West liked thisHaving grown up in LA myself, this one hits close to home. I’m really proud of what our design team put together for this event. It’s always rewarding to see great design help bring conversations like this to life. We’ll be joined by LAFC’s Partnerships Lead to share how their sales team builds partnership content that helps close deals. If you’re curious about how a professional sports team operates behind the scenes, join us on August 13🗓️ https://lnkd.in/deb8NfHK
-
Chloe West liked thisChloe West liked thisI don't want to be a six-figure freelancer, I just want to enjoy my life.
Experience & Education
-
Self
View Chloe’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Recommendations received
-
LinkedIn User
3 people have recommended Chloe
Join now to viewOther similar profiles
Explore more posts
-
Hans Rostek
Most marketing advice tells you *what* to do — then leaves you to figure out *how*. > > We built something different: **21 free, no-fluff guides** on copywriting, social media, email and paid ads — and every guide is paired with a free tool that actually does the work. > > → Learn how to write a value proposition, then generate one in seconds. > → Understand what makes email subject lines work, then test yours before you send. > → Get the framework for allocating ad budget, then calculate your split. > > It's the theory-plus-practice loop — free, and without a signup wall. Whether you're a founder wearing the marketing hat or a marketer who wants sharper tools, there's something here you can use today. > > Read the guides 👇 > https://lnkd.in/gGQDA4VG > > #MarketingTips #SmallBusiness #ContentMarketing #DigitalMarketing
-
Diana Lotti
Please stop providing a warm welcome on your homepage. Out of 5 audits I did last month, 2 of them had ‘Welcome’ on their H1 heading. While it’s a nice sentiment, adding “Welcome to [Insert Company Name Here]” is doing your website a disservice. Your H1 is the first thing both visitors and Google see. So, it needs to tell them what your page is about. So, instead of a greeting, make it about what you offer or who you help. Here are a few examples: 🔹 Plumbing Services for Homes and Businesses in [City] 🔹 [City] Personal Brand and Product Photography 🔹 Women’s Psychotherapy and Counselling in [City] See the difference? People will instantly understand what you offer, and Google can actually rank your page for the right searches (the ones your ideal clients are already making). Plus, it’s an easy update to implement right away. Want to learn more? Then, you’ll like my 7-Day Free Website Jumpstart. It shows you how to go from “invisible” on search to “found and booked”...and how to position your website so the right clients choose you. Link in the comments.
1 Comment -
Jessica R.
Every dollar we spent on ads? Gone the moment we stopped paying. Every hour we spent on organic? Still paying dividends 2 years later. This is the curve nobody shows you: Not just SEO. Every. Single. Organic. Channel. LinkedIn. YouTube. Podcasts. Communities. Content. All of them. Here's what actually happens: Phase 1: The Doubt (Months 0-3) Your team thinks you're crazy. "We can't measure this." Leadership wants proof. You have none. Phase 2: The Resistance (Months 3-6) Everyone's saying "told you so." Budget meetings are painful. You're questioning everything. Phase 3: The Breakout (Months 6-9) Suddenly, everything shifts. Inbound explodes. "We've been following you" becomes your favourite phrase. The math starts working. Phase 4: The Regret (Month 12+) Organic is now 60% of pipeline. Everyone asks "why didn't we do this sooner?" The hard truth I learned: Paid ads are renting attention. Organic is buying real estate. One stops the moment you stop paying. The other compounds forever. The mistake I see everywhere: Companies optimise what's measurable (paid ads) instead of what's valuable (organic authority). They want the dopamine hit of instant conversions. They miss the exponential curve of compounding. What I'd tell my past self: "Start organic on Day 1. Even if it's just 2 posts per week. Even if nobody's watching. Because in 12 months, you'll either have an asset or another invoice." The question isn't IF you should build organic. It's whether you'll start today or regret it in 12 months. Your move.
7 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content