Bruno Lambertini

Laughs alone don’t drive results. 😉 If people laugh… but don’t remember the product, what did the ad really do? In our Super Bowl 2026 analysis , when humor and product worked as one system, purchase intent increased +15.5%. 🤯 The difference? In high-performing ads, the product was the punchline. In underperforming ones, it was an afterthought. Entertainment creates attention. Integration creates memory. Memory drives growth. We’ll be sharing more performance signals this week. 👀 When your audience laughs, do they also remember what you’re selling? #MarketingInnovation #CreativeEffectiveness #AdTesting #MarketingAI #SynapboxInsights

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A few months ago, I realized I'd been asking the wrong question. I kept asking myself how to use more AI in my projects. I should have been asking how to let AI guide the decisions from the very start. It sounds subtle, but it isn't. Over the past few months, leading orchestration and AI-powered content production projects for our clients at Monks, I've watched that question turn into practice. It's no longer about speeding up one step here or there. It's about rethinking the entire process — strategic and operational — with technology at the center, not as a support tool. And that's when the real shift happened: I understood we're not just using new tools to do advertising the way we've always done it. We're reinventing the very way advertising gets made. The question stopped being "how do we innovate" and became "how do we innovate in the age of innovation" — when the pace of change is so fast that the concept of innovation itself needs reinventing every week. In practice, this means AI today doesn't just show up in execution. It shows up in decision-making. What content to produce, for whom, in which format, with what priority — all of this now runs through layers of data and automation that, not long ago, relied purely on intuition and experience. And here's the most interesting part: intuition and experience haven't left the stage. They've gained a partner that extends the reach of those decisions, not one that replaces them. That changes the role of people who lead clients, like me. We're no longer just the bridge between demand and delivery — we're becoming orchestration architects, weaving technology, data, and creativity into a single, continuous flow that adjusts in real time. If there's one thing I've learned these past few months, it's that continuous innovation isn't a project with a start, middle, and end. It's a posture. It's being willing to take apart processes that worked perfectly well yesterday, because today there's a better way. Have you felt this shift in your own day-to-day? How is AI showing up in your decisions — not just in your output? #AI #Advertising #Innovation #Orchestration #Monks

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Reimagining a 50-year-old device to solve a modern-day crisis. After winning a historic Grand Prix at #CannesLions for "SOS POS," José Rivera y Piérola, Creative Chairman & CEO of Circus Grey, sat down with LBBonline - Little Black Book to discuss the power of "The Brilliantly Obvious Solution." Developed for BCP Bank, the campaign turned everyday payment terminals into emergency banking lifelines—allowing victims of mobile theft to instantly block their accounts without needing their phones. "When resources are limited, creativity becomes the greatest advantage." Read the full interview to learn how simplicity, collaboration, and courage drove one of the year’s most celebrated campaigns. 👉 https://bit.ly/4wpGxfk

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Big news are here!!! I'm very glad to share with you, my new venture. LAURA H. BAZAN and I worked very hard on this and now is out for you all. The Canonist was born with one simple idea: help brands understanding deep meanings, rites & motivators on Mexican micro-cultures, and help them developing the right strategies to be significant. Please check our first post. For more information: https://lnkd.in/eXPuwQkJ (EN/SPA)

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Monks has appointed Paula M. as Vice President, Regional Accounts for Latin America. Based in Miami, Paula Marsilli will report to Sebastian Carames, Executive Vice President for Latin America. She will focus on aligning #data, media, and creative capabilities to support faster decision-making and scalable brand operations across the region. Read here>>> https://lnkd.in/dgCP2KDg Bruno Lambertini Bas Vlugt Bob Koigi Michelle Waweru Pielina Kamau Kanali Nixon Patience RUTAYISIRE Andrea Ayemoba #marketing

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Today’s reality is a fundamental reset of how we operate. We are seeing a structural shift in how markets work, how people make decisions. At BMC Business Meets Culture, we’ve analyzed the macroforces changing everything at once. Dive into our full analysis below.

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Your agency might not have a talent problem. It might have a capacity problem. And the people paying the price are often your best creatives. Your agency might not have a talent problem. It might have a capacity problem. When Senior Art Directors and Creative Leads are spending hours on production, revisions, adaptations, and endless variations, you’re not just wasting expensive talent. You’re limiting how much creative work your agency can actually sell. The agencies I’m seeing navigate this best are rethinking the structure of their teams, rather than simply asking everyone to work harder.

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AI and leadership: What challenges are we facing today? We invite you to read our article in Merca 2.0 and share your thoughts. What challenges are you experiencing in your teams when it comes to AI and leadership? We’d love to hear your experiences and perspectives!

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📆 La semana pasada tuvimos el honor de contar con 😎 Daniel De León Tanner de León Traner, Director General Creativo de Monks, en el módulo Storytelling para marcas. 📕 Trabajamos sobre cómo construir historias que den continuidad al contenido y una razón a la audiencia para volver. 🧠 Vimos cómo: Encontrar una historia que la marca pueda sostener en el tiempo. Construir tensión y una resolución que recompense la atención. Desarrollar series que conecten distintas publicaciones. Mantener una narrativa consistente entre piezas y formatos. Utilizar IA para revisar, cuestionar y fortalecer una historia. Gracias, Daniel, por compartir tu mirada creativa y ayudarnos a construir narrativas con dirección y continuidad. Bootcamp Social Media con AI.

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