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This year, 45% of Olympic Athletes are women, an all-time high.
This year, 45% of Olympic Athletes are women, an all-time high.
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Allan Switalski shared thisHere's something interesting... LinkedIn Is the #2 Most-Cited Source in AI Search. A New Study Shows What Gets Picked Up. The Data: A SEMrush study of 325,000 prompts across ChatGPT Search, Google AI Mode, and Perplexity found 89,000 unique LinkedIn URLs cited in AI-generated responses. That makes LinkedIn the 2nd most-cited domain overall, trailing only Reddit, and #1 for professional and B2B queries. The citation rates vary by platform: ChatGPT cites LinkedIn in 14.3% of relevant responses, Google AI Mode in 13.5%, and Perplexity in 5.3%. Between November 2025 and February 2026, LinkedIn climbed from #11 to #5 on ChatGPT's citation leaderboard. That's the largest authority shift the researchers observed in any domain. What Gets Picked Up: Long-form articles between 500 and 2,000 words account for 50-66% of all LinkedIn citations. Shorter feed posts (50-299 words) make up 15-28%. The content that gets cited is overwhelmingly original: 95% of cited posts were original content, while reshares accounted for just 5%. Knowledge-sharing and advice posts represented 54-64% of citations. Individual creators outperformed company pages on both ChatGPT (59% individual vs. 41% company) and Google AI Mode (59% vs. 41%). And 75% of cited authors had published 5 or more posts in the prior 4 weeks. Consistency matters. The Takeaway: One finding stood out. Authors with fewer than 500 followers were cited at rates equal to or higher than those with 2,000+. That means the AI citation game rewards substance over audience size. The semantic similarity score between cited LinkedIn posts and the AI responses that cited them was 0.57-0.60, meaning the AI is closely mirroring the original language. The Bottomline: If you write clearly about a specific topic, there's a real chance AI search picks it up and paraphrases you directly. I'm curious, do you agree with these findings?
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Allan Switalski shared thisRecently, I completed a soft skills assessment. One phrase stood out: “You are a Fixer.” I’ve reflected on that. Fixing isn’t about stepping in to solve every problem. It’s about creating clarity so teams can execute confidently. In fast-moving environments, urgency is constant. What separates progress from stagnation is structure. Clear priorities. Aligned ownership. Operational discipline. And, trust in each other. When teams feel confident, decisions accelerate. When decisions accelerate, results compound. The goal isn’t just a number. It’s about building sustainable momentum - together. Delivering the results. Allan
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Allan Switalski shared thisAll, As we step into a new year, I’m grateful for the people, partnerships, and lessons that have shaped me this last year. I wish you all a Happy New Year. Thank you to the colleagues, clients, leaders, and friends who challenged me, trusted me, and pushed meaningful work forward. I’m especially appreciative of the teams who show up every day with integrity, creativity, and a commitment to building something better than yesterday. Here’s to a year ahead filled with progress, smart risks, stronger relationships, and work that truly matters. Wishing you and your families a healthy, successful, and fulfilling Happy New Year. Cheers! :) Allan
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Allan Switalski shared thisWishing you and your family a warm and heartfelt Happy Thanksgiving. I’m grateful for the friends, colleagues, and community who make each day more meaningful. Thank you for the friendship, encouragement, and support you’ve shared throughout the year. It means a lot and I appreicate all you do. I hope this holiday season brings you time to recharge, connect, and enjoy the people who matter most. Wishing you the very best - always! Cheers, Allan
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Allan Switalski shared thisUhm, okay... As a Marketer, I have mixed feelings on this one. - Heinz rolls out "Leftover Gravy" in the US ahead of Thanksgiving. The concept is inspired by the “Moist Maker”, a leftover-filled sandwich made popular by a 1990s television sitcom. According to the company, the new “Heinz Leftover Gravy” is a 12-oz bottle of Heinz Homestyle Turkey Gravy repackaged in a squeeze bottle and promoted specifically for leftover sandwiches. The launch is aimed at millennial hosts and aligns with the brand’s focus on the gravy category during the peak holiday season. The company said that shoppers who purchase a jar of Heinz Homestyle Turkey Gravy via Walmart can receive a limited-edition Heinz Leftover Gravy Kit while stocks last. - Hmm. A leftover kit promotion? The kit contains a squeezable bottle and a recipe card for what the brand calls the “Ultimate Thanksgiving Leftovers Sandwich”. I guess, because it came from an episode of the TV show Friends, it's okay right? :) Thoughts? Happy Thanksgiving, Everyone!
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Allan Switalski reacted on thisAllan Switalski reacted on thisWe're hiring a Senior (Sales) Marketing Executive in Western Connecticut! https://lnkd.in/g3q35JK5
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Allan Switalski shared thisWanted: Vice President, People and Talent at DonorsChoose DonorsChoose is seeking a strategic, collaborative Vice President, People and Talent (VPPT) to lead its People and Talent team. This leader will be responsible for setting and managing a robust people operations strategy, overseeing talent acquisition, HR operations, performance management, and leadership development for DonorsChoose. Location NY - New York metropolitan area Work Environment Hybrid - some work must be performed in our office(s) in location Travel Requirements Occasional https://lnkd.in/gZCPxk4WDonorsChoose | Vice President, People and Talent at DonorsChooseDonorsChoose | Vice President, People and Talent at DonorsChoose
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Allan Switalski shared thisDon't miss this opportunity to work with Sarah Holt, PHR, and the amazing team at Pima Federal Credit Union!Allan Switalski shared thisCome work with us! Or, if you know a qualified applicant for our CFO role, please send them my way! 😊 https://lnkd.in/gjAzrQHC
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Allan Switalski liked thisAllan Switalski liked thisFamily business support post: It's about time I share that my incredible sister, Jenny Oswald, has a travel planning and consulting business where she works with individuals, companies, and groups to design custom travel experiences. She specializes in the logistics that make group trips actually run smoothly — company retreats, destination events, bachelorette weekends, you name it. She's a PMP-certified Project Manager so she comes by this kind of work naturally and truly excels at it. Beyond that, she's been to 19+ countries and over 30 states, so she has tons of experience to pull from. If you've been putting off planning a trip, consider this your sign to reach out! Things you should do: → Check out her site here: https://lnkd.in/eVvupjMY → Refer anyone planning a trip or group event → Join her email list at tinyurl.com/gowithjennyo/ → Follow her biz on TikTok or Instagram (both @gowithjennyo) Happy travels!
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Allan Switalski liked thisAllan Switalski liked thisPSA for job seekers (and a tiny rant from your friendly recruiter): LinkedIn quietly made a change that’s…not great. In fact, it makes me want to literally rip my hair out at the roots. If you upload your resume to your profile, recruiters can see it—but when we download it, it often comes through as an image-based file (.png) that can’t be parsed by our applicant tracking systems. Translation: We can’t search it, store it properly, or use it the way we normally would to match you to jobs. So if you’ve been thinking “my resume is on my profile, I’m good”…you might not be getting as much visibility as you used to. A few easy fixes: • Keep your Experience section fully updated (this is now your most important “resume”) • Add key tools/skills directly to your profile so we can actually find you • Include a link to your resume or portfolio in your profile (not just an upload) • When you apply or connect, send your resume directly if you can It truly shouldn’t be this complicated. I'm sure LinkedIn is doing this as part of a way to further commodify the job search process so in case that option never comes back (or if it does, most likely with an exorbitant price tag that most employers won't pay) a little extra effort here can make a big difference in getting noticed. 🌈 The more you know...✨💫
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Allan Switalski liked thisAllan Switalski liked thisWriting a book is an immersive journey into the realm of consciousness. Reading your own book for the first time from cover to cover is an exercise in realizing and recognizing of your own accomplishment. It’s profound and transformative. I just finished reading A Return to Human Nature, my journey into 220 pages of reflection, stewardship, and my own action and vibration of resonance—of coherence. Because so, I’ve changed my New Warrior essence name. Originally, back in 2016 when I completed my training, I chose the name Sequoia Hawk with Open Eyes to represent clear vision from above but with rooted presence. Today, after 10 years, I’ve chosen a new name: Lighthouse of Coherence. You’ll need to read the book to learn why. If you are looking for a read that could give you the tools to not just cope but flourish in a world that may very well completely evolve before your eyes in the wake of emerging intelligence (a.k.a. AI), this is an option—a bridge. It’s thoughtful, it’s vulnerable, it’s intellectual. And it’s part of my work—my life’s work to bring meaning and purpose to humanity through my own reflection and being what I wish to see and experience in the world around me. It’s my expression as a New Warrior.
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Allan Switalski liked thisIm late with this celebration but only because Ryan Reker hit the ground a month ago with HALO and has been drinking from a firehose. Excited to welcome Ryan as our VP of Strategic Partnerships. Ryan will lead our partnership and relationship development with multi-location enterprise service brands across automotive, home services, health & wellness, and banking. Looking forward to the impact he’ll make as we continue to grow.Allan Switalski liked thisI’m happy to share that I’m starting a new position as Vice President Strategic Partnerships at HALO!
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Allan Switalski liked thisAllan Switalski liked thisAsí se vivió la visita de Martina Klumpp, Embajadora de Alemania en Colombia, a la Hacienda La Cabaña S.A. en Cumaral, Meta. 🌿 Un recorrido por un modelo de producción que integra sostenibilidad, innovación y compromiso con el territorio, donde se destacaron prácticas como el uso eficiente del agua, el aprovechamiento de subproductos y la generación de energía con biogás. 🌴 Un espacio que reafirma el aporte de la palmicultura colombiana al desarrollo sostenible de las regiones. 👉Conoce los mejores momentos de la jornada. #PalmaSostenible
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Allan Switalski liked thisAllan Switalski liked thisIn the past few years we’ve become a full-on publishing company. I’ve registered as a publisher with the Library of Congress and we are recognized by book and periodical printers with our own ISBNs. We develop our offerings in-house from start to finish. We’re a marketing company, a brand agency, and a multimedia content creator. We are influencer centric. This and next month alone we are printing and releasing our fifth issue of Enchanted Outpost Magazine (200 pages), our premier issue of our new Go Out Guide Travel Guide (116 pages), my new book, A Return to Human Nature—a book about the future opportunity we have as a society and a species to realize coherence in the wake of emerging technology, or as is used in the industry, AI (240 pages). We are also publishing the premier issue of an Angel Fire specific magazine style brochure for our client, Western Equity Investments, a real estate development group developing three townhome properties here in town (34 pages). On top of that, we’ve designed more than 100 ads for our client advertisers who support our publications. We are a Presenting Sponsor of all events hosted this summer by the Village of Angel Fire and we are a title sponsor of a new exhibition with Harwood Museum—a premier art museum in the region—in Taos for the next 10 months. Sometimes I feel like the wheels are coming off, but in the big picture we are becoming a powerhouse nationally recognized company based in a small town in the mountains.
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Allan Switalski liked thisAllan Switalski liked thisWe’re excited to welcome Nika Gueci, EdD, MA to Arizona Financial as our Vice President of Community Development! 🎉 Nika brings an incredible background and a passion for people-centered impact, and we’re thrilled to have her join our team as we continue advancing our mission to improve the financial lives of our members and communities. The Phoenix Business Journal recently shared the news – check out the announcement here 👇 https://lnkd.in/gFe2JaYz #Welcome #ArizonaFinancial #NewHire #Leadership #PhoenixBusiness
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Allan Switalski liked thisAllan Switalski liked thisA bittersweet moment in a founder’s journey is realizing it’s time to pivot—up and away—based on real market signals and the pursuit of product-market fit. It’s the right move, but that doesn’t make it easy. Saying goodbye to the beta users who believed in you first—the ones who helped shape the product and the path—is one of the hardest parts.
Experience & Education
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Open To Work
View Allan’s full experience
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Licenses & Certifications
Volunteer Experience
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Honorary Base Commander
Luke Air Force Base - 56th Fighter Wing (AETC)
- 2 years 2 months
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Advisor, Digital Marketing & Brand Strategy, Vice President Marketing · VP Marketing · Marketing Director · CMO · Marketing Executive · Leader
Sonoran Skies Body Essentials
- Present 24 years 5 months
Health
Successfully contribute to revenue and customer growth. Responsible for the organizational marketing strategy, vision, development and implementation of innovative marketing strategies that build and reinforce the brand and competitive position.
Assumes specific responsibility for managing and directing the areas of digital marketing, communication, research, product management, go-to-market plans, advertising, promotion, and product pricing analysis. Serve as part of the senior…Successfully contribute to revenue and customer growth. Responsible for the organizational marketing strategy, vision, development and implementation of innovative marketing strategies that build and reinforce the brand and competitive position.
Assumes specific responsibility for managing and directing the areas of digital marketing, communication, research, product management, go-to-market plans, advertising, promotion, and product pricing analysis. Serve as part of the senior leadership team, collaborating and contributing to the development and implementation of the overall strategic plan.
Drive market expansion and revenue growth by developing digital strategies and supporting sales acquisition efforts across the customer cycle. Content marketing, Search engine marketing, Display Advertising, Mobile Marketing, Social Media Marketing and Email Marketing
Strategic planning including customer segment selection, GTM, demand generation resourcing, sales enablement and market penetration plans, and related product positioning
Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, webinars and events collateral materials, analyst and market research, website design and content marketing
Lead product marketing including product launch management, sales training, presentations, tools, competitive analysis and general sales support
Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, marketing campaigns and creative services. Manage the KPI’s, dashboards, performance metrics, ROI and marketing budget
Drive revenue by deepen consumer relationships and enhance brand; monetize marketing services when possible
As a member of senior leadership team collaboratively drive the long-term growth strategy for the business including vertical market focus, product strategy, operations excellence, service quality and technology leadership
Courses
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Constitutional Law - Yale University
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Critical Perspectives on Management - IE Business School
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Financial Accounting - Kellogg Northwestern University
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Gamification – Wharton University of Pennsylvania
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Think Again: How to Reason and Argue - Duke University
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Projects
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Outpost Alliance - Executive Contributor
We’re storytellers. Outpost Alliance is the culmination of more than 30 years of award-winning experience in the realm of branding, marketing and design. We’re storytellers to our core. We inspire through the use of graphic design, photography, video, animation and writing. Our presentations shape perception, inspire action and set the market standard.
We believe first impression is critical–with our clients, and with yours. How viewers perceive a brand determines the likelihood of…We’re storytellers. Outpost Alliance is the culmination of more than 30 years of award-winning experience in the realm of branding, marketing and design. We’re storytellers to our core. We inspire through the use of graphic design, photography, video, animation and writing. Our presentations shape perception, inspire action and set the market standard.
We believe first impression is critical–with our clients, and with yours. How viewers perceive a brand determines the likelihood of conversion, retention and repetition. We help our clients project and instill value. We build trust using strategic brand solutions that create meaningful connections with potential and existing customers. Meaningful connections create lasting impressions. We’re your data driven digital creative agency. -
Yellow Bottle Adventures - Storybook
Co-Authored Children's discovery book of imagination, travel and connecting with places and people that spark curiosity for adventure. Established in 1999, Limited Edition Production. Sold-out. Published in 2021. Second Edition published in 2023. All Proceeds Donated In Support of Higher Education.
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Sous Le Soleil - Consulting & Management
French for "Under the Sun".
Co-Founder, Executive Business Process Outsourcing, Management and Consulting in the Environment, Financial Services, Real Estate and Technology sectors.Other creators -
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Sonoran Skies Body Essentials / Valley of the Sun Soapworks
- Present
Co-Founder. Handcrafted, small batch luxury soaps, lotions, creams, balms and personal hygiene products from a family owned small hobby business. And, yes ...good old fashioned clean fun! :)
Honors & Awards
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Top 100 Marketer Award Nomination
Awarded by OnCon · Jan 2023
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Top 100 Marketer Award Nomination
Awarded by OnCon
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Top 100 Marketer Award Nomination
Awarded by OnCon
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Top 100 Marketer Award Nomination
Awarded by OnCon
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Business Excellence
Awarded by Surprise Chamber of Commerce
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Distinguished Service Award - Credit Union of the Year
Awarded by the Department of Defense
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Golden Standard & High Performance
Awarded by Yavapai Big Brothers Big Sisters
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NCDM Database Excellence Awards
Awarded by The National Center for Database Marketing
Languages
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English
Full professional proficiency
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Spanish
Limited working proficiency
Organizations
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Dialectican Executive Research
Consulting Advisor
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AboveBoard
Consulting Advisor
- Present -
AlphaSights
Consulting Advisor
- Present -
Coleman Research
Consulting Advisor
- Present
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