About
Head of Agentic Commerce for Consumer Goods in Accenture Song, I lead complex AI driven…
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Alberto Dolci reposted thisAlberto Dolci reposted thisAccenture just claimed the top spot in Forrester’s AI Technical Services Wave, and for government leaders navigating AI transformation, this matters. 77,000 AI specialists. 120+ countries. One critical advantage: helping public sector organizations scale AI while meeting sovereignty requirements, security mandates, and resident trust obligations that private sector simply doesn’t face. Forrester’s verdict? “A good fit for ANY global enterprise needing strategic direction or an AI partner.” For government, that means transforming resident services, modernizing legacy systems, and ensuring every AI dollar delivers measurable public value, not just proof of concepts that never scale. The future of digital government isn’t built on pilots. It’s built on partners who understand compliance, and mission-critical delivery. Full Report Link: https://lnkd.in/g3Hr2raQ #GovTech #PublicSector #AILeadership #DigitalGovernment #ForresterWave
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Alberto Dolci shared thisGreat summary of what’s going on “behind the scenes” Structured product metadata and great reviews still very much a must!Alberto Dolci shared thisChatGPT is not using its AI model to power shopping questions. Instead, it outsources its thinking by running a few web searches, combining those results and picking out products from them. You can see this yourself by copying the conversation id from the URL bar into the Network tab search box inside of developer tools. It will show the full history of the conversation in JSON format. (like in the attached screenshot) When I type in "I'm traveling for a conference in Europe. What's a good compact suitcase I can bring on the plane?" it analyzes the prompt and decides with 94% probability that it needs web search. So it creates two queries - "best compact carry on suitcase for plane travel recommendations" and "compact carry on luggage top rated suitcase for travel Europe" - and runs them on Bing and other search indexes. It gets 30 results back. From those results - which include prominent websites and social proof like Reddit - it figures out which 8 products it needs to load. Here it might load some data from cached product shopping feed or ACP feed (for Etsy or Walmart). Here are the implications: 1. This is agentic behavior. ChatGPT is using tools (web search) to expand its context. 2. Thus, ranking on Google/Bing still plays a role. 3. As models get smarter that doesn't necessarily mean they'll get better at shopping questions because they are answering shopping question from web data not their training data. 4. AI systems need rich data to accurately recommend products and real-time data to correctly show prices and availability. That's why ChatGPT launched feeds as part of Agentic Commerce Protocol. 5. ChatGPT will most likely end up on "The 12 Best Running Shoes of 2025" on Runner's World rather than go to Nike, Adidas, and ASICS websites individually. The last point is key. Today, ChatGPT is not deciding which running shoes are best. It doesn't even try to. It relies on external sources instead and gets to the answer by summarizing their results.
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Alberto Dolci reposted thisAlberto Dolci reposted thisWe live in a time where data is abundant - but clarity is rare. As marketers, we don’t need more dashboards, yet we do need sharper questions, faster answers, and tools that enable us to act, not just analyze. At Lavazza Group, we’ve chosen to work with synthetic agents - #AI personas built on solid research and real consumer insights we gather from our agency partners and global research sources. These agents don’t just echo our ideas, they challenge them. They help us test concepts, refine visuals, and make decisions with speed and precision. And they do it by simulating human dialogue, grounded in data. This is not about replacing intuition. It’s about enhancing it. When AI becomes a sparring partner, it helps us see what matters, what resonates, what’s missing. It turns complexity into clarity. And that’s how we stay relevant - by using #innovation not as a buzzword, but as a way to truly connect with people. Ad Age recently explored our approach in this article: https://lnkd.in/dpGgnH3j Thanks to Simone Ballarini and his team for driving this project forward.Inside the AI assistant that stopped saying yes—and what Lavazza learned from itInside the AI assistant that stopped saying yes—and what Lavazza learned from it
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Alberto Dolci reposted thisAlberto Dolci reposted thisCerchiamo un/una Commercial Excellence Executive per guidare progetti di sales transformation nel settore Consumer Goods & Services. 🎯 Se hai +8 anni di esperienza in consulenza, visione strategica e passione per l’innovazione, questa è la tua occasione. 📎 Scopri di più 👉 https://lnkd.in/dS5t9z6D #AccentureItalia #SalesTransformation #ConsumerGoods #Consulting #CareerOpportunity Davide Santoriello, Marcello Dalla Costa, Marco Dini, Andrea Gracis, Ilaria Abrate, Lucia Brufani, Paolo Andrigo, Simon Luca Maccioni, Valentina Galbiati, Ylenia Sinico, Valeria Ciaramella
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Alberto Dolci shared thisThis is how career highlights look like. 1.5 unforgettable years and so grateful for the opportunityAlberto Dolci shared this"Confusion out. Clarity in." Noli has just unveiled the first-ever brand campaign, and it’s an emotional moment! More than two years ago, this started as a confidential project with one simple belief: that beauty needed a trusted voice to help people find what really works for them. We dreamed of creating something disruptive, human, and science-backed. What we didn’t dare imagine back then was that we would be standing here today, launching a campaign of this scale, live across the UK. A proper pinch-me moment. The new campaign, “Skinxiety,” shines a light on a very modern beauty tension: the growing sense of overwhelm and fatigue that so many people feel when choosing skincare. Noli is the antidote - a AI skin matchmaker that listens, and helps you find and buy the right product for you. As always, an extraordinary team of people helped get to this moment, starting years ago in a very different place. To the greats along the way, and many more: Amos Susskind Maëlle Gasc Firdaous El Honsali Dan Malagari Gavin Pape Charles Mallard Stéphanie Jandard Hélène Piquet Sam Bugeja Anne Charpentier Kieran Mineham @florence Felix Hochgesand Katie Burwick Ben Alexander Rory Lewiston Finlay Burnett Small Rebeca Aguilar Walkley Selin Araci Riccardo Carrara Olivia Beckett Harry E. Alberto Dolci Samir Patel Mishti Vora Robert Bennell Laura Berliet Anoushka Kumar Fabian Peters Eric Tinoco Romane Dary Bryony Griffiths Callum Atkinson Luke Farrand Lola Murphy Nick Law Marvin Miranda Accenture Song Accenture ..... and so many more brilliant brains and kind souls
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Alberto Dolci shared thisCaitlyn Ford says it well, the time is now. I digged more into the technical details of yesterday announcement and yes, can’t wait to testing out bringing product feeds into OpenAI merchant center!Alberto Dolci shared thisLast week, Accenture Song had the opportunity to present at #RithumLIVE, a summit for brands, retailers, and innovators looking to transform market challenges into next-move strategies. Cannot thank the Rithum team enough for including us and putting on a great event that fostered authentic dialogue between speakers and attendees! Arun C Kumar, our Global Head of AI discussed what brand leadership needs to look like in age of agentic commerce reminding us that agents only care about a “customer’s interests and cannot be persuaded.” These agents merely react in real-time of a request and serve back the current reality of the market’s available information. As agents decide product recommendations based on objectivity like what is the cheapest, in-stock or fastest option vs. customer emotion: we’re going to see category compression. To be selected, your brand needs to find true differentiation. Instead of focusing on product specifications, evolve to solution-led content to inform agents of your product’s purpose/use like “move-in ready kitchen kit” to increase likelihood of being selected as an answer. Fear not, your brand identity is still your protective moat. Agents can understand your quality, reliability, trustworthiness and brand equity through encoding these attributes in the agentic layer of your site. This way LLMs can easily retrieve and learn about the role of your brand, its history, culture and values. Brittny Cantor and I reiterated Arun’s messaging, highlighting the current adoption and how AI shopping is creating a new gold standard for personalization and persuasion. This expectation cannot be ignored with recent holiday projections showing AI shopping expected to drive $263B sales this upcoming season. When you pair these estimates with yesterday's announcement that OpenAI’s ChatGPT now offers instant checkout via their agentic commerce protocol (ACP) and Stripe, it exposes a necessary imperative for both generative commerce strategy and execution. NOW is the time for FOMO. If your brand is not in the answer, you do not exist to the shopper. The implications are clear: act now and be added to cart OR be missing from shoppers' minds and baskets. #generativecommerce #AIshopping #holiday #genZ #agenticAI #agenticommerce #GEO #agenticsearch #instantcheckout #holidayshopping #stripe #instantshopping #innovation #AIvisibility
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Alberto Dolci shared thisWe are entering a new era for commerceAlberto Dolci shared thisWe have three cool announcements today: (1) OpenAI is launching commerce in ChatGPT. Their new Instant Checkout is powered by Stripe. (2) We're releasing the Agentic Commerce Protocol, codeveloped by Stripe and OpenAI. (3) Stripe is launching an API for agentic payments, called Shared Payment Tokens. It's clear that internet purchasing modalities are going to change a lot, and we're excited to start to lay some of the foundations. https://lnkd.in/g2j2tF7u https://lnkd.in/g9axMxhY https://lnkd.in/gGYHNvDq
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Alberto Dolci reposted thisAlberto Dolci reposted this🫶 Vi aspettiamo numerosi oggi 27 sett., dalle 19 alle 21, il live su TikTok Shop dal backstage del concerto di #Geolier 🏟️ all’Arena di Verona, per “𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝟰 𝗚𝗼𝗼𝗱“ un evento esclusivo dedicato a raccogliere donazioni per specialissimi piccoli fan e con un grandissimo host. Sul canale ufficiale 📲 TikTok @realguapps vi aspettano tante sorprese: 👕 la capsule collection esclusiva #Geolier - limited edition in vendita solo durante le 2 ore di diretta - disegnata con i piccoli pazienti; 🎁 10 memorabilia unici e autografati da #Geolier, svelati live durante l’evento; 💙 la possibilità di donare tramite i “Regali” di TikTok per sostenere la causa. 💯 Tutto il ricavato sarà devoluto all’Associazione Genitori Oncologia Pediatrica - AGOP Campania, per dare forza e supporto a bambini e famiglie del reparto di Ematologia e Oncologia Pediatrica dell’A.O.U. “Luigi Vanvitelli”,. Come puoi aiutarci a fare la differenza? Come puoi aiutarci a fare la differenza? 👍 Condividi questo post e invita la tua community a seguire 📲 @realguapps su TikTok e registrarsi all’evento (dalla pagina o dal link nei commenti👇); 🎬 Coinvolgi amici #creator e #influencer x promuovere oggi l’iniziativa (scrivimi in privato per info); 📺 Non perderti la live dall’Arena di Verona sabato dalle 19; 👍 Fai tanti tap/cuori sullo schermo della diretta 🎁 Fai la tua parte con un acquisto o una donazione. Un gesto semplice, se moltiplicato, può diventare enorme. 🤗 Chi ci dà una mano? FRIENDS & VIVO Golden Boys Accenture Italia Accenture Song KAWAII Agency Ciaopeople Giulio Cacciapuoti Francesco Moriello Alfredo Ricca Alfonso Boccia Alessandro Diana Davide Boscacci Marco Massarotto Alessandro Guerrisi Giorgio Galati Alessandro Candito Matteo Grandese Annalisa Vacca Riccardo Baita Lorenzo Croci Emiliano De Matteis Alessia Calabrese Allegra Migliavacca Carla Ferraro Marika Piccolini Camilla Ceriotti, Andrea Debernardi, Morris Fornoni, Roberta Di Gennaro #Merchandising4Good #Solidarietà #Geolier #OncologiaPediatrica #Napoli #LinkedInForGood
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Alberto Dolci shared thisA truly interesting and relatable perspective around AI and the way it is “advertised” even when, probably, it shouldn’t be.Alberto Dolci shared thisUsers don’t care about the model. They care about the outcome. The best AI features don’t feel like AI. They feel invisible, but indispensable. 🎭 Think about Face ID. You don’t see neural nets. You just see your phone unlock instantly. Invisible. But once you’ve used it, you can’t imagine going back. That’s the pattern: Autocorrect didn’t advertise itself as “AI.” It just made typing easier. Spotify’s “Discover Weekly” never mentioned ML. It just became the playlist you had to check. Gmail’s spam filter doesn’t brag about models. It just keeps your inbox clean. The common thread? Great AI vanishes into the product. Users don’t care about the model. They care about the outcome. Reliability → trust. Seamlessness → adoption. As builders, that’s our bar: Don’t ship features that scream “look, AI!” Ship experiences that solve pain points so smoothly people forget there’s AI underneath. 👉 Where in your product could “invisible AI” make the biggest difference?
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1w
Che acquistone complimenti Carlo Sorbara! …e congratulazioni Chiara Mossini!
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1mo
Jaime del Valle Sansierra thanks! It’s pulling up Google Shopping Feed most likely, Douglas is all over it
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Alberto Dolci liked thisAlberto Dolci liked thisWe’re hiring! Be part of a talented team, take on meaningful challenges, and rise togheter. Your next opportunity starts here 🚀
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Alberto Dolci liked thisAlberto Dolci liked thisProud to announce that the Bulgari flagship and e-commerce project has been awarded the 🏆 iF Design Award 2026. Designing a digital home for a Maison like Bulgari is the kind of challenge that makes the job worth it. Thank you to Bulgari for the trust — and to the incredible team at @Accenture Song for making it happen. A special nod to the colleagues who joined the ceremony: you made the evening. @Accenture, turns out we clean up pretty well. ✨ #iFDesignAward2026 #AccentureSong #Accenture #Bulgari #LuxuryDesign #DigitalDesign
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Alberto Dolci liked thisAlberto Dolci liked thisLe persone stanno smettendo di cercare. Stanno iniziando a chiedere all'AI. E sempre più spesso si fidano della prima risposta che ricevono. In questo scenario, non basta esserci. Bisogna essere credibili. Al prossimo Netcomm Forum, insieme a Francesco Sodano, Marketing Director di MediaWorld, parleremo di come le recensioni possano diventare un vero motore di fiducia, anche per l’intelligenza artificiale. Attraverso il caso di successo dell'azienda, vedremo come la mission “Fatto apposta per me” possa essere trasformata in un segnale di autorità per l’AI. 🗓️ 6 maggio ⏰ 12:10 📍 Sala Ocean 1 Perché oggi la vera sfida non è solo offrire una buona customer experience. È fare in modo che venga riconosciuta. Anche dall’AI. Ci vediamo lì Trustpilot Italia
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Alberto Dolci liked thisAlberto Dolci liked thisNetcomm Forum 2026, HERE WE GO! Anche quest’anno avrò l’onore di essere uno dei relatori nella giornata inaugurale toccando un tema strategico come il Social Commerce. Grazie Giulio Finzi e Consorzio Netcomm per permettermi di dare il mio punto di vista su come questo fenomeno sta cambiando (e cambierà ancora di più) la capacità di intercettare consumatori! —> Sala Netcomm Focus Space - 6 Maggio 14:40 - 15:10 Ci vediamo settimana prossima! #netcommforum
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Alberto Dolci liked thisIt’s a privilege and a pleasure to take part in this milestone event for creativity. I’ll be around tomorrow to have a chat with friends, partners and new friends. #LEbookAlberto Dolci liked thisWe are delighted to share that Leandro Iorio Creative Operations Agency Partner at TikTok will be joining us as part of the esteemed jury for #CONNECTIONSMILAN With his wealth of experience and creative insight, he brings a unique perspective that promises to elevate our event to new heights. Don't miss this exceptional opportunity to connect with some of the brightest minds in the creative industry! Register now! 🎟️ https://lnkd.in/e3rh35kN #LEBOOK #MILAN #EVENT
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Alberto Dolci liked thisAlberto Dolci liked thisThis week we opened Lovable's new Stockholm HQ. Since the beginning, we've built Lovable on the thesis that in-person is a competitive advantage. A decision that takes hours on Slack takes five minutes at a desk. You overhear the right thing at lunch and course-correct before it becomes a problem. In person also brings us closer to our colleagues, it injects energy, and it makes our work more human. The opportunity is here to catch, to build a generational company out of Europe, and do the work of our lives together.
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Alberto Dolci liked thisAlberto Dolci liked thisAmazon introduces 8 new Rufus features and we have a Hot Take on what it all means -What they are going to do with UCP? Plus live examples of all 8 new Rufus features.Amazon Doubles Down on Rufus PLUS Joins the UCP Alliance - What Does it All Mean?Amazon Doubles Down on Rufus PLUS Joins the UCP Alliance - What Does it All Mean?
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Alberto Dolci liked thisAlberto Dolci liked this🚨 BREAKING🚨: Amazon, Meta, Microsoft, Salesforce and Stripe have all joined Google's Universal Commerce Protocol Tech Council. UCP is now the de facto standard for agentic commerce. 🔄 The biggest surprise is Amazon. After blocking third-party AI crawlers, Amazon is now sitting at the table for an open, cross-platform commerce standard. A huge shift from the company that has spent two decades walling off its commerce graph. 🤖 Rufus delivered $12bn in incremental sales for Amazon in 2025, with over 300 million users. Despite this, joining the UCP Tech Council suggests Amazon understands the future is Agent-to-Agent transactions, and thus Rufus will need to plug into the broader agentic ecosystem. 💬 Meta also joining means agentic commerce is coming to WhatsApp, Instagram and Facebook. Ask Meta AI for a gift recommendation inside a DM, check out without ever leaving the app. 🏗️ The protocol war is effectively over. OpenAI's ACP is now the minority standard, with UCP backed by every major commerce, AI, payments and enterprise software player outside of Apple. Brands building for one protocol should be building for UCP. 📈 McKinsey's $5 trillion global agentic commerce forecast by 2030 suddenly looks conservative. With Amazon's $700bn+ in annual sales, Meta's 4 billion users, Microsoft Copilot in every enterprise, and Stripe processing the payments, the addressable surface for agentic commerce just expanded dramatically. Like and comment "UCP" for our full breakdown of what UCP's expanded coalition means for brands and retailers.
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Alberto Dolci liked thisAlberto Dolci liked thisStanding still is not an option. Meaningful progress is always a collective effort. Starting in May, I’m honored to step into the role of Chief Commercial Officer (CCO) at EFB-Elektronik GmbH, part of the TKH Group, and grateful for the trust placed in me. A key priority for me is fostering strong, transparent dialogue, both within our teams and with our customers. Lasting impact is created when we align perspectives, build shared understanding, and act with a common purpose. I look forward to engaging closely, listening carefully, and shaping the next phase of growth together. Let’s raise the bar. #NewRole #Leadership #CCO #Sales #Marketing #Growth #Teamwork
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