Luca Litta

Ferrero Acquires Kellogg's Total value of $3.1 billion ($23 per share). The acquisition includes the manufacturing, marketing, and distribution of the iconic breakfast cereal. https://lnkd.in/eCFHCfGS

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Campari is selling the Averna, Braulio, and Mirto Zedda Piras brands. Together, the three brands generate annual revenues of approximately €80 million. Other brands will also be sold, focusing on the growth of the most well-known of the 72 brands. https://lnkd.in/eNzEe_ZT

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At Azadea Group, we’re always exploring fresh, meaningful ways to connect with our audience. One of the most impactful shifts we’ve made recently is a stronger focus on strategic brand partnerships. A great example is our recent collaboration between KIKO MILANO and Miss L Jewelry by L'azurde. Instead of traditional advertising, we co-created a unique experience: a two-day influencer trip that brought together 10 inspiring female creators. These women, each confident and expressive in her own way, reflected the spirit of both brands, blending beauty, fashion, and storytelling in an authentic, relatable way. The goal wasn’t just visibility, it was about building real connections, reaching a shared audience, and creating content that truly resonated with our local community. For us, partnerships like this aren’t just creative; they’re strategic. They build relevance, community, and long-term brand equity. #KIKOMilano #MissLJewelry #Azadea #Lazurde #InfluencerMarketing #StrategicPartnerships #ExperientialMarketing #BeautyMeetsJewelry #MarketingWithPurpose #MadeInEgypt #ContentThatConnects #WomenEmpowerment

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How important is it to invest in a sustainable supply chain? The recent #RapportoCoop2025 shows that Italians are not willing to give up protecting the environment – and 44% believe companies play a fundamental role in the fight against climate change. That’s why today I’m especially proud to share some details about our #Plasmon journey toward a sustainable Italian wheat supply chain, built together with xFarm Technologies and our trusted suppliers, more than 80 farms across Emilia-Romagna and Umbria, plus 100% of the mills and cooperatives in our supply chain: 🌾 Monitoring every phase from sowing to harvest. 🌾 Promoting sustainable agricultural practices – with measurable reductions of up to 30%. 🌾 Transparency and traceability, ensuring quality every step of the way. This is how we’re transforming our “Oasi nella Crescita™ Plasmon” wheat project into a tangible commitment to people and the planet. A heartfelt thank-you to everyone who’s making this possible Fabio Rosapane Patrizia Locatelli Francesca Fattori Mariagrazia Iodice Marco Vallanzasca Gianluca Cimatti Lydia Capasso Chiara Califano Susanna Romanò Katia Di Marzo Rebecca Sutalo Alice Valente Daniela D'Aguanno Daniela Caldarulo Matteo Vanotti Selene Porrà Alexandra FRECHE Samuele Fra Riccardo De Nadai Raffaele Stupazzini Valentina Dalla Villa Giovanni Causapruno, PhD, MBA Edoardo Borsatto Ibai Jimenez Guerrero #Plasmon #xFarmTechnologies #oasinellacrescita #Sustainability #DigitalFarming #SupplyChainInnovation #BabyFood #FMCG #Grano #AgricolturaDigitale

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Excited to share that Peroni Nastro Azzurro 0.0% is launching two new flavoured alcohol-free beers - Limone di Sicilia (Sicilian lemon) and Arancia Rossa (Italian blood orange) 🍋🍊 You can find the new flavours in selected Tesco stores from 24th February. Read the full press release here: https://lnkd.in/ebjFUShr #PeroniNastroAzzurro #AlcoholFree #DrinkResponsibly

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How can food companies boost sales and reach new markets? In our latest article on Italian Food News, we explore how B2B collaboration and cross-selling strategies can open up new growth opportunities for producers, distributors, and retailers in the food sector. 👉 Full article here: https://lnkd.in/dFdkUCEa #FoodIndustry #B2B #CrossSelling #FoodDistribution #FoodCompanies

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I'm excited to share the launch of Peroni Nastro Azzurro 0.0%'s new flavoured alcohol-free beers - Limone di Sicilia and Arancia Rossa🍋🍊 Peroni Nastro Azzurro 0.0% continues to play a leading role in shaping the future of the alcohol‑free beer category, offering premium, stylish and great‑tasting choices to consumers who are thinking more intentionally about how and when they drink. Moderation remains a major priority for UK households, and we continue to see strong momentum behind premium, flavour‑forward propositions*. These new variants build on that trajectory - introducing vibrant, modern flavour profiles designed to meet the evolving expectations of today’s consumers. Proud to see our 0.0% portfolio expand and drive innovation within a rapidly growing area of the alcohol‑free beer market. Our new flavours will be available in selected Tesco stores from 24th February - and there’s plenty more exciting activity to come. #PeroniNastroAzzurro #AlcoholFree #DrinkResponsibly * Low/Alcohol-Free Beer: Usage & Attitudes Study 2025 (18+) | Asahi UK/Savanta

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Our first AI Max campaign at Beko Europe delivered strong results 💣: 📈 +87% incremental online sales 🔍 40%+ new queries 🖱️ 73% of clicks from AI ⚖️ Stable ROAS Expanding beyond traditional keywords didn’t hurt performance, it actually unlocked more qualified traffic. This is yet another proof point that AI and automation are not just buzzwords — they’re transforming how we approach digital growth, strategy, and scale. Thanks to the Google and Beko teams! #DigitalGrowth #AI #Search #Performance #Innovation

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Sip, Shop, Sparkle. Woman's Secret x Filipetti Prosecco. Collaborative events between brands are a highly effective and creative strategy in today’s marketing landscape. Especially among FMCG, fashion, beverage, and lifestyle brands, such partnerships create significant value. Why Collaborative Events Between Brands Work 1. Broader Audience Reach Each brand taps into the other’s customer base, expanding exposure and potential conversions. 2. Image & Value Transfer Partnering with a premium or trendsetting brand enhances your own brand’s image through association. 3. Experience-Driven Marketing Consumers crave experiences, not just products. Co-branded events offer richer, more immersive brand interactions. 4. PR & Social Media Boost Cross-promotion, hashtags, influencer content — everything gets amplified when two brands join forces. Emre Hatay Elena Branda PERLINO S.P.A.

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During my recent visit to Italy, I had the pleasure of speaking with Milano Finanza about Italy’s importance for BAT as a strategic hub for innovation, manufacturing and next‑generation products. You can read the full article here: https://lnkd.in/e-tQsug8 (hit Google Translate for the English version).   Italy plays a unique and vital role in our global supply chain and innovation agenda:   ✅ 80% of the machinery used across BAT’s factories worldwide is sourced from Italian companies, and more than 80% of BAT Italy’s partners are local SMEs.   ✅ The country’s stable, forward‑looking regulatory and fiscal framework helps keep illicit trade among the lowest in Europe, a sharp contrast to markets where restrictive policies have pushed consumers toward illicit products.   Our long‑term commitment continues through tobacco purchases of up to 15,000 tonnes through 2028, supporting more than 400 Italian SMEs, and through sustained investment in the Trieste Innovation Hub, where €500 million is being deployed through 2027.   With 16 new production lines now operational, Trieste is set to create 2,700 direct and indirect jobs over the next five years, further strengthening Italy’s role as BAT’s European centre for next‑generation, non‑combustible products.   A big thank you to Milano Finanza and Anna Messia for the interview opportunity.   #MilanoFinanza #BATItaly #ABetterTomorrow

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Beauty Expert is back — the format by Shiseido and Douglas that, this year thanks to the talent of The Jackal, talks about skincare world in an ironic, innovative way close to consumer’s language. In-store, costumers can try the skincare school, discovering the best product for their skin type with the advice of Douglas experts. An experience able to create a real added value for our final customers!

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Mondelēz International and GS1 Italy discuss the Oro Saiwa pilot. A Single QR Code to serve multiple stakeholders. This is a key step towards Sunrise 2027, the industry's ambition to replace the traditional barcode with a 2D (QR) code. The team at Mondelez shares some important learnings and insights that will help you on your journey towards 2D barcodes. If you wish to discuss, do not hesitate to pm me. #GS1 #Sunrise2027

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IQOS X The Brunch Affair 🎞️ We stepped onto the stage as the actors of our own story 🫶🏻 In today’s fast moving world, products and services can be replicated, but experiences cannot. What truly makes the difference is how well we understand and respond to the real needs of our consumers. When we shift our focus from “what we want to build” to “what they truly need,” everything changes. Great consumer experiences are not accidental. They are intentionally designed, carefully tested, and continuously improved with empathy at the core. It’s the small details, the intuitive interactions, and the feeling of being understood that turn a simple product into something memorable. When we build with the consumer in mind, not just for them, we create value that goes beyond functionality. We create trust, loyalty, and long-term impact 💜 Ana-Mirela Florea Horia Ceaus Andreea Constantin Iulia Godeanu Roxana M. Niculae Vlad Andrei Vadastreanu Ioana Catrinel Gogîță

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