Cadent

As we close out October, here’s a look back at how Cadent marked Hispanic Heritage Month with community, discovery, and appreciation for Hispanic and Latino culture. We brought colleagues together over lunch in our New York, Philadelphia, San Jose, Chicago, and Los Angeles offices, then took a virtual trip to Mexico City to discover the history and architecture behind landmarks like the Palacio de Correos and Casa de los Azulejos. Thank you to everyone who joined us in celebrating the history, traditions, and contributions that make our communities so rich and vibrant! #CompanyCulture #HispanicHeritage #HispanicHeritageMonth

Dallas, your custom cowboy hat is waiting with one week left to RSVP! We’re bringing a little Texas style to our event, The Predictive Advantage, and giving you another reason to make it a special night. Join Cadent on October 29th at Tower Club Dallas for an evening of fresh perspectives on how predictive and unified intelligence can help advertisers make smarter media decisions, drive better outcomes, and plan for what’s next. Here’s what’s in store: 🤠 Create a custom cowboy hat with branded initials and accessories 🌮 Enjoy Tex-Mex bites and crafted cocktails 💡 Hear fresh perspectives from industry experts John Lods (CEO of Arm Candy), Jaquie Gonzalez Hoyos (Chief Media Officer, Moroch) and Melissa Modersohn (Director, Strategy & Planning Truth Marketing + Media) on predictive intelligence and what its means for your Q4 and 2027 planning 🤝 Connect with fellow advertising and media leaders With one week to go, seats (and hats) are limited. Don’t miss your chance to join us. 📍 Tower Club Dallas 📅 Thursday, October 29 | 4 PM 👉 Register now: https://lnkd.in/gHn9f8B4 #Cadent #PredictiveIntelligence #Advertising #MediaInnovation #Dallas

With 131.4 million people in the US expected to watch free ad-supported streaming TV by the end of 2026, FAST is opening up new CTV opportunities for advertisers.  It’s also making the landscape harder to navigate, with more platforms, more inventory, and more ways to buy. Cadent’s Megan Warne, VP, Media Planning & Strategy, breaks down what’s driving FAST growth, what advertisers should watch for, and how to make the most of the channel as part of a smarter overall video strategy. 📺 👉 Read more: https://bit.ly/4dLcNSL

What if you could predict campaign performance before you spent a single dollar?  You can. And we’ve proved it. Join Cadent on October 29th at Tower Club Dallas for an evening of bold perspectives, candid conversation, and a fresh look at the predictive advantage advertisers can’t afford to ignore. Here’s what’s in store: 🌇 Big views. Bigger ideas. Sunset views of downtown, incredible cocktails, and networking with some of the sharpest minds in advertising 🎤 Real talk on predictive. Hear from John Lods CEO at Arm Candy, Jaquie Gonzalez Hoyos, Chief Media Officer Moroch, and Melissa Modersohn, Director of Strategy and Planning at Truth Marketing + Media, as they challenge the status quo with leading perspectives on what predictive can—and can’t—do for advertisers 📊 Fresh insights: Get a first look at new market research uncovering where traditional strategies fall short and how predictive intelligence can improve media efficiency by up to 55% The future of advertising isn’t about spending more. It’s about making smarter moves with greater confidence. Ready to rethink what predictive can do for you? Save your spot as space is limited: https://lnkd.in/gHn9f8B4 #PredictiveAdvertising #Advertising #MediaEfficiency #Cadent #Dallas

Marketecture Live Chicago gave the industry plenty to talk about, from AI and automation to the role human judgment still plays in advertising. 🌆 To keep the discussion going beyond the conference stage, we partnered with Marketecture Media to bring a smaller group together over dinner at La Serre, dig a little deeper, and exchange perspectives. We've picked things back up again this week at AWNY and look forward to another supper club tomorrow night, exploring the creator economy, interoperability, measurement, and the day-to-day realities shaping the industry. Here's to another incredible week of conversations and connections! #AWNY26 #Advertising #Digital #CTV #YouTube #LinearTV

The WNBA Playoffs are in full effect and dominating sports fan attention. Now’s your chance to meet that momentum by reaching fans wherever they’re watching, across screens big and small. 📺 📱 Make the most of the remaining season with a Total Video strategy that connects audiences across linear TV, CTV, digital video, and YouTube. Download our one sheet to learn how to get in the game before the season wraps 🏀: https://bit.ly/4zaPqKD #WNBA #SportsMarketing #TotalVideo #CTV #Advertising

🎁 Holiday sales are expected to grow 4.1% this year. But before marketers start decking the halls, there’s a catch. In 2026, shoppers are making their lists earlier, checking them more than twice, and prioritizing needs over wants. For marketers, that means showing up earlier in the shopping season, staying relevant longer, and giving shoppers a reason to act. ️ 🛍️ Check out our 2026 holiday guide for strategies and approaches that will help you improve media efficiency across CTV, YouTube, and digital to drive purchases throughout the entire holiday season: https://hubs.li/Q04yDxJ70 #HolidaySeason #HolidayAdvertising #Omnichannel #CTV #Digital 

Our very first Cadent Bootcamp is underway! Over two days, leaders and new hires from across the company are coming together at our New York headquarters to learn more about Cadent, including our strategy, platform, customers, culture, and how we work together. Beyond learning the business, our first cohort is working together to drive innovation at Cadent by exchanging fresh perspectives and ideas in a hackathon-style challenge. Thank you to our first cohort for their participation, energy, and enthusiasm; to our leaders for guiding the sessions; and to everyone behind the scenes who brought this experience to life, across our people, workplace, marketing, and enterprise IT teams. #LifeAtCadent #CadentBootcamp #CadentCulture #CompanyCulture

At Fierce Pharma Week 2026, three major themes stood out across conversations: 🔍 There are blind spots in the patient journey that marketers have yet to solve for 🧩 Running media across fragmented systems poses challenges for accurate targeting, budget efficiency, and credible reporting 🤖 The need to apply AI for greater interoperability is more apparent than ever Check out our latest blog for a closer look at what these challenges mean for pharma marketers and the strategies needed to drive better performance and outcomes: https://hubs.li/Q04ybnM10 #FPW26 #FiercePharmaWeek #PharmaMarketing #Advertising #AI #PatientJourney

Today, Cadent shared a leadership transition as we enter our next phase of growth. After more than a decade as CEO, Nick Troiano and the Cadent Board have agreed that now is the right time to begin the transition to Cadent’s next CEO. We are grateful for Nick’s leadership and the important role he has played in transforming Cadent into a leading predictive advertising company. To support this leadership transition, Lisa Utzschneider has been appointed Interim CEO and Board Chair, effective immediately. Lisa brings deep experience across advertising, media and technology, including as former CEO of Integral Ad Science, a Novacap portfolio company, and will work closely with the Board and Cadent team as the search process for a permanent CEO moves forward. We are excited to welcome Lisa to the Cadent team as we remain focused on delivering the service, responsiveness and support that our customers and partners expect and continue to advance the platform and capabilities that help them achieve stronger outcomes. Read the full announcement here: https://hubs.li/Q04y7Mr40