In honor of Pride Month, our team curated an incredible lineup of events built around celebrating, educating, and uplifting our community. Here’s a look at how VM showed up for Pride. 👉 Our LA office kicked things off with game night, including classic board games & Mario Kart, plus a spread of sushi and chicken nuggets. 👉 In NY, our team ditched the office for a Pride Extravaganza in Midtown, complete with food, drink, and a special performance. A huge thank you to everyone who helped bring these events to life, and created a space to come together, connect, and cheer on our community. ❤️
VaynerMedia
Advertising Services
New York, NY 294,742 followers
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.
About us
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
- Website
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http://www.vaynermedia.com
External link for VaynerMedia
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- creative strategy, strategy insights, media buying, media planning, analytics, communications, advertising, social media, digital marketing, brandformance, content management, social media platforms, digital marketing platforms, paid social, social strategy, video production, brand building, social media trends, culture, branding, and cultural trends
Locations
Employees at VaynerMedia
Updates
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VaynerMedia reposted this
The biggest #CannesLions2026 takeaways were rooted in one overarching theme: Co-authorship. 🤝 Between creator and marketing partnerships, and the understanding that great innovation comes from human creativity paired with AI, we saw how collaboration was one of the biggest learnings from Cannes. Selina Sykes (Global Head of Digital, Media and Commerce Beauty and Wellbeing, Unilever) gave her POV on the creator economy and AI trends we’re seeing, and how it’s shaping the back end of 2026 for marketers.
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VaynerMedia reposted this
One spontaneous yacht trip later…🛥️ We met up with Bryan Russell Smith (VP, Betches Media) to hear about his #CannesLions2026. And in between parodying White Lotus (when in France!), we heard Bryan’s biggest key learning from Cannes: People are using AI wrong. And yes…there is a wrong way to use it. Stop relying on AI to feed volume and produce low-quality content. Use it as your thinking partner and let it elevate creative ideas and cut time on condensing research and consumer insights. That’s the right way. 😉
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AI shouldn’t limit your creativity. It should give you time back to create more. 🎨
“I really wanna resize 150+ assets”...said no one ever. 🤥 There’s a lot of debate right now about the best ways that AI can be implemented into today’s enterprises. In our latest #MarketingForTheNow episode, we sit down with Lara Hood Balazs(CMO & EVP of Global Marketing, Adobe) for an honest conversation on how leading brands and marketers are using AI to their advantage, and how it’s actually giving back time to creatives to do what they do best. Create! Check out the full episode, live from #CannesLions2026, here 🎙️https://lnkd.in/eU6U266h
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In today's rapidly evolving social media landscape, community is built both off and online. 🫶
Every video is a chance to connect. 📲 Emma Slater (who you may recognize from shows like Dancing with the Stars) and Karissa Dumbacher (who you may recognize from your TikTok FYP) caught up at Cannes Lions 2026 and got into favorite eats, the Cannes Lions experience, and community building online. In a world that’s more and more dominated by social media, we’re seeing how platforms like YouTube are taking off, not just because of the content on it but because of the community it fosters. ✨ #CannesLions2026
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VaynerMedia reposted this
AI isn’t going anywhere…but neither are the IRL experiences and physical moments that we know and love. After an eventful Cannes Lions week, where we debuted our Relevance Barbell, we sat down with Ad Age to get into all the details behind what it is and why it’s something every marketer needs to tap into. Why a barbell? Because today’s consumer attention is split into two, completely opposite ends. 🏋️♀️ 📲On the one hand, you have the digital side of things. There’s no denying that AI is everywhere and it’s only growing in range and complexity. We’re seeing brands scale their AEO capabilities, leaning heavily into live shopping, and turning toward agentic engines for their questions and answers. ⏰On the other end of the barbell, we’re starting to see something else happen. A complete 180. There’s an analog revolution happening at the very same time, and it’s happening in response to all the tech we’re seeing and consuming. You see people craving IRL connections, spending more time outside and prioritizing face-to-face interaction. You see people trying to unplug and join hobby clubs, or even go fully vintage and invest in collectibles like vinyl records, trading cards, and film cameras. That’s where The Relevance Barbell comes into play. Both digital and analog are crucial to winning overall relevance today. You need both ends, perfectly balanced. The brands that play it “safe” and stick to the middle, rather than going all-in on both, won’t be able to keep up with this rapidly evolving shift. In her latest AdAge feature, Kaylen McNamara (CBO, VaynerX) got into all the details of what The Relevance Barbell is and how brands can leverage it to their advantage. To see how you can get started, check out the full article here 👉https://lnkd.in/efNsQMQu
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Those “old school” marketing tactics might not be so “old school” anymore...📺 AI was obviously the hot topic of #CannesLions2026, but at the same time, take in the full picture: Thousands of marketers and creators came all the way to Cannes, just to be face-to-face with one another and experience IRL networking & connection. The conversation may have been about AI, but it was most certainly happening in person. 🗣️ That’s exactly what marketers like Jessica Williams (CMO, OnePay) are picking up on here at Cannes, and it’s a trend that’s happening everywhere. Events are what's keeping brands alive right now. By creating spaces for audiences to connect, and engage with brands, it’s keeping them interested while also strengthening connections. Jessica said it best. People want to see and touch and feel and experience. That’s just one thing you can’t AI. ⚡️
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The business cards & limited time collectibles are here to stay. 👇
It’s easy to get swept up in the AI side of things…but if #CannesLions2026 has proved anything, it’s that analog is just as important for marketers today. ⏰ Jamie Stenziano (EVP Executive Client Partner, Ipsos) gave us his take on the barbell effect happening right now, and the key is that it’s all about balance. We might be seeing the rise of AI and digital, but at the very same time, we’re also seeing the complete opposite happen. On the same stages that are discussing LLMs and agentic search, Cannes Lions is giving us IRL experiences and collectible postcards and polaroid photos. 📸 You can use AI to take your brand further, but you can’t ignore the analog resurgence that’s happening either. To truly win in today's marketing landscape, you need to go all in on the URL…while going all in on the IRL. 🏋️♂️
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My first Cannes Lions International Festival of Creativity in the books! I couldn’t have asked for a warmer welcome! 😅 Thank you to our unbelievable VaynerX events & comms team who kept Chez Vayner buzzing and full of wonderfully bright colleagues, clients, creators & partners with a shared curiosity & infectious energy for growing modern brands, leading through their actions and pure love of the game. Thank you to fellow panelists Nick Tran, Katie Gohman & Lucy Markowitz for sharing your wisdom and jamming live with one another — you made moderating a breeze! To our friends at Google, this year has been nothing short of extraordinary for our relationship growth and collaboration. Michael Burke, Alicia Carey, Tony Effik, Kurt Kozacik, Fernando Belfort thank you for hosting us and swinging by Chez Vayner! Meta global agency crew, Emma Salisbury and Nick Baughan I’m so excited for the many things to come we have in the hopper together, including some 🎤 from #MetaBeach! Jackie Rosen and Bryan Sherman, I’m so thrilled to be working more closely with you both moving forward and all things Amazon Ads envelope pushing in H2 2026 into 2027 and beyond. Much love and appreciation to Gary Vaynerchuk, John Terrana, Avery Akkineni, Kaylen McNamara and the entire VaynerX / VaynerMedia / ChukMedia delegation who show how it’s done. Connor Bryant, Tzeitel Haviland & Nick Dio roomie besties, we were cooking with the fobs by night three…next year the world is our 🦪. Bridget EvansBridget Evans and Spotify threw a Wednesday nigSpotify threw a Wednesday night concert for the ages, and thank you for bringing VM friends along! Best show of Cannes…I’ll say it!! Cheers to everyone for making it through and taking a beat to appreciate how lucky we all are to work in this industry and with each other. Much love!
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And that's a wrap on #CannesLions2026! 🦁🇫🇷 ...same time next year?
A historic heat wave, 20k+ steps a day, numerous portable chargers, and one week later, we’ve officially wrapped up #CannesLions2026. 🇫🇷 👉Here’s how we spent our final day (and we sure did pack a lot in) in Cannes: If we learned one thing from our Young Lions Breakfast, it was this: The future is certainly in good hands. We invited early professionals, who are looking to grow in the marketing industry, for candid insights and career growth expertise. Afterwards, we hosted our very own fireside chat on something we’re very passionate about here at Vayner. Making its Cannes debut, we introduced The Relevance Barbell, AKA the emerging framework for brands today trying to balance the two extremes dominating culture: Extreme Digital and Extreme Analog. Before our flight back home, we had to visit the Cîroc Vodka Athletic Club one last time. We caught a ride from the VaynerXpress, of course 😉. Calling all Marketing Mamas! Built for the women in marketing who are also raising the next generation, we hosted our Marketing Mamas Meet-Up. We connected with an inspiring group of leaders, while also exploring the ways that marketing and motherhood shape each other and our industry. Our CMO Circle with Microsoft and Adobe really got the ball rolling on the absolute biggest topic at Cannes. Yes you guessed it…AI. Taking a look at how AI fits into our marketing sphere, we really broke down how today's leaders are incorporating AI to rewire their enterprise for speed and impact. After being honored with the very first Lions Laureate for Marketing, the legendary Jim Stengel joined us for our annual CMO Accelerator Cocktails event. Celebrating the 2025 CMO Accelerator Programme, an incredible network brought together by Steve Latham and the Cannes Lions International Festival of Creativity, we brought together marketers from all across the industry. It was a night representative of what Cannes is really all about: impactful networking and meaningful conversations on where our industry is headed. One last dance at our After Dark Disco Inferno! We ended our Cannes Lions experience under the stars (and disco lights, of course!) to celebrate a truly incredible week. #CannesLions2026 is officially a wrap…and are we allowed to say it might have been the best one yet? A HUGE thank you to each and every person who took time out of their busy Cannes schedule to join us at Chez Vayner, gave us so many things to think deeper about, and made this year a truly unforgettable experience. Oui can’t wait to come back and do it all over again in 2027. 🖤
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