Trackier

❤️ A little learning today, a little more preparedness for tomorrow. This World Heart Day, Team Trackier took part in an interactive CPR & Emergency Response session — learning the basics of CPR, watching a live demonstration by medical experts, and understanding how the right knowledge can help us respond in an emergency. From learning something new to sharing a healthy snack, it was a meaningful step towards building a healthier and more prepared team. Because knowing what to do can make all the difference. ❤️ #Trackier #WorldHeartDay #CPRTraining #EmergencyResponse #EmployeeWellness #TeamTrackier

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹. 𝗡𝗲𝗶𝘁𝗵𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲. Trackier’s Tangent Vol. 2 brings together the shifts, signals, and conversations shaping the industry, so you can look beyond today and think about what’s next. Some key takeaways include: - Customer journeys are becoming less linear. - Attribution measurement across multiple touchpoints is getting more challenging. - Partnerships are becoming a bigger part of the growth equation. So what should marketers watch next? That’s what Tangent 2026 explores. Get your copy here: https://lnkd.in/dZzKq7JG #tangent #trackier #performancemarketing #partnermarketing

𝗔𝗜 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝗱𝘀 𝗰𝗮𝗻 𝗮𝗽𝗽𝗲𝗮𝗿. More than 80% of AI advertising in 2026 is expected to appear next to AI content, such as traditional search ads alongside AI-generated results. AI ad spending is projected to more than double over the next five years, reaching $68.25 billion by 2030. That means advertisers are entering an environment where the customer journey can begin with a conversation instead of a search box. New surfaces mean new questions:  • Where did the interaction happen?  • What influenced the conversion? The opportunity isn't just being present in the next ad environment. It's having the measurement layer to understand what that environment is actually driving. AI is changing the ad surface. See how you need to evolve and how performance measurement needs to evolve with Trackier. #trackier #affiliatemarketing #aiinads

What if performance marketing data could be accessed through a simple conversation? - Ask questions about campaign performance in natural language. - Find advertisers and affiliate information without navigating multiple sections. - Retrieve reports and access supported workflows through AI assistants. In the latest Trackier Newsletter, we explore how "Trackier MCP" connects performance marketing infrastructure with conversational AI, and what this means for how teams access and work with campaign and partner data. Read the latest edition to explore the shift toward AI-enabled performance marketing workflows. #Trackier #MCP #ConversationalAI #Performancemarketing #MarketingAI #Affiliatemarketing #AI

Connecting, collaborating, and exploring what’s next in affiliate partnerships. 🤝 Today, Mukul Kaushik and Divya Kapoor attended the Google Affiliate Partnerships Mixer in Noida. A great opportunity to connect with industry peers, exchange ideas, and stay close to the latest developments shaping affiliate partnerships and growth. #Trackier #Google #AffiliatePartnerships #AffiliateMarketing #PartnershipMarketing #PerformanceMarketing #DigitalMarketing #Networking

𝗔 𝗴𝗿𝗲𝗮𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗰𝗮𝗻 𝗹𝗼𝘀𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗳𝗼𝗿 𝗮 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗶𝗻𝗴𝗹𝘆 𝘂𝗻𝗴𝗹𝗮𝗺𝗼𝗿𝗼𝘂𝘀 𝗿𝗲𝗮𝘀𝗼𝗻: 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘧𝘳𝘪𝘤𝘵𝘪𝘰𝘯. When partners have to chase payments, navigate unclear processes, or deal with unpredictable payout timelines, it affects more than the finance team. A 2026 Trolley study found that 41% of independent earners said payment delays were a reason they had left, or would leave, a platform. The APMA’s 2025 publisher survey found that more than half of publishers delayed investment or restricted campaign growth because of payment issues. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗳𝗼𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀? The payout experience can become part of the partner experience. The easier it is to move from “I earned” to “I got paid,” the easier it is to build trust and keep partners focused on growth. That’s the thinking behind Trackier × Nookpay, bringing performance and financial operations closer together so partner programs can scale with less operational friction. 🤝 #Trackier #Nookpay #AffiliateMarketing #PartnerMarketing #AffiliatePayouts #Partnerships #PerformanceMarketing #Fintech

𝗬𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. 𝗡𝗼𝘄, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮𝘀𝗸. Connect your performance panel with ChatGPT, Claude, and other AI chatbots via Trackier MCP integration. Turn complex data into simple, conversational insights: 📊 Ask about campaign performance. 🔍 Fetch customized reports faster. 💡 Get insights without endless dashboard hopping. 🔗 Explore Trackier MCP Integration. Link in the comments. #Trackier #MCP #ArtificialIntelligence #AIforMarketing #MarketingAutomation #MarTech

A day away from the usual routine, filled with games, team challenges, conversations, and plenty of laughs. Our recent employee engagement session with Connected Minds was all about reconnecting, recharging, and strengthening the bonds that make Team Trackier stronger. Here’s a glimpse of the energy from the day. #Trackier #ConnectedMinds #LifeAtTrackier #TeamTrackier #EmployeeEngagement #TeamBuilding #WorkplaceCulture

Can more partners always mean more profit? - A larger partner base doesn’t always mean better revenue. - More conversions can still mean lower-value customers. - And scaling a partner program doesn’t always mean scaling profit. In this edition of the Trackier Newsletter, we explore: - How to measure true partner value - Why smarter attribution and segmentation matter - How better commissions and fraud controls protect margins The goal isn’t just more partners. It’s more profitable growth. Read the latest edition and share your thoughts. 👇 #PerformanceMarketing #AffiliateMarketing #DigitalMarketing #Trackier

𝗡𝗲𝗮𝗿𝗹𝘆 𝟱𝟬% 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 𝗻𝗼𝘄 𝗽𝗮𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝘀𝗮𝗹𝗲𝘀, up from 21% in 2023. The reasons are simple:  • Performance-based deals cut brand risk. Pay for the sale, not the post  • A recommendation from someone you follow still beats a banner ad  • Influencer-driven affiliate revenue is projected to cross $1.3B in 2026 Here's the part most campaigns miss:  • Affiliates get tracked with click IDs, postbacks, and real attribution  • Creators often get a spreadsheet and a promo code Same payment model. Same money on the line. Different level of visibility. Trackier tracks a creator's link exactly like it tracks an affiliate's, so every partner, whether they're a 10-year affiliate or a creator with 50K followers, gets the same accurate credit. #InfluencerMarketing #AffiliateMarketing #PartnerMarketing