The Trade Desk reposted this
No scroll. No skip. Just your brand at the center of attention. Pause Ads are now globally available on programmatic. Access via your preferred DSP.
The Trade Desk
Technology, Information and Internet
Ventura, CA 270,095 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Employees at The Trade Desk
View 5k employees at The Trade Desk
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Updates
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Inside this edition of The Current: - Sir Martin Sorrell writes about how emerging technology is changing media transparency. - Chalice AI’s Ali Manning ponders what went wrong with curation. - Walmart Connect’s Jon Gibs joins The Big Impression podcast.
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In this episode of Trader Tips, Yan Zhen Tan explains how Identity Alliance helps traders manage frequency across the devices people use every day. By mapping a person or household across devices, frequency caps can be applied more consistently, helping reduce repeated exposure and reinvest budget to reach new users: https://bit.ly/3WCt46C
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The Trade Desk reposted this
Is media optimizing for clients? Or are clients optimizing their business for media? S4 Capital Group's Executive Chairman, Sir Martin Sorrell, takes on that question in his new op-ed for The Current. As AI automates targeting, bidding and measurement, the black box now lives in the algorithm, and every platform has its own commercial interests. His advice to advertisers: own the data, set the objectives, understand the economics and measure the outcome. Read the full op-ed: https://bit.ly/4ByBNGX
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Great CTV creative earns attention, but the right data decides who sees it. Bolton partnered with WPP Media to bring deterministic retail data to a CTV-only campaign in Germany within our platform. The result was a measurable lift in consideration and in sales for its tuna salad products. Learn how we're helping brands like Bolton pair trusted data with premium TV inventory to reach the right audiences and drive real-world outcomes. Read the case study.
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Pause ads are creating new opportunities for brands to show up on the biggest screen in the house without interrupting what viewers are watching. Because the ad appears when a viewer hits pause on their remote, it fits into a break they’ve already taken instead of adding another one. The format points to a future where Connected TV (CTV) plays a broader role in omnichannel advertising, with different formats designed for different moments in the consumer journey.
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Some people in our industry have been saying the Open Internet isn't the cause it once was. Our co-founder and CEO, Jeff Green, isn't buying it. His argument goes well past ad tech. AI is changing who gets paid for ideas, and the music, film, and journalism people value most are expensive to make. Jeff makes the case that premium media needs an Open Internet to survive, and that advertisers will have a big say in which way this goes. His full case is the first op-ed in the new version of The Current: https://bit.ly/4zR45L9
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The next big conversation starts here. Follow and subscribe to The Current's newsletter to be part of the conversation: https://bit.ly/3WrIHOc
Something new is coming. More industry voices, bold opinions, and fresh perspectives on the future of advertising. Follow us and subscribe to The Current's newsletter to be part of the conversation: https://bit.ly/4BxPLsW
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Sports fans don't just watch — they follow every touchpoint 68% of sports fans use a mix of media to follow their team. New data from The Trade Desk Intelligence reveals what fandom means for brands. Learn more: https://bit.ly/3UO1Vx3
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Inside this edition of The Current: - Leaders at the ANA Masters of Marketing conference this week said that brands are starting to pivot back to long-term brand-building and away from chasing short-term metrics. - Fiducia CEO Tim Brown explains why programmatic optimization should begin at the DSP.