Strategy’s cover photo
Strategy

Strategy

Software Development

Tysons Corner, VA 314,521 followers

About us

Strategy (Nasdaq: MSTR) is the first and largest Bitcoin treasury company, and the leading provider of universal semantic layer and AI+BI software for enterprises. Formerly known as MicroStrategy, we rebranded to Strategy in 2025 to reflect our bold vision: empowering the world’s most data-driven organizations to lead with intelligence. Today, Strategy operates at the intersection of analytics, AI, semantic layer, and Bitcoin. Our software business is anchored by two flagship products: • Strategy Mosaic – the industry’s most mature universal semantic layer, enabling enterprises to unify data across silos, define business logic once, and power governed insights in any BI tool, productivity app, or AI agent. Mosaic is semantic-first, open by design, and built to make your data stack interoperable, AI-ready, and cost-efficient. • Strategy One – our AI-powered analytics platform for decision intelligence, trusted by business teams to create, share, and act on insights at enterprise scale. From dashboards to hypercards to embedded analytics, Strategy One drives real-time visibility and action. Our 35+ year track record speaks for itself: we’re trusted by thousands of organizations across every industry to deliver scalable analytics with unparalleled governance, security, and performance. And with over $70B in Bitcoin holdings, we continue to explore the future of finance by combining software innovation with a long-term Bitcoin strategy. We’re not just a software company. We’re a strategy for data, for AI+BI, for the future. Learn more about our software products at strategysoftware.com For investor information, visit strategy.com.

Website
https://www.strategysoftware.com/
Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
Tysons Corner, VA
Type
Public Company
Founded
1989
Specialties
Enterprise Software Solutions, Cloud, Security, Analytics, Artificial Intelligence/AI, Generative AI, Generative BI, BI, Semantic Layer, Data Fabric, Enterprise Data, and Business Intelligence

Locations

Employees at Strategy

Updates

  • Excellence in the Cloud: Featuring our Strategy World 2026 Titanium Sponsor, Amazon Web Services (AWS) As we prepare for Strategy World 2026, we’re highlighting the partners who make enterprise-grade data intelligence possible. We are proud to have AWS as a Titanium sponsor for World 2026 in Las Vegas this February. Together, we’re helping organizations build the high-performance infrastructure required for the agentic future. 👉 Register now for Strategy World 2026: https://ow.ly/chSi50Y4Y1b #StrategyWorld2026 #AWS

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  • Data silos are quietly undermining your strategy. When business logic lives in disconnected tools, teams stop trusting the numbers. Marketing sees one metric. Finance sees another. Sales sees something else entirely. 📊 Single Version of the Truth: Solve Data Fragmentation with Mosaic Model Linking | February 12, 12:00 PM ET Join Zhili Cheng, Principal Product Manager at Strategy, to see how Mosaic’s Universal Semantic Layer and Model Linking create a single, governed source of truth so every dashboard, report, and AI experience speaks the same language. In this session, you will learn how to: • Unify fragmented data models across Tableau, Power BI, Excel, Google Sheets, and SQL • Reuse business logic and standardize critical metrics without rebuilding models in every tool • Deliver consistent, governed analytics teams can trust • Build a portable, AI-ready semantic foundation that scales with your ecosystem If your teams are still reconciling numbers instead of making decisions, this webinar is for you. 👉 Register now: https://ow.ly/LaeO50Y4mhC #SemanticLayer #DataGovernance #EnterpriseAnalytics

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  • Only 7 days left to showcase your skills in the 2026 Vitara Dashboard Contest. We want to see how you visualize the intersection of AI & Bitcoin using the latest from Strategy and Vitaracharts. Don’t miss your chance to be featured! 🚀 Submit your entry by Feb 6: https://lnkd.in/gSuMgqFJ #AI #Bitcoin #DataViz #Strategy #VitaraCharts

  • ⏰ Our Winter Rate expires tomorrow! The winter registration rate for Strategy World 2026 is ending tomorrow. This is your last chance to save $300 before prices increase. Strategy World 26 brings together data, analytics, and AI leaders to share real-world strategies for building trusted data foundations, scaling AI with confidence, and driving measurable impact across the enterprise. 👉 Register now and save $300: https://lnkd.in/gWjiaPxg #StrategyWorld26 #EnterpriseAnalytics #SemanticLayer

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  • As this month wraps up, one theme stood out across our January 2026 updates: unified AI and semantic reuse, governed at scale. 🌟 This month’s release focused on helping teams move faster without sacrificing trust, consistency, or control across analytics and AI. Here is what stood out: • Unified AI workflows that simplify adoption and collaboration across tools • More flexible and precise BI experiences for faster authoring and insight delivery • Mosaic Model Linking to reuse semantics across models without copying or rebuilding • Expanded universal semantic layer support, including geospatial analytics and Python query assistance Together, these updates make it easier to standardize business logic once, reuse it everywhere, and confidently scale analytics and AI across your ecosystem 👉 Read the full January 2026 update: https://ow.ly/FRQs50Y4V7y #SemanticLayer #EnterpriseAnalytics #AIReadiness #DataGovernance

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  • Retail does not slow down, but fragmented data does. When systems disagree, teams waste hours reconciling numbers, leaders miss early signals, and AI initiatives stall without trusted context. 📊 Unlocking retail success: Mastering data at the speed of global commerce | Feb 5, 12:00 PM ET Join Kevin Rooney, Senior Sales Engineer at Strategy, for a 30-minute session on how global retailers are: • Standardizing business definitions once across BI, analytics, and AI • Delivering decision-ready intelligence earlier in the day for stores, merchandising, supply chain, and personalization • Building a governed foundation so analytics and agentic AI scale securely and consistently If you are managing multiple data sources, BI tools, or AI initiatives, this webinar is designed for you. 👉 Register here: https://ow.ly/lwGG50Y4lXN #SemanticLayer #DataGovernance #EnterpriseData #AIAnalytics

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  • 🏆 Thank You to Our Platinum and Titanium Sponsors of Strategy World 2026! We’re incredibly grateful to our Platinum and Titanium sponsors for their partnership and continued commitment to advancing enterprise analytics and AI. These organizations are not just sponsors. They are innovators shaping how enterprises build trusted data foundations, scale AI responsibly, and turn insight into action at scale. Their support helps make Strategy World 2026 a truly world-class experience for our community. 👉 Register now for Strategy World 2026: https://ow.ly/2sgV50XWNRe #StrategyWorld26 #SemanticLayer #EnterpriseAI #AnalyticsLeadership

  • 🎤 Strategy World 2026 Keynote: Freedom to Innovate Join Saurabh Abhyankar, Executive Vice President & Chief Product Officer at Strategy, as he shares a bold vision for how enterprises can innovate without disruption, stay independent of any vendor, and preserve their corporate intelligence for generations. In this keynote, Saurabh will unveil new product innovations across the Universal Semantic Layer, AI, and Business Intelligence, and show how these advancements strengthen enterprise agility, security, and data governance. Discover how Strategy delivers true digital sovereignty, empowering organizations with freedom across cloud, data warehouses, applications, business intelligence, and AI. 📍 Experience this keynote live at Strategy World 2026 and register now: https://ow.ly/pE1P50XWOPM #StrategyWorld26 #Keynote #SemanticLayer #EnterpriseAI #DataGovernance

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  • ⏳ Less than 2 weeks left to save $300! The winter registration rate for Strategy World 2026 closes soon. Register by January 31st to secure your spot at the discounted rate of $1,195. Don’t miss your chance to: • Learn from industry leaders, Strategy experts, and customers solving real enterprise AI challenges • Discover how organizations are modernizing analytics, embedding AI, and scaling data-driven decision-making • Network with peers and gain actionable insights for your 2026 data and AI roadmap 👉 Register today: https://lnkd.in/gWjiaPxg #StrategyWorld26 #SemanticLayer #EnterpriseAI

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  • 🎤 Highlight from #NRF2026: our Big Ideas Session with Urban Outfitters Sean Rattay & Paul Reigel shared how URBN uses velocity data and Strategy AI to drive merchandising agility across Anthropologie, Free People, and more. Key insights: → When every shelf-day counts, real-time velocity data becomes your competitive advantage → Strategy's universal semantic layer provides the data consistency needed for agile decision-making → AI-powered insights help merchandising teams spot trends before competitors Missed the session? We're happy to share more about how Strategy Mosaic powers merchandising excellence. 📅 Schedule a demo: https://lnkd.in/eYQ9J5nc #Merchandising #RetailInnovation #AIinRetail

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