Statusphere

𝗧𝗵𝗮𝘁'𝘀 𝗮 𝘄𝗿𝗮𝗽 𝗼𝗻 Creator Economy Live 𝗘𝗮𝘀𝘁. 🗽 This week in New York, we had the opportunity to connect with some of the brightest minds in creator marketing, ecommerce, and brand growth. One of the highlights of the week was seeing our Founder & CEO, Kristen Wiley, take the stage to discuss how creators are shaping AI-powered discovery, why social search is changing brand visibility, and what marketers need to do to stay ahead. But the conversations didn't end on the conference floor. As tradition goes, we hosted a Statusphere dinner with an incredible group of marketers: Tori Latimer, Lauren Sella, Brielle Wheeler, Amy Rosenzweig, Jill Scalamandre, Micaela Shields, Lily Buranasombhop, Melis del Rey, Dominique Whelan, Sharon del Valle, Rachel L., Adrianna DellaValle, Kayla Sabre, Emily Martinez, Victoria De León, Wesley Brouillette, Annie Drowne, and Chelsea Malchow. Thank you all for sharing your perspectives, experiences, and ideas. We're grateful you joined us and made the evening so memorable. ❤️ Already looking forward to the next gathering.

𝐏𝐞𝐚𝐤-𝐬𝐞𝐚𝐬𝐨𝐧 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐮𝐧𝐝𝐞𝐫𝐰𝐚𝐲. 🛍️ This month’s newsletter looks at how consumer brands can strengthen discovery during back-to-school season, expand creator campaigns to Pinterest, and stay ahead of the social platform shifts shaping how shoppers find products. We’re also sharing where the Statusphere team will be in the coming months. Read the full edition here: 👇

𝗕𝗲𝗮𝘂𝘁𝘆, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 — 𝘁𝗵𝗮𝘁'𝘀 𝗮 𝘄𝗿𝗮𝗽 𝗼𝗻 Cosmoprof North America 𝗟𝗮𝘀 𝗩𝗲𝗴𝗮𝘀. 💄 Last week, Samantha Dilday and Olivia O'Connell spent time connecting with brands from across the beauty industry at one of the largest B2B beauty events in the Americas. From emerging brands to established leaders, Cosmoprof is where new products, fresh ideas, and valuable partnerships came together — and we're grateful to have been part of those conversations. The exhibitors did not disappoint. Some of our favorite booths included The Crème Shop, Timeless Skin Care, Celavi Beauty & Cosmetics, MOIRA Cosmetics, and Absolute New York. Swipe through to check them out. 👏 On to the next stop. We've got more events and more exciting weeks ahead. Stay tuned!

Next week, 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗦𝘁𝗮𝘁𝘂𝘀𝗽𝗵𝗲𝗿𝗲 𝘁𝗲𝗮𝗺 𝗮𝘁 Creator Economy Live 𝗘𝗮𝘀𝘁 𝗶𝗻 𝗡𝗬𝗖. 🗽 This event brings together leading marketers, creators, and industry experts to explore what's next in the creator economy — from creator partnerships and AI to social search and the future of brand discovery. 🎤 Our Founder & CEO, Kristen Wiley, 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝗼𝗻 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟮𝟵 at 11:00 AM to discuss how brands can build credibility across social search and AI-powered discovery, why creator content has become a critical ranking signal, and how to scale micro and nano influencer programs for long-term growth. Chris Raniere, Olivia O'Connell, and Nancy Berger will also be on site. Reach out if you'll be attending — they'd love to connect! Or swing by 𝗕𝗼𝗼𝘁𝗵 #𝟵𝟵 to say hello. 👋

𝗦𝘁𝗮𝘁𝘂𝘀𝗽𝗵𝗲𝗿𝗲 𝘄𝗮𝘀 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 Dee Poku Spalding 𝗮𝗻𝗱 The WIE Suite 𝗳𝗼𝗿 𝗶𝘁𝘀 𝘀𝗶𝘅𝘁𝗵 𝗮𝗻𝗻𝘂𝗮𝗹 𝗗𝗶𝗻𝗻𝗲𝗿 𝗳𝗼𝗿 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗪𝗼𝗺𝗲𝗻 𝗮𝘁 𝗖𝗮𝗻𝗻𝗲𝘀. ✨ At its core, the evening was about something bigger than one industry or one moment: what happens when women invest in one another, share their platforms, and use their voices to shape what comes next. We were honored to spend time with so many inspiring leaders, including Nancy Berger, Brieane Olson, Elizabeth Preis, Elana Drell Szyfer, Amanda Baldwin, Dakota Kate Isaacs, Esi Eggleston Bracey, Kathleen Dunlop, and so many more. Thank you to Dee and The WIE Suite for bringing together such a thoughtful community of women leaders and for including Statusphere in this year's gathering. 🗞️ Read the full recap here: https://lnkd.in/ejM_VnGg

Our next stop is Cosmoprof North America Las Vegas. ✨ From July 13–15, our team will be joining beauty leaders from across the industry for three days of conversations around innovation, emerging trends, brand growth, and the future of beauty. We're especially looking forward to these CosmoTalks: 🎤 𝗧𝗵𝗲 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗼𝗳 𝗕𝗲𝗮𝘂𝘁𝘆 — featuring Claudia Bognanni-Smithers (Revlon), Juliana Rodrigues (Coty), Abigail Wyman (L'Oréal), Rachel Rahal (CHANEL), Miranda Spears (L'Oréal Paris), Maksoom Zahara (The Estée Lauder Companies Inc.), and Evan Vinjamuri (L'Oréal), discussing how evolving consumer expectations, AI, and scientific innovation are shaping the future of beauty. 🎤 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗞-𝗦𝗵𝗮𝗽𝗲𝗱 𝗘𝗰𝗼𝗻𝗼𝗺𝘆: 𝗪𝗵𝗲𝗿𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝘀 𝗦𝗽𝗹𝗶𝘁𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗜𝘁 — featuring moderator Elana Drell Szyfer (CEW) alongside YJ Won (The Estée Lauder Companies Inc.), Noah Rosenblatt (BEAUTYSPACE US) and Stephanie Pankuch MBA (Walmart Marketplace), exploring how brands can adapt to changing consumer behaviors, strengthen positioning, and identify where growth opportunities are emerging. If you'll be there, Samantha Dilday and Olivia O'Connell from our team would love to connect — send them a message to arrange a meetup. 👋

What are the biggest trends shaping the future of commerce? 🛍️ In the latest recap of Glossy's E-Commerce Summit, Jill Manoff highlights six themes every brand should be paying attention to — from AI-powered search and evolving customer journeys to the growing impact of creators and authentic storytelling. We're excited to see our Founder & CEO, Kristen Wiley, featured alongside other industry leaders, sharing how AI search is fundamentally changing the way consumers discover products. As brands adapt to this new era of discovery, one thing remains clear: authentic creator content and trusted recommendations matter more than ever. 📖 Check out the full article for more insights into the trends shaping the future of beauty, fashion, and ecommerce: https://lnkd.in/e48Qvv3t

We’re hiring a Senior Influencer Marketing Strategist at Statusphere! This is an exciting role for someone who loves the intersection of creator marketing, data, storytelling, and strategy. You’ll work closely with our incredible Customer Success team and enterprise brand partners to help turn campaign performance, social trends, creator insights, and competitive research into clear recommendations that drive stronger outcomes. This role is a great fit for someone who: ✨ Has deep experience in influencer/creator marketing ✨ Loves digging into data and turning it into a strategic story ✨ Can build strong client-facing presentations and recommendations ✨ Is curious about social trends, consumer behavior, and where creator marketing is headed ✨ Wants to help enterprise brands scale human-generated content in a smarter, more measurable way We’re growing quickly, and this is a great opportunity to join a team building the future of brand discovery! Apply here: https://lnkd.in/e9__mvNk

This week in our newsletter: 🤖 TikTok, Meta, and Pinterest rolled out new AI updates for marketers 🤳 A creator with just 1.8K followers drove 1.5M views and sent shoppers running to Walmart 📍 The industry events our team is attending this summer 🛍️ How creator content is changing retail discovery Plus more creator economy trends worth watching! Get the full breakdown 👇

We’re kicking off the summer at CommerceNext Growth Show 2026 in New York. 🏙️ On June 23-24, our team will be joining thousands of retail and ecommerce leaders for two days of conversations around AI, customer acquisition, loyalty, retention, and the future of commerce. 🛒 With 150+ speakers and panels packed with actionable insights, we're especially excited about these sessions: 🎤 A panel with Kristi Carlson (Kendra Scott) on how brands are leveraging AI and first-party data to create better customer experiences and drive business growth. 🎤 A panel with Adrian Rohr (Fabletics), Ankit Patel (U BEAUTY), and Sabrina Cherubini (FULLBEAUTY Brands) exploring how brands can build stronger loyalty through customer experience. 🎤 A panel with Elizabeth Garry (Pandora), Oscar Diaz (G-III Apparel Group), and Adnan Somani (Authentic Brands Group) discussing how brands can embrace AI and automation while preserving the human connection that drives trust and loyalty. If you'll be there, Chris Raniere and Olivia O'Connell from our team would love to connect — send them a message to arrange a meetup. 👋