"What is becoming as valuable as the source of truth, itself, is the system of execution." Is the hotel industry facing a future where connectivity without action comes with costs? And, where lightning speed-to-market is non-negotiable? Our CEO and managing director, Sankar Narayan, believes it is. As originally published in The Hotel Yearbook, here's Sankar's timely reflection on the future of hotel distribution.
One month ago, we at SiteMinder very excitedly announced an evolution of our platform. The launch of SiteMinder Powered enabled, for the first time, selected hospitality technology companies to integrate SiteMinder's distribution engine directly within their own platforms. The move didn't replace our core business or change who we were. It prepared us uniquely for the future of hotel distribution. In an AI-driven world, this future that we see isn’t about passive connectivity. It’s about agentic execution. And, as the leading commerce platform for hotels, available both as an application and as underlying infrastructure powering capability for the industry, we're ready.