Sinch

𝙀𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙨𝙖𝙮𝙨 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝘼𝙄. 𝙏𝙝𝙚𝙣 𝙮𝙤𝙪 𝙖𝙨𝙠 𝙩𝙝𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙞𝙩 𝙖𝙡𝙞𝙫𝙚. That is where the story gets uncomfortable. Because AI readiness looks very different from the boardroom than it does from the team handling the rollback at 2 AM. 🚨 New enterprise research from @Sinch shows the real AI gap is not just technical. It is visibility. And the numbers are brutal: 📉 90% of leaders describe themselves as confident in their AI readiness. 🗑️ 75% of those same confident organizations have already rolled back an AI customer communications agent. ⚠️ C-suite leaders are 60% very confident. VPs are 49%. Directors and Managers are 43%. The further you are from the consequences, the more confident the answer becomes. Technical leaders report rollbacks at 78%. Business leaders at the same organizations report 69%. That is not a small reporting difference. And the CISO? 𝗟𝗼𝘄𝗲𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗼𝗳 𝗮𝗻𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 𝗮𝘁 𝟯𝟴%. Why? Because when customer data exposure is the leading rollback cause at 44%, the CISO is usually the person who has to explain what went wrong after everyone else called the launch “ready.” 🔥 This is the part most AI hype misses. Confidence is not proof of readiness. Sometimes it is just distance from the blast radius. The companies that win with AI will not be the ones with the loudest launch announcement. They will be the ones where the board, the business, security, engineering, and operations are all looking at the same risk picture before the customer finds the gap first. Read the full Sinch research before your next deployment: https://lnkd.in/eaBxU3-G

12-18 months. That's how long other providers told Doorlist RCS approval would take. Sinch did it in under 3 weeks. Before Sinch: → Blast messages stuck in queue for 4-5 hours during peak events → Every message from an unbranded, random number → New users' first impression of Doorlist? Confusion After Sinch: → Branded, verified RCS messages with instant delivery → Approval started before the contract was even signed → Live in under 3 weeks, not 18 months For an events platform where hosts message up to 5,000 guests in real time, even a 5-minute delay can be extremely destructive to the experience. "With Sinch, it's a very obvious long-term partnership." — David Roselle, CEO, Doorlist Read the full story → https://lnkd.in/emrusdwZ

The more removed you are from your AI program, the more confident you feel about it. That's not an assumption. It's what the data shows. Sinch surveyed 2,527 enterprise decision-makers for the AI Production Paradox report, and the confidence gap by seniority is one of the starkest findings in the research. Directors and Managers: 43% very confident Vice Presidents: 49% very confident C-suite: 60% very confident A 17-point gap between the boardroom and the people running the program. It holds regardless of industry, region, or AI maturity. Confidence is not a protection. Read the full research: https://lnkd.in/e65GWE3T

You might've never heard of Mary Ann Horton. But if you've ever attached a file to an email, you've used something she invented. In 1981 at UC Berkeley, Horton created uuencode — the first tool that let people send files through email. She also helped standardize the user@domain.com format we still use today, and led Usenet's growth into one of the internet's first social networks. In 1997, she persuaded Lucent Technologies to become the first Fortune 500 company to add transgender protections to its nondiscrimination policy — a policy template that went on to shape corporate America. Her work is part of the everyday infrastructure of how we all communicate. We thought her story was worth telling.

Running customer communications across regions means handling different channels, carriers, and regulations, without fragmenting the customer experience. In the 2026 Gartner® Critical Capabilities™ for CPaaS, Sinch scores 4.66 out of 5.0 in the Multinational Organizations Use Case. To us, this reflects our ability to connect every business with every customer across 190+ countries, through a single unified platform.   https://lnkd.in/eNUy9fX9

Yesterday the knockout rounds kicked off, with Canada becoming the first team to advance 🇨🇦 ⚽️ But there's another competition happening right now. We're tracking the press conferences of every head coach, and discovering who's the most original and who's guilty of being the most cliché 😬 Compare coaches, see what happens before and after a loss, find out what the most-used phrases are, and much more: https://lnkd.in/gbpgcCFn

If your AI communications agent failed right now, would you know before your customers did? Most organizations would say yes. 90% of leaders describe themselves as confident in their AI readiness. But among those confident organizations, 75% have already had to roll back a live agent in production. (You can read more about this in our full report which drops very soon 👀 ). Daniel Morris, Sinch's CPO, talked through this on the Joel Beasley | Modern CTO Podcast — why the organizations investing most in governance are rolling back more, not less, and what it actually means to be ready versus feeling ready. 🎙️Full episode in the comments ⬇️

Yesterday we shared that Sinch is live on the Cursor Marketplace. Today, a bit more on how it actually works. Jacques Klick, our Director of Market Strategy, joined the Joel Beasley | Modern CTO podcast to get into how Sinch Skills work inside an AI-driven workflow. The short version: a Skill gives Cursor's agent something it can act on mid-build, like setting up verification or sending a message, without the developer ever leaving their editor. It's a clear look at where communications infrastructure fits once the agent is the one doing the wiring. Install the plugin: https://lnkd.in/ecnD6VZ6

Sinch is the 1st VPC/LIS in the industry to be LIVE with NG-i3 Phase 2 in Massachusetts! 🚨 We’ve taken a major step in advancing the vision of #NG911 by delivering next-generation-i3 compliant location data to the Massachusetts NG911 system; while also routing the 1st Tier 1 Wireless company’s NG-i3 compliant traffic. For Originating Service Providers, our turn-key solution offers seamless access to any NG911 market. We handle the complexities, from acting as your Location Information Server (LIS) to validating and converting data to the required i3 compliant format via Location Validation Function (LVF). In 2025 alone, we delivered 52 million 911 calls, connecting people with help when every second counts. Curious about our NG-i3 compliance? Learn more here: https://lnkd.in/gMiNYFig