Sensor Tower

🎺 We're not usually ones to toot our own horn, but when a major tech YouTuber references your report in a video talking about AI and LLMs, and gains 650+ comments from 74k+ views, we really only have one thing to say. Toot. Toot. Thanks so much to Marton Barcza from TechAltar for his insightful point of view, weaving our State of AI 2026 Report with real financials of OpenAI and Anthropic. Video link below! And, if you haven't downloaded our State of AI report...what are you waiting for? Link for that in the comments. https://okt.to/i8DohO

🎥 [VIDEO CUSTOMER STORY] Groww + Sensor Tower With over 100 million downloads, Groww has become one of India's leading investment platforms. As competition in India's fintech market continues to intensify, understanding market dynamics and competitive movements have become critical to sustaining growth. Read the full blog 👉 https://okt.to/n32PwY Sankalp Rohatgi, Head of Growth at Groww, shares how Sensor Tower's #AppPerformanceInsights and #AppAdvertisingInsights have become an essential part of Groww's growth strategy – helping the team benchmark competitors, validate market opportunities, and make smarter strategic decisions. A big thank you to Groww and Sankalp for their continued partnership. #Fintech #CompetitveInsights #MobileAppInsights

Do you know who's on the other end of that mouse click? Your customer journey spans web, mobile, GenAI referrals, and everything in between. Your data should too. Want to see who's winning online, why, and how you can compete? Click here for a demo 👉 https://okt.to/4GBA6P Measure your True Audience (felines included) across: ➡️ 56 Countries ➡️ 4M+ Websites ➡️ Web Paths ➡️ Web Traffic Flows ➡️ GenAI-driven traffic #WebInsights #CompetitiveIntelligence #MobileAppInsights #GenAITraffic

Europe's finance app ecosystem is entering a new era of growth, AI, and the battle for retention. We collaborated with AppsFlyer and Google Ads for a new report: The State of Finance for Marketers 2026 - Europe Edition. Download the full report here ➡️ https://okt.to/Tj9e3G While traditional banks continue to dominate retention, neobanks are winning the new user acquisition battle. And with AI reshaping the discovery layer of finance itself, marketers are facing new challenges. The battle is no longer only about installs or transactions, but visibility within AI-driven ecosystems, engagement across fragmented channels, and the ability to measure the full journey in real time. Want to see how brands across Europe are navigating this transition, the latest trends, and competitive positioning across key markets including France, UK, Germany, and Spain? Read the report with the link above. We won't even ask for your credit card number 💳 #FinanceApps #neobanks #DigitalInsights #CompetitiveInsights

Have you downloaded our State of AI 2026 Report yet? It's 🧨! But don't take our word for it. The report has already been cited in Marketing Brew, Fast Company, TechCrunch, Forbes Tech Times, Schwab Network, Yahoo Finance Gizmodo.com, and more! Download the report 👉 https://okt.to/KJIhlf Do you know what #DigitalAdvertising categories are spending, using AI-related messaging? Generative AI brands alone, featuring AI terms, jumped from 5% in 2024 to 18% in the first five months of 2026, while their share of impressions nearly quadrupled. Financial Services, an early adopter of AI-messaging, has maintained its share of AI advertising spend with advertisers like Capital One, TZ Insurance Solutions LLC, and ADP aggressively promoting AI-powered workplace financial services and workplace solutions. Want more AI insights? Click the link above to read the report! #AI #GenAI #AIinsights #CompetitiveInsights

We're heading into flea and tick season - which means, it's time to talk about pets and Retail Media. Read the blog 👉 https://okt.to/1WVTAQ Facebook was the top channel choice of 2026 so far, with half of the top eight brands allocated over 40% of their impressions to the platform. Towards the bottom of the list, Freshpet and Basepaws ran almost 90% of their impressions through Amazon Ads OnSite Display, while nexgard chewables for dogs earned nearly half their impressions on OTT. Want more insights into pet #RetailMedia through April? Check out the blog with the link above! #Pets #PetMarketing #Retail #DigitalAdvertisingInsights #CompetitiveInsights

🎭 Short drama apps are entering a new phase of global scale, engagement, and monetization. Sensor Tower’s 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗦𝗵𝗼𝗿𝘁 𝗗𝗿𝗮𝗺𝗮 𝗔𝗽𝗽𝘀 𝟮𝟬𝟮𝟲 𝗿𝗲𝗽𝗼𝗿𝘁 (download it here! https://okt.to/gbBlPI) offers a comprehensive view of the markets, apps, audiences, and growth strategies shaping one of mobile entertainment’s fastest-rising categories. Learn how apps such as ReelShort, FreeReels, NETSHORT DRAMA, and Melolo are competing across downloads, revenue, engagement, and regional market leadership. #ShortDramaApps

If there's one thing that keeps all dads running at peak performance - it's their sense of humor. Just ask their kids. Thank you to our dad-team that devoted some extra time in front of the camera the last few weeks Gabe Gottlieb Sean Maguire Ivan Takarlikov Sho Andy Ueda Andrew Minora, CFA Ian Simpson Matt Bozin To all of our Sensor Tower dads, and dads across our digital universe, we appreciate you...𝙱̶𝚊̶𝚍̶ 𝗗𝗮𝗱 jokes and all. Happy Father's Day! #FathersDay #DadsofSensorTower #DigitalDadInsights #DadJokes

The train is leaving the station, and it’s time for brands to become fluent in Generative AI — like, yesterday. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲: https://okt.to/kt7XZs Need more convincing first? Apps mentioning AI terms are on track for $12 billion in IAP revenue in H1 ‘26. Downloads for this cohort are up 177% versus H1 ‘23. And the number of apps featuring terms like “AI”, “LLM”, or “Machine Learning” is set to hit an all time high this year. In addition to 80+ interactive charts, inside the report you'll find: 🤖 𝗔𝗜 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿: An insider examination of the biggest AI headlines you thought you knew. Learn exactly how rivals are challenging ChatGPT’s dominance, understand the ways AI agents are transforming shopping behavior, and then deconstruct AI’s role as a content discovery (and ad) engine. 🤖 𝗚𝗲𝗻 𝗔𝗜 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: A data-packed overview of the market landscape. Learn about regional performance, LLM market share, monetization trends, user demographics, retention, and everything else you need to stay ahead of the game. 🤖 𝗔𝗜 𝗔𝗰𝗿𝗼𝘀𝘀 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀: Dive into the reverberating effects AI has had on industries across the digital ecosystem, as well as the ASO tactics top players are using to stand out, and the AI features brands are integrating into their platforms. If you only read one report this year, it should be this one. #GenerativeAI

The only thing more prevalent than space - our VP of Insights, Seema M. Shah. Check out her appearance on the Schwab Network this morning, talking everything SpaceX.