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Sanity

Sanity

Software Development

San Francisco, California 29,173 followers

The Content Operating System for the AI era. Structured content that powers websites, apps, and agentic applications.

About us

Sanity is the intelligent content backend for companies building AI content operations at scale. Structured content that feeds models, powers agents, and runs workflows, not just websites. Used by Puma, Figma, Braze, Anthropic, and thousands of teams shipping content at scale. All-code Studio. Free to start.

Website
https://www.sanity.io
Industry
Software Development
Company size
201-500 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2018
Specialties
Content Operating System, Headless CMS, Composable Content, Digital Experience Platforms, Developer tools, APIs & SDKs, Content Modeling, Visual Editing, Real-time Collaboration, Structured Content, Content Operations, Digital Transformation, AI, Omnichannel Content, Content Workflows, Content Governance, Enterprise Content Management, Digital Asset Management, API-first Architecture, Cloud-native Development, Frontend Framework Integrations, and Content at Scale

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Updates

  • View organization page for Sanity

    29,173 followers

    Every content team has a backlog of small fixes nobody gets to. The page that's out of date, the doc with a syntax error in a code block, the feedback that piles up. Durable agents are good at exactly that content operations work. We paired Sanity with Vercel's brand new eve framework and made an example of a docs agent that picks up the job, reads feedback for content, and writes a structured fix back as a draft for a human to ship. Because it runs on eve it's durable, so it reacts immediately to new feedback, retries (instead of dying on an error), resumes, and also runs on a schedule to pick up whatever wasn’t picked up. ↳ Starter: https://lnkd.in/ddM9pe-J ↳ Guide: https://lnkd.in/dsB9a-jC

  • Sanity reposted this

    If you've shipped content for real clients and teams, you already know "where should content live" stops being a plumbing question the moment it's more than a blog or a simple marketing site. It's a governance and operations problem. Keeping one fact consistent across a dozen places, many hands (with different permissions) on it at once, multiple releases that ship or roll back together, who's allowed to touch what. That's content ops, decades deep in hard problems. The "just keep it in markdown/embeddings and let agents handle it" instinct comes from circles that, I suspect, never had to live that and only focus on simple website publishing. I have tried it anyway on a couple of our own simple sites, and it started to break exactly where experience said it would, when the same content had to repeat across pages. Sure, I had the agent check for content drift every run (so much time spent scouring files), but why pay tokens and patience to imitate what a database solved ages ago? Flip it around and agents plus a real content database open up content ops like we haven't seen before. I'm unpacking what this means, and a lot more, in my new essay on the Sanity blog. https://lnkd.in/g3ibYxX4 What pains and gains have you noticed when you try to put agents on content ops tasks?

  • View organization page for Sanity

    29,173 followers

    A system that reconciles itself while you're sleeping? That's Sanity Home. Our intranet. Saskia Bobinska built a set of scheduled functions that handle the boring manual work. Some run overnight, reconciling anything that's drifted, so the team wakes up to everything in order. Join us tomorrow, June 30th, for the first episode of Sanity on Sanity, where you get to ask questions to Saskia and Peter, the two engineers behind this living intranet. Already in our server? It's under Events — hit Interested for a reminder. New to Discord? Click Join Server, then Events → Interested. Discord event link 👉 https://lnkd.in/eyvye9iH Join our Server 👉 https://lnkd.in/eMWJcjjJ

  • Sanity reposted this

    If someone on your marketing team can edit a landing page, they should be able to control your AI agent. Your website’s chatbot is another channel your customers interact with. So… like your website, the usual suspects 🕵️♂️ need to edit it (marketing, legal, customer support) Here's how to move your system prompt into content your whole org can govern: 1. Break it into separate fields → lock down the technical parts, open up the editorial ones 🔒 2. Supplement it with seasonal context → change how the agent talks during a Spring Break promo 3. Let editors add conditions → talking to someone in their 20s? Be totally hyped. A family? Lead with activities. 4. Add variables to rich text → "You're talking to [First Name], who has this trip booked: [Upcoming Trip]." 5. Run a nightly analysis on the chats with Sanity Scheduled Functions → surface content gaps so editors can fix them in the same place they write everything else. The teams editing the agent are the ones closest to your customers. That's why an agent your whole org controls sells more and deflects more tickets. Watch the full walkthrough 👇 and save it for when you build yours with Sanity Context.

  • Sanity reposted this

    If someone on your marketing team can edit a landing page, they should be able to control your AI agent. Your website’s chatbot is another channel your customers interact with. So… like your website, the usual suspects 🕵️♂️ need to edit it (marketing, legal, customer support) Here's how to move your system prompt into content your whole org can govern: 1. Break it into separate fields → lock down the technical parts, open up the editorial ones 🔒 2. Supplement it with seasonal context → change how the agent talks during a Spring Break promo 3. Let editors add conditions → talking to someone in their 20s? Be totally hyped. A family? Lead with activities. 4. Add variables to rich text → "You're talking to [First Name], who has this trip booked: [Upcoming Trip]." 5. Run a nightly analysis on the chats with Sanity Scheduled Functions → surface content gaps so editors can fix them in the same place they write everything else. The teams editing the agent are the ones closest to your customers. That's why an agent your whole org controls sells more and deflects more tickets. Watch the full walkthrough 👇 and save it for when you build yours with Sanity Context.

  • View organization page for Sanity

    29,173 followers

    Lawyers love Word. So how do you earn their trust with AI? At Pioneers London, Timothy Avni (Planes Studio) shared how his team shipped AI into a regulated industry and won client buy-in in two weeks. He walked through: ➡️ Delphius: the agentic legal platform 150+ organizations now rely on, from global banks to big tech. ➡️ AI evals in Sanity: AI runs contract reviews, and lawyers evaluate them and weigh their judgment against the model's. ➡️ Why it still works: Delphius has run for 18 months and counting. Tim's point: once your content is structured properly, the AI on top becomes the easy, swappable part. As Tim says, "what happened next was pretty dope." See what he means on our YouTube 👉 https://lnkd.in/e4suirib

  • Sanity reposted this

    Agent skills get talked about as a developer thing. I think that undersells them. A skill is really just a standard operating procedure written down so an agent can act on it. How you run a launch. How you turn one announcement into eight posts. The company's strategy and the style guide. The stuff that usually lives in someone's head or a doc nobody opens. This stuff can now be pulled in dynamically when relevant into folks AI work streams. The problem is where they live. If skills sit in a Git repo, everyone without a GitHub account is locked out, which is probably most of the company. And it's not exactly easy to add or keep up to date either. So at Sanity we made skills something anyone can publish and the company can actually govern. Write and update a skill in Sanity Studio, hit publish, and it syncs to everyone's Claude across the org automatically. No branch, no PR, no YAML. Now, we can update skills with the Sanity MCP and Content Agent right from Slack. It's pretty cool. How we built it, and how you can do the same: https://lnkd.in/gc_ACif2 Questions? Is this something you'd want to try? Let me know!

  • View organization page for Sanity

    29,173 followers

    "Everyone's a Pioneer." Sanity Pioneers London brought a full room of developers, builders, and operators together to dig into what they're building with AI and Sanity. Thank you to our speakers and game conductors: Timothy Avni (Planes Studio), Steve Ruiz (tldraw), Jarod Reyes, and Peter Cassidy (Piing). And to our community, for the time, curiosity, and expertise you brought into the room. As Kadi Kraman put it: "It helps talking to people who have the same problems. Just great to have the camaraderie." The individual talks land on our YouTube soon. In the meantime, we're enrolling the next cohort of the Pioneers program soon, so if you haven't applied yet, now's a good time. (video featuring Dominic Slim, Lena Pia Hammerstingl, and Kadi Kraman)

  • View organization page for Sanity

    29,173 followers

    Of course we run Sanity on Sanity. That's also the name of our new series, where we show you the architecture behind the applications we build. Episode 1 goes inside Sanity Home, our own intranet. Engineers Saskia Bobinska and Peter Hofstee will walk you through this "living intranet" where information stays current on its own, and the agent finds you what you need. No stale content. No policy buried in a wall of text. See how it runs: scheduled and document-triggered functions, the shared component and data layers the team reuses across every internal app, and the chatbot that took about 15 minutes to wire up with Sanity Context. You won't leave empty-handed. You'll get a GitHub repo of the functions behind Sanity Home with a diagram of how they connect, plus a knowledge base starter built from the same blocks, ready to clone and make your own. Join us live on June 30th in Discord to watch the episode, followed by a Q&A with Peter and Saskia. Already in our server? See link below or head to Events → Interested. New to Discord? Click Join Server (free, ~2 min), then Events → Interested. Discord event link 👉 https://lnkd.in/eyvye9iH Join our Server 👉 https://lnkd.in/eMWJcjjJ

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Funding

Sanity 5 total rounds

Last Round

Series C

US$ 85.0M

See more info on crunchbase