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Cannes, but make it rapid fire ⚡️ ️ Welcome to Behind the Screens 🎬 — our new video series capturing quick takes, hot takes, and fresh perspectives from media leaders on the ground at #CannesLions2026. For our first installment, we caught up with agency executives from Amazon Ads, PMG, and Omnicom Media for a fast-paced round of questions on where our industry is headed next. And now we’re curious — how would you finish this sentence? The future of advertising belongs to those who…

What do sports fans⚽, holiday shoppers🛍️, and streaming viewers📺 have in common? They’re changing the way brands need to think about reaching audiences. 📰 This month’s Samsung Ads Spotlight explores the latest FAST trends, the growing opportunity in sports streaming, evolving consumer behaviors, and the innovations shaping the future of TV and advertising. Plus, get the latest from Samsung TV Plus and our biggest announcements from Cannes Lions 2026. #SamsungAds #CTV #StreamingTV #FASTChannels #SportsMarketing #RetailMedia #ConnectedTV

That's a wrap on #CannesLions2026. One thing's for sure, this year's Cannes generated plenty of heat, in more ways than one. ☀️🔥 Thanks for an incredible week of conversations, connections, and fresh perspectives. The festival may be over, but we're keeping the momentum going. Stay tuned for more to come.

#CannesLions2026 isn't all about rosé in the sunshine... This week, we joined partners like Beet.TV, Google, VideoAmp, Marketecture Media, She Runs It, and Glance for important conversations around everything from what it takes to make first-party data truly actionable, to agentic commerce, and the technologies driving the shift from search to recommendation. As the #1 Global TV Brand for 20 years running, there’s a reason the industry looks to Samsung not just for where the market is - but for where it’s going. Ready for what's next? Connect with our team 👉 https://lnkd.in/gN__7JEy

The view from Cannes... 🚢💬 From port-side panels to conversations along the Croisette, we're spending the week engaging with industry leaders - sharing ideas, challenging perspectives, and exploring what's next. ✨ Swipe through for a glimpse at how #CannesLions2026 is shaping up so far.

That's a wrap on day one at #CannesLions2026! ☀️⚓️ Aboard the Samsung Ads Marina Lounge we've been welcoming partners for meetings and moments of connection against the beautiful backdrop of the French Riviera. With fresh perspectives, both familiar and new faces, and plenty of ideas already taking shape - we're energized for the week ahead. Stay tuned for more! 🛥️ 🥂

📺🛍️ ADWEEK recently highlighted how Samsung Ads and Amazon are helping bring commerce and streaming closer together. The goal, as Jimmy White explains, is simple: “We want to create a frictionless experience from discovery to purchase.” By bringing remote-enabled interactive video ads to Samsung TV Plus, advertisers can create more seamless paths from engagement to action—whether that’s adding a product to a cart, sending information to a phone, or signing up for more details directly from the TV experience. 🎉 A special thank you to our launch partners — BOIRON USA, Logitech, PLAION, PMG, and Reckitt—for helping shape and validate these next-generation interactive experiences. The future of TV isn’t just about reaching audiences. It’s about helping them take the next step. 👉 Read the full article: https://lnkd.in/g8eQytWM

🎁 Holiday may still feel months away. Your customers don’t see it that way. Consumers are already researching purchases and forming brand preferences long before peak shopping season arrives. 🛍️ In fact, 2 in 5 shoppers begin researching before Black Friday, and 30% credit CTV as part of their decision-making process. As we hit the halfway point to holiday, the question isn’t whether you’re planning for Q4—it’s whether you’re influencing decisions early enough to matter. Read our latest blog 👉 https://lnkd.in/gg7k8VbH #HalfwayToHolidays #HolidayMarketing #CTV #StreamingTV #SamsungAds

Cannes mode loading… ⌛ Last chance to claim your spot at the Samsung Ads Marina Lounge! Looking forward to another great week of conversations, connections, and Cannes moments. 👉 https://lnkd.in/ereQVJFQ

Big moment for Samsung TV Plus. 🏍️ "Hooligans: The ARCH Racing Project" premieres July 12th, bringing viewers into the world of MotoAmerica racing through a compelling new storytelling format that blends passion, innovation, and competition. For advertisers, it’s another example of how premium content creates premium attention—bringing brands closer to the audiences that matter most. #SamsungTVPlus #CTV #FAST #StreamingTV #Advertising