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AI is making product teams faster, but it’s also making product decisions more consequential. At our recent Fin × Productboard meetup in San Francisco, Archana Agrawal (President, Intercom, building Fin) and Hubert Palan (Founder & CEO, Productboard) had an honest conversation on what great product craft looks like in the age of AI. The core theme throughout their conversation? When it becomes easier to ship, product craft is more about deeply understanding the customer problem, making trade-offs, and staying focused on what creates real value. A few ideas from the conversation stood out: → 𝗦𝗽𝗲𝗲𝗱 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗲𝗾𝘂𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝘁𝘆: Shipping faster only helps if you’re solving a real pain point. Product craft still starts with understanding the customer problem deeply. → 𝗙𝗼𝗰𝘂𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗮𝘁𝘁𝗲𝗿 𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿: When you can build almost anything, focus and positioning become the moat. Teams need to be deliberate about what they won’t build, or the product starts to lose its shape. → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗻𝗼𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Many AI tools have similar looking chat interfaces. Increasingly the differentiation lies a level beneath, like in an agent’s domain expertise that enables more relevant responses and powers specialized workflows. We’ve pulled the full discussion into a recap for anyone navigating product decisions in this new era. Read the full article below 👇