And that’s a wrap for #CannesLions2026! This year's festival powerfully underscored the essential role of human creativity in building lasting brands, even as it highlighted the profound transformations sweeping across commerce, media, technology, and consumer engagement. Throughout the week, P&G leaders joined valued partners and industry peers to explore: ➡️ Why putting the consumer first is foundational to growth ➡️ How commerce, culture, and media continue to converge ➡️ How AI is accelerating creativity and execution ➡️ The importance of connected consumer experiences Chief Brand Officer Marc S. Pritchard's keynote, "Robots Can’t Build Brands," challenged marketers to embrace this next S-curve of transformation while staying grounded in the timeless fundamentals of brand building and the enduring truth that authentic brand building is a deeply human endeavor. Thank you to our partners, teams, creators, and industry peers for an inspiring week of conversations and collaboration at Cannes Lions. Read more key takeaways and highlights from this year’s festival: https://lnkd.in/gZxydHFU #CannesLions2026 #PGInsights
About us
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
- Website
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http://www.pg.com
External link for Procter & Gamble
- Industry
- Manufacturing
- Company size
- 10,001+ employees
- Headquarters
- Cincinnati, Ohio
- Type
- Public Company
- Specialties
- Consumer Goods, Marketing, and Advertising
Locations
Employees at Procter & Gamble
Updates
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We’ve once again been recognized by Gartner as a Supply Chain "Master" in the 2026 Top 25 – marking 12 consecutive years in this elite group. 🏆 This recognition reflects the day-to-day passion and commitment of our Product Supply teams, whose dedication is powered by our Supply 3.0 strategy. By building a supply chain that is both resilient and agile, we ensure our products are always available when and where our consumers need them. Learn more about P&G’s recognition ➡️ https://lnkd.in/dfCfqaTM #PGInnovation #SupplyChain #GartnerSC #Leadership
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The Wall Street Journal recently went inside our R&D labs to see how we turn everyday consumer challenges into undeniably superior solutions. Using the development of Tide evo as a prime example, the feature explores our culture of "constructive disruption" – our willingness to challenge our own winning formulas to better serve consumers. By combining deep consumer understanding with breakthrough science, we created Tide evo: a superior solution for today's laundry realities that brings a new form, new performance and new possibilities to clean. This relentless pursuit of what comes next is just one example of our combined efforts across the business as we focus on building the CPG company of the future. Learn more and read the WSJ feature on our blog: https://lnkd.in/gJYiVwDc #PGInnovation
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Meet Taylor Lacy, who helps produce Old Spice products at P&G’s Greensboro, North Carolina, plant. "I never thought about it before – but now when I pick up a product, I turn it around and look at the quality, knowing it came from my line," she says. For Taylor, that shift brings a whole new level of pride – seeing firsthand the impact of her work on store shelves. For nearly 190 years, P&G employees like Taylor have helped create products that make everyday life a little easier. Whether in manufacturing, research, the office or at retail, P&G people bring craftsmanship and dedication to the products families use every day. Stories like Taylor’s offer a closer look at the people behind the products and the pride that comes with seeing their work on shelves and in homes around the world. Hear more from the people behind our products: https://lnkd.in/egw2m9FS
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When Chris Reeves walks through a forest, he’s not just seeing trees. He’s reading its story – signs of a recent storm, a fire decades ago that shapes what’s growing today, or the choices people are making to care for it now and into the future. Chris is a certified forester and science communicator for P&G Family Care, supporting brands like Puffs, Bounty and Charmin. But what makes his story interesting isn’t just what he does. It’s how he got there. Chris grew up as an indoor kid in a Kentucky suburb. His family didn’t camp and he wasn’t even in Boy Scouts. When he started college, it was as a computer science major, but he knew pretty quickly it wasn’t for him. He found forestry almost by accident, but within a few weeks he was hooked. For Chris, it wasn’t just the work; it was the people. People who care deeply about forests and take seriously the responsibility of managing them well for future generations. Today at P&G, he brings that mindset into his work on responsible sourcing, linking everyday products to the responsible management and protection of the forests they come from. His favorite part of the work hasn’t changed since college: being out in the forest, standing side by side with the people managing it, seeing what’s working, what’s changed, and what challenges they’re solving. "Forestry forces you to think long-term," Chris says. You’re often making decisions for a future you personally may never see, and that requires a different kind of mindset – one grounded in long-term thinking and responsibility. Learn more about Chris’ story and why P&G hired a forester: https://lnkd.in/ee6FEB9Q.
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At #CannesLions2026, P&G Chief Brand Officer Marc Pritchard explored why human creativity remains at the center of enduring brand building – even as AI transforms modern marketing. As media fragments, commerce converges, and technology accelerates, the fundamentals remain the same: human insight, creativity, trust, and meaningful consumer experiences. The future belongs to marketers who combine these timeless fundamentals with the speed and scale enabled by AI. Dive into Pritchard’s post below for more from his keynote! #CannesLions2026 #PGInsights
It’s never been more fun to be a brand builder. With the rise of AI, there are also a lot of questions about what's next. We prompted P&G’s AI engine, CHATPG, with some of the biggest questions on people's minds. Here’s our conversation—with a human touch from me. Q: How is brand building shifting? Three shifts are in perpetual motion: -From newspapers to GenAI, the exponential growth of information creates both challenges and opportunities to build brands. -The path to purchase is collapsing. Consumers can see a product and have it at their doorstep in minutes. -AI is personalizing consumer experiences and enabling incredible creativity from all sources. These shifts are creating a new S-curve in brand building. Q: What changes and what stays the same? What changes is how we work. What stays the same are the fundamentals. Brands still need human insights to create meaningful brand experiences. A great example is Fairy's "Skip the Soak" in the U.K. We launched Dawn Powerwash in the U.S. to great success, allowing people to "clean as they go." But in the U.K., people soak their dishes before cleaning. AI could analyze the data, but only human observation uncovered the cultural ritual of soaking dishes—and the insight behind "Skip the Soak." The result was double-digit growth, proving the fundamentals of brand building still matter. Q: What is the impact on brand builders, agencies, and retailers? Every brand builder becomes a direct-to-consumer "founder," constantly engaging with consumers. This requires a modular approach with agency partners, or Most Valuable Partners (MVPs), to leverage each other's superpowers. For retailers, the collapsing path to purchase means co-creating ideas in fast cycles. The Secret Deodorant team is a great example. They uncovered the insight that stress sweat smells the worst and used our ChatPG Idea Generator to develop the "Fresher Under Pressure" campaign. The result: +50% digital commerce growth and +8% total brand growth. Q: How should we use AI? Use AI to develop better insights and ideas, executed faster and at scale. But remember, it's the combination of AI and HUMAN creativity that turbocharges brand building. Pantene Europe used this approach to launch "Sunkiss Glow Spray." AI helped generate insights and concepts in a day, while people added the Pantene brand equity. The result: 5x the volume of assets, 5x faster, and 5x cheaper. Q: How do you know what works? What about ROI? Retail sales growth matters most. The convergence of media and commerce through retail media gives us a clear view of what's working. We can immediately see the impact on sales. Q: What’s your one piece of advice for how to win in 2026 and beyond? Get ready for the most fun you’ll ever have building brands. This is a new era of creativity, but creativity has always been—and always will be—a deeply HUMAN endeavor. Robots don’t build brands. People do. #BrandBuilding #PGInsights #CannesLions2026
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Finals are over, but our HBCYOU Program student ambassadors are still making the grade this summer. 💫 Tatiana Bell stood out among top creative leaders like P&G’s Beyond the Gates executive producer Sheila Ducksworth and co-stars Clifton Davis and Daphnée Duplaix at the American Black Film Festival's 30th Anniversary "Homecoming." 💫 Isaiah Clay, Selah Longchamp, Jikaya Hart, and Tyler Parker stepped into the global spotlight, shining at Cannes Lions International Festival of Creativity in France. 💫 Taylor Mosby built networks with industry leaders at the Black Excellence Brunch in Los Angeles alongside Beyond the Gates cast and crew. From college classrooms to professional stages, P&G and our brands, like Always, Cascade, and Charmin, show up with the career development opportunities and everyday products students trust to build a lasting foundation for the future. Together, we’re supporting the voices that authentically reflect and connect with the consumers we serve. Learn more about how we HBCYOU: https://lnkd.in/gizyrYeK #HowWeHBCYOU #ABFF2026 #CannesLions2026 #WidenTheScreen
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How do you innovate for intimate care? For Group Scientist Marianne Malmback-Schaefer, it starts with keen observation. Her insights into subtle user behaviors, like grip adjustments, were instrumental in designing the Venus Pubic Hair & Skin razor, resulting in multiple patents and a better consumer experience. With 23 career patents and counting, Marianne is driven by the daily discovery of new consumer needs. She combines her background in chemical engineering with years of experience studying how consumers interact with products in everyday life. "I am trying to understand the consumer from all angles," Marianne says, "to uncover the insights that consumers don't always think to put into words." What keeps her inspired after more than two decades of innovation? "Each and every day is something new," she says. "It's a new experience. It's a new consumer." For Marianne, every new consumer is an opportunity to uncover a new insight. And sometimes, the smallest behaviors point the way to innovations that make everyday life a little better. #PGInnovation
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At P&G, innovation means creating products that deliver the performance consumers trust – and experts recognize. That commitment was recently reflected in Good Housekeeping's Cleaning Awards, which recognized P&G products across multiple categories. After testing more than 200 cleaning and organizing products, Good Housekeeping highlighted the products that stood out for performance, ease of use and meaningful innovation. Recognized P&G products include: • Tide Original Liquid Laundry Detergent (All-Star Liquid Detergent) • Dawn Platinum Plus Dishwashing Liquid (Hardworking Dish Soap) • Cascade Platinum Plus (Top-Notch Dishwashing Detergent) • Downy April Fresh Liquid Fabric Softener (Iconic Fabric Conditioner) • Swiffer Sweep & Mop Deluxe (Clever Sweeper) Behind every product is the work of dedicated researchers and scientists focused on creating formulas and designs that help make everyday cleaning easier, faster and more effective. Learn more about the winners and Good Housekeeping’s testing process on our #PGInnovation blog: https://lnkd.in/eqZv69rJ
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Meet Jeff Norman, a P&G employee of 11 years who helps bring trusted products to life on the line at our plant in Greensboro, North Carolina. "The first time I saw a product made here, my wife was using it – and I was very proud to know it came from our plant," he says. For Jeff, pride comes from knowing his hands helped create quality products families rely on every day. For nearly 190 years, P&G employees like Jeff have helped build a legacy of quality, care and craftsmanship. Across plants, labs, offices and store aisles, P&G people help turn everyday work into products families have trusted for generations. There’s something powerful about hearing from the people behind those products – and what it means to play a part in that legacy of quality and care. Hear more from the people behind our products: https://lnkd.in/egw2m9FS