PM Digital - Shopify & CRO Agency

Q2 at PM Digital 🗣️ Five of our new brands. Four countries. Two continents. Five very different categories. → Kiko Vitals — South Africa's leading women's wellness brand → Bello Water — Canadian premium beverage system → The Tallowed Truth — Canadian grass-fed tallow skincare → Maelove — USA peptide skincare → Onnit — USA Joe Rogan co-founded supplements What connects them: each one has built brand the right way, great teams audience obsession, product that delivers. They came to us because conversion at scale isn't a checklist anymore and they understand that funnels are part of scaling your brand. Full-Funnel optimisation includes offer architecture, audience-led testing, and full-funnel thinking that ties the site back to the ad account. That's the work for Q2. More to come. 👀

Theme testing is now live on A/B Genius.🤝 Most Shopify brands redesign their theme the same way, they hire a designer, ship it, and hope it converts better than the old one. No real data. No testing. Just vibes. We just fixed that. With theme testing in A/B Genius you can now split test your entire Shopify theme against a variation on live traffic. Real purchases, real revenue, real decisions. And we're doing it at $49 a month. Other testing platforms charge 5 to 10x that for the same capability. We're building AB Genius to be the most cost-effective serious testing tool on Shopify, and we're not done. Template testing, more data analytics and Ai being dropped over the next few weeks! If you run a Shopify store and you've been putting off a redesign because you can't justify the risk, this is for you. Install free on the Shopify App Store!

You're spending six figures a month on ads. Someone clicks. And then... you send them to the same product page you've had for two years. That's the problem Paddy McLarnon solves. And on this week's episode of the Ecommerce Evolution Podcast, he gives away a lot of the playbook. Full funnel CRO. Subscription take rates. Offer stacking. Landing page strategy that actually scales. Worth a listen if growth is on your radar this year. 🎧 Link in comments

Our Founder Paddy dropping all the knowledge with our good friends over at the OMG Commerce podcast! 🎙️ Give it a listen - podcast link in the comments...

We just launched AB Genius on the Shopify App Store 🧪 We built it because we've spent years running CRO experiments on Shopify stores and every testing tool we used had the same problems: ❌ Price tests that only change the display price (Shopify charges the original at checkout) ❌ $200-400/month pricing that punishes growth ❌ Built for developers, not founders We acquired Instant's Free A/B Testing tool and rebuild it to be AB Genius - fixing all three of these issues and more. ✅ Price tests that apply at real checkout via Cart Transform ✅ Visual content editor, no code needed (ai developer built in to help) ✅ $59/mo unlimited. Free plan forever. If you're running a Shopify brand and you're guessing about your pricing instead of testing it, that changes today. → https://lnkd.in/ejiX-_4t

Over the past few months, I’ve had a lot of new connections here. So here’s a proper reintroduction. I’m Paddy — founder of PM Digital 👋 We’re a full-funnel CRO & Shopify performance agency working with 8 & 9 figure brands. But that description doesn’t really explain what we actually do. Most brands think they have a traffic problem. In reality, they have a conversion infrastructure problem. 🔥 Our job is to turn existing traffic into profit. That means: • Designing and building high-converting landing pages • Running structured A/B testing programs • Aligning messaging with buyer psychology • Fixing revenue leaks across the entire post-click experience: Ad → PDP → cart → checkout → post-purchase upsells • Our killer growth teams handle everything: strategy → design → development → QA We operate as a pod, embedded inside the brand like external team. No chasing. No broken dev handoffs. No guessing what to test next. Just structured, profit-first execution. 🚀 If you’re scaling on Shopify and want to continue to push spend profitably on meta - that’s where we come in. Book a free profit audit call with myself, and we can audit your store and show where we can help you scale revenue and conversions for Q4! 🤝

Profit-driven brands. Full-funnel alignment across our entire team.

Mobile-first. Always. 70%+ of your traffic isn't seeing the desktop version. We design for reality with our Full-funnel CRO for Shopify brands.

Every successful website funnel starts with fundamentals.🍄 We rebuilt this site by first making the product impossible to misunderstand, visually, structurally, and commercially. Because redesigns aren’t about aesthetics. They’re about performance at scale through data backed decisions. 🍄🟫 In the supplement niche - showcasing the outcomes and ingredients with renders works.