Branded search is only part of the picture. Amanda Messam explains why 60% of beauty clicks on Amazon are non-branded and what it means for incremental revenue. The opportunity is sitting there. Learn more in our Beauty Report: https://lnkd.in/giHCGUqE
About us
Pattern provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
- Website
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https://pattern.com
External link for Pattern
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Lehi, Utah
- Type
- Public Company
- Specialties
- map compliance, amazon, amazon marketing services, amazon vendor central, eBay, Walmart, eCommerce, 1P vs. 3P, brand protection, brand growth, and retail distribution
Locations
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Primary
Get directions
1441 W Innovation Way
Suite 500
Lehi, Utah 84043, US
Employees at Pattern
Updates
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Pattern reposted this
Wellness ecommerce is certainly having a moment 🚀 Our team at Pattern just published the State of Wellness Ecommerce report, and it's exactly the kind of insight I love sharing with partners and brands. The opportunity is real - the wellness and beauty market is growing fast, and ecommerce is leading that charge. But here's the thing - most brands aren't capturing the growth that's right in front of them. The report digs into why, and the results inside speak for themselves. For anyone in this space (marketplaces, tech partners, consultants...I'm looking at you 👀 !), this is a great one to have in your back pocket for conversations with wellness and beauty brands right now. Well worth the read. Link below ⬇️ https://lnkd.in/ep26e_Zz
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Pattern reposted this
Today we launched our latest report, focused on the wellness industry. It gives wellness brands insight into the strategies Pattern's used to drive growth in this category — where brands typically lose ground (Buy Box control, outdated 1P models, inconsistent messaging across resellers, market expansion), and what's actually worked to turn that around. If you're building or scaling a wellness brand on ecommerce, give it a read! Full report here: https://lnkd.in/eRwxgxkw
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Pattern reposted this
Wellness is one of the fastest-growing categories in eCommerce, and the brands that win it will be the ones with the strongest foundations, not just the best products. Our team has just published the State of Wellness eCommerce report. It looks at where the market is heading across the UK, Europe, and MENA, and more importantly, why so many VMS and beauty brands aren't capturing the growth that's sitting in front of them. Four barriers come up time and again: losing control of the Buy Box, margin pressure from outdated commercial models, channel strategies that work against themselves, and international expansion approached without the right foundations in place. The report doesn't just name these problems. It shows what solving them looks like in practice, with results that make the case for themselves. Europe is particularly unforgiving on this because when you get the foundations wrong, you're usually trying to fix them simultaneously across five or six markets at once. If you're leading a wellness or beauty brand's eCommerce strategy, this is worth fifteen minutes of your time. Full report linked in comments
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Wellness isn't just growing. It's surging. £491bn today. £713bn by 2030. So why do so many brands feel like they're sprinting just to stay still? Usually it's one of four things: lost Buy Box control, the impact of operating under an old model, a channel strategy fighting itself, or international expansion that's more gamble than plan. We wrote the playbook for fixing all four, backed by real results from real brands. The market's ready. The only question is whether you are. Get the full report: https://lnkd.in/eq23tZtC
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We can't stop talking about Pattern Intelligence. In fact, we'd love to chat with you about it. Request a demo here: https://lnkd.in/g_aEkbbd
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Prime Day may be over, but preparations for the next big event starts soon. Most brands don't start until September or October, by which point inventory's locked, deal windows have closed, and there's no time left to build ads that actually perform from day one. The brands that win aren't the ones with the biggest discounts. They're the ones who started in August. Our latest blog breaks down what a successful BFCM timeline looks like: https://lnkd.in/e2qX9KMU
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Big themes came out of Accelerate26. We asked Pattern's CRO, John LeBaron, for his biggest takeaway. His answer? 👇 Product discovery is changing. Consumers aren't just shopping on marketplaces or D2C anymore. They're finding products through social and authentic search. Brands are adjusting accordingly.
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Pattern reposted this
Affiliate creators drive 90%+ of sales for the top TikTok beauty shops, but the L3+ creators worth fighting for make up less than 0.3% of the total creator pool. Most brands are optimizing for volume: more creators, more content, more spend. The brands that are winning are doing something different by building real relationships with the select group of creators who actually move the needle. Pattern is hosting a webinar on July 8 to break down how brands can stand out on TTS vs just showing up. The webinar will cover: → How the TikTok Shop creator pyramid works & where most brands waste budget → The "halo effect", how TTS drives sales on Amazon, .com, and offline retail → The 2026 campaign calendar and how to merchandise for maximum GMV → Why the 3P model removes the operational barriers killing brand margin Come hear Grace Yang & Kaumana Rindlisbacher drop some incredible social commerce wisdom. You won't want to miss it! Registration link is in the comments ⬇️ Amanda Messam Madi Snell Don “eCommerce” Brett John LeBaron
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Social media has turned facial peels into one of skincare's fastest-growing subcategories on Amazon. As Cali Johnson puts it, when creators show shoppers the ingredients and how to use them, curiosity converts. The education happens on social, and the purchase happens on Amazon. Pattern helps brands win at each stop.