PACSUN

🌏 Bringing the Magic of Pacsun to the Global Youth Community. The future of retail is being shaped by participation, creativity, and community, and that's exactly what our CEO, Brieane Olson Olson, shared on Squawkbox Media Europe earlier today. 📣 As Pacsun continues to expand our international footprint, we're excited to bring the magic of Pacsun to young people around the world. The early response has been incredibly encouraging, with our Dubai store delivering a strong start and offering an exciting early glimpse into what's possible as the Pacsun brand continues to resonate with the youth community around the world. That momentum reinforces what has always been at the heart of our brand: Gen Z and Gen Alpha aren't just customers. They're creators, collaborators, and culture drivers. Their voice continues to inspire how we build products, experiences, and meaningful connections in every market we enter. Thank you to the CNBC Europe team for the opportunity to share our perspective on today's consumer, the optimism shaping the next generation, and what's ahead for PACSUN. Click below to watch the conversation and learn more about our global journey. ⬇️ Thank you for being part of it as we continue bringing the magic of Pacsun to the next generation around the world! 🌏  https://lnkd.in/g2_WKacg #Pacsun #GenZ #GenAlpha #GlobalGrowth #YouthCulture #Retail #ConsumerTrends #CoCreation #Community

What an epic day!⚡ Yesterday's Town Hall was packed with energy, inspiration, and a whole lot to celebrate. One of the highlights was welcoming our 20 Summer Interns to PACSUN. There is always something special about introducing the next generation of talent to our business and giving them a front-row seat to the people, ideas, and culture that bring our brand to life. We can't wait to see what they learn, contribute, and experience over the course of the summer. We also celebrated our quarterly award winners and milestone anniversaries, recognizing the incredible associates whose passion, creativity, and commitment help move our business forward every day. Adding to the excitement, we welcomed two of our newest senior leaders, Maria Medina, VP Ecommerce + Digital Marketing and ALICIA MARIANO, VP Women’s Design + Trend, and were incredibly inspired by special guest Jenny Haggard from Spotify. As we explored the evolution of our customer and the transformation of our brand, one thing became incredibly clear: the future is bright! There was something especially meaningful about seeing so many different chapters of the Pacsun story represented in one room. Interns beginning their careers. Associates being recognized for exceptional contributions. Leaders bringing fresh perspectives. Team members celebrating years of impact. All connected by a brand that has been evolving alongside youth culture for more than 50 years and continues to build momentum for what's next. Here's to the next generation, the people making an impact today, and the exciting road ahead! 🚀 #Pacsun #TeamPacsun #InternshipProgram #CoCreated #PeopleFirst #FutureOfRetail #BrandTransformation #Leadership #CultureAndCommunity #GenZ #RetailInnovation

We loved seeing our CEO, Brieane Olson join Fintech TV to discuss how PACSUN is connecting with Gen Z and Gen Alpha by creating a seamless experience across every touchpoint, from Tik Tok to our 300+ stores nationwide. That's the shift. Today's consumers don't separate digital and physical. They move effortlessly between the two, and the brands that win are the ones creating meaningful experiences wherever that journey takes them. A massive thank you to Fintech.TV for the opportunity to share our story and the exciting work happening at the intersection of culture, community, commerce, and technology. The future of retail is connected, collaborative, and customer-led. And, the opportunity ahead is limitless! ⚡🚀 https://lnkd.in/eQesPjqT #RetailInnovation #GenZ #GenAlpha #FutureOfRetail #CoCreation #Pacsun #Leadership

🎉 Last night, we celebrated the launch of Co-Created: The Cultural Strategy That Redefined PACSUN by our CEO, Brieane Olson, with an unforgettable evening at the The Metropolitan Museum of Art. Surrounded by partners, collaborators, friends, and members of our creative community, the night was a reflection of the very idea at the heart of the book: that the most meaningful brands are built with people, not for them. From conversations around youth culture, creativity, purpose, and belonging to a private tour of the Costume Institute and a gathering of some of the incredible voices who have helped shape our journey, the evening was a celebration of collaboration in its truest form. A special thank you to WWD and Jean Palmieri for so authentically highlighting the event and the principles that continue to guide our brand. The future isn't created alone. It's co-created. Explore the full article here ➡️ https://lnkd.in/g9EvrvRq #CoCreated #Pacsun #YouthCulture #PurposeDriven #GenZ #FashionCulture #TheMet

🏗️ What does it actually take to build a brand that stays relevant across generations? Not louder marketing. Not trend-chasing. Not another campaign simply adding visuals of youth consumers. It takes listening. Adapting. Authentically INVITING your consumers to help shape the future of the brand alongside you. In this incredibly thoughtful conversation, our CEO Brieane Olson joins Jon Clifton to discuss leadership, purpose, connection, and what today’s younger generations are truly looking for from brands, workplaces, and culture at large. The discussion goes far beyond fashion and gets into the real dynamics shaping the future of business today: • How brands earn relevance instead of demanding attention • Why co-creation matters more than traditional marketing • The evolving expectations of Gen Z and Gen Alpha • Youth mental well-being, belonging, creativity, and optimism • What leadership looks like when purpose is actually operationalized, not just printed on a wall Brie also shares the mindset and leadership principles that helped guide PACSUN’s transformation and continued momentum, including 12 consecutive quarters of positive comparable sales growth during a time when many legacy retailers struggled to stay culturally connected. We would like to extend a huge thank you to Jon Clifton for creating space for such an energizing and honest dialogue with Brie. If you care about the future of leadership, brand relevance, culture, or the next generation of consumers and creators, this conversation is absolutely worth the listen! 📣 ➡️ Full conversation linked here: https://lnkd.in/gcVY4uyt

🚀 Today is more than a book launch. It’s a milestone for our brand that continues to evolve, challenge convention, and co-create alongside the next generation. We are beyond excited to celebrate the official launch of Co-Created today, May 12, alongside a very special event at our SoHo Flagship. This moment is a reflection of bold leadership, transformative vision, and the belief that brands grow stronger when they listen, learn, and build with their communities, not simply for them. Huge congratulations to our CEO, Brieane Olson on bringing this vision to life through a book that captures the growth and transformation of our brand, our people, and the power of culture-driven connection. What makes this especially meaningful is that while Co-Created reflects on the journey that brought us here, it is equally a signal of where we are headed. The momentum, creativity, and transformation happening across our business feels boundless right now, and in many ways, this is only the beginning. Proud of all that has been built and even more inspired by where we are headed next. Grateful to every associate, partner, creator, and community member who continues shaping the future with us every day. Excited to celebrate this milestone today at our SoHo Flagship alongside our community, partners, and PACSUN team - stop by, we hope to see you there! 📣 #CoCreated #Pacsun #Leadership #Culture #Community #YouthCulture #RetailInnovation #BrandBuilding

🌴🎡🎶 Festival season is officially on. And it starts where it always does - COACHELLA. There’s something about this time of year that just hits differently. The music. The style. The creativity. The electric energy of it all. Coachella is a living mood board. A place where fashion, music, art, and culture collide in real time. Where trends aren’t predicted … they’re created in the desert heat. And at the center of it all - the artists. The creative forces who turn sound into moments. Who push boundaries, set the tone, and give the season its soundtrack. From breakthrough performers to global headliners, this is where artistry shows up bold, experimental, and unforgettable. This year, PACSUN stepped into the desert with our own installation - built as a space to pause, connect, and experience the brand in motion. Part art. Part community hub. Part expression playground. A place where creativity shows up in real time and where festival energy meets the spirit of youth culture. This is the season where self-expression takes center stage. Where individuality shows up loud, layered, and unapologetic. Where community feels just as important as the lineup. Here’s to long days, loud nights, creative sets, standout fits, and moments you wish you could replay. Festival season - we’re just getting started!!!! #Coachella #FestivalSeason #Pacsun #ArtCultureMusic #YouthCulture #FashionInTheDesert

Art. Culture. Self-expression. That’s where this one started, and it’s exactly why our Art pillar continues to be such a powerful force in how we create. Our latest collaboration with The Metropolitan Museum of Art pushes the Met x PACSUN Spring Collection into new territory by looking at art through the lens of the people experiencing it. Beyond what hangs on the walls, it’s about how individuality shows up in the room. What makes this drop stand out is the intentionality behind it. Designer Daniel Nicolas anchored the concept in observation, studying how museum visitors express identity through style, then translating those insights into silhouettes that feel organic, vibrant, and unmistakably Pacsun. Nature became the visual thread. Landscapes, shells, butterflies, and the smaller details that often go unnoticed found their way into the fabric of the collection. The result is product that carries the spirit of the artwork into everyday expression, creating a wearable canvas that keeps the story moving. This partnership reinforces what our Art pillar represents, creativity that connects brand, culture, and community with intention. The outcome feels thoughtful, relevant, and built for a generation that expects meaning behind what they wear. We are so proud of the teams who continue to evolve what Pacsun stands for and where it’s headed next. #PACSUN #TheMet #SpringCollection #YouthCulture #CoCreate

👀 We love seeing the PACSUN story come to life for so many audiences. Thank you to Neil Saunders for the recognition. Nothing is more rewarding than seeing the hard work of transformation translate into meaningful impact for our consumers - credit to Brieane Olson and our Pacsun teams for continuing to turn vision into results! 🚀 This one is a must read! 📕

⭐ An incredible evening at The London Hotel celebrating the launch of Co-Created - surrounded by an extraordinary group of industry leaders and cultural power players.   The night felt exactly as it should have - authentic, intimate, and overflowing with insight. Real conversations about leadership, culture, brand building, and the power of listening to the communities we serve.   Celebrating our CEO, Brieane Olson and the release of Co-Created felt like celebrating the very heart of the Pacsun story - one built through collaboration, creativity, and shared vision.   A powerful reminder that the PACSUN brand story isn’t just told - it’s lived, shaped, and continuously co-created by the people, partnerships, and communities that make it matter every single day. 💡