Optimum Sports

We’re thrilled to announce that Todd Fischer is joining Optimum Sports as Chief Strategy & Property Officer, effective today.   Many across our organization already know Todd through years of collaboration between Optimum Sports and GMR Marketing. Todd has spent more than 20 years helping leading brands navigate the intersection of sports, culture, partnerships, media, and experiences by building platforms that drive meaningful business impact. Throughout his career, Todd has been a trusted collaborator across the Omnicom network and a strategic leader behind work for brands including Google, Comcast, and Amazon Web Services.   At Optimum Sports, Todd will help continue evolving our approach across strategy, partnerships, activation, and measurement - powering integrated solutions with the industry’s most advanced sports marketing data and analytics ecosystem.   Welcome to OS, Todd! https://lnkd.in/eCPmZTHQ

Optimum Sports is proud to have supported Eli Lilly and Company through such a landmark moment in its 150-year history.    Grateful for the opportunity to help bring this occasion to life alongside an incredible client partner and collaborate on experiences that honor both legacy and what’s ahead. Congratulations to the entire Lilly team on an unforgettable milestone. #Lilly150

The Optimum Sports team in Chicago volunteers every year with Special Olympics, and here are some highlights from this year's event! Taking place at Hanson Park Elementary, over 500 students from the age of 2-7 had a fun-filled day of activities, including running, jumping, kicking, throwing, catching and more. Great work from our team in Chicago giving back to the community for a great cause!

The road to the 2026 FIFA World Cup is officially under construction. Proud to have helped The Home Depot team up with Men In Blazers Media Network on a new content platform that brings together soccer, community, storytelling, and a little DIY spirit ahead of next summer’s tournament. As soccer takes center stage across North America, the partnership brings The Home Depot’s role as a builder of homes and communities to life through stories that celebrate the people, places, and passion fueling the sport’s growth. Excited for what’s ahead as the bus hits the road. https://lnkd.in/gz6dYJku

Our very own Sam Levy joined the Genius Sports NewFront: Moments That Matter on Thursday. As part of the "Built for the Game: Creativity Fans Actually Want" panel alongside WNBA CMO Phil Cook and NBC Sports SVP Kevin Lappen and moderated by Anabella Chiossone, Sam outlined the work Optimum Sports does in shaping sports marketing strategy for our clients and how the goals of full-funnel ad campaigns continue to evolve in the ever-changing sports ecosystem. Thanks to our friends at Genius Sports for hosting a great event!

For the sixth consecutive year, Optimum Sports has been nominated for Sports Business Journal's Agency of the Year: Brand Consulting! It's an incredible field of nominees with some of the best organizations in the industry, and it's an honor to be placed among them.   We couldn't have done this without our talented employees, all of whom work together to deliver great results across our entire client roster.   See you in May for the 2026 SBJ Awards!

Another OS NBA All-Star Tip-Off Party in the books!   For the 12th consecutive year, Optimum Sports welcomed our valued partners from across the industry for an intimate welcome reception to All-Star weekend. More than 200 guests joined us at Tom's Watch Bar at LA Live, making for an amazing introduction to a strong weekend in Los Angeles. We'll see you next year in Phoenix!

Shout out to Amy Adelbush, Managing Director, representing Optimum Sports at the Sports & Culture #BISummit yesterday at NBA All-Star in Los Angeles. Smart conversation with Chris Mike of Hive on ROI, measurement, and driving business impact within tentpole events. Excited to kick off All-Star weekend!