Moosend

In our June issue, we challenged one of email marketing’s most trusted metrics: the open rate. With privacy features and changing inbox behavior, opens no longer tell the full story. Instead, we explored the metrics that actually reflect engagement, conversions, and business impact, and how to measure campaign performance with more confidence. In this edition, we also looked at how AI is reshaping search, why every marketer needs a better out-of-office autoresponder, and how World Emoji Day can inspire your next campaign.

Passive income through affiliate marketing? So... where's the catch? Well, it isn't truly passive, at least not at the beginning. Affiliate marketing takes time and consistency. But once you've found a niche you care about, understand your audience, create content that converts, and build trusted partnerships, it can become a reliable source of income. In this guide, we’ll make things even simpler, sharing: • What affiliate marketing is and how it works • How to choose the right affiliate marketing program • The different payment models available • How to get started and grow • The best affiliate programs and networks to explore Ready to work on your own terms? 👉 Learn how here: https://lnkd.in/dcTbn_UT #Moosend #AffiliateMarketing #EmailMarketing

Every time you create a new email campaign, do you start from scratch? You probably don't need to. Most of the work has already been done. Your templates, audience, previous campaigns, and reusable content are all there waiting to be used again. In this guide, we show you how to create an email marketing campaign in Moosend more efficiently by reusing what you've already built, from templates and saved sections to audience segments, AI tools, and pre-send checks. 👉 See the workflow: https://lnkd.in/diHpz3Pa #Moosend #EmailMarketing #EmailCreation

You open your inbox in the morning and see 57 unread emails. One of them is from your company. "I'll read it later." By the time "later" comes around, it's buried under a dozen newer emails. The problem isn't that employees don't care. It's that most newsletters don't give them much reason to stop and read. Here are employee newsletter ideas that can help change that: • Product launches and behind-the-scenes company news • Professional development opportunities and training resources • Employee spotlights and community-building initiatives • Wellness tips, employee benefits, and work-life balance updates Explore the full list here: https://lnkd.in/dxfUTrWn #Moosend #EmailMarketing #EmployeeNewsletters

Open rates have always been the email marketing equivalent of a quick confidence boost. You open a report, spot a healthy percentage, and think, “Nice. That worked.” The problem is that inbox behavior has changed. Most people scan, delete, archive, and move on in seconds. An open tells you they looked, but it doesn’t really indicate whether they cared about your content. That’s why open rates in 2026 need a little more context. They can still signal interest, but they don’t tell the whole story about engagement, conversions, or business impact. In this guide, we’ll look at where open rates still matter, where they can lead you astray, and which metrics give you a clearer picture of email performance. 👉 Read the full breakdown: https://lnkd.in/gHbd-sYB #Moosend #EmailMarketing #MarketingMetrics

You open some emails in your inbox the minute they land. But then you delete others without giving them a second chance. Why is that? And how can you make your campaigns fall under the first batch? Successful emails have something in common: they’re designed with subscribers in mind. Plus, they don’t serve many goals at once. In this post, we’ll share our favorite email campaign examples from well-known brands and what we loved about them. Among them, you’ll find: • Lead nurturing campaigns from Methodical Coffee and Asana • Newsletters from Constant Contact and Cravings • Announcement emails from Hootsuite and Starbucks 👉 Learn how to turn all these ideas into winning emails here: https://lnkd.in/gFQpF4PW #Moosend #EmailMarketing #EmailExamples

Ever asked ChatGPT to "write me an email" and ended up with something that sounds like every other marketing email on the internet? 😅 Well, we've all been there. The good news, though, is that a few extra details can make a huge difference. When you explain your audience, goals, and constraints, AI becomes a genuinely useful marketing assistant instead of a generic copy machine. In this guide, we cover: • Prompt ideas for subject lines, CTAs, and email copy • Ways to use AI for segmentation and A/B testing • The C.R.E.A.T.E. framework and how it improves output quality • Where AI helps and where human review still matters Better prompts create better campaigns. 🦾 Read the full guide: https://lnkd.in/gup6_P2M #Moosend #ChatGPT #EmailMarketing

World Environment Day is tomorrow, and if you're looking for a last-minute email idea, this is one of those occasions where selling isn't the point. It's a chance to show customers what your business cares about beyond products and promotions. You could: 🌱 Share the people and mission behind your brand 🌱 Highlight a cause or initiative you support 🌱 Connect with customers through shared values 🌱 Create something memorable while everyone else is focused on sales We've rounded up email examples, templates, and ideas to help you put together a campaign that feels authentic. 👉 Check all of them here: https://lnkd.in/d4mkYrKS #Moosend #EmailMarketing #WorldEnvironmentDay

In our May issue, we explored a deliverability truth many marketers overlook: getting authenticated isn't the same as getting trusted. SPF, DKIM, and DMARC are essential, but inbox placement also depends on how subscribers interact with your emails. Engagement, consistency, list quality, and complaints all influence where your campaigns end up. In this edition, we share practical ways to strengthen deliverability beyond the technical setup. Plus, we look at why most re-engagement emails fail and what brands can learn from more human approaches, such as founder-led emails.

Mistakes happen. But bad business apologies shouldn't. If you’ve ever received a "we apologize if you felt inconvenienced" email, you know exactly what a non-apology feels like. It’s passive-aggressive, and it breaks trust. In our latest post, we’re breaking down the elements of apology emails that actually strengthen professional relationships: • Subject line: Clear, transparent, and urgent. • Ownership: No excuses, just accountability. • Compensation: Actions always speak louder than words. • Future-proofing: What are you doing to make sure it doesn't happen again? 👉 Explore real examples and get free pre-made templates: https://lnkd.in/dcrTyWsT #Moosend #EmailMarketing #ApologyEmails