Expectation: “I’ll build relationships on social media to pitch journalists.” Reality: 📧 45.9% say 1:1 email wins 📞 21.7% say pick up the phone LinkedIn and Twitter combined? Not even close. Your pitch doesn’t need to go viral. It needs to go to the right inbox. We asked 1000+ PR & Comms professionals the most effective channels for pitching journalists and nearly half said email still wins. Want to see how the rest responded? Check out the State of PR Report, in collaboration with We. Communications.
Meltwater
Software Development
San Francisco, California 227,497 followers
Transform global media, social, and AI signals into actionable intelligence that leaders can rely on.
About us
Meltwater delivers intelligence you can act on. In a world where brand perception is shaped in real time, across news, social, influencers, digital communities, and increasingly AI answer engines (LLMs), the challenge is no longer access to information. It’s knowing what matters, what it means, and what to do next. That’s where Meltwater leads. We transform global media, social, and AI signals into actionable intelligence that leaders rely on to make faster, more confident decisions. By unifying fragmented data sources into a single platform, we don’t just help organizations keep up with the pace of change—we help them stay ahead of it. Since 2001, we’ve been at the forefront of helping organizations harness the power of information. We analyze over 1 billion pieces of content each day, giving our customers a comprehensive view of the conversations, behaviors, and forces shaping their markets. With 27,000 customers, 50 offices across six continents, and 2,200 employees, Meltwater is the partner of choice for organizations that don’t just want more data—they want direction. Key Capabilities: Media Monitoring: Meltwater’s media intelligence platform monitors and analyzes media coverage through tracking brand mentions across news, print, broadcast, podcasts, and social media. Social Listening: Meltwater’s social listening and analytics platform monitors 200B+ conversations and analyzes 300M+ profiles to deliver a real-time view of brand, consumer, and competitor dynamics. AI Visibility Tracking: Analyze how top LLMs and AI networks, like ChatGPT and Google Gemini, portray your brand by reviewing their responses and the sources they cite. Influencer Management: Meltwater’s influencer discovery and relationship management platform enables teams to vet, manage, and measure campaigns at scale in one place. Media Relations: Meltwater’s media relations platform helps PR teams find the right journalists, build meaningful relationships, and secure coverage.
- Website
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http://meltwater.com/
External link for Meltwater
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers, and Information Technology
Locations
Employees at Meltwater
Updates
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Meltwater reposted this
🇫🇷 South of France. 🗣️ Oprah Winfrey. 🎧 Tiesto. 🚀 The creator economy. Came for the conversations, stayed for the vibes that is Cannes Lions International Festival of Creativity! Where else can you unpack global media / creator strategy, watch J Balvin completely shut down the Croisette (shoutout Snap Inc.), spot F1’s Lando Norris, bump into Steven Bartlett and Diplo, all in a 36 hour window? But the absolute highlight was hosting the Meltwater Creator Culture Club. We brought a lineup to the stage with a combined network reach of over 60 million+ people, blending high-level strategy with a laid back Riviera lunchtime vibe, think smash burgers and caviar-topped chicken nuggets with industry leaders, creators and tastemakers. 1. The Crossover Blueprint - Shuang Hu (@theoneshu): True scale isn't just about viral views—it’s about translating internet attention into premium, multi-platform intellectual property. 2. The Evolution of Hollywood | Frank Jung (FMC / Ex-CAA): The gatekeepers are fading. The future belongs to spaces where culture directly manufactures commerce. 3. Equity Over Algorithms | Zack Honarvar (The Good Internet): Stop viewing creators as transactional digital billboards. Real enterprise value is built on equity, ownership, and audience-backed businesses. A massive thank you to the incredible fellow speakers who shared the stage and brought serious heat to the ecosystem tracks: Juliet Merson (Snap), Zachery Dereniowski (@MDMotivator). Peter Tuchman (@EinsteinofWallSt) and David Geisinger (Deloitte Digital). The Verdict? Cannes remains the ultimate apex for all members of the ecosystem to converse and shape future outcomes within the industry. Shout out to Antonia Jade Amico for spearheading CCC and Neil Brennan John B. Philippa Dods-Meyer Mark Arduino Vincent Bos Sebastien Fimat Tom L. & Bob van Velsen. Stay tuned for Part 2, where I'll dive into the macro tech shifts and strategies dominating the festival this year. 🇫🇷✨ #CannesLions #CreatorEconomy #Leadership #AI
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🤔 Where are people in Asia really discovering brands today? Spoiler: it's probably not where you think. It's in creator content. Reddit threads. AI-generated recommendations. Social commerce. And across the diverse digital ecosystems that make Asia one of the world's most dynamic media landscapes. At Meltwater Summit on Tour: Asia, we're bringing together a panel of industry leaders to explore what's reshaping today's media landscape, including: ⚡Sammy Elazab, Reddit ⚡Madhurjya Banerjee, Unilever ⚡Lauren Myers-Cavanagh, Microsoft ⚡Hosted by David Hickey, Meltwater If you work in marketing, PR, communications, insights or brand strategy, you'll leave with fresh ideas, and perhaps a few assumptions challenged. 🗓️When: Thursday, 27 August 2026, 9am - 6pm SGT 📍Where: Pan Pacific Orchard, Singapore 🌐 More information & register here: https://lnkd.in/gyEpDznm #MeltwaterSummitAsia #PR #Marketing #Communications #Social #AI
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Big product news for Meltwater customers: more insights, more channels, and more ways to prove impact. We’ve rolled out a new set of product updates designed to help teams benchmark performance, analyze coverage, and connect PR, social, and influencer activity more clearly. Here’s what’s new: ✨ Competitive Benchmarking in Analyze Customers can now compare brand performance against competitors across X, Instagram, and Facebook, making it easier to understand share of voice, engagement, and competitive positioning. ✨ Broadcast content in the Meltwater API TV and radio content and metrics are now available through the Meltwater API alongside existing news and social coverage, helping teams bring more media intelligence into their own workflows. ✨ Deeper Explore Analytics views Clicking a widget in Explore Analytics now opens a richer view with AI-powered insights and related charts, so users can investigate trends without leaving their analysis. ✨ Verified YouTube metrics for campaigns Brands can now request verified metrics for any live YouTube post in a campaign, even when the creator is not part of YouTube’s Creator Partnerships program. ✨ New Pickups stat card in Outreach A new stat card on the Outreach page shows Likely and Confirmed pickup counts, helping teams better understand which coverage was likely driven by their outreach. ✨ In-Stream Translations Users can instantly translate article content directly within Meltwater, reducing the need to open articles separately or rely on third-party tools. Together, these updates give teams a clearer view of performance across earned, social, broadcast, and creator channels — all in one place. Learn more: https://lnkd.in/djdFsUpg
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Meltwater reposted this
The challenge of brand visibility has taken on a new shape the age of AI search. It is not enough to rank well in search results any more. Increasingly, buyers are asking tools like ChatGPT and Google AI Overviews direct questions and trusting the answers they get, without ever clicking a link. That changes the game for marketers and communicators - when someone asks an AI tool a question in your category, does your brand show up as the answer? Our latest research with LinkedIn shows that AI platforms often do not reward the loudest brands or the most polished marketing copy. Instead, they cite content that is credible and well structured. Some of the insights that shone through in this research: ► AI favors content that directly answers real buyer questions ► Individual expert voices account for 77% of LLM citations rather than brands ► Structured formats like guides, comparisons, lists, and frameworks perform especially well ► Content has to stay fresh as nearly half (48%) of all citations are less than three months old The overarching lesson here is that brand discoverability is becoming less about being found in a list of links, and more about being included in the answer itself. For PR and marketing professionals charged with solving this challenge, this all means your people, your expertise, and your content need to work together to consistently answer the questions your buyers are already asking AI tools: ► How should they choose the right vendor? ► Which features and options really matter? ► What risks and drawbacks should they watch for? ► How can they get the best value from their choice? The brands that win in AI search will be the ones that make their expertise clear and their content structured.They don’t just show up in a list of links on a search results page — they show up as the answer to an important question. We break down the full findings, including the content formats, publishing strategies, and citation patterns driving visibility across AI platforms, in our new report with LinkedIn. Download the report here: https://lnkd.in/eF2fZXu3
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AI is changing the rules of PR and communications. At Meltwater Summit 2026, more than 1,400 communications leaders, marketers, technologists, and brand strategists gathered in New York City to tackle one big question: What does PR look like in the AI era? One thing became clear across nearly 40 sessions: AI is reshaping how brands are discovered, how reputations are built, how crises unfold, and how audiences consume information.
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Pokémon continues to generate massive engagement across generations—not because people simply consume the brand, but because they actively participate in it. Our latest analysis, powered by millions of Pokémon mentions across social media, news, blogs, and forums, uncovered some surprising insights: 🎴 Trading cards and collecting content drove 26% of engagement among the top-performing Pokémon posts—outperforming all video game content combined. 💬 Reddit accounted for 44% of all Pokémon mentions, highlighting the importance of community platforms for understanding audience sentiment and behavior. 🌎 The top 30 Pokémon subreddits generated 1.72 million mentions, fueled by discussions, trades, raids, and meetups. ⭐ Celebrity partnerships with names like Jisoo and Lamine Yamal each generated millions of engagements and more than $26M in estimated media value. 🐱 Pet and cat content made up 7.5% of engagement—nearly rivaling video game content (10.3%). Fans continue to remix the brand in ways no marketer could plan. The biggest takeaway? Long-term brand loyalty isn't built through content alone. It's built by creating spaces where audiences can participate, connect, collect, share, and shape the brand experience themselves. Read the full analysis here: https://lnkd.in/eGeDeKVR
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AI promises speed, scale, and efficiency, but there’s a larger question sitting underneath all that progress: Do your audiences actually trust it? In our latest report with YouGov, based on responses from nearly 10,000 people, the results point to something many brands are already experiencing in practice – AI can be a double-edged sword. There are concerns about the risks AI introduces, from misinformation to the erosion of authenticity and human creativity. According to Meltwater's Chris Hackney, these insights show that how trust is earned is being redefined. Read the full report: https://bit.ly/4vFEuDa
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What does it take for a brand to win the World Cup before the final whistle blows? ⚽️ PRWeek recently highlighted Meltwater's analysis of three brands making the biggest impact during the tournament: McDonald's, adidas, and Nike. Read the full PRWeek article below and see how Meltwater data helped uncover which brands are scoring biggest with fans. https://lnkd.in/eSA6BG4Q
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Meltwater Summit is coming to London 🇬🇧 Join communications, marketing, social, and brand professionals from across the region for Meltwater Summit on Tour: London, where the industry's brightest minds come together to explore the trends, technologies, and strategies shaping the future. From the latest advancements in AI and media intelligence to evolving approaches in brand building, communications, and social strategy, this is your opportunity to connect with peers, gain fresh perspectives, and be part of the conversations driving our industry forward.
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