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"Sometimes it isn't about telling people why they should visit a destination. It's about creating something people genuinely want to be a part of." Peyton Boelk (Visit Milwaukee) delivered her first conference presentation at today’s #BrandInsider Travel & Hospitality Summit, and she absolutely nailed it. 👏 She walked us through how a DMO, Adidas, Summerfest and a local entrepreneur turned a Midwest city into an exclusive sneaker drop. ➕ Make the destination wearable. One shoe maps all 191 Milwaukee neighborhoods. The other is packed with Easter eggs.  ➕ Keep the journey going past checkout. An NFC chip in every pair unlocked a free Summerfest ticket, turning a purchase into a trip. ➕ Create with the community, not just for it. Real Milwaukeeans starred in the creative, and local classrooms got pairs before launch.  Relationships before deliverables. Always. #MediaPostInsiderSummits #DestinationMarketing #BrandPartnerships #ExperientialMarketing

“If your strategy isn't helping you say no, then I would argue it is not a strategy.” Nicola Smith (Southwest Airlines) joined our #BrandInsider Travel & Hospitality Summit with a history lesson. In 1839, artists declared painting dead because of photography. But then, artists shifted their mindset of what was possible which created Expressionism and Surrealism. AI is forcing that same question now. ➕ Machines execute. Humans direct. The value of human creativity hasn't shrunk. AI has clarified it.. ➕ One size doesn't fit all. A top-down AI strategy gets too abstract to act on. Make it modular by team. ➕ Tell the story, not the tech. Southwest turned its 7-year AI vision into a museum-style "wall walk,” showing how customer and employee roles will evolve. #MediaPostInsiderSummits #AI #HumanCenteredDesign #ChangeManagement

"Awareness without visible resolution doesn't stop a narrative." Jon Amihud (Princess Cruises) kicked off Day 2 of our #BrandInsider Travel & Hospitality Summit with a lesson he learned from canned soda. A two-month guest grievance across social media finally ended with one clear public post. ➕ Listen where guests actually talk. The biggest cruise conversations happen in Facebook groups brands don't run, so Princess built a scrappy "Did you see this?" model to route signals to owners onboard and shoreside. ➕ If it's everybody's job, it's nobody's job. Put a name on listening, sort every signal by impact and sentiment, and close the loop fast. ➕ Own what your creators make. Princess swapped big production shoots for social-first creators on real voyages. The content is owned in perpetuity, and seven reels alone drove roughly 26M views. Brands don't own the conversation. They earn their seat in it. #MediaPostInsiderSummits #SocialListening #CreatorMarketing #TravelMarketing

Your sponsorship isn't the strategy. The insight is. Anyone can buy a presence at Formula 1 or the US Open. What they can't buy is a reason for fans to care. For Guilherme de Marchi Retz, VP of Marketing, USA at The HEINEKEN Company, every idea starts with a real consumer insight. The one behind "Fans Have More Friends" is simple: we're spending less time together than ever, and shared passion might be the cure. In this week's #BrandInsider 1:1, Gui explains why they built a phone that does almost nothing, why one in ten Coachella attendees end up at Heineken House, and why Heineken will never try to sound like an American brand. Follow us on Spotify so you don't miss it: https://lnkd.in/g8UDHAdC

Our Roundtables end every morning. Real talk that is off-the-record and honest- always interesting! #MediaPostInsiderSummits

Dinners are part of the magic that makes an Insider Summit what it is. It is the time where all of our guest gets really unwind and talk as real humans to each other- not just about work, but who they are. Our Brand Insider Summit:Travel & Hospitality group dined on sushi and great entrees and cocktails and had an amazing time. Thank you to Zeta Global for helping to make this evening possible! #MediaPostInsiderSummits

Cocktails on West 6th Street in Austin to kick off Tuesday Night at the Brand Insider Summit: Travel & Hospitality- the good times continued! #MediaPostInsiderSummits

An afternoon on the water is always a good idea! The Lake Austin Boat Ride is always a good time. It’s impossible to not enjoy yourself and laugh and soak up a beautiful place with great new friends! We think our Travel & Hospitality Insiders loved it! #MediaPostInsiderSummits

Topgolf always delivers. Some swings, drins, snacks and great conversation! The Travel & Hospitality Insiders are having a nice Tuesday afternoon! #MediaPostInsiderSummits

Pickleball at Bouldin Acres is a quintessential Austin vibe! A little exercise and then great drinks and amazing food! Some of our Travel and Hospitality insiders enjoyed a beautiful afternoon there today! #MediaPostInsiderSummits