LiveRamp

Every marketer wants AI that drives better customer experiences, stronger marketing performance, and measurable business growth. But AI can only do that when it's working from complete, trusted data. When data is disconnected, even the smartest systems struggle to deliver reliable results. That’s why secure data collaboration matters more than ever, so marketers don’t have to sacrifice trust or speed. Learn how secure data collaboration helps marketers drive results with credibility and control: https://bit.ly/4xZReGt

"You Know What I Think?" is a new video series where LiveRamp CEO Scott Howe shares quick takes on the biggest shifts shaping the advertising industry. This week: Why AI is leveling the playing field, and why some of tomorrow's biggest companies don't even exist today.

A few highlights from Cannes Lions (including mini cheese burgers!) 📸 Thanks to everyone who stopped by to connect with the LiveRamp team last week! We enjoyed every conversation, session, and opportunity to exchange ideas.

We’re excited to welcome the newest international LiveRamp office in Hyderabad, India! Hyderabad is a prominent hub for technology and talent, making this decision a natural fit for LiveRamp. We’re looking forward to welcoming new team members and becoming part of the local community. Cheers to a new chapter!

You know what I think? The more capable AI becomes, the more valuable human inputs become. That's my takeaway as the sun sets on another year at the Cannes Lions International Festival of Creativity. For years, technology created competitive advantage through scale. The companies with the biggest teams, the most data, and the most computing power won. AI is changing that equation. As the technology becomes more accessible, competitive advantage shifts to the things technology can't create on its own: Creativity Every AI interaction begins with a human idea. The prompt is more than an instruction—it's an expression of curiosity, judgment, and creativity. That's why storytelling is becoming more important, not less. The prompt has become the bridge between brand and performance. As creative workflows become increasingly AI-powered, the brands that tell the clearest, most compelling stories will also produce the strongest business outcomes. Connection Consumers don't experience brands in channels. A story they watch on Netflix shapes the prompts they write. Those prompts influence what they discover through AI, what they see across search, social and connected TV, and ultimately what they buy online and in store. Every interaction informs the next. If marketers continue optimizing each destination independently, they'll maximize isolated moments. If they connect those experiences, they'll create customer journeys that feel seamless. Trust AI can personalize experiences at incredible scale. But none of it matters without trust. Consumers embrace personalization when it's transparent, respectful, and genuinely valuable. Delivering that kind of experience isn't something any one company can do alone. It requires collaboration across brands, publishers, retailers, platforms, and AI ecosystems—all working from the same foundation of trust. The more I think about where marketing is headed, the more I believe AI isn't changing the fundamentals. It's raising the premium on them. The companies that win will be the ones that best combine AI with the things that have always been uniquely human: creativity, connection, and trust. LiveRamp

Join me on July 8 for a 20-minute conversation with LiveRamp's Chief Product Officer, Matthew Karasick, as we get real about agentic AI and marketing applications, what's possible today, and more importantly how you can actually get started. We'll keep it engaging, light, and practical. Bring your questions. Sign up link below. 🔗 https://lnkd.in/gJ_P9pu8

AI can’t do marketing for you, but it becomes significantly more useful when it's connected to accurate customer data and a unified marketing infrastructure. Having an interoperable system allows AI to improve targeting, personalization, and measurement. Join our webinar with Tammy Ammon and Matthew Karasick to understand the infrastructure companies need to have in place before AI can deliver meaningful business results, and leave with a framework for operationalizing AI. Register here: https://bit.ly/43XsUHv

It's a big week for AI in marketing! We’re launching a partner program called LiveRamp Agent Builders (LAB) to make it easier for marketers to use AI agents across their workflows. Rather than building every AI tool itself, we're is creating an ecosystem where specialized partners can connect AI agents to the LiveRamp platform. These agents can help with tasks like audience creation, campaign planning, measurement, analytics, media optimization, and data preparation. Learn more about the program: https://bit.ly/44qOrZh

We're partnering with Adobe to bring commerce purchase data into GenStudio for commerce media networks! By connecting purchase data available through LiveRamp with Adobe's AI-powered content creation tools, brands can produce and activate targeted creative at scale. Together, we help CMNs deliver more personalized advertising based on real consumer buying behavior rather than modeled or inferred audiences. Learn more: https://bit.ly/4uRlLmW